The chart below shows how UAA performed 10 days before and after its earnings report, based on data from the past quarters. Typically, UAA sees a +3.37% change in stock price 10 days leading up to the earnings, and a +0.09% change 10 days following the report. On the earnings day itself, the stock moves by -1.24%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Cash Position Strength: 1. Strong Cash Position: Under Armour reported a cash position of $531 million, maintaining no borrowings under its $1.1 billion revolving credit facility, indicating robust liquidity.
Gross Margin Enhancement: 2. Gross Margin Improvement: The company achieved a gross margin of 49.8%, an increase of 200 basis points year-over-year, driven by lower product costs and reduced discounting in its direct-to-consumer business.
Operating Income Exceeds Expectations: 3. Adjusted Operating Income Beat: Under Armour's adjusted operating income for Q2 was $166 million, exceeding the previous outlook by approximately $50 million, with plans to reinvest half of this into marketing and brand-building efforts.
Full-Price Sales Surge: 4. Increased Full-Price Sales: Full-price sales in the direct-to-consumer segment rose to about 50% of e-commerce revenue, up from 30% a year ago, reflecting a successful strategy to reduce promotions and enhance brand positioning.
Loyalty Program Expansion: 5. Growing Loyalty Program: The UA rewards program now has nearly 13 million members, contributing to approximately 50% of U.S. direct-to-consumer revenue, with active members showing nearly double the repurchase rate compared to non-members.
Negative
Revenue Decrease Analysis: 1. Revenue Decline: Under Armour's revenue decreased by 11% to $1.4 billion, with a 13% decline in North America due to weaker full-price wholesale demand and lower sales in the off-price channel.
E-commerce Sales Decline: 2. E-commerce Struggles: The North American direct-to-consumer (DTC) business saw an 8% decline, driven by a 21% drop in e-commerce sales as a result of reduced promotional activities.
Wholesale Revenue Decline: 3. Wholesale Revenue Drop: Wholesale revenue fell by 12% in the second quarter, attributed to softer demand in both full-price and distributor businesses, alongside lower off-price channel sales.
Regional Revenue Declines: 4. Segment Revenue Declines: Revenue in the Asia-Pacific region dropped by 11%, and Latin America saw a 13% decline, with both regions experiencing decreases in wholesale and DTC businesses amid a challenging macro environment.
Rising SG&A Expenses: 5. Increased SG&A Expenses: Adjusted SG&A expenses are expected to rise in the second half of the year, contrasting with a 10% decline in the first half, primarily due to a significant increase in marketing investments.
Under Armour, Inc. (UAA) Q2 2025 Earnings Call Transcript
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