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UAA Should I Buy

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Intellectia

Should You Buy Under Armour Inc (UAA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
5.910
1 Day change
4.42%
52 Week Range
8.150
Analysis Updated At
2026/03/27
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Under Armour Inc (UAA) is not a strong buy at the moment for a beginner investor with a long-term strategy. The company's financial performance is weak, with declining revenue and significant losses in net income. Analysts are mixed to cautious about the stock, and technical indicators do not suggest a strong entry point. While hedge funds are buying, there are no significant positive catalysts or strong proprietary trading signals to justify a buy recommendation.

Technical Analysis

The MACD is below zero and negatively contracting, indicating bearish momentum. RSI is neutral at 28.153, and moving averages are converging, showing no clear trend. Support levels are at $5.882 and $5.66, while resistance is at $6.6 and $6.822. The pre-market price of $5.84 is near the first support level, but no strong bullish signals are present.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The high open interest put-call ratio indicates bearish sentiment, while the low option volume put-call ratio suggests limited immediate downside pressure. Implied volatility is elevated at 58.85, with a percentile rank of 68.92, indicating heightened uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
7

Positive Catalysts

  • Hedge funds are significantly increasing their positions in the stock, with buying up 421.57% over the last quarter. Analysts have raised price targets following Q3 results, with some firms maintaining a Buy rating.

Neutral/Negative Catalysts

  • The company faces challenges in North America, weak direct-to-consumer traffic, and a highly competitive landscape. Financial performance is deteriorating, with revenue down 5.23% YoY and net income plunging by over 35,000%. Analysts are cautious about the company's turnaround efforts, and no recent news or congress trading data provides additional support.

Financial Performance

In Q3 2026, revenue dropped to $1.33 billion (-5.23% YoY), net income fell to -$430.83 million (-35013.05% YoY), and gross margin declined to 44.42% (-6.44% YoY). EPS remained negative at -1.01. These figures indicate significant financial struggles.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed, with some raising price targets but maintaining Neutral or Hold ratings. Citi downgraded the stock to Sell, citing pressures in North America and weak direct-to-consumer traffic. UBS and Williams Trading are more optimistic, with Buy ratings and higher price targets, but overall sentiment leans cautious.

Wall Street analysts forecast UAA stock price to rise
19 Analyst Rating
Wall Street analysts forecast UAA stock price to rise
4 Buy
12 Hold
3 Sell
Hold
Current: 5.660
sliders
Low
4
Averages
5.69
High
9
Current: 5.660
sliders
Low
4
Averages
5.69
High
9
Citi
Neutral -> Sell
downgrade
$6.20
AI Analysis
2026-02-10
Reason
Citi
Price Target
$6.20
AI Analysis
2026-02-10
downgrade
Neutral -> Sell
Reason
Citi downgraded Under Armour to Sell from Neutral with an unchanged price target of $6.20. The firm says the company's turnaround in North America is facing "several pressures" in fiscal 2026. Under Armour faces a higher competitive landscape and its direct-to-consumer traffic is "weak," the analyst tells investors in a research note. Citi believes the company needs to investor more in marketing and is also cautious on Under Armour's business in Europe, the Middle East, and Africa.
Baird
Baird
Neutral
maintain
$7 -> $8
2026-02-09
Reason
Baird
Baird
Price Target
$7 -> $8
2026-02-09
maintain
Neutral
Reason
Baird raised the firm's price target on Under Armour to $8 from $7 and keeps a Neutral rating on the shares. The firm closed out is Fresh Pick call following its Q3 results which suggested things were in better shape.
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