Planet Fitness Faces Growth Slowdown Challenges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 04 2026
0mins
Should l Buy PLNT?
Source: Fool
- Slowing Growth Performance: Planet Fitness reported a 10.5% year-over-year revenue increase in Q4 2025, reaching $376.3 million, but this deceleration compared to the full-year growth of 12.1% highlights significant market challenges.
- Membership Growth and Pricing Power: Despite competitive pressures, Planet Fitness added approximately 1.1 million net new members in 2025, the first year of a 50% price increase, indicating strong brand demand and pricing power that is expected to positively impact future revenues.
- International Expansion Opportunities: The company recently surpassed 200 international clubs and plans to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing its global expansion potential.
- Intensifying Competitive Landscape: Although the company opened a record 104 new clubs in Q4, the increasing competition from low-cost gyms may affect its future sales growth and margins, prompting investors to carefully assess the associated risks.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 72.770
Low
120.00
Averages
133.25
High
185.00
Current: 72.770
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Impact of Weight-Loss Drugs on Consumer Markets
- Restaurant Sector Struggles: The rise of weight-loss drugs is suppressing consumer appetite, leading to challenges for the restaurant industry, as evidenced by Chipotle Mexican Grill's flat or negative same-store sales growth over the past four quarters, indicating a direct impact on dining expenditures.
- Market Transformation: Companies like Chipotle are launching new high-protein, low-calorie menu items to counter the impact of weight-loss drugs, and despite a 50% drop in stock price from its highs, a successful pivot could restore demand in the future.
- Fitness Industry Boom: The use of weight-loss drugs is encouraging exercise, with Planet Fitness experiencing a 171% revenue increase over the past five years and a 6.7% same-store sales growth in 2025, highlighting strong growth potential in the fitness sector.
- Future Outlook: Planet Fitness plans to open 180 to 190 new clubs in 2026, with same-store sales projected to grow by 4% to 5%, and while its stock has declined over the past five years, the overall increase in fitness spending presents a significant opportunity for market share expansion.
See More
Weight-Loss Drugs Transform Consumer Spending Habits
- Restaurant Sector Struggles: Chipotle Mexican Grill has reported flat or negative same-store sales growth over the last four quarters due to appetite suppression from weight-loss drugs, indicating a significant shift in consumer spending that could lead to long-term market share losses.
- Fitness Industry Boom: Planet Fitness has experienced a cumulative revenue growth of 171% over the past five years, with same-club sales up 6.7% in 2025 and 1.1 million new members joining, showcasing the positive impact of weight-loss drugs and suggesting sustained growth potential for the fitness sector.
- Market Reset Risks: As weight-loss drugs become more prevalent, consumers may drastically reduce their caloric intake, posing a risk of a permanent reset for the restaurant industry, compelling businesses to adapt quickly to new consumer trends to maintain competitiveness.
- Portfolio Adjustment Advice: Given the profound impact of weight-loss drugs on the consumer economy, investors should reassess their stock holdings, particularly in the restaurant sector, and consider reallocating funds towards companies benefiting from health and fitness trends.
See More
Planet Fitness Faces Growth Slowdown Challenges
- Slowing Growth Performance: Planet Fitness reported a 10.5% year-over-year revenue increase in Q4 2025, reaching $376.3 million, but this deceleration compared to the full-year growth of 12.1% highlights significant market challenges.
- Membership Growth and Pricing Power: Despite competitive pressures, Planet Fitness added approximately 1.1 million net new members in 2025, the first year of a 50% price increase, indicating strong brand demand and pricing power that is expected to positively impact future revenues.
- International Expansion Opportunities: The company recently surpassed 200 international clubs and plans to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing its global expansion potential.
- Intensifying Competitive Landscape: Although the company opened a record 104 new clubs in Q4, the increasing competition from low-cost gyms may affect its future sales growth and margins, prompting investors to carefully assess the associated risks.
See More
Planet Fitness Sales Growth Slows Down
- Sales Growth Slowdown: Planet Fitness reported a comparable club sales growth of 5.7% in Q4 2025, down from 6.7% for the full year, indicating pressure in a competitive fitness market that could impact future growth potential.
- Revenue Growth Analysis: The company's revenue rose 10.5% year-over-year to $376.3 million in Q4 2025, but this growth rate lagged behind the full-year pace of 12.1%, reflecting challenges in sustaining growth that may raise investor concerns about future performance.
- Membership Growth and Pricing Power: With approximately 1.1 million net new members added in 2025 following a 50% price increase, the strong demand for the brand is evident; however, aggressive expansion by competitors may threaten its market share.
- International Market Expansion: Planet Fitness recently surpassed 200 international clubs and plans to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing its potential for global expansion.
See More
Planet Fitness Stock Plummets; Should Investors Take Notice?
- Slowing Growth: Planet Fitness reported a 10.5% year-over-year revenue increase in Q4 2025, reaching $376.3 million, but comparable club sales growth slowed to 5.7%, down from 6.7% for the full year, indicating a potential decline in growth momentum that could affect future investment appeal.
- Membership Growth and Pricing Power: Despite competitive pressures, Planet Fitness added approximately 1.1 million net new members in 2025, reflecting strong brand demand, and plans to raise prices for its Black Card tier, with a 66.5% penetration rate likely to significantly boost revenue and enhance market competitiveness.
- International Expansion Opportunities: The company recently surpassed 200 international clubs and aims to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing the potential of its globalization strategy.
- Intensifying Market Competition: While the company performs well in the low-cost gym sector, the rapid expansion of competitors may impact its market share; analysts suggest the current stock price is close to fair valuation, advising investors to wait for a better entry point.
See More
Jefferies Bullish on Consumer Stocks Amid Iran Conflict Resolution
- Investment Opportunities: Jefferies analyst Randal Konik and his team anticipate a rebound in investor risk appetite if the Iran conflict is resolved, which could lead to a rise in consumer discretionary valuations after three weeks of tightening.
- Selected Stock Picks: The firm prioritized undervalued self-help stories, including Life Time Group Holdings (LTH) and Planet Fitness (PLNT), both of which exhibit strong cash flow and robust financial health in their respective sectors.
- Industry Leaders: Nike (NKE) was included in the buy list due to its cash flow durability and shareholder credibility, while Brunswick (BC) was recommended for its early-cycle investment opportunity as industry conditions stabilize and confidence improves.
- Market Performance Analysis: Despite the retail sector underperforming post-Iran conflict, Jefferies highlighted Signet Jewelers (SIG) as a market leader executing through volatility, with a noted 40% upside potential, indicating strong investment attractiveness.
See More
Impact of Weight-Loss Drugs on Consumer Markets
- Restaurant Sector Struggles: The rise of weight-loss drugs is suppressing consumer appetite, leading to challenges for the restaurant industry, as evidenced by Chipotle Mexican Grill's flat or negative same-store sales growth over the past four quarters, indicating a direct impact on dining expenditures.
- Market Transformation: Companies like Chipotle are launching new high-protein, low-calorie menu items to counter the impact of weight-loss drugs, and despite a 50% drop in stock price from its highs, a successful pivot could restore demand in the future.
- Fitness Industry Boom: The use of weight-loss drugs is encouraging exercise, with Planet Fitness experiencing a 171% revenue increase over the past five years and a 6.7% same-store sales growth in 2025, highlighting strong growth potential in the fitness sector.
- Future Outlook: Planet Fitness plans to open 180 to 190 new clubs in 2026, with same-store sales projected to grow by 4% to 5%, and while its stock has declined over the past five years, the overall increase in fitness spending presents a significant opportunity for market share expansion.
See More
Weight-Loss Drugs Transform Consumer Spending Habits
- Restaurant Sector Struggles: Chipotle Mexican Grill has reported flat or negative same-store sales growth over the last four quarters due to appetite suppression from weight-loss drugs, indicating a significant shift in consumer spending that could lead to long-term market share losses.
- Fitness Industry Boom: Planet Fitness has experienced a cumulative revenue growth of 171% over the past five years, with same-club sales up 6.7% in 2025 and 1.1 million new members joining, showcasing the positive impact of weight-loss drugs and suggesting sustained growth potential for the fitness sector.
- Market Reset Risks: As weight-loss drugs become more prevalent, consumers may drastically reduce their caloric intake, posing a risk of a permanent reset for the restaurant industry, compelling businesses to adapt quickly to new consumer trends to maintain competitiveness.
- Portfolio Adjustment Advice: Given the profound impact of weight-loss drugs on the consumer economy, investors should reassess their stock holdings, particularly in the restaurant sector, and consider reallocating funds towards companies benefiting from health and fitness trends.
See More
Planet Fitness Faces Growth Slowdown Challenges
- Slowing Growth Performance: Planet Fitness reported a 10.5% year-over-year revenue increase in Q4 2025, reaching $376.3 million, but this deceleration compared to the full-year growth of 12.1% highlights significant market challenges.
- Membership Growth and Pricing Power: Despite competitive pressures, Planet Fitness added approximately 1.1 million net new members in 2025, the first year of a 50% price increase, indicating strong brand demand and pricing power that is expected to positively impact future revenues.
- International Expansion Opportunities: The company recently surpassed 200 international clubs and plans to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing its global expansion potential.
- Intensifying Competitive Landscape: Although the company opened a record 104 new clubs in Q4, the increasing competition from low-cost gyms may affect its future sales growth and margins, prompting investors to carefully assess the associated risks.
See More
Planet Fitness Sales Growth Slows Down
- Sales Growth Slowdown: Planet Fitness reported a comparable club sales growth of 5.7% in Q4 2025, down from 6.7% for the full year, indicating pressure in a competitive fitness market that could impact future growth potential.
- Revenue Growth Analysis: The company's revenue rose 10.5% year-over-year to $376.3 million in Q4 2025, but this growth rate lagged behind the full-year pace of 12.1%, reflecting challenges in sustaining growth that may raise investor concerns about future performance.
- Membership Growth and Pricing Power: With approximately 1.1 million net new members added in 2025 following a 50% price increase, the strong demand for the brand is evident; however, aggressive expansion by competitors may threaten its market share.
- International Market Expansion: Planet Fitness recently surpassed 200 international clubs and plans to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing its potential for global expansion.
See More
Planet Fitness Stock Plummets; Should Investors Take Notice?
- Slowing Growth: Planet Fitness reported a 10.5% year-over-year revenue increase in Q4 2025, reaching $376.3 million, but comparable club sales growth slowed to 5.7%, down from 6.7% for the full year, indicating a potential decline in growth momentum that could affect future investment appeal.
- Membership Growth and Pricing Power: Despite competitive pressures, Planet Fitness added approximately 1.1 million net new members in 2025, reflecting strong brand demand, and plans to raise prices for its Black Card tier, with a 66.5% penetration rate likely to significantly boost revenue and enhance market competitiveness.
- International Expansion Opportunities: The company recently surpassed 200 international clubs and aims to scale its presence in existing markets like Mexico, Australia, and Spain while strategically entering one to two new markets annually, showcasing the potential of its globalization strategy.
- Intensifying Market Competition: While the company performs well in the low-cost gym sector, the rapid expansion of competitors may impact its market share; analysts suggest the current stock price is close to fair valuation, advising investors to wait for a better entry point.
See More
Jefferies Bullish on Consumer Stocks Amid Iran Conflict Resolution
- Investment Opportunities: Jefferies analyst Randal Konik and his team anticipate a rebound in investor risk appetite if the Iran conflict is resolved, which could lead to a rise in consumer discretionary valuations after three weeks of tightening.
- Selected Stock Picks: The firm prioritized undervalued self-help stories, including Life Time Group Holdings (LTH) and Planet Fitness (PLNT), both of which exhibit strong cash flow and robust financial health in their respective sectors.
- Industry Leaders: Nike (NKE) was included in the buy list due to its cash flow durability and shareholder credibility, while Brunswick (BC) was recommended for its early-cycle investment opportunity as industry conditions stabilize and confidence improves.
- Market Performance Analysis: Despite the retail sector underperforming post-Iran conflict, Jefferies highlighted Signet Jewelers (SIG) as a market leader executing through volatility, with a noted 40% upside potential, indicating strong investment attractiveness.
See More
