BTI

British American Tobacco plc

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Advanced Chart

58.330

+1.09(1.904%)1D

Overview
Forecast
Valuation
Earnings

Line

Candle

YTD

High

58.350

Open

57.600

VWAP

58.10

Vol

6.31M

Mkt Cap

127.85B

Low

57.560

Amount

366.55M

EV/EBITDA(TTM)

19.97

Total Shares

2.22B

125.17B

EV/OCF(TTM)

16.32

P/S(TTM)

3.63

British American Tobacco p.l.c. is a global multi-category consumer goods business company. The Company provides tobacco and nicotine products. Its segments include the United States, Asia Pacific Middle East and Africa, and Americas and Europe. Its product categories include Vapor, Heating Products (HPs), Modern Oral, Traditional Oral, and Combustible cigarettes. Vapor products are handheld, battery-powered devices that heat a liquid to produce an inhalable aerosol, known as vapor. HPs are devices that use heat to generate a nicotine-containing aerosol, which the user inhales. This category includes Tobacco Heated Products and Herbal Products for Heating (HPH). Modern Oral products are smoke-free oral nicotine products called nicotine pouches, designed for use in the mouth. Traditional oral products include snus and snuff. Its brands include Vuse, glo, Velo, Grizzly, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, Camel, and others.

1 Analyst Rating

-39.14% Downside

Wall Street analysts forecast BTI stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for BTI is 35.50 USD with a low forecast of 35.50 USD and a high forecast of 35.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Buy

0 Hold

1 Sell

Moderate Sell

-39.14% Downside

Current: 58.330

Low

35.50

Averages

35.50

High

35.50

-39.14% Downside

Current: 58.330

Low

35.50

Averages

35.50

High

35.50

JPMorgan

Neutral

maintain

2025-08-04

Reason

JPMorgan

Price Target

2025-08-04

maintain

Neutral

Reason

JPMorgan raised the firm's price target on British American Tobacco to 3,300 GBp from 2,800 GBp and keeps a Neutral rating on the shares.

Deutsche Bank

Damian McNeela

Buy

maintain

2025-08-01

Reason

Deutsche Bank

Damian McNeela

Price Target

2025-08-01

maintain

Buy

Reason

Deutsche Bank analyst Damian McNeela raised the firm's price target on British American Tobacco to 4,400 GBp from 4,200 GBp and keeps a Buy rating on the shares.

Citi

NULL -> Buy

upgrade

2025-08-01

Reason

Citi

Price Target

2025-08-01

upgrade

NULL -> Buy

Reason

Citi raised the firm's price target on British American Tobacco to 4,450 GBp from 3,900 GBp and keeps a Buy rating on the shares.

Deutsche Bank

Damian McNeela

Buy

upgrade

2025-07-21

Reason

Deutsche Bank

Damian McNeela

Price Target

2025-07-21

upgrade

Buy

Reason

Deutsche Bank analyst Damian McNeela raised the firm's price target on British American Tobacco to 4,200 GBp from 3,800 GBp and keeps a Buy rating on the shares.

Jefferies

NULL

Buy

initiated

£4,800

2025-07-09

Reason

Jefferies

Price Target

£4,800

2025-07-09

initiated

NULL

Buy

Reason

Jefferies assumed coverage of British American Tobacco with a Buy rating and 4,800 GBp price target. The firm assumed coverage of global tobacco with a positive view. Within staples, Jefferies' favored sectors are tobacco, beer and consumer health. It estimates global nicotine will post low-single-digit growth from combustibles and next generation products. The analyst's top pick is British American.

Barclays

Overweight

maintain

2025-06-13

Reason

Barclays

Price Target

2025-06-13

maintain

Overweight

Reason

Barclays raised the firm's price target on British American Tobacco (BTI) to 4,100 GBp from 3,750 GBp and keeps an Overweight rating on the shares. The firm expects global nicotine pouches to hit $100B in retail sales in 2035, up from $8B in 2024. It prefers Philip Morris (PM), followed by British American Tobacco. Barclays cites the accelerating U.S. nicotine pouch industry for the target increase.

See All Ratings

Valuation Metrics

The current forward P/E ratio for British American Tobacco plc (BTI.N) is 12.24, compared to its 5-year average forward P/E of 7.93. For a more detailed relative valuation and DCF analysis to assess British American Tobacco plc 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

Strongly Overvalued

5Y Average PE

7.93

Current PE

12.24

Overvalued PE

9.05

Undervalued PE

6.80

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

Strongly Overvalued

5Y Average EV/EBITDA

7.98

Current EV/EBITDA

9.90

Overvalued EV/EBITDA

8.71

Undervalued EV/EBITDA

7.26

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

Strongly Overvalued

5Y Average PS

2.40

Current PS

3.55

Overvalued PS

2.69

Undervalued PS

2.11