UAA

Under Armour Inc

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Advanced Chart

5.440

-1.2(-18.072%)1D

Overview
Forecast
Valuation
Earnings

Line

Candle

YTD

High

5.645

Open

5.280

VWAP

5.31

Vol

61.86M

Mkt Cap

2.33B

Low

5.120

Amount

328.66M

EV/EBITDA(TTM)

6.73

Total Shares

436.50M

2.36B

EV/OCF(TTM)

P/S(TTM)

0.46

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.

20 Analyst Rating

25.74% Upside

Wall Street analysts forecast UAA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 6.84 USD with a low forecast of 4.00 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

13 Hold

3 Sell

Hold

25.74% Upside

Current: 5.440

Low

4.00

Averages

6.84

High

10.00

25.74% Upside

Current: 5.440

Low

4.00

Averages

6.84

High

10.00

Goldman Sachs

Neutral

downgrade

2025-07-22

Reason

Goldman Sachs

Price Target

2025-07-22

downgrade

Neutral

Reason

Goldman Sachs lowered the firm's price target on Under Armour to $6.50 from $7 and keeps a Neutral rating on the shares. The firm updated its estimates for the U.S. apparel and softlines sector to reflect prevailing tariff rates - including 30% for China; 20% for Vietnam; 19% for Indonesia and 10% for the rest of the world - and adjusted its price targets accordingly. Overall for the group, the firm remains constructive on the resiliency of the consumer and does not see meaningful downside risk to sales estimates this quarter, but sees several risk factors "worth watching."

Goldman Sachs

Brooke Roach

Neutral

initiated

2025-07-02

Reason

Goldman Sachs

Brooke Roach

Price Target

2025-07-02

initiated

Neutral

Reason

Goldman Sachs analyst Brooke Roach initiated coverage of Under Armour with a Neutral rating and $7 price target. Strong execution could sustain momentum for sportswear and footwear brands that have driven significant market share gains over the past few years, but the firm believes accelerating competition and shifting consumer preferences make for "a more muted near-term backdrop for the industry overall," the analyst tells investors. The firm is "constructive" on Under Armour's strategic reset and renewed focus on brand, product, and channel discipline, but sees limited visibility into the timing of sustained recovery in North America.

Wells Fargo

Ike Boruchow

Equal Weight

maintain

$4 -> $5

2025-05-14

Reason

Wells Fargo

Ike Boruchow

Price Target

$4 -> $5

2025-05-14

maintain

Equal Weight

Reason

Wells Fargo analyst Ike Boruchow raised the firm's price target on Under Armour to $5 from $4 and keeps an Equal Weight rating on the shares. Considering China tariffs being lowered to 30% from 145% and the ramifications this should have on the space, the firm again re-scrubs its models and updates estimates to incorporate all relevant variables at this time.

Baird

Neutral

maintain

$6 -> $7

2025-05-14

Reason

Baird

Price Target

$6 -> $7

2025-05-14

maintain

Neutral

Reason

Baird raised the firm's price target on Under Armour to $7 from $6 and keeps a Neutral rating on the shares. The firm updated its model following Q4 results but said there is still a long way to go on the road to recovery.

Stifel

Jim Duffy

Buy

downgrade

$11 -> $10

2025-05-14

Reason

Stifel

Jim Duffy

Price Target

$11 -> $10

2025-05-14

downgrade

Buy

Reason

Stifel analyst Jim Duffy lowered the firm's price target on Under Armour to $10 from $11 and keeps a Buy rating on the shares. The strategy to reposition the brand in a premium expression is progressing to the 18-month goals set out last May, but the supply and demand picture is challenged by direct and secondary effects of tariffs, says the analyst, who moderates return to growth estimates and sees capacity for flat earnings in FY26 and growth in FY27.

BMO Capital

Outperform

maintain

$12 -> $9

2025-05-14

Reason

BMO Capital

Price Target

$12 -> $9

2025-05-14

maintain

Outperform

Reason

BMO Capital lowered the firm's price target on Under Armour to $9 from $12 but keeps an Outperform rating on the shares. The company's Q4 results marked another quarter of improved gross margins on lower revenue as it works to reset the business, the analyst tells investors in a research note. BMO adds that it continue to commend the management's focus on improving margins, having long believed that brand re- elevation can be a self-help lever with margin expansion in management's hands.

See All Ratings

Valuation Metrics

The current forward P/E ratio for Under Armour Inc (UAA.N) is 17.29, compared to its 5-year average forward P/E of 43.89. For a more detailed relative valuation and DCF analysis to assess Under Armour Inc 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

N/A

5Y Average PE

43.89

Current PE

17.29

Overvalued PE

149.87

Undervalued PE

-62.08

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

Fair

5Y Average EV/EBITDA

13.10

Current EV/EBITDA

12.25

Overvalued EV/EBITDA

18.78

Undervalued EV/EBITDA

7.41

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

Undervalued

5Y Average PS

0.92

Current PS

0.46

Overvalued PS

1.37

Undervalued PS

0.47