Salesforce partners with F1 to launch AI fan companion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 03 2026
0mins
Should l Buy CRM?
Source: Benzinga
Salesforce's stock rose 4.12% and reached a 20-day high amid a challenging market environment, with the Nasdaq-100 and S&P 500 both down.
The increase in Salesforce's stock price is attributed to the announcement of a multi-year partnership extension with F1, which includes the launch of an AI-powered fan companion designed to enhance fan engagement and operational efficiency. This initiative aims to provide real-time information on technical regulations to F1's vast audience, particularly targeting younger fans.
This partnership not only showcases Salesforce's commitment to innovation but also positions the company favorably in the competitive landscape of AI applications in sports, potentially driving future growth despite current market challenges.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 181.220
Low
223.00
Averages
326.40
High
405.00
Current: 181.220
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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