BofA raised the firm's price target on Apple to $380 from $330 and keeps a Buy rating on the shares. In an agentic world, value accrues to the platform that controls user intent, personal context, app access, permissions, identity, authentication, payments, and trust, argues the analyst, who thinks Apple should have "meaningful leverage" over model providers, app developers, merchants, advertisers, and payment networks if AI assistants become the new front door to search, apps, commerce, scheduling, payments, and workflow completion.
