HAS Should I Buy
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Hasbro Inc. (HAS) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong Q4 earnings, positive analyst sentiment with raised price targets, and improving financial metrics, combined with its durable product momentum, make it a compelling long-term investment despite short-term price fluctuations.
The technical indicators are overall bullish. The MACD is above 0 and positively contracting, the RSI is neutral at 64.34, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its resistance level of 104.647, with support at 97.358. These indicators suggest a positive trend with potential for further upside.
Strong Q4 earnings with revenue growth of 31.25% YoY.
Analysts have raised price targets significantly, with multiple firms maintaining Buy or Overweight ratings.
Durable momentum in Magic: The Gathering and improving consumer product consistency.
Positive market sentiment as Hasbro reached a six-year high following earnings.
Net income and EPS declined significantly YoY, indicating potential profitability challenges.
Broader market weakness as the S&P 500 dropped 1.54%.
In Q4 2025, Hasbro's revenue increased by 31.25% YoY to $1.4459 billion, demonstrating strong top-line growth. However, net income dropped significantly by -687.76% YoY to $201.6 million, and EPS fell by -664.00% YoY to 1.41, reflecting profitability pressures. Gross margin improved to 58.88%, up 4.45% YoY, indicating better cost management.
Analysts are highly positive on Hasbro, with multiple firms raising price targets post-Q4 earnings. Targets range from $110 to $120, with firms like Roth Capital, Jefferies, and Goldman Sachs maintaining Buy ratings. Analysts highlight strong product momentum, improved cost base, and a robust 2026 content lineup as key drivers for growth.
