Stock Price & Analysis

Based on the current market data and analyst sentiment, WIX stock is oversold with an RSI of 25.83, suggesting potential exhaustion of selling pressure. However, recent analyst downgrades and high volatility warrant caution.

It is recommended to hold or wait for further market stability before making a decision.

Price Prediction for WIX Stock in 2025

Based on current trends and analysis, WIX stock is expected to reach $225 by the end of 2025. This prediction is supported by improving fundamentals, positive analyst sentiment, and technical indicators suggesting a potential rebound.

1. Current Price and Trends:
   WIX is currently trading at $170.39 as of 2025-03-10, with a recent decline of 8.66% during regular market hours. Despite this drop, the stock shows signs of potential recovery due to its oversold condition.

2. Technical Analysis:

   • RSI (14): 25.83, indicating the stock is oversold and may be due for a rebound.
   • MACD: Negative signal line crossover, suggesting bearish momentum, but the StochRSI is rising, signaling a potential reversal.
   • Fibonacci Levels:
     • Pivot: $189.69
     • Resistance 1: $204.15
     • Target Price: $225

3. Analyst Sentiment:
   Scotiabank has initiated coverage with an Outperform rating and a $250 price target, highlighting confidence in WIX's growth driven by AI innovation and subscription models.

4. Fundamental Analysis:

   • EBIT Margins: Improved from 0.4% to 5.7% over the last 12 months.
   • Revenue Growth: 13% year-over-year, with bookings growth accelerating to 16%.
   • AI and Studio Offerings: Strong demand for WIX Studio and AI-powered solutions is expected to drive future growth.

5. Market Position:
   WIX is well-positioned in the competitive web development market, with a focus on advanced features and AI-driven solutions, giving it an edge over competitors like Shopify.

Conclusion

WIX stock is expected to rebound from its current oversold state, driven by improving fundamentals and positive analyst sentiment. The target price of $225 aligns with technical indicators and analyst upgrades, making it a promising investment for 2025.

The S1 support level for WIX Stock is $171.78 ,The R1 resistant level for WIX Stock is $197.08.

As of the end of day on 2025-03-17, the price of WIX Stock was $172.55.

The target price for WIX Stock according to analyst rating is 253.69, with the highest price target at 300.00 and the lowest at 189.00. Analysts have a Strong Buy rating on WIX Stock overall.

The market cap of WIX is $9.5B.

WIX may be overvalued given its high valuation multiples and mixed analyst sentiment.

1. Valuation Concerns: WIX's EV/EBITDA of 104.58 and PS ratio of 92.99 suggest a premium valuation compared to industry peers, potentially pricing in high growth expectations that may not materialize.

2. Analyst Sentiment: While some analysts have raised price targets, such as Piper Sandler to $262 and Benchmark to $260, others like Wells Fargo have lowered targets to $169, indicating uncertainty about its growth trajectory.

3. Recent Price Action: The stock's 8.66% drop in regular market hours and oversold RSI of 29.8 suggest investor concern about near-term growth prospects.

4. Fundamental Strength: Despite this, WIX has shown strong EPS growth (from $0.58 to $2.47) and improving EBIT margins (0.4% to 5.7%), supporting its long-term potential.

5. Conclusion: While WIX's fundamentals are solid, its current valuation and mixed sentiment suggest caution, as the stock may be priced above its near-term growth potential.

Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.

Based on strong earnings growth, improving EBIT margins, and positive analyst sentiment, WIX stock is projected to reach $300 by 2030. This growth will be driven by AI innovation, subscription growth, and operating leverage improvements. Scotiabank's recent Outperform rating with a $250 price target supports this bullish outlook.

WIX has a total of 4414 employees.