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HAS Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
90.750
Open
89.790
VWAP
89.66
Vol
2.01M
Mkt Cap
12.58B
Low
88.830
Amount
180.59M
EV/EBITDA(TTM)
11.64
Total Shares
140.69M
EV
14.99B
EV/OCF(TTM)
16.78
P/S(TTM)
2.68
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
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Events Timeline

(ET)
2026-03-19
07:50:00
GXO Logistics Opens New 600,000-Square-Foot Distribution Center in Georgia
select
2026-03-02 (ET)
2026-03-02
10:30:00
Trump Confirms Major Military Operations Against Iran
select
2026-02-27 (ET)
2026-02-27
13:20:00
Hasbro Sues for Refunds of Trump's IEEPA Tariffs
select
link

News

CNBC
2.0
03-29CNBC
Rare Trading Cards Outperform Wall Street Performance
  • Alternative Asset Surge: As collectors increasingly view 1990s and 2000s Pokémon cards as alternative assets, trading card indexes have surged during the pandemic and are expected to rise again in 2025, outperforming the S&P 500's average annual return of 10% to 12%.
  • Scarcity Drives Prices: For instance, a rare Pikachu Illustrator card owned by Logan Paul sold for over $16 million in February, setting a record for the highest price ever paid for a trading card at auction, highlighting the scarcity and demand in the high-end market.
  • Grading Impacts Value: The condition and grading of cards are critical to their value, with a perfect condition card potentially worth $100,000, but only fetching 1% to 2% of that value if in lower condition, indicating the significant premium for graded 10 cards in the Pokémon market.
  • Market Risks and Volatility: While sales of non-sports trading cards surged 350% from 2020 to 2025, the prices are highly volatile and influenced by hype, lacking the stability of traditional markets, which necessitates caution for investors.
CNBC
9.5
03-25CNBC
Pop Mart Shares Plunge Over 20% Amid Growth Concerns
  • Significant Revenue Growth: Pop Mart reported annual revenue of 37.1 billion yuan ($5.4 billion) for 2025, marking a 185% increase year-over-year, although slightly below LSEG's estimate of 38 billion yuan, indicating strong market performance but raising sustainability concerns.
  • Dramatic Profit Increase: The company's net income surged more than fourfold to 12.8 billion yuan, slightly exceeding the forecast of 12.6 billion yuan; however, a notable slowdown in the fourth quarter heightened investor worries about the durability of its key IP's popularity.
  • Underwhelming New Character Sales: While sales from Skullpanda more than doubled to 3.54 billion yuan, and Twinkle Twinkle and Hirono generated 2.06 billion yuan and 1.74 billion yuan respectively, Labubu and its family still accounted for 38% of total revenue, indicating insufficient market acceptance of new characters.
  • Cautious Market Sentiment: Investors have expressed skepticism about Pop Mart's short-term appeal, with shares retreating about 50% from their August peak, reflecting a cautious sentiment towards the company's future growth, as the CEO acknowledged the need to diversify beyond Labubu to sustain growth.
CNBC
8.5
03-25CNBC
Pop Mart's Global Expansion and Challenges
  • Revenue Growth and Stock Volatility: In 2025, Pop Mart's revenue and net income surged by 185% and 309%, respectively, yet the stock plummeted over 22% post-earnings release, indicating market concerns about sustaining growth momentum.
  • Global Market Strategy: By 2025, international markets accounted for 44% of Pop Mart's revenue, with expectations for increased contributions from the U.S. and Europe, reflecting the company's proactive global expansion strategy.
  • Diversified Product Strategy: Collaborations with Uniqlo and Parisian luxury brand Moynat have led Pop Mart into new sectors like jewelry, with some Labubu gold necklaces priced above $2,000, aiming to enhance brand influence and market competitiveness.
  • Theme Park Ambitions: Pop Mart's Pop Land theme park in Beijing is undergoing reconstruction and expansion, aiming for a 360-degree immersive experience that combines live performances and storytelling to deepen consumer brand loyalty.
CNBC
4.0
03-23CNBC
Rise of China's Emotional Economy
  • Shift in Consumer Trends: Data shows that during the 2025 Chinese New Year, spending on traditional food gifts significantly declined, while expenditures on travel and cosmetics surged, reflecting a growing emphasis on emotional resonance among consumers and indicating a shift towards more personalized and experiential spending.
  • Growth of Emotional Economy: According to projections from the iiMedia Research Center, China's emotional economy is expected to exceed 4.5 trillion yuan ($655 billion) by 2029, nearly doubling its value from 2024, highlighting an increasing consumer demand for emotional fulfillment and spiritual satisfaction that is driving market expansion.
  • Changes Among Young Consumers: Research indicates that younger Chinese consumers, facing economic pressures, are increasingly inclined to pursue purchases that bring joy and identity rather than traditional material accumulation, a shift that not only affects spending habits but also prompts businesses to reassess their value propositions.
  • Policy Attention on Emotional Economy: The Chongqing city government highlighted the importance of the emotional economy for the first time in its 2026 work report, indicating that policymakers are beginning to recognize this emerging consumer trend, while businesses are actively adjusting strategies to meet the demand for emotion-driven spending.
Newsfilter
7.5
03-19Newsfilter
Hasbro Opens New Distribution Center in Georgia
  • Supply Chain Milestone: Hasbro's new 600,000-square-foot distribution center in Midway, Georgia, represents the company's first fully developed, leased, and branded U.S. warehouse, significantly enhancing its omni-channel distribution capabilities and supply chain efficiency across North America.
  • Job Creation: The facility is expected to create between 60 and 70 jobs during standard operations, with seasonal employment reaching up to 125, reflecting Hasbro's positive contribution to the local economy and providing new opportunities for military families.
  • Annual Savings and Reinvestment: The center is projected to generate approximately $8 million in annual productivity savings, which will be reinvested into Hasbro's ongoing efficiency initiatives, further driving the company's operational excellence.
  • Strategic Partnership: Hasbro's collaboration with GXO leverages the latter's extensive logistics experience to enhance delivery speed, accuracy, and reliability, showcasing a successful integration of strategy, real estate, and operations.
CNBC
7.5
03-19CNBC
Pop Mart Partners with Sony for Labubu Film
  • Film Development Partnership: Pop Mart is collaborating with Sony Pictures to develop a movie centered around the Labubu character, marking a significant step in expanding its popular toy IP to the big screen, which is expected to attract more consumer attention.
  • Market Performance Analysis: According to data provided by Pop Mart, products from 'The Monsters' series accounted for 34.7% of the company's total revenue in the first half of 2025, highlighting the series' importance in the market, although analysts warn of potential growth slowdown in 2026.
  • Brand Strategy Transformation: The Chief Operating Officer of Pop Mart stated that movies not only allow consumers to intuitively understand the characters' world but also generate a wealth of material for product and theme park design, reflecting the company's strategic thinking in brand expansion.
  • Future Outlook: Despite analysts predicting a potential 11% to 13% decline in earnings for 2026, Pop Mart is seeking to maintain brand vitality through its film project, demonstrating its long-term planning in IP development.
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
Wall Street analysts forecast HAS stock price to rise
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 0.000
sliders
Low
90.00
Averages
95.71
High
100.00
Current: 0.000
sliders
Low
90.00
Averages
95.71
High
100.00
Wells Fargo
Equal Weight
initiated
$98
AI Analysis
2026-03-10
Reason
Wells Fargo
Price Target
$98
AI Analysis
2026-03-10
initiated
Equal Weight
Reason
Wells Fargo initiated coverage of Hasbro with an Equal Weight rating and $98 price target. The toy industry growth is challenged and Hasbro is losing share in key categories, the analyst tells investors in a research note. Wells sees a balanced risk/reward at current share levels.
UBS
Buy
maintain
$99 -> $110
2026-03-05
Reason
UBS
Price Target
$99 -> $110
2026-03-05
maintain
Buy
Reason
UBS raised the firm's price target on Hasbro to $110 from $99 and keeps a Buy rating on the shares. The increased price target is supported by a stronger-than-expected Q4, a 2026 outlook that leaves room for gaming upside, and a solid entertainment release slate, the analyst tells investors in a research note. Lower tariffs could add roughly 9c-10c to EPS, though potential increases in logistics and freight costs tied to geopolitical uncertainty may offset some of the benefit, the firm says.
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Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS.O) is 16.28, compared to its 5-year average forward P/E of 16.54. For a more detailed relative valuation and DCF analysis to assess Hasbro Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
16.54
Current PE
16.28
Overvalued PE
19.37
Undervalued PE
13.71

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
11.51
Current EV/EBITDA
11.09
Overvalued EV/EBITDA
12.84
Undervalued EV/EBITDA
10.18

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
1.93
Current PS
2.50
Overvalued PS
2.25
Undervalued PS
1.61

Financials

AI Analysis
Annual
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Whales Holding HAS

A
Algert Global LLC
Holding
HAS
+14.57%
3M Return
E
Epoch Investment Partners, Inc.
Holding
HAS
+4.28%
3M Return
C
Cooke & Bieler, L.P.
Holding
HAS
-2.56%
3M Return
I
Interval Partners, LP
Holding
HAS
-2.83%
3M Return
H
Henssler Asset Management LLC
Holding
HAS
-4.67%
3M Return
C
Cincinnati Financial Corporation
Holding
HAS
-5.33%
3M Return

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Frequently Asked Questions

What is Hasbro Inc (HAS) stock price today?

The current price of HAS is 89.39 USD — it has increased 0.9

What is Hasbro Inc (HAS)'s business?

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

What is the price predicton of HAS Stock?

Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Hasbro Inc (HAS)'s revenue for the last quarter?

Hasbro Inc revenue for the last quarter amounts to 1.45B USD, increased 31.25

What is Hasbro Inc (HAS)'s earnings per share (EPS) for the last quarter?

Hasbro Inc. EPS for the last quarter amounts to 1.43 USD, decreased -672.00

How many employees does Hasbro Inc (HAS). have?

Hasbro Inc (HAS) has 4520 emplpoyees as of March 31 2026.

What is Hasbro Inc (HAS) market cap?

Today HAS has the market capitalization of 12.58B USD.