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UAA Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
6.620
Open
6.450
VWAP
6.56
Vol
2.21M
Mkt Cap
2.76B
Low
6.450
Amount
14.46M
EV/EBITDA(TTM)
33.61
Total Shares
425.89M
EV
3.25B
EV/OCF(TTM)
59.23
P/S(TTM)
0.56
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
Show More

Events Timeline

(ET)
2026-02-27
15:50:00
Lenz Therapeutics Short Interest Rises to 44%
select
2026-02-14 (ET)
2026-02-14
19:40:00
WisdomTree Short Interest Soars to 26%
select
2026-02-11 (ET)
2026-02-11
08:10:00
WeShop Partners with Adidas, Nike, and Others
select
2026-02-10 (ET)
2026-02-10
16:30:00
Major Averages Mixed as Investors Await Jobs Report
select
2026-02-10
12:20:00
Dow Jones Hits Record High, Major Averages Slightly Up
select

News

PRnewswire
7.5
04-09PRnewswire
Under Armour and DICK'S Partner to Enhance Youth Sports Experience
  • Strategic Partnerships: Unrivaled Sports has formed partnerships with Under Armour and DICK'S to enhance youth sports experiences, aiming to drive innovation and visibility in youth sports programming nationwide through integrated activations.
  • Ripken Nationals Event: Under Armour becomes the exclusive performance apparel partner for Ripken Nationals, ensuring all participants are outfitted in their gear, which elevates the professionalism and engagement of the tournament while reinforcing the brand's influence in youth sports.
  • Brand Exposure and Sponsorship: DICK'S serves as the Presenting-Level Sponsor of Ripken Nationals, providing premium brand presence throughout the tournament, which enhances its visibility in youth sports and demonstrates its commitment to supporting young athletes.
  • Enhancing Athlete Experience: By collaborating with Unrivaled Sports, DICK'S and Under Armour are dedicated to creating inspiring and inclusive sports experiences that help young athletes achieve memorable moments, thereby advancing the future of the game.
moomoo
7.5
04-09moomoo
Under Armour and Dick's Sporting Goods to Partner on Initiatives Across Premier Sports Properties
  • Under Armour's New Initiative: Under Armour has launched a new initiative focused on enhancing sports properties and collaborations with various athletes and teams.

  • Collaboration with Dick's Sporting Goods: The company is partnering with Dick's Sporting Goods to expand its reach and improve customer engagement through innovative marketing strategies.

  • Focus on Activations: The initiative emphasizes activations across different sports, aiming to create unique experiences for fans and athletes alike.

  • Goal of Unrivaled Sports Properties: Under Armour's ultimate goal is to establish itself as a leader in the sports industry by offering unrivaled sports properties and enhancing brand visibility.

CNBC
2.0
04-08CNBC
Navy Retail Business Faces Turnaround Challenges
  • Declining Sales: Nexcom's sales have dropped 19% over the past 12 years, reaching the lowest level in nearly 20 years in fiscal 2024, indicating a loss of market share to retail giants like Walmart and Amazon, which could adversely affect the welfare of sailors and their families.
  • Reduced Profit Distribution: Between fiscal 2013 and fiscal 2024, dividends generated by Nexcom fell from $51.9 million to $29.8 million, a 43% decline, meaning significantly less funding for morale and welfare programs that support sailors, potentially impacting their morale and family support.
  • Implementation of Turnaround Plan: In 2020, Nexcom hired retail consultant Melissa Gonzalez and plans to invest $80 million over the next three years to renovate stores under the
NASDAQ.COM
8.5
03-31NASDAQ.COM
Allbirds Sold for $39 Million, Highlighting Key Lessons in Mismanagement
  • Brand Value Collapse: Once valued at $4 billion shortly after its 2021 IPO, Allbirds is now selling for just $39 million, illustrating a complete collapse due to rapid expansion and mismanagement, resulting in significant losses for investors.
  • Market Reaction: Although Allbirds' stock initially dropped after the sale announcement, it closed up 1%, reflecting a pessimistic outlook from the market regarding its future prospects and a significant loss of investor confidence.
  • Expansion Strategy Missteps: The company expanded its product line too aggressively, straying from its core 'wool runner' shoe, which diluted the brand and weakened its market competitiveness, while its focus on sustainable materials led to durability issues that further impacted sales.
  • Poor IPO Timing: Going public at the end of the pandemic boom, Allbirds' stock plummeted over 80% within weeks, serving as a reminder of the risks and challenges consumer brands face amid shifting market dynamics.
Fool
8.5
03-31Fool
Allbirds Completes Collapse with $39 Million Sale
  • Transaction Overview: Allbirds announced its sale to American Exchange for $39 million, a price that is roughly one-tenth of its IPO fundraising, marking a complete collapse from its previous $4 billion valuation.
  • Strategic Missteps: The company aggressively expanded its product line away from its core 'wool runner' shoe, diluting the brand, while over-reliance on sustainable materials compromised product durability, leading to the closure of most physical stores.
  • Deteriorating Financials: Following a peak in revenue in 2022, Allbirds has seen a steady decline, failing to achieve positive revenue growth for over three years, with widening losses making the decision to sell unsurprising and indicative of the brand's severe decline.
  • Market Lessons: Allbirds' downfall serves as a reminder to investors that rapid expansion can dilute brand value and strain cash flow, particularly in competitive consumer markets, echoing similar mistakes made by companies like WeWork that led to IPO failures.
CNBC
5.0
03-19CNBC
Impact of NIL on Cinderella Stories in March Madness
  • NIL's Competitive Impact: With the introduction of NIL (name, image, and likeness) compensation, former coach Jim Boeheim stated that schools need to invest at least $10 million to compete for a national championship, which would require men's basketball to consume 50% of the total budget.
  • Disappearance of Cinderella Stories: Successes of mid-major schools like VCU are seen as vital marketing tools; however, Boeheim warns that the influence of NIL may make it increasingly difficult for these schools to replicate past glories, leading to the potential disappearance of Cinderella stories.
  • Unequal Funding Distribution: VCU spent about $5 million on men's basketball this season, but under the NIL framework, top players are more likely to transfer to wealthier schools, undermining the competitiveness of mid-major programs.
  • Viewership Ratings Paradox: Despite last year's tournament featuring almost no upsets, it achieved the highest ratings since 1993, with CBS Sports President noting that viewers prefer watching powerhouse teams, which may further dim the future of Cinderella stories.
Wall Street analysts forecast UAA stock price to rise
19 Analyst Rating
Wall Street analysts forecast UAA stock price to rise
4 Buy
12 Hold
3 Sell
Hold
Current: 0.000
sliders
Low
4.00
Averages
5.69
High
9.00
Current: 0.000
sliders
Low
4.00
Averages
5.69
High
9.00
Citi
Neutral -> Sell
downgrade
$6.20
AI Analysis
2026-02-10
Reason
Citi
Price Target
$6.20
AI Analysis
2026-02-10
downgrade
Neutral -> Sell
Reason
Citi downgraded Under Armour to Sell from Neutral with an unchanged price target of $6.20. The firm says the company's turnaround in North America is facing "several pressures" in fiscal 2026. Under Armour faces a higher competitive landscape and its direct-to-consumer traffic is "weak," the analyst tells investors in a research note. Citi believes the company needs to investor more in marketing and is also cautious on Under Armour's business in Europe, the Middle East, and Africa.
Baird
Baird
Neutral
maintain
$7 -> $8
2026-02-09
Reason
Baird
Baird
Price Target
$7 -> $8
2026-02-09
maintain
Neutral
Reason
Baird raised the firm's price target on Under Armour to $8 from $7 and keeps a Neutral rating on the shares. The firm closed out is Fresh Pick call following its Q3 results which suggested things were in better shape.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for UAA
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Valuation Metrics

The current forward P/E ratio for Under Armour Inc (UAA.N) is 57.47, compared to its 5-year average forward P/E of 29.41. For a more detailed relative valuation and DCF analysis to assess Under Armour Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
29.41
Current PE
57.47
Overvalued PE
62.67
Undervalued PE
-3.85

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
0.92
Current EV/EBITDA
-29.34
Overvalued EV/EBITDA
48.07
Undervalued EV/EBITDA
-46.22

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.79
Current PS
0.53
Overvalued PS
1.21
Undervalued PS
0.37

Financials

AI Analysis
Annual
Quarterly

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Whales Holding UAA

B
BDT Capital Partners, LLC
Holding
UAA
+11.95%
3M Return
H
Hamblin Watsa Investment Counsel Ltd.
Holding
UAA
+8.09%
3M Return

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Frequently Asked Questions

What is Under Armour Inc (UAA) stock price today?

The current price of UAA is 6.595 USD — it has increased 1.62

What is Under Armour Inc (UAA)'s business?

Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.

What is the price predicton of UAA Stock?

Wall Street analysts forecast UAA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Under Armour Inc (UAA)'s revenue for the last quarter?

Under Armour Inc revenue for the last quarter amounts to 1.33B USD, decreased -5.23

What is Under Armour Inc (UAA)'s earnings per share (EPS) for the last quarter?

Under Armour Inc. EPS for the last quarter amounts to -1.01 USD, decreased

How many employees does Under Armour Inc (UAA). have?

Under Armour Inc (UAA) has 6500 emplpoyees as of April 20 2026.

What is Under Armour Inc (UAA) market cap?

Today UAA has the market capitalization of 2.76B USD.