Should I Buy WIX? WIX 2026 Analysis

Should You Buy Wix.Com Ltd (WIX) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

93.040

1 Day change

5.78%

52 Week Range

246.780

Analysis Updated At

2026/01/26

Wix.com Ltd (WIX) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company shows potential with its AI-driven initiatives and revenue growth, the current technical indicators, financial performance, and analyst sentiment suggest caution. The stock's pre-market decline, bearish moving averages, and lack of significant trading signals indicate that this is not an optimal entry point.

Technical Analysis

The MACD is below 0 and negatively contracting, indicating bearish momentum. RSI is neutral at 53.519, providing no clear signal. Moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key support is at 77.516, and resistance is at 95.149. The stock is trading below its pivot level of 86.333, further confirming bearish sentiment.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Launch of Harmony, an AI-powered website builder, which could drive market share gains.
Acquisition of Base44, resulting in a significant increase in active users.
Strong growth in the partners segment, with 24% YoY growth driven by Wix Studio.

Neutral/Negative Catalysts

High operating costs for AI services, leading to margin pressure.
Mixed analyst sentiment with multiple price target reductions and concerns over near-term growth and margins.
Stock trading at bearish technical levels with no immediate trading signals.

Financial Performance

In Q3 2025, revenue increased by 13.61% YoY to $505.19M, indicating strong top-line growth. However, net income dropped significantly to -$589K (-102.20% YoY), and EPS fell to -$0.01 (-102.17% YoY). Gross margin improved slightly to 68.34%, up 0.41% YoY, but overall profitability remains a concern.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered price targets recently, with the most recent target from Citizens at $125 (down from $185). Despite this, many analysts maintain an Outperform or Overweight rating, citing long-term growth potential. However, concerns over AI-related costs and margin pressure persist, making the stock a 'show-me-story' for now.

19 Analyst Rating

Wall Street analysts forecast WIX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WIX is 172.24 USD with a low forecast of 135 USD and a high forecast of 210 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

18 Buy

1 Hold

0 Sell

Strong Buy

Current: 87.960

Low

135

Averages

172.24

High

210

Current: 87.960

Low

135

Averages

172.24

High

210

Citizens

Outperform

NULL

downgrade

$185 -> $125

AI Analysis

2026-01-22

Reason

Citizens

Price Target

$185 -> $125

AI Analysis

2026-01-22

downgrade

Outperform

NULL

Reason

Citizens lowered the firm's price target on Wix.com to $125 from $185 and keeps an Outperform rating on the shares. Wix announced the launch of Harmony, advancing its AI-powered website builder and reinforcing its industry-leading design tools, which should support near-term share gains among self-creators despite rising competition as website building shifts to natural language, the analyst tells investors in a research note.

Barclays

Trevor Young

Overweight

maintain

$210 -> $205

2026-01-21

Reason

Barclays

Trevor Young

Price Target

$210 -> $205

2026-01-21

maintain

Overweight

Reason

Barclays analyst Trevor Young lowered the firm's price target on Wix.com to $205 from $210 and keeps an Overweight rating on the shares as part of a Q4 preview for the web tools group. The says that while "dour" investor sentiment and attractive valuations likely present an opportunity, it will take better growth to ease concerns over artificial intelligence. Barclays believes Wix.com is the "most out of favor" in the sector.

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WIX Should I Buy

WIX Should I Buy

Should You Buy Wix.Com Ltd (WIX) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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