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HAS Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Loading chart...

High
86.585
Open
85.370
VWAP
85.21
Vol
5.90M
Mkt Cap
11.99B
Low
84.300
Amount
502.91M
EV/EBITDA(TTM)
10.65
Total Shares
141.49M
EV
14.25B
EV/OCF(TTM)
13.04
P/S(TTM)
2.49
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
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Events Timeline

(ET)
2026-06-03
16:20:00
Hasbro Launches AI Studio Sixth Wall for Iconic Characters
select
2026-05-26 (ET)
2026-05-26
13:00:00
Nintendo Switch 2 Sales Reach 196,359 Units in April
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2026-05-20 (ET)
2026-05-20
16:20:00
Major Averages Close Broadly Higher as Oil Prices Slip Below $100
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2026-05-20
12:10:00
Hasbro Stock Drops 7.3% to $90.04
select
2026-05-20
11:50:00
Major Averages Rise as Semiconductor Stocks Rebound
select
2026-05-20
10:10:00
Hasbro Stock Drops 7.5% to $89.94
select

News

Yahoo Finance
6.0
06-13Yahoo Finance
European Staffing Firms Face Revenue Pressure Amid Weak Demand
  • Weak Hiring Demand: According to a Morgan Stanley report, weakening demand for permanent recruitment threatens revenue growth and margins for European staffing companies, particularly impacting Adecco, which has been downgraded to Underweight.
  • Rating Adjustments: Morgan Stanley cut Adecco's price target from CHF 20.50 to CHF 15, upgraded Randstad to Equal-weight, raised Hays to Equal-weight, while maintaining Underweight on PageGroup, indicating varying confidence levels in different firms.
  • Uncertain Market Outlook: The report highlights that macroeconomic and geopolitical uncertainties could further weaken hiring demand, especially in key markets like the UK, France, and Germany, raising the risk that the recent recovery in staffing activity may lose momentum.
  • AI Challenges: Analysts flagged the rise of artificial intelligence as a long-term challenge for the sector, as increased automation and AI-driven recruitment tools could reduce demand for traditional placement services, potentially weighing on growth prospects across the industry.
seekingalpha
7.5
06-03seekingalpha
Hasbro Launches New AI Character Licensing Model
  • AI Character Licensing Innovation: Hasbro introduces Behavioral Licensing through its new Sixth Wall unit, focusing on how characters think, speak, and interact in dynamic environments, aiming to enhance brand applications in AI products while ensuring authenticity and commercial rights.
  • Technology-Driven Character Management: Behavioral Licensing is powered by Hasbro's proprietary system, CharacterOS, which encodes characters' personalities, voices, and safety guardrails to ensure consistency across interactive experiences, addressing the issue of unauthorized character use in AI platforms.
  • Strategic Partnership: Hasbro partners with AI audio company ElevenLabs to bring iconic characters like Optimus Prime and Megatron into ElevenLabs' Iconic Marketplace, further expanding the application of characters in AI products.
  • CEO's Vision: Hasbro CEO Chris Cocks highlights the significance of CharacterOS, stating it not only addresses the challenge of unauthorized AI content use but also unlocks a larger creative canvas for storytelling and enhances user experiences.
Newsfilter
7.5
06-03Newsfilter
Hasbro Launches New AI Character Licensing Model
  • Strategic Partnership: Hasbro has formed a strategic partnership with leading AI audio company ElevenLabs to introduce twelve iconic characters into ElevenLabs' Iconic Marketplace, which is expected to enhance the brand's influence and market share in the AI sector.
  • Behavioral Licensing Model: The newly introduced Behavioral Licensing focuses on how characters think, speak, and interact in dynamic experiences, ensuring authenticity and safety for characters in AI applications, thus providing a trusted framework for creators and brands.
  • Technological Innovation: With the CharacterOS system, Hasbro can preserve character personality and voice in interactive experiences, addressing the challenge of unauthorized AI content use, and further promoting collaboration between brands and creators.
  • Market Positioning: Sixth Wall's initial focus is on experiences for users aged 13 and above, actively participating in discussions around industry safety standards to ensure the safety of AI products while providing diverse application scenarios for future authorized character access.
Yahoo Finance
8.5
05-27Yahoo Finance
Investment Opportunities in European Small Caps Amid Market Shift
  • Market Positive Shift: The European market is experiencing a positive shift with the STOXX Europe 600 Index climbing 3.00% amid hopes for de-escalation in the Middle East, creating unique investment opportunities in small-cap stocks that attract investor interest.
  • Small Cap Potential: Companies like CellaVision and Eurocell are considered undervalued due to their strong fundamentals and recent insider buying activity, indicating market confidence in their future growth prospects.
  • Hays Company Dynamics: Hays is navigating executive changes with CEO Mark Dearnley recently purchasing 485,500 shares valued at approximately £147,301; despite a slight dip in sales and net income, earnings are forecasted to grow over 105% annually.
  • Morgan Advanced Materials Challenges: Morgan Advanced Materials reported sales of £996.6 million for 2025, down from the previous year, with net income dropping to £21.1 million; however, insider buying suggests confidence in future growth despite financial challenges.
Newsfilter
8.5
05-22Newsfilter
Star Wars: The Mandalorian and Grogu Opens to Lowest Ticket Sales in Franchise History
  • Record Low Pre-Sales: According to Comscore, 'Star Wars: The Mandalorian and Grogu' achieved only $12 million in Thursday night previews, marking the lowest advanced ticket sales in franchise history, previously held by 'Solo: A Star Wars Story' at $14.1 million.
  • Opening Weekend Projections: Box office analysts estimate the film will generate around $80 million over its three-day opening weekend and approximately $95 million during the four-day Memorial Day holiday, indicating one of the weakest openings for a 'Star Wars' film in modern cinematic history.
  • Market Competition and Opportunities: Despite facing limited competition, the film may benefit from the popularity of the television series and the extended holiday weekend; however, its performance will serve as a stress test for future 'Star Wars' theatrical releases amid a lackluster cinema run for the franchise and Marvel.
  • Consumer Products Potential: Beyond box office revenue, Disney is expected to gain from a robust consumer products launch tied to the film, particularly with Grogu's popularity among fans, which could drive retail sales significantly, reminiscent of Hasbro's nearly $500 million in sales following the 2015 release of 'The Force Awakens.'
CNBC
8.5
05-22CNBC
Star Wars: The Mandalorian and Grogu Opens to Historic Low Ticket Sales
  • Historic Low Pre-Sales: According to Comscore, 'Star Wars: The Mandalorian and Grogu' achieved only $12 million in Thursday night preview sales, marking the lowest in franchise history, with the previous low held by 'Solo: A Star Wars Story' at $14.1 million.
  • Opening Weekend Projections: Analysts predict the film will generate around $80 million for its three-day opening weekend and approximately $95 million for the four-day Memorial Day holiday, indicating a decline in the franchise's box office appeal compared to previous releases.
  • Lower Production Costs: With an estimated production budget of $165 million, which is significantly lower than the typical $250 million or more for other Star Wars films, this film has a reduced profitability threshold, although marketing expenses remain a critical factor.
  • Merchandising Opportunities: Despite potential box office struggles, Disney aims to leverage the film's release through a robust consumer products launch and theme park tie-ins, particularly capitalizing on the popularity of Grogu, which could significantly boost retail sales.
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
Wall Street analysts forecast HAS stock price to rise
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 0.000
sliders
Low
90.00
Averages
95.71
High
100.00
Current: 0.000
sliders
Low
90.00
Averages
95.71
High
100.00
Morgan Stanley
NULL -> Overweight
maintain
$122 -> $123
AI Analysis
2026-05-14
Reason
Morgan Stanley
Price Target
$122 -> $123
AI Analysis
2026-05-14
maintain
NULL -> Overweight
Reason
Morgan Stanley raised the firm's price target on Hasbro to $123 from $122 and keeps an Overweight rating on the shares.
BofA
Andrew Didora
Buy
maintain
$100 -> $113
2026-04-24
Reason
BofA
Andrew Didora
Price Target
$100 -> $113
2026-04-24
maintain
Buy
Reason
BofA analyst Andrew Didora raised the firm's price target on Hasbro to $113 from $100 and keeps a Buy rating on the shares after the company provided a positive Q1 revenue and operating income update. Following the update, the firm raised its Q1 revenue and operating income estimates to the higher end of the updated ranges, the analyst noted.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for HAS
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Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS.O) is 14.37, compared to its 5-year average forward P/E of 16.28. For a more detailed relative valuation and DCF analysis to assess Hasbro Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
16.28
Current PE
14.37
Overvalued PE
18.80
Undervalued PE
13.75

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
14.03
Current EV/EBITDA
9.19
Overvalued EV/EBITDA
25.81
Undervalued EV/EBITDA
2.25

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
1.97
Current PS
2.23
Overvalued PS
2.32
Undervalued PS
1.62

Financials

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Whales Holding HAS

C
Cantor Fitzgerald Asset Management
Holding
HAS
+27.41%
3M Return
E
Epoch Investment Partners, Inc.
Holding
HAS
+26.17%
3M Return
C
Cincinnati Financial Corporation
Holding
HAS
+17.10%
3M Return
A
Algert Global LLC
Holding
HAS
+14.84%
3M Return
H
Henssler Asset Management LLC
Holding
HAS
+10.33%
3M Return
I
Interval Partners, LP
Holding
HAS
+8.92%
3M Return

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Frequently Asked Questions

What is Hasbro Inc (HAS) stock price today?

The current price of HAS is 84.74 USD — it has increased 1.52

What is Hasbro Inc (HAS)'s business?

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

What is the price predicton of HAS Stock?

Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Hasbro Inc (HAS)'s revenue for the last quarter?

Hasbro Inc revenue for the last quarter amounts to 1.00B USD, increased 12.75

What is Hasbro Inc (HAS)'s earnings per share (EPS) for the last quarter?

Hasbro Inc. EPS for the last quarter amounts to 1.39 USD, increased 98.57

How many employees does Hasbro Inc (HAS). have?

Hasbro Inc (HAS) has 4520 emplpoyees as of June 20 2026.

What is Hasbro Inc (HAS) market cap?

Today HAS has the market capitalization of 11.99B USD.