
AAPL
Apple Inc
- Overview
- Forecast
- Valuation
- Earnings

Line
|

Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
215.240
Open
214.700
VWAP
214.15
Vol
40.27M
Mkt Cap
3.19T
Low
213.400
Amount
8.62B
EV/EBITDA(TTM)
23.36
Total Shares
15.33B
EV
3.24T
EV/OCF(TTM)
29.61
P/S(TTM)
8.12
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV and Apple Vision Pro.
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Market Estimates
Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2026Q1
FY2025Q4
FY2025Q3
128.88B
+3.68%
2.419
+0.8%
97.80B
+3.02%
1.662
+1.32%
88.96B
+3.71%
1.430
+2.11%
Estimates Revision
The market is revising Upward the revenue expectations for Apple Inc. (AAPL) for FY2025, with the revenue forecasts being adjusted by 0.01% over the past three months. During the same period, the stock price has changed by 1.78%.
Revenue Estimates for FY2025
Revise Upward

+0.01%
In Past 3 Month
EPS Estimates for FY2025
Revise Downward

-0.58%
In Past 3 Month
Stock Price
Go Up

+1.78%
In Past 3 Month
27 Analyst Rating

5.84% Upside
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 226.36 USD with a low forecast of 173.00 USD and a high forecast of 270.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Buy
10 Hold
2 Sell
Moderate Buy

5.84% Upside
Current: 213.880

Low
173.00
Averages
226.36
High
270.00

5.84% Upside
Current: 213.880

Low
173.00
Averages
226.36
High
270.00
UBS
Neutral
maintain
$210
2025-07-22
New
Reason
UBS
Price Target
$210
2025-07-22
New
maintain
Neutral
Reason
UBS estimates sell-through of Apple's iPhones declined 18% year over year in the month of June as demand fizzled. The firm expects June quarter iPhone units came in around 45M, or up 3.4% y/y, or 1.5M above the firm's prior estimate, the analyst tells investors in a research note. Continued weakness in the US dollar during the quarter should flip FX to a slight tailwind from prior expectations of a "slight headwind" to revenue in the June quarter, UBS says. The firm has a Neutral rating and $210 price target on Apple shares.
JPMorgan
Overweight
maintain
$230 -> $250
2025-07-17
Reason
JPMorgan
Price Target
$230 -> $250
2025-07-17
maintain
Overweight
Reason
JPMorgan raised the firm's price target on Apple to $250 from $230 and keeps an Overweight rating on the shares. The firm adjusted price targets in hardware and networking, saying it expects upside to second half of 2025 estimates from "robust" cloud spending. However, underlying end market drivers for other customer verticals "remain a watchpoint" as they exhibit more sensitivity to the macro environment, the analyst tells investors in a research note.
Jefferies
Underperform -> Hold
upgrade
2025-07-01
Reason
Jefferies
Price Target
2025-07-01
upgrade
Underperform -> Hold
Reason
Jefferies upgraded Apple to Hold from Underperform with a price target of $188.32, up from $170.62.
Jefferies
Edison Lee
Underperform -> Hold
upgrade
2025-07-01
Reason
Jefferies
Edison Lee
Price Target
2025-07-01
upgrade
Underperform -> Hold
Reason
Jefferies analyst Edison Lee upgraded Apple to Hold from Underperform with a price target of $188.32, up from $170.62. Counterpoint reported global iPhone's sales volume in April plus May was up 15% year-over-year, marking the strongest growth since Q3 of 2021, the analyst tells investors. Tariff-driven pull-in demand and share recovery in China could drive June quarter revenue and EPS growth of about 8% and 10%, respectively, which would be roughly 5% and 9% respectively greater than consensus and greater than Apple's low-single digit revenue growth guidance, the analyst added while previewing fiscal Q3 results. While the market's benign view on tariff is "likely overly optimistic," and Apple's service revenue has downside potential, good Q3 results "could keep the stock stable" near-term, the analyst argues.
JPMorgan
Overweight -> NULL
downgrade
$240 -> $230
2025-06-26
Reason
JPMorgan
Price Target
$240 -> $230
2025-06-26
downgrade
Overweight -> NULL
Reason
UBS
Neutral
maintain
$210
2025-06-26
Reason
UBS
Price Target
$210
2025-06-26
maintain
Neutral
Reason
See All Ratings
Valuation Metrics
The current forward P/E ratio for Apple Inc (AAPL.O) is 29.41, compared to its 5-year average forward P/E of 27.01. For a more detailed relative valuation and DCF analysis to assess Apple Inc 's fair value, click here.
Forward PE
The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

Fair
5Y Average PE
27.01
Current PE
29.41
Overvalued PE
29.99
Undervalued PE
24.02
Forward EV/EBITDA
The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

Overvalued
5Y Average EV/EBITDA
20.57
Current EV/EBITDA
23.17
Overvalued EV/EBITDA
22.91
Undervalued EV/EBITDA
18.23
Forward PS
The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

Fair
5Y Average PS
6.87
Current PS
7.70
Overvalued PS
7.77
Undervalued PS
5.96
Financials
Annual
Quarterly
FY2025Q2
YoY :
+5.08%
95.36B
Total Revenue
FY2025Q2
YoY :
+6.05%
29.59B
Operating Profit
FY2025Q2
YoY :
+4.84%
24.78B
Net Income after Tax
FY2025Q2
YoY :
+7.84%
1.65
EPS - Diluted
FY2025Q2
YoY :
+0.90%
20.88B
Free Cash Flow
FY2025Q2
YoY :
+1.01%
47.05
Gross Profit Margin - %
FY2025Q2
YoY :
-7.90%
24.60
FCF Margin - %
FY2025Q2
YoY :
-0.19%
25.99
Net Margin - %
FY2025Q2
YoY :
-2.83%
56.60
ROIC
Trading Trends
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
934.0K
USD
1
3-6
Months
42.1M
USD
5
6-9
Months
71.4M
USD
5
0-12
Months
108.0M
USD
7
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
0-3
Months
0.0
Volume
0
3-6
Months
18.3M
Volume
60
6-9
Months
14.8M
Volume
72
0-12
Months
2.4K
Volume
2
Bought
0-3
0
0.0
Volume
Months
3-6
20
2.8M
Volume
Months
6-9
36
6.5M
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress areBuying! The buying amount has increased2622.12%over the last month.
Sold
0-3
Months
1.2M
USD
5
3-6
Months
621.5K
USD
27
6-9
Months
32.9M
USD
10
0-12
Months
170.0K
USD
9
Bought
0-3
23
1.6M
USD
Months
3-6
14
686.5K
USD
Months
6-9
5
40.0K
USD
Months
0-12
11
186.0K
USD
Months
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
934.0K
USD
1
3-6
Months
42.1M
USD
5
6-9
Months
71.4M
USD
5
0-12
Months
108.0M
USD
7
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
AAPL News & Events
Events Timeline
2025-07-25 (ET)
2025-07-25
06:08:38
ACM holds off on giving view on Apple's commission


2025-07-24 (ET)
2025-07-24
14:09:27
Mixed options sentiment in Apple with shares up 0.46%

2025-07-24
05:47:21
CMA proposes to designate Apple, Google with 'strategic market status'


Sign Up For More Events
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News
9.5
11:09 AMCNBCEarnings playbook: Reporting season ramps up with more ‘Magnificent 7’ results this week
3.0
09:00 AMNASDAQ.COMWarren Buffett Has $187 Billion Invested in Just 5 Stocks. Here's the Best of the Bunch.
3.0
08:00 AMSeekingAlphaEarnings week ahead: AAPL, MSFT, AMZN, META, BA, XOM, CVX, PFE, MA, V, PYPL, SOFI, and more
Sign Up For More News
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FAQ

What is Apple Inc (AAPL) stock price today?
The current price of AAPL is 213.88 USD — it has increased 0.06 % in the last trading day.

What is Apple Inc (AAPL)'s business?

What is the price predicton of AAPL Stock?

What is Apple Inc (AAPL)'s revenue for the last quarter?

What is Apple Inc (AAPL)'s earnings per share (EPS) for the last quarter?

What changes have occurred in the market's expectations for Apple Inc (AAPL)'s fundamentals?

How many employees does Apple Inc (AAPL). have?
