$
74.980
-0.07(-0.093%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings
Line
Line
|
Candle
Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
76.1154
Open
75.840
VWAP
74.62
Vol
2.54M
Mkt Cap
10.51B
Low
73.860
Amount
189.70M
EV/EBITDA(TTM)
12.73
Total Shares
139.22M
EV
13.29B
EV/OCF(TTM)
19.21
P/S(TTM)
2.48
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
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Market Estimates

Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2026Q1
FY2025Q4
FY2025Q3
892.61M
+0.62%
1.035
-0.51%
1.20B
+9.1%
0.922
+100.52%
1.34B
+4.51%
1.590
-8.1%
Estimates Revision
The market is revising Upward the revenue expectations for Hasbro, Inc. (HAS) for FY2025, with the revenue forecasts being adjusted by 0.79% over the past three months. During the same period, the stock price has changed by 22.94%.
Revenue Estimates for FY2025
Revise Upward
up Image
+0.79%
In Past 3 Month
EPS Estimates for FY2025
Revise Upward
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+2.69%
In Past 3 Month
Stock Price
Go Up
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+22.94%
In Past 3 Month
8 Analyst Rating
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4.36% Upside
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 78.25 USD with a low forecast of 70.00 USD and a high forecast of 85.00  USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Buy
1 Hold
0 Sell
Strong Buy
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4.36% Upside
Current: 74.980
sliders
Low
70.00
Averages
78.25
High
85.00
Roth Capital
Buy
maintain
$86 -> $92
2025-07-24
New
Reason
Roth Capital raised the firm's price target on Hasbro to $92 from $86 and keeps a Buy rating on the shares. The price target increase reflects Hasbro's stronger than expected Q2 results, reduced tariff expectations, and a higher second half outlook for Wizards and Magic: The Gathering, the analyst tells investors in a research note. The positive momentum should carry over nicely into 2026, the firm adds.
JPMorgan
Overweight
maintain
$75 -> $94
2025-07-24
New
Reason
JPMorgan raised the firm's price target on Hasbro to $94 from $75 and keeps an Overweight rating on the shares following the Q2 report. The firm says the company's bull case is intact following the sales beat and positive comments on 2026 sales. It rolled the price target to December 2026.
Morgan Stanley
Overweight
maintain
$83 -> $85
2025-07-24
New
Reason
Morgan Stanley raised the firm's price target on Hasbro to $85 from $83 and keeps an Overweight rating on the shares. Following "strong" Q2 results, the firm sees visibility to near-term upside given perceived conservatism in the implied outlook for the second half as well as longer-term upside, the analyst tells investors.
DA Davidson
Keegan Cox
Neutral
maintain
$75 -> $80
2025-07-24
New
Reason
DA Davidson analyst Keegan Cox raised the firm's price target on Hasbro to $80 from $75 and keeps a Neutral rating on the shares. Hasbro's tariff situation is not as bad as originally feared with recent trade deals, with minimal impact to Q2 results, but costs will begin flowing through in Q3 and retailers are still being cautious with their orders, the analyst tells investors in a research note. A return to growth in toys may be in the cards for 2026, the firm says.
Citi
Buy
maintain
$79 -> $91
2025-07-24
New
Reason
Citi raised the firm's price target on Hasbro to $91 from $79 and keeps a Buy rating on the shares post the Q2 report. The firm highlights the performance of Wizards of the Coast and sees a lower tariff impact this year for the company.
BofA
Buy
maintain
$85 -> $90
2025-07-17
Reason
BofA raised the firm's price target on Hasbro to $90 from $85 and keeps a Buy rating on the shares. Ahead of the company's scheduled Q2 earnings report due on July 23, the firm sees potential upside to the Street consensus at 76c per share given a better-than-expected contribution from "Magic: The Gathering," driven by the success of "Final Fantasy," the analyst tells investors in a preview.

Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS.O) is 15.55, compared to its 5-year average forward P/E of 17.10. For a more detailed relative valuation and DCF analysis to assess Hasbro Inc 's fair value, click here.

Forward PE

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average PE
17.10
Current PE
15.55
Overvalued PE
20.09
Undervalued PE
14.10

Forward EV/EBITDA

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average EV/EBITDA
11.88
Current EV/EBITDA
10.98
Overvalued EV/EBITDA
13.39
Undervalued EV/EBITDA
10.37

Forward PS

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Overvalued
5Y Average PS
1.90
Current PS
2.37
Overvalued PS
2.18
Undervalued PS
1.61

Financials

Annual
Quarterly
FY2025Q2
YoY :
-1.46%
980.80M
Total Revenue
FY2025Q2
YoY :
-0.80%
234.50M
Operating Profit
FY2025Q2
YoY :
-717.11%
-854.70M
Net Income after Tax
FY2025Q2
YoY :
-716.16%
-6.10
EPS - Diluted
FY2025Q2
YoY :
-83.16%
22.80M
Free Cash Flow
FY2025Q2
YoY :
-2.88%
66.03
Gross Profit Margin - %
FY2025Q2
YoY :
-31.13%
11.77
FCF Margin - %
FY2025Q2
YoY :
-726.01%
-87.14
Net Margin - %
FY2025Q2
N/A
ROIC

Trading Trends

Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
111.8K
USD
1
0-12
Months
0.0
USD
0
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
0-3
Months
0.0
Volume
0
3-6
Months
0.0
Volume
0
6-9
Months
835.0K
Volume
1
0-12
Months
0.0
Volume
0
Bought
0-3
0
0.0
Volume
Months
3-6
1
176.2K
Volume
Months
6-9
0
0.0
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
16.0K
USD
2
6-9
Months
0.0
USD
0
0-12
Months
0.0
USD
0
Bought
0-3
1
8.0K
USD
Months
3-6
0
0.0
USD
Months
6-9
2
16.0K
USD
Months
0-12
0
0.0
USD
Months

HAS News & Events

Events Timeline

2025-07-23 (ET)
2025-07-23
06:34:42
Hasbro raises FY25 revenue view to 'up mid-single digits in constant currency'
select
2025-07-23
06:31:30
Hasbro reports Q2 adjusted EPS $1.30, consensus 77c
select
2025-07-22 (ET)
2025-07-22
20:25:00
Notable companies reporting before tomorrow's open
select
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News

9.5
07-23Benzinga
PinnedMonopoly And Play-Doh Maker Hasbro Lifts Outlook, But Tariffs Pressure Stock
9.5
07-23NASDAQ.COM
PinnedHasbro Slides To Net Loss In Q2; Raises FY25 Outlook; Stock Up In Pre-market
9.5
07-23NASDAQ.COM
PinnedHasbro Inc. Q2 Earnings Summary
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FAQ

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What is Hasbro Inc (HAS) stock price today?

The current price of HAS is 74.98 USD — it has decreased -0.09 % in the last trading day.

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