Should I Buy HAS? HAS 2026 Analysis

Should You Buy Hasbro Inc (HAS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

89.990

1 Day change

0.13%

52 Week Range

90.730

Analysis Updated At

2026/01/28

BUY now for a beginner long-term investor. The primary trend is bullish (price supported by strong moving averages and positive MACD), options positioning is net-bullish (puts not dominating), fundamentals showed Q3 2025 growth, and Wall Street has recently raised targets into the mid/high-$90s to $100. With the stock closing near key support (pivot ~87.55) rather than breaking down, HAS offers a reasonable long-term entry today for a $50k–$100k portfolio.

Technical Analysis

Trend is bullish: SMA_5 > SMA_20 > SMA_200 indicates sustained upward momentum across short-, medium-, and long-term timeframes. MACD histogram is positive (0.177) and expanding, reinforcing upside momentum. RSI_6 is 73.26 (overbought/extended), which often precedes short-term consolidation rather than a full trend reversal. Key levels: Pivot support ~87.548 (near current 88.365), resistance at R1 ~89.875 (also near the options reference price 89.875) and R2 ~91.312. With price just below R1 and above pivot, the setup favors continuation, but expect some chop if it struggles to clear ~89.9–91.3.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Options sentiment is constructive: put/call open interest ratio at 0.73 suggests more call positioning than puts (bullish tilt). Put/call volume ratio at 0.01 is extremely call-heavy for the day, indicating strong near-term bullish trading interest. Implied volatility (31.96) is above historical volatility (24.66), implying options are pricing in more movement than recent realized moves; that often aligns with upcoming catalysts (earnings on 2026-02-10) and/or increased speculation. Overall: options positioning supports a bullish bias.

Technical Summary

Sell

Buy

Positive Catalysts

4) Latest reported quarter (2025/Q3) showed YoY revenue, earnings, and EPS growth.

Neutral/Negative Catalysts

1) Short-term stretch risk: RSI_6 at ~73 suggests the stock is extended and may consolidate/pull back near resistance (~89.9–91.3).
2) Gross margin declined in 2025/Q3 (down ~1.15% YoY), a watch item if it persists.
3) Pattern-based near-term projection is slightly negative (model indicates higher odds of mild declines over 1 week/1 month).
4) No supportive news flow in the past week (no fresh positive headline catalyst).

Financial Performance

Latest quarter: 2025/Q3. Revenue grew to $1.3875B (+8.29% YoY), net income increased to $233.2M (+4.48% YoY), and EPS rose to $1.64 (+3.14% YoY). The main blemish was profitability pressure: gross margin fell to 60.13% (-1.15% YoY). Overall, growth is positive, but margin trend needs monitoring.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst trend is improving: multiple firms raised price targets and maintained bullish ratings. UBS raised its target to $99 (Buy) most recently (2026-01-07) after earlier increases; Morgan Stanley lifted its target to $94 (Overweight); Seaport initiated with Buy and a $100 target. Wall Street pros: visible upside implied by raised targets and confidence in portfolio/licensing/franchises. Cons: some acknowledgement of timing/lineup dynamics (e.g., fewer near-term major releases), and the stock being viewed as relatively expensive versus toy peers. Net: analyst stance is clearly positive.

9 Analyst Rating

Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90 USD and a high forecast of 100 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

7 Buy

1 Hold

1 Sell

Moderate Buy

Current: 89.875

Low

Averages

95.71

High

100

Current: 89.875

Low

Averages

95.71

High

100

UBS

Buy

upgrade

$89 -> $99

AI Analysis

2026-01-07

Reason

UBS

Price Target

$89 -> $99

AI Analysis

2026-01-07

upgrade

Buy

Reason

UBS raised the firm's price target on Hasbro to $99 from $89 and keeps a Buy rating on the shares.

Morgan Stanley

Megan Alexander

Overweight

maintain

$87 -> $94

2025-12-14

Reason

Morgan Stanley

Megan Alexander

Price Target

$87 -> $94

2025-12-14

maintain

Overweight

Reason

Morgan Stanley analyst Megan Alexander raised the firm's price target on Hasbro to $94 from $87 and keeps an Overweight rating on the shares. The company now has no internally published "AAA title" in 2026, but two major releases expected in 2027, one of which is "anchored in the globally recognized" Dungeons & Dragons franchise, the analyst tells investors in a research note. Morgan Stanley views the development as near-term positive for the stock. Exodus has been pushed into 2027, and the firm previously assumed a "sizable" earnings headwind in 2026 due to its significant budget.

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HAS Should I Buy

HAS Should I Buy

Should You Buy Hasbro Inc (HAS) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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