AAPL Stock: Price, Forecast, Financials & AI Analysis

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High

309.420

Open

294.120

VWAP

303.91

Vol

75.40M

Mkt Cap

4.53T

Low

293.680

Amount

22.91B

EV/EBITDA(TTM)

28.44

Total Shares

14.69B

EV

4.55T

EV/OCF(TTM)

32.44

P/S(TTM)

10.14

Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.

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Events Timeline

(ET)

2026-07-02

16:30:00

Dow Hits Record High While Nasdaq Declines

2026-07-02

12:00:00

Dow Hits Record High as Nasdaq Slips

2026-07-02

12:00:00

Comcast Announces Spin-Off of NBCUniversal and Sky

2026-07-02

10:30:00

Trump Administration Will Not Renew USMCA

2026-07-01 (ET)

2026-07-01

17:00:00

Apple Plans Upgraded iPad Pro and New MacBook Pro for 2027

2026-07-01

16:30:00

Apple Negotiates Chip Purchase from ChangXin and Yangtze Memory

2026-07-01

11:00:00

Apple Lowers iPhone 17 Production Plans by 15%

2026-06-30 (ET)

2026-06-30

16:30:00

Major Averages Broadly Higher to Close Q2

News

Yahoo Finance

07-04Yahoo Finance

PinnedApple Plans Five New iPhones Including $2,500 Foldable

NASDAQ.COM

07-04NASDAQ.COM

Apple Plans to Launch Five New iPhone Models

Fool

Apple Plans to Launch Five New iPhone Models

Yahoo Finance

07-04Yahoo Finance

Key Energy Company Driving AI Industry Growth

Fool

SpaceX Reaches $2.25 Trillion Valuation Amid Promising Yet Risky Prospects

NASDAQ.COM

07-04NASDAQ.COM

SpaceX Reaches $2.25 Trillion Market Cap Amidst Growing Competition

27 Analyst Rating

Wall Street analysts forecast AAPL stock price to rise

17 Buy

9 Hold

1 Sell

Moderate Buy

Current: 0.000

Low

239.00

Averages

306.89

High

350.00

Current: 0.000

Low

239.00

Averages

306.89

High

350.00

UBS

Neutral

maintain

$296

AI Analysis

2026-07-01

New

Reason

UBS

Price Target

$296

AI Analysis

2026-07-01

New

maintain

Neutral

Reason

UBS says the firm surveyed over 7,500 smartphone users across major markets and found rising 12-month iPhone purchase intent in the U.S., U.K., Germany, and Japan, while China saw a slight decline year over year, suggesting improving demand momentum in several developed markets alongside softness in China. The firm has a Neutral rating and $296 price target on Apple shares.

Morgan Stanley

maintain

$360

2026-06-26

Reason

Morgan Stanley

Price Target

$360

2026-06-26

maintain

Reason

After Apple increased starting prices by 15%-25% across Mac, iPad, and Home and Accessories product lines, and hinted that there may be more price adjustments to additional products in the future, Morgan Stanley said the timing and magnitude of the price hikes were pressuring sentiment. However, history suggests Apple's ecosystem supports relatively resilient pricing power and some level of demand inelasticity, according to the analyst, who also expects price increases for iPhone 18. Ecosystem lock-in, financing options, and relatively inelastic demand could support revenue and earnings upside, added the analyst, who keeps an Overweight rating and $360 price target on Apple shares.

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Valuation Metrics

The current forward P/E ratio for Apple Inc (AAPL.O) is 30.96, compared to its 5-year average forward P/E of 28.01. For a more detailed relative valuation and DCF analysis to assess Apple Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

dotted line Image

5Y Average PE

28.01

Current PE

30.96

Overvalued PE

31.04

Undervalued PE

24.99

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

dotted line Image

5Y Average EV/EBITDA

21.34

Current EV/EBITDA

25.37

Overvalued EV/EBITDA

23.71

Undervalued EV/EBITDA

18.98

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

dotted line Image

5Y Average PS

7.26

Current PS

8.71

Overvalued PS

8.20

Undervalued PS

6.31

Financials

AI Analysis

Annual

Quarterly

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Frequently Asked Questions

What is Apple Inc (AAPL) stock price today?

The current price of AAPL is 308.63 USD — it has increased 4.84

What is Apple Inc (AAPL)'s business?

Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.

What is the price predicton of AAPL Stock?

Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is306.89 USD with a low forecast of 239.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Apple Inc (AAPL)'s revenue for the last quarter?

Apple Inc revenue for the last quarter amounts to 111.18B USD, increased 16.60

What is Apple Inc (AAPL)'s earnings per share (EPS) for the last quarter?

Apple Inc. EPS for the last quarter amounts to 2.01 USD, increased 21.82

How many employees does Apple Inc (AAPL). have?

Apple Inc (AAPL) has 166000 emplpoyees as of July 05 2026.

What is Apple Inc (AAPL) market cap?

Today AAPL has the market capitalization of 4.53T USD.