Consumer Staples Companies Resilient to Market Volatility
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 7 hours ago
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Should l Buy COST?
Source: Fool
- Coca-Cola's Global Reach: Coca-Cola boasts over 200 beverage varieties consumed at 2.2 billion servings daily, with a stellar adjusted operating margin of 31.2% supporting its 64 consecutive years of dividend growth, showcasing strong brand power and profitability, although its total return of 123% over the past decade lags behind the S&P 500's 300%.
- Costco's Steady Growth: With 924 locations worldwide, Costco's low prices and membership model enable it to achieve consistent same-store sales growth amid economic fluctuations, delivering a total return of 182% over the past five years, significantly outperforming the S&P 500, despite a high P/E ratio of 51.5 indicating strong market favor.
- Procter & Gamble's Resilience: Procter & Gamble's essential products like laundry detergent and toothpaste maintain steady demand during downturns, with only a 3.3% revenue dip during the 2009 recession and consistent quarterly growth during the pandemic, highlighted by 136 years of uninterrupted dividends and a total return of 127% over the past decade.
- Walmart's Market Dominance: Walmart generated $706 billion in net sales for fiscal 2026 with 10,900 stores globally, achieving a 4.5% same-store sales increase and 53 years of dividend growth, demonstrating strong competitive strength in recessions, although its current P/E of 45.7 suggests a high valuation.
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Analyst Views on COST
Wall Street analysts forecast COST stock price to rise
24 Analyst Rating
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 987.210
Low
769.00
Averages
1061
High
1205
Current: 987.210
Low
769.00
Averages
1061
High
1205
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Coca-Cola's Global Reach: Coca-Cola boasts over 200 beverage varieties consumed at 2.2 billion servings daily, with a stellar adjusted operating margin of 31.2% supporting its 64 consecutive years of dividend growth, showcasing strong brand power and profitability, although its total return of 123% over the past decade lags behind the S&P 500's 300%.
- Costco's Steady Growth: With 924 locations worldwide, Costco's low prices and membership model enable it to achieve consistent same-store sales growth amid economic fluctuations, delivering a total return of 182% over the past five years, significantly outperforming the S&P 500, despite a high P/E ratio of 51.5 indicating strong market favor.
- Procter & Gamble's Resilience: Procter & Gamble's essential products like laundry detergent and toothpaste maintain steady demand during downturns, with only a 3.3% revenue dip during the 2009 recession and consistent quarterly growth during the pandemic, highlighted by 136 years of uninterrupted dividends and a total return of 127% over the past decade.
- Walmart's Market Dominance: Walmart generated $706 billion in net sales for fiscal 2026 with 10,900 stores globally, achieving a 4.5% same-store sales increase and 53 years of dividend growth, demonstrating strong competitive strength in recessions, although its current P/E of 45.7 suggests a high valuation.
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- Coca-Cola's Profitability: Coca-Cola achieved an adjusted operating margin of 31.2% in fiscal 2025, enabling the company to increase dividends for 64 consecutive years, demonstrating its strong resilience during economic downturns.
- Costco's Market Performance: Costco's total return of 182% over the past five years significantly outperformed the S&P 500, although its current P/E ratio of 51.5 indicates that investors are optimistic about its future growth potential.
- Procter & Gamble's Stable Demand: Procter & Gamble experienced only a 3.3% revenue dip during the 2009 recession and reported growth in every quarter during the pandemic in 2020 and 2021, highlighting the essential nature of its products in any economic climate.
- Walmart's Sales Growth: Walmart generated $706 billion in net sales in fiscal 2026 with 10,900 stores worldwide, and despite a P/E ratio of 45.7, its stock price surged 167% over the past five years, reflecting strong market performance.
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- Costco's Resilience: Despite increasing economic uncertainty, Costco maintains a membership retention rate above 90%, providing stability to its revenues and cash flow, with net sales increasing by 9.1% year-over-year in the second quarter, showcasing strong market performance.
- Global Expansion Strategy: With over 600 warehouses in the U.S. and nearly 300 abroad, Costco's ongoing global expansion not only enhances its market share but also boosts brand influence, further solidifying its leadership position in the retail sector.
- MercadoLibre's Ecosystem: MercadoLibre's financial services platform, Mercado Pago, saw a 90% year-over-year growth in its credit portfolio as of Q4 2025, indicating strong growth potential in the Latin American fintech sector, while overall net revenue surged 45% in the last quarter of last year, reaching $8.76 billion.
- Optimistic Market Outlook: Although MercadoLibre's stock has fallen 7% year-to-date, its forward P/E ratio slightly above 30 and analysts' bullish consensus on its ability to build an ecosystem throughout Latin America suggest immense long-term growth opportunities.
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- High Membership Renewal: Costco boasts a remarkable 90% membership renewal rate, providing a solid level of consistency and visibility in revenue and cash flow, ensuring sustained growth amid market volatility.
- Significant Sales Growth: In the second quarter, Costco reported a 9.1% year-over-year increase in net sales, while expanding globally with over 600 warehouses in the U.S. and nearly 300 abroad, demonstrating its robust market expansion capabilities.
- Rapid Growth of MercadoLibre: MercadoLibre's net revenue surged 45% in the last quarter of the previous year, reaching $8.76 billion, while its financial services platform, Mercado Pago, saw a 90% year-over-year growth in its credit portfolio, showcasing strong growth potential in the Latin American market.
- Optimistic Market Outlook: Despite a 7% decline in MercadoLibre's stock year-to-date, its forward P/E ratio slightly above 30 indicates strong long-term growth prospects as the market remains bullish on its efforts to build an ecosystem throughout Latin America, highlighting its significant investment appeal.
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- Membership Growth Driver: During strong economic times, Costco's treasure hunt model has attracted more members, with analysts noting that the company continues to deliver compelling value and novelty, thereby enhancing customer shopping consolidation.
- Market Share Increase: Data shows that Costco's market share rose from 7% in the 2020-2021 period to 8.4% in 2024-2025, making it the only retailer in the top 20 to achieve market share growth each year, demonstrating its robust performance in a competitive market.
- Price Competitive Advantage: Costco's grocery prices are 21.4% lower than Walmart's, and it maintains a low-price strategy compared to other major retailers, further solidifying its position as a pricing authority in consumers' minds.
- Commitment to Ongoing Investment: Costco's CEO stated that the company will continue to invest in business expansion while keeping prices low, expecting to achieve good returns through increased member traffic and sales, thereby enhancing its market competitiveness.
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- Market Position Shift: Target, once known for its unique style and affordability, has seen its market position weaken due to inflation and intensified competition, necessitating a restoration of consumer trust.
- Exclusive Collaboration Launch: To celebrate Pokémon's 30th anniversary, Target is launching over 100 exclusive items, including apparel, accessories, and home goods, aiming to attract consumers through unique partnerships.
- Consumer Input in Design: The collection's design incorporates feedback from Pokémon fans, ensuring that the products not only hold commercial value but also authentically reflect fan interests, thereby enhancing brand loyalty.
- Revitalizing Shopping Experience: The Pokémon collection launch is not just about boosting sales but also about reclaiming Target's brand identity, reminding consumers of the joy of shopping, although a single product launch may not suffice to address its core issues.
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