HAS Stock: Price, Forecast, Financials & AI Analysis

High

Open

VWAP

Vol

Mkt Cap

Low

Amount

EV/EBITDA(TTM)

Total Shares

EV/OCF(TTM)

P/S(TTM)

Market Estimates

Earnings Estimates

Revenue

YoY Chg

EPS

YoYChg

FY2025Q4

FY2026Q1

FY2026Q2

1.26B

+14.49%

0.941

+104.58%

898.56M

+1.29%

1.026

-1.39%

1.03B

+4.64%

1.273

-2.06%

Estimates Revision

The market is revising Upward the revenue expectations for Hasbro, Inc. (HAS) for FY2025, with the revenue forecasts being adjusted by 2.42% over the past three months. During the same period, the stock price has changed by 19.43%.

Revenue Estimates for FY2025

Revise Upward

+2.42%

In Past 3 Month

EPS Estimates for FY2025

Revise Upward

+2.3%

In Past 3 Month

Stock Price

Go Up

+19.43%

In Past 3 Month

9 Analyst Rating

Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 94.13 USD with a low forecast of 87.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

8 Buy

1 Hold

0 Sell

Strong Buy

Current: 0.000

Low

87.00

Averages

94.13

High

100.00

Current: 0.000

Low

87.00

Averages

94.13

High

100.00

UBS

Buy

upgrade

$89 -> $99

2026-01-07

New

Reason

UBS

Price Target

$89 -> $99

2026-01-07

New

upgrade

Buy

Reason

UBS raised the firm's price target on Hasbro to $99 from $89 and keeps a Buy rating on the shares.

Morgan Stanley

Megan Alexander

Overweight

maintain

$87 -> $94

2025-12-14

Reason

Morgan Stanley

Megan Alexander

Price Target

$87 -> $94

2025-12-14

maintain

Overweight

Reason

Morgan Stanley analyst Megan Alexander raised the firm's price target on Hasbro to $94 from $87 and keeps an Overweight rating on the shares. The company now has no internally published "AAA title" in 2026, but two major releases expected in 2027, one of which is "anchored in the globally recognized" Dungeons & Dragons franchise, the analyst tells investors in a research note. Morgan Stanley views the development as near-term positive for the stock. Exodus has been pushed into 2027, and the firm previously assumed a "sizable" earnings headwind in 2026 due to its significant budget.

UBS

Buy

maintain

$88 -> $89

2025-11-14

Reason

UBS

Price Target

$88 -> $89

2025-11-14

maintain

Buy

Reason

UBS raised the firm's price target on Hasbro to $89 from $88 and keeps a Buy rating on the shares.

Seaport Research

Buy

initiated

$100

2025-11-10

Reason

Seaport Research

Price Target

$100

2025-11-10

initiated

Buy

Reason

As previously reported, Seaport Research initiated coverage of Hasbro with a Buy rating and $100 price target. While acknowledging Hasbro as "the most expensive stock in the toy group," the firm thinks the opportunity for profitable growth in the toy and toy licensing business is "stronger than the market currently appreciates" and thinks that the "Magic: The Gathering" gaming phenomenon has "staying power well beyond current expectations," the analyst tells investors.

Seaport Research

NULL -> Buy

initiated

$100

2025-11-10

Reason

Seaport Research

Price Target

$100

2025-11-10

initiated

NULL -> Buy

Reason

Seaport Research initiated coverage of Hasbro with a Buy rating and $100 price target.

Morgan Stanley

Megan Alexander

Equal Weight

downgrade

$117 -> $110

2025-10-27

Reason

Morgan Stanley

Megan Alexander

Price Target

$117 -> $110

2025-10-27

downgrade

Equal Weight

Reason

Morgan Stanley analyst Megan Alexander lowered the firm's price target on SharkNinja (SN) to $110 from $117 and keeps an Equal Weight rating on the shares. While the firm notes it has made "modest tweaks" to its model ahead of Q3 earnings, shifting some sales into Q4 to reflect the well-telegraphed shift in retailer ordering patterns, it adds in a preview that the bar is lower into 3Q, but scanner data volatility and Mattel (MAT) and Hasbro (HAS) confirming a timing shift "make for a tricky setup." With limited visibility to topline re-acceleration, the valuation of SharkNinja "looks fair," the analyst argues.

Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS.O) is 16.28, compared to its 5-year average forward P/E of 16.68. For a more detailed relative valuation and DCF analysis to assess Hasbro Inc 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

16.68

Current PE

16.28

Overvalued PE

19.52

Undervalued PE

13.84

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

11.60

Current EV/EBITDA

11.09

Overvalued EV/EBITDA

12.98

Undervalued EV/EBITDA

10.23

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

1.93

Current PS

2.50

Overvalued PS

2.25

Undervalued PS

1.62

Financials

Annual

Quarterly

N/A

Total Revenue

N/A

Operating Profit

N/A

Net Income after Tax

N/A

EPS - Diluted

N/A

Free Cash Flow

N/A

Gross Profit Margin - %

N/A

FCF Margin - %

N/A

Net Margin - %

N/A

ROIC

Trading Trends

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Hedge Fund

Hedge Funds are Neutral. There are no significant trading trends over the last quarter.

Sold

Bought

Congress Trading

Congress are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

HAS News & Events

Events Timeline

No data

News

2.0

2025-12-26Yahoo Finance

FedEx’s Fred Smith, Blackstone’s LePatner, and 4 Other Notables We Lost This Year

5.0

2025-12-26Barron's

Notable Figures We Lost This Year: FedEx's Fred Smith, Blackstone's LePatner, and Four Others

5.0

2025-12-13Newsfilter

Netflix's 'Stranger Things' Season 5 Draws 59.6 Million Views in Premiere Week

People Also Watch

Frequently Asked Questions

What is Hasbro Inc (HAS) stock price today?

The current price of HAS is 89.14 USD — it has increased 2.44 % in the last trading day.

What is Hasbro Inc (HAS)'s business?

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

What is the price predicton of HAS Stock?

What is Hasbro Inc (HAS)'s revenue for the last quarter?

Hasbro Inc revenue for the last quarter amounts to 1.39B USD, increased 8.29 % YoY.

What is Hasbro Inc (HAS)'s earnings per share (EPS) for the last quarter?

Hasbro Inc. EPS for the last quarter amounts to 1.64 USD, increased 3.14 % YoY.

What changes have occurred in the market's expectations for Hasbro Inc (HAS)'s fundamentals?

How many employees does Hasbro Inc (HAS). have?

Hasbro Inc (HAS) has 4985 emplpoyees as of January 09 2026.

What is Hasbro Inc (HAS) market cap?

Today HAS has the market capitalization of 12.21B USD.