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WIX Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
69.840
Open
69.150
VWAP
68.24
Vol
2.13M
Mkt Cap
3.98B
Low
66.640
Amount
145.10M
EV/EBITDA(TTM)
15.70
Total Shares
58.31M
EV
3.73B
EV/OCF(TTM)
6.39
P/S(TTM)
1.99
Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.
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Events Timeline

(ET)
2026-04-08
13:30:00
TikTok and Wix Integration Boosts Business Growth
select
link
2026-04-02 (ET)
2026-04-02
16:40:00
Major U.S. Averages Mixed as Oil Prices Rise to $111.54
select
2026-04-02
12:30:00
Major Averages Decline as Oil Prices Rise
select

News

stocktwits
5.0
04-14stocktwits
Anthropic Set to Launch New AI Design Tool This Week
  • New Product Launch: Reports indicate that Anthropic is set to release its new design tool this week, aimed at enabling both technical and non-technical users to create presentations, websites, and products using natural language prompts, which could significantly impact the existing market.
  • Market Reaction: Following this news, shares of GoDaddy (GDDY), Adobe (ADBE), Wix (WIX), and Figma (FIG) fell by 2%-3%, reflecting investor concerns about the potential threat to their market share from a new competitor.
  • Retail Trader Sentiment: On Stocktwits, retail sentiment around ADBE, GDDY, and FIG trended bullish, although FIG's message volume remained at extremely high levels, indicating strong market interest in the new tool.
  • Analyst Perspective: BTIG initiated coverage of ADBE and FIG with a neutral rating and no price target, noting that AI raises numerous questions about the future of the creative ecosystem, suggesting a cautious market outlook on how AI will reshape the creative space.
Fool
2.0
04-14Fool
Software Sector Turmoil and Investment Opportunities
  • Market Panic Intensifies: The software sector is experiencing a significant stock decline due to perceived threats from AI startups like OpenAI and Anthropic, prompting investors to sell off despite no immediate financial impact, which has heightened concerns on Wall Street about future disruptions.
  • Wix.com Rebound Potential: Wix.com shares have plummeted over 80% from their highs, yet its leadership in website building and strong financial performance, with a 14% year-over-year revenue growth, position it as a potential buy for investors, especially supported by its stock repurchase program.
  • Autodesk's Robust Growth: Despite facing AI risks, Autodesk reported an 18% revenue increase last year, with expectations to reach $8.1 billion this fiscal year, and its complex software products combined with long-term AI investments keep it competitive in the market, likely expanding profitability in the future.
  • Long-Term Investment Value: Wix and Autodesk stocks trade at 6x and 18x free cash flow respectively; despite short-term volatility, both companies' strong performance and market positions make them ideal candidates for long-term investors looking for growth opportunities.
Fool
4.0
04-11Fool
Bearish Analyst Downgrades Weigh on Wix.com Stock Price
  • Significant Stock Decline: Wix.com's stock price has plummeted nearly 23% over the past week, closing at $65.13 on Friday, which reflects market concerns regarding the company's future prospects and a market cap now at $3.7 billion.
  • Analyst Downgrade: Andrew Boone from Citizens downgraded Wix.com from 'outperform' to 'market perform', citing the company's unconventional share buyback via a modified Dutch auction, which resulted in nearly 17.6 million shares repurchased, increasing net debt to almost $1 billion and raising financial risk.
  • Price Target Adjustment: Barclays' Trevor Young lowered his price target for Wix.com from $160 to $155, yet maintained an 'overweight' rating, indicating some level of confidence in the company's long-term value despite the downgrade.
  • AI Disruption Risk: Analysts express concerns about potential disruption from artificial intelligence, particularly in web design and modification, as AI models are increasingly capable of performing these tasks, which could threaten Wix.com's market position and profitability.
NASDAQ.COM
4.0
04-11NASDAQ.COM
Wix.com Stock Plummets Following Analyst Downgrades
  • Analyst Downgrade: Andrew Boone from Citizens downgraded Wix.com from 'outperform' to 'market perform', reflecting concerns about the company's future performance, particularly as its stock price plummeted nearly 23% over the past week.
  • Impact of Buyback Plan: Wix.com repurchased nearly 17.6 million shares, about 30% of its outstanding shares, through a modified Dutch auction, which aimed to save costs; however, Boone noted this has saddled the company with almost $1 billion in net debt, potentially impacting its financial health.
  • Price Target Adjustment: Barclays analyst Trevor Young reduced Wix.com's price target from $160 to $155 while maintaining an 'overweight' rating, indicating a cautious stance on the company's valuation amid concerns about its future growth prospects.
  • AI Disruption Threat: Analysts express widespread concern that artificial intelligence could disrupt Wix.com's business, particularly in web design and modification, as the rapid advancement of AI technology may undermine the company's competitive position, further heightening investor anxiety.
seekingalpha
6.0
04-07seekingalpha
Wix.com Downgraded to Market Perform After Share Buyback
  • Share Buyback Impact: Wix.com completed a Dutch auction retiring 29.7% of its shares at a cost of $1.61 billion, which, while materially increasing free cash flow per share, has left the company with nearly $1 billion in net debt, posing a funding challenge for future growth.
  • AI Competition Risks: The acquisition of AI platform Base44 is expected to fundamentally reshape the website building industry, with analysts noting that AI coding agents could significantly lower switching costs, threatening the durability of Wix's subscriber base built over the last 20 years.
  • Declining Market Performance: Wix.com's stock has plunged 40% over the past six months and fell 1.5% in Tuesday trading, reflecting market concerns over its decelerating core business, exacerbated by downgrades from UBS and J.P. Morgan.
  • Uncertain Future Outlook: Analysts predict that Wix.com will face limitations on future share buybacks due to increased competition, particularly following the Dutch auction, which may further constrain the company's financial flexibility.
Fool
9.5
04-03Fool
Wix.com Shares Surge 27.8% Amid Aggressive Buyback Program
  • Strong Earnings Performance: Wix.com reported Q4 revenue of $524 million, a 14% year-over-year increase, demonstrating the stability of its core business and the rapid growth potential of its Base44 application, which has reached $50 million in annual recurring revenue in under a year, boosting market confidence.
  • Share Buyback Program: The company plans to repurchase 31.6% of its outstanding shares at $92 per share through a Dutch Tender Offer, aimed at enhancing earnings per share by reducing the number of shares in circulation, thereby stabilizing the stock price and bolstering investor confidence.
  • Positive Market Reaction: Following the earnings report, Wix's stock surged from approximately $70 to $90, reflecting investor optimism about the company's growth potential, although the current price has dipped to $82, still below the management's perceived fair buyback price.
  • AI Risks and Opportunities: While the market expresses concerns about potential disruptions from artificial intelligence to Wix's customer base, the company is actively launching its own AI website-building tool, Wix Harmony, indicating its commitment to competing in the AI space, which could provide opportunities for market expansion in the future.
Wall Street analysts forecast WIX stock price to rise
19 Analyst Rating
Wall Street analysts forecast WIX stock price to rise
18 Buy
1 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
135.00
Averages
172.24
High
210.00
Current: 0.000
sliders
Low
135.00
Averages
172.24
High
210.00
Barclays
Overweight
downgrade
$160 -> $155
AI Analysis
2026-04-09
Reason
Barclays
Price Target
$160 -> $155
AI Analysis
2026-04-09
downgrade
Overweight
Reason
Barclays lowered the firm's price target on Wix.com to $155 from $160 and keeps an Overweight rating on the shares. The firm sees "another mixed setup" for web tools into the Q1 reports. Accelerating bookings and maintaining fiscal year free cash flow margin guidance are key for Wix, the analyst tells investors in a research note.
Citizens
Outperform
to
Market Perform
downgrade
$NULL
2026-04-07
Reason
Citizens
Price Target
$NULL
2026-04-07
downgrade
Outperform
to
Market Perform
Reason
Citizens downgraded Wix.com to Market Perform from Outperform without a price target. The company's Dutch auction that retired 29.7% of its shares outstanding "meaningfully reduced" its cash position, the analyst tells investors in a research note. The firm says that while the financial engineering materially increases Wix.com's free cash flow per share, the company now has nearly $1B of net debt. Base44's "hyper growth" will require funding and will be a headwind to free cash flow over the next several years, adds Citizens.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for WIX
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Valuation Metrics

The current forward P/E ratio for Wix.Com Ltd (WIX.O) is 12.52, compared to its 5-year average forward P/E of -15.85. For a more detailed relative valuation and DCF analysis to assess Wix.Com Ltd's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
-15.85
Current PE
12.52
Overvalued PE
80.84
Undervalued PE
-112.54

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
82.09
Current EV/EBITDA
-16.40
Overvalued EV/EBITDA
262.24
Undervalued EV/EBITDA
-98.06

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
4.56
Current PS
1.55
Overvalued PS
6.97
Undervalued PS
2.14

Financials

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Whales Holding WIX

P
Phoenix Investments & Finances Ltd
Holding
WIX
+12.12%
3M Return
R
Rice Hall James & Associates, LLC
Holding
WIX
+11.08%
3M Return
S
Senvest Management, LLC
Holding
WIX
+8.23%
3M Return
T
Third Point LLC
Holding
WIX
+5.53%
3M Return
D
Diamond Hill Capital Management, Inc.
Holding
WIX
+5.15%
3M Return
Y
Yelin Lapidot Holdings Ltd.
Holding
WIX
+3.25%
3M Return

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Frequently Asked Questions

What is Wix.Com Ltd (WIX) stock price today?

The current price of WIX is 68.24 USD — it has decreased -0.67

What is Wix.Com Ltd (WIX)'s business?

Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.

What is the price predicton of WIX Stock?

Wall Street analysts forecast WIX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WIX is172.24 USD with a low forecast of 135.00 USD and a high forecast of 210.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Wix.Com Ltd (WIX)'s revenue for the last quarter?

Wix.Com Ltd revenue for the last quarter amounts to 524.27M USD, increased 13.86

What is Wix.Com Ltd (WIX)'s earnings per share (EPS) for the last quarter?

Wix.Com Ltd. EPS for the last quarter amounts to -0.73 USD, decreased -198.65

How many employees does Wix.Com Ltd (WIX). have?

Wix.Com Ltd (WIX) has 4397 emplpoyees as of April 20 2026.

What is Wix.Com Ltd (WIX) market cap?

Today WIX has the market capitalization of 3.98B USD.