Stock Price & Analysis

Based on the recent data and analysis, here's a concise assessment of NKE stock:

Technical Analysis

• Current price around $103.85, showing consolidation after recent gains
• RSI at 56.08 indicates neutral momentum
• MACD slightly positive (0.41) with positive histogram (0.50), suggesting mild bullish momentum
• Trading above all major moving averages (5,10,20-day SMAs), indicating short-term strength

Fundamental Outlook

• New CEO Elliott Hill is implementing strategic changes to revitalize the brand
• Focus on returning to sports-centric products rather than fashion-forward styles
• Rebuilding wholesale partnerships and brick-and-mortar presence
• Recent partnership with SKIMS shows promise for growth potential

Market Sentiment

• Wall Street maintains a "Moderate Buy" consensus with 14 Buys and 14 Holds
• Mean price target of $84.27 suggests potential downside from current levels
• Citi recently downgraded to Neutral with $72 price target due to concerns about FY26 estimates

Recommendation: SELL

• Despite strong brand and new leadership initiatives, current price levels appear elevated relative to analyst targets
• Technical indicators suggest potential resistance ahead
• Recent analyst downgrades and concerns about future growth create near-term headwinds
• Better entry points likely to emerge in coming months

Based on the provided data and recent analyst reports, here is the price prediction for Nike (NKE) stock in 2025:

Technical Analysis

The stock is currently trading around $76.47 showing a bearish trend with key technical indicators:

• RSI at 56.08 indicates neutral momentum
• MACD showing weak positive divergence (0.41)
• Trading below both 200-day SMA ($79.99) and 250-day SMA ($82.92)

Fundamental Drivers

According to recent analyst reports, Nike faces several headwinds in 2025:

• Revenue expected to decline 10% in FY2025
• EPS projected to drop 48.1% year-over-year to $2.05
• Weak North American sales and intense competition from brands like On Holding and Deckers
• Struggling with inventory management and relying on markdowns

Price Target Scenarios

Based on analyst consensus:

• Mean price target: $84.27 (10% upside from current)
• Street-high target: $120 (57% upside)
• Street-low target: $70 (8% downside)

2025 Price Prediction: The stock is likely to trade in the $70-85 range by end of 2025, with a base case target of $77, considering:

• Ongoing turnaround efforts under new CEO Elliott Hill
• Expected modest revenue growth of 2% in FY2026
• Current valuation at 38x forward earnings remains elevated
• Technical support around $70 level and resistance near $85

The stock may face continued pressure in the near term as the company works through its inventory issues and competitive challenges, but could see gradual recovery in the latter half of 2025 if turnaround initiatives gain traction.

The S1 support level for NKE Stock is $71.96 ,The R1 resistant level for NKE Stock is $81.21.

As of the end of day on 2025-02-27, the price of NKE Stock was $79.79.

The target price for NKE Stock according to analyst rating is 85.88, with the highest price target at 120.00 and the lowest at 68.00. Analysts have a Moderate Buy rating on NKE Stock overall.

The market cap of NKE is $120.1B.

Based on the comprehensive data analysis, Nike (NKE) appears to be overvalued for the following reasons:

Technical Analysis: NKE's stock has declined significantly from its peak of $170 in 2021 to current levels around $76, showing persistent downward momentum and weak technical indicators.

Fundamental Concerns: The company's revenue declined 8% year-over-year in Q2 FY2025, with NIKE Brand Digital sales dropping 21% and wholesale revenues falling 3%.

Valuation Assessment: Despite trading at a lower P/E ratio of 22x compared to historical levels, NKE still commands a premium valuation given its deteriorating fundamentals and intensifying competition from brands like Hoka and On Holding.

Growth Outlook: Management projects a low double-digit revenue decline and significant gross margin deterioration for Q3 FY2025, indicating continued operational challenges ahead.

Leadership Transition: While new CEO Elliott Hill's return may eventually help stabilize operations, the turnaround will likely take considerable time as Nike rebuilds wholesale relationships and refreshes its product pipeline.

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.

Based on the provided data and market analysis, here's the projected price for Nike (NKE) in 2030:

Nike's stock is expected to reach approximately $95-105 by 2030, representing a modest 24-37% increase from current levels of $76.47. This conservative projection is driven by Nike's ongoing challenges with market share erosion, intensifying competition from brands like On Holding and Deckers, and the company's current struggle with declining North American sales and digital revenue.

The growth trajectory factors in Nike's strategic pivot back to wholesale partnerships and renewed focus on sports-related products rather than fashion merchandise, though the effectiveness of this strategy remains uncertain given recent market share losses to emerging competitors.

NKE has a total of 83700 employees.