The chart below shows how NKE performed 10 days before and after its earnings report, based on data from the past quarters. Typically, NKE sees a +0.14% change in stock price 10 days leading up to the earnings, and a -4.76% change 10 days following the report. On the earnings day itself, the stock moves by +0.36%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Earnings Performance Highlights: Earnings per share was $0.78, reflecting strong performance despite market challenges.
Record Black Friday Sales: Nike Direct saw significant engagement with sales doubling during Black Friday week, marking it as the largest demand week ever for Nike Digital.
Strong Consumer Engagement: In Greater China, the 11/11 performance exceeded plans, showcasing strong consumer interest and engagement.
Consumer-Led Marketplace Strategy: The company is committed to repositioning the business to drive a consumer-led marketplace, focusing on sports as a central theme.
Product Innovation and Marketing Growth: Nike's investment in product innovation and marketing is expected to drive growth and enhance brand presence in key markets.
Negative
Revenue Decline Analysis: Q2 revenues were down 8% on a reported basis, and down 9% on a currency-neutral basis, reflecting ongoing headwinds from our franchise management actions.
Gross Margin Decline: Gross margins declined 100 basis points to 43.6% on a reported basis, due to higher markdowns on NIKE Direct, wholesale discounts to liquidate inventory and channel mix headwinds, partially offset by lower product costs and strategic pricing actions.
EBIT Decline: EBIT declined 10% on a reported basis.
North America Revenue Decline: In North America, Q2 revenue was down 8%. NIKE Direct declined 15%, with NIKE Digital down 22% and NIKE stores down 3%. Wholesale declined 1%.
EMEA Revenue Decline: In EMEA, Q2 revenue declined 10%. NIKE Direct declined 20%, with NIKE Digital down 32% and NIKE stores down 8%. Wholesale was down 4%.
NIKE, Inc. (NKE) Q2 2025 Earnings Call Transcript
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