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HAS Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Loading chart...

High
87.135
Open
86.000
VWAP
86.38
Vol
2.00M
Mkt Cap
12.19B
Low
85.830
Amount
173.01M
EV/EBITDA(TTM)
10.82
Total Shares
141.49M
EV
14.48B
EV/OCF(TTM)
13.25
P/S(TTM)
2.54
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
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Events Timeline

(ET)
2026-05-26
13:00:00
Nintendo Switch 2 Sales Reach 196,359 Units in April
select
2026-05-20 (ET)
2026-05-20
16:20:00
Major Averages Close Broadly Higher as Oil Prices Slip Below $100
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2026-05-20
12:10:00
Hasbro Stock Drops 7.3% to $90.04
select
2026-05-20
11:50:00
Major Averages Rise as Semiconductor Stocks Rebound
select
2026-05-20
10:10:00
Hasbro Stock Drops 7.5% to $89.94
select
2026-05-20
09:00:00
Stock Futures Rise as Semiconductor Stocks Rebound
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News

Yahoo Finance
8.5
05-27Yahoo Finance
Investment Opportunities in European Small Caps Amid Market Shift
  • Market Positive Shift: The European market is experiencing a positive shift with the STOXX Europe 600 Index climbing 3.00% amid hopes for de-escalation in the Middle East, creating unique investment opportunities in small-cap stocks that attract investor interest.
  • Small Cap Potential: Companies like CellaVision and Eurocell are considered undervalued due to their strong fundamentals and recent insider buying activity, indicating market confidence in their future growth prospects.
  • Hays Company Dynamics: Hays is navigating executive changes with CEO Mark Dearnley recently purchasing 485,500 shares valued at approximately £147,301; despite a slight dip in sales and net income, earnings are forecasted to grow over 105% annually.
  • Morgan Advanced Materials Challenges: Morgan Advanced Materials reported sales of £996.6 million for 2025, down from the previous year, with net income dropping to £21.1 million; however, insider buying suggests confidence in future growth despite financial challenges.
Newsfilter
8.5
05-22Newsfilter
Star Wars: The Mandalorian and Grogu Opens to Lowest Ticket Sales in Franchise History
  • Record Low Pre-Sales: According to Comscore, 'Star Wars: The Mandalorian and Grogu' achieved only $12 million in Thursday night previews, marking the lowest advanced ticket sales in franchise history, previously held by 'Solo: A Star Wars Story' at $14.1 million.
  • Opening Weekend Projections: Box office analysts estimate the film will generate around $80 million over its three-day opening weekend and approximately $95 million during the four-day Memorial Day holiday, indicating one of the weakest openings for a 'Star Wars' film in modern cinematic history.
  • Market Competition and Opportunities: Despite facing limited competition, the film may benefit from the popularity of the television series and the extended holiday weekend; however, its performance will serve as a stress test for future 'Star Wars' theatrical releases amid a lackluster cinema run for the franchise and Marvel.
  • Consumer Products Potential: Beyond box office revenue, Disney is expected to gain from a robust consumer products launch tied to the film, particularly with Grogu's popularity among fans, which could drive retail sales significantly, reminiscent of Hasbro's nearly $500 million in sales following the 2015 release of 'The Force Awakens.'
CNBC
8.5
05-22CNBC
Star Wars: The Mandalorian and Grogu Opens to Historic Low Ticket Sales
  • Historic Low Pre-Sales: According to Comscore, 'Star Wars: The Mandalorian and Grogu' achieved only $12 million in Thursday night preview sales, marking the lowest in franchise history, with the previous low held by 'Solo: A Star Wars Story' at $14.1 million.
  • Opening Weekend Projections: Analysts predict the film will generate around $80 million for its three-day opening weekend and approximately $95 million for the four-day Memorial Day holiday, indicating a decline in the franchise's box office appeal compared to previous releases.
  • Lower Production Costs: With an estimated production budget of $165 million, which is significantly lower than the typical $250 million or more for other Star Wars films, this film has a reduced profitability threshold, although marketing expenses remain a critical factor.
  • Merchandising Opportunities: Despite potential box office struggles, Disney aims to leverage the film's release through a robust consumer products launch and theme park tie-ins, particularly capitalizing on the popularity of Grogu, which could significantly boost retail sales.
NASDAQ.COM
4.5
05-20NASDAQ.COM
U.S. Stocks Surge as Oil Prices Plunge, Boosting Market Sentiment
  • Market Recovery: The S&P 500 Index rose by 1.08%, the Dow Jones Industrial Average increased by 1.31%, and the Nasdaq 100 Index climbed by 1.66%, reflecting renewed investor confidence in economic recovery, particularly amid a significant drop in oil prices.
  • Oil Price Plunge: Crude oil prices fell by over 5% due to hopes for an end to the Iran conflict, which not only lowered inflation expectations but also caused the 10-year Treasury yield to drop by 10 basis points to 4.57%, providing support for the bond market.
  • Semiconductor Stocks Rally: Nvidia rose more than 1% ahead of its earnings report, with Q1 sales expected to increase by 80%, drawing market attention to its production ramp-up and competitive strategies, positively impacting the overall tech sector.
  • Mortgage Applications Decline: U.S. MBA mortgage applications fell by 2.3% for the week ending May 1, with the purchase mortgage sub-index down 4.1%, indicating pressure on the housing market from high interest rates, as the average 30-year fixed mortgage rate rose to 6.56%.
stocktwits
4.5
05-20stocktwits
US Stocks Rise on Optimism Over Iran Negotiations
  • Market Rally: The S&P 500 rose by 1%, the Dow Jones increased by 1.3%, and the Nasdaq gained 1.4%, reflecting investor optimism regarding US-Iran negotiations, which boosted market sentiment.
  • Small Cap Surge: The Russell 2000 soared 2.6%, ending a three-day decline, indicating strong performance among small-cap stocks, which may attract more investor interest.
  • Oil Price Decline: Oil prices fell over 6% as Trump indicated that negotiations with Iran were nearing completion, with WTI crude futures closing at $98.26 per barrel, reflecting market concerns over future supply.
  • Treasury Yields Drop: The 10-year Treasury yield fell by more than 8 basis points and the 30-year yield dropped by 6 basis points, indicating market anxiety over persistent inflation pressures, which could influence future interest rate decisions.
Yahoo Finance
9.5
05-20Yahoo Finance
Hasbro Reports 13% Revenue Growth in Q1 2026 Driven by Wizards Segment
  • Significant Revenue Growth: Hasbro reported Q1 revenue of $1 billion, reflecting a 13% year-over-year increase, primarily driven by strong performance from Wizards of the Coast, indicating sustained growth potential in its core business.
  • Profit Margin Improvement: The company achieved an adjusted operating profit of $287 million, up 29%, with an adjusted operating margin of 28.7%, demonstrating significant progress in cost control and operational efficiency.
  • Consumer Products Challenges: Despite overall revenue growth, the Consumer Products segment reported revenue of $398 million, essentially flat year-over-year, with an adjusted operating loss of $41 million, reflecting pressures from higher royalty expenses and tariffs that impacted profitability.
  • Cybersecurity Incident Impact: Hasbro faced a cybersecurity incident that delayed $40 million to $60 million in consumer products revenue to the second half of the year, affecting cash flow timing and increasing operating expenses, highlighting the company's vulnerability in managing external risks.
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
Wall Street analysts forecast HAS stock price to rise
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 0.000
sliders
Low
90.00
Averages
95.71
High
100.00
Current: 0.000
sliders
Low
90.00
Averages
95.71
High
100.00
Morgan Stanley
NULL -> Overweight
maintain
$122 -> $123
AI Analysis
2026-05-14
Reason
Morgan Stanley
Price Target
$122 -> $123
AI Analysis
2026-05-14
maintain
NULL -> Overweight
Reason
Morgan Stanley raised the firm's price target on Hasbro to $123 from $122 and keeps an Overweight rating on the shares.
BofA
Andrew Didora
Buy
maintain
$100 -> $113
2026-04-24
Reason
BofA
Andrew Didora
Price Target
$100 -> $113
2026-04-24
maintain
Buy
Reason
BofA analyst Andrew Didora raised the firm's price target on Hasbro to $113 from $100 and keeps a Buy rating on the shares after the company provided a positive Q1 revenue and operating income update. Following the update, the firm raised its Q1 revenue and operating income estimates to the higher end of the updated ranges, the analyst noted.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for HAS
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Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS.O) is 15.60, compared to its 5-year average forward P/E of 16.35. For a more detailed relative valuation and DCF analysis to assess Hasbro Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
16.35
Current PE
15.60
Overvalued PE
18.93
Undervalued PE
13.77

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
14.08
Current EV/EBITDA
9.59
Overvalued EV/EBITDA
25.85
Undervalued EV/EBITDA
2.31

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
1.97
Current PS
2.36
Overvalued PS
2.32
Undervalued PS
1.62

Financials

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Quarterly

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Whales Holding HAS

C
Cantor Fitzgerald Asset Management
Holding
HAS
+25.59%
3M Return
E
Epoch Investment Partners, Inc.
Holding
HAS
+19.23%
3M Return
C
Cincinnati Financial Corporation
Holding
HAS
+12.80%
3M Return
A
Algert Global LLC
Holding
HAS
+11.02%
3M Return
H
Henssler Asset Management LLC
Holding
HAS
+9.26%
3M Return
S
Sound Income Strategies, LLC
Holding
HAS
+2.63%
3M Return

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Frequently Asked Questions

What is Hasbro Inc (HAS) stock price today?

The current price of HAS is 86.17 USD — it has decreased -0.24

What is Hasbro Inc (HAS)'s business?

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

What is the price predicton of HAS Stock?

Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Hasbro Inc (HAS)'s revenue for the last quarter?

Hasbro Inc revenue for the last quarter amounts to 1.00B USD, increased 12.75

What is Hasbro Inc (HAS)'s earnings per share (EPS) for the last quarter?

Hasbro Inc. EPS for the last quarter amounts to 1.39 USD, increased 98.57

How many employees does Hasbro Inc (HAS). have?

Hasbro Inc (HAS) has 4520 emplpoyees as of May 31 2026.

What is Hasbro Inc (HAS) market cap?

Today HAS has the market capitalization of 12.19B USD.