Should You Buy Costco Wholesale Corp (COST) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
BUY for a beginner long-term investor with $50k–$100k available. Costco is a high-quality compounder with solid membership-driven fundamentals and strong recent growth (FY2026 Q1). The chart is neutral-to-slightly constructive near support, and while options flow is a bit cautious short-term, the long-term setup remains attractive. Given you’re impatient and don’t want to wait for a perfect entry, today’s level near support is an acceptable buy point for long-term holding.
Technical Analysis
Price/Trend: COST at 960.67 (-1.03%) is trading slightly below the pivot (966.52), suggesting near-term consolidation rather than a strong trend.
Momentum: MACD histogram is positive (2.625) but contracting, implying upside momentum is slowing (not reversing decisively).
RSI: RSI(6)=47.55 (neutral) indicates no overbought/oversold condition.
Moving averages: Converging MAs supports a sideways-to-stabilizing phase.
Key levels: Support S1=945.62 then S2=932.70 (areas where buyers may step in). Resistance R1=987.41 then R2=1000.33.
Read-through: Technically this looks like a neutral pullback/repair zone, not a breakdown. For long-term buyers, entries near S1 are generally favorable versus chasing near R1/R2.
Analyst Ratings and Price Target Trends
Recent trend: Net-positive. Multiple firms reaffirmed Buy/Outperform and several raised or maintained high targets after strong FY2026 Q1, though some reduced targets/kept Hold due to valuation and renewal/membership growth concerns.
Notable changes: Mizuho upgraded to Outperform with $1,000 (from $950) and added to Top Picks; Deutsche resumed Buy at $1,044; Northcoast upgraded to Buy at $1,100. Some caution: Wells Fargo kept Equal Weight and cut PT to $900; Truist kept Hold with PT cut to $926.
Wall Street pros: Durable value proposition, strong comps/traffic, margin expansion, resilient membership model, continued unit growth.
Wall Street cons: Premium valuation, fear of slowing membership/renewals and comp deceleration, macro headwinds for food retail.
Intellectia Proprietary Trading Signals:
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock today.
Wall Street analysts forecast COST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COST is 1061 USD with a low forecast of 769 USD and a high forecast of 1205 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast COST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COST is 1061 USD with a low forecast of 769 USD and a high forecast of 1205 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 970.280
Current: 970.280
