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PLNT Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

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High
53.130
Open
50.940
VWAP
52.08
Vol
3.38M
Mkt Cap
4.21B
Low
50.140
Amount
176.23M
EV/EBITDA(TTM)
10.75
Total Shares
79.44M
EV
6.21B
EV/OCF(TTM)
14.38
P/S(TTM)
3.16
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
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Events Timeline

(ET)
2026-05-08
16:30:00
Dow Jones Slightly Up, Nasdaq Surges After Jobs Report
select
2026-05-08
12:00:00
Nasdaq Rises as Chip Stocks Rebound
select

News

Globenewswire
7.0
06-15Globenewswire
Planet Fitness Under Investigation for Securities Fraud Following Stock Plunge
  • Stock Plunge: On May 7, 2026, Planet Fitness's stock plummeted 31% from $63.96 to $44.01 per share, primarily due to disappointing membership growth in Q1, which significantly undermined market confidence.
  • Marketing Failure: The company acknowledged that its marketing strategy “may have pivoted too far,” failing to effectively engage its core market, which led to lowered revenue and EBITDA growth guidance for 2026 from 9% to 7% and from 10% to 6%, respectively.
  • Legal Investigation: Bleichmar Fonti & Auld LLP is investigating whether Planet Fitness made false and misleading statements to investors regarding the success of its marketing campaign, potentially exposing investors to losses.
  • Investor Rights: Affected investors are encouraged to contact BFA Law to explore their legal options, with all representation on a contingency fee basis, meaning investors are not responsible for litigation costs.
Globenewswire
7.0
06-12Globenewswire
Planet Fitness Under Investigation for Securities Fraud Following Stock Plunge
  • Significant Stock Drop: On May 7, 2026, Planet Fitness's stock plummeted 31% from $63.96 to $44.01 per share, primarily due to disappointing Q1 membership growth results that undermined market confidence in the company.
  • Marketing Strategy Misstep: The company acknowledged that its marketing may have “pivoted too far,” failing to effectively engage its core customer base, which led to a downward revision of 2026 revenue growth guidance from approximately 9% to 7% and EBITDA growth from 10% to 6%.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into potential securities fraud by Planet Fitness, focusing on whether the company made false and misleading statements regarding the success of its marketing campaign, which could impact investor decisions.
  • Investor Rights Protection: Affected investors are encouraged to contact the law firm to explore their legal options, with BFA offering services on a contingency fee basis, ensuring shareholders are not responsible for any litigation costs.
Globenewswire
7.0
06-09Globenewswire
Planet Fitness Under Investigation for Securities Fraud Claims
  • Performance Decline: Planet Fitness reported in its Q1 2026 results that net member growth was slower than expected due to internal and external challenges, leading to a downward revision of growth expectations for 2026, indicating signs of weak market demand.
  • Pricing Strategy Adjustment: The company has decided to pause the planned national Black Card price increase, reflecting a cautious approach to market conditions that could impact future revenue growth and customer attraction.
  • Financial Outlook Revision: Expected same-club sales growth has been lowered from 4%-5% to approximately 1%, and revenue growth from 9% to about 7%, demonstrating a pessimistic outlook on future performance that may affect investor confidence.
  • Stock Price Plunge: Following the release of disappointing financial results, Planet Fitness's stock price fell by $19.95, or 31.19%, closing at $44.01 per share, reflecting strong market concerns regarding the company's future performance.
Globenewswire
7.0
06-08Globenewswire
Planet Fitness Under Investigation for Securities Fraud Following Stock Plunge
  • Significant Stock Drop: On May 7, 2026, Planet Fitness's stock plummeted 31%, falling from $63.96 to $44.01 per share, indicating a severe market reaction to disappointing Q1 membership growth that undermined investor confidence.
  • Marketing Strategy Misstep: The company acknowledged in its Q1 earnings report that its marketing efforts failed to effectively engage its core market, resulting in lower-than-expected membership growth and a downward revision of 2026 revenue growth guidance from 9% to about 7%, highlighting the need for strategic reassessment.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into potential securities fraud by Planet Fitness, focusing on whether the company made false and misleading statements regarding the success of its marketing campaign, which may have led to investor losses.
  • Investor Rights Protection: Affected investors are encouraged to contact BFA Law to explore their legal options, indicating that the company must remain vigilant in protecting investor rights and potential compensation opportunities amidst legal challenges.
Globenewswire
7.0
06-05Globenewswire
Planet Fitness Under Investigation for Securities Fraud Following Stock Plunge
  • Stock Plunge: On May 7, 2026, Planet Fitness's stock plummeted 31%, dropping from $63.96 to $44.01 per share, indicating severe market concerns regarding its performance and outlook.
  • Disappointing Membership Growth: The company reported disappointing membership growth in its Q1 earnings, cutting its 2026 revenue growth forecast from approximately 9% to about 7%, highlighting failures in its market strategy.
  • Marketing Strategy Misstep: Planet Fitness acknowledged that its marketing may have shifted too far towards 'fitness-minded' members, alienating its core market and negatively impacting brand perception and customer attraction.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP is investigating whether Planet Fitness made false and misleading statements to investors, potentially exposing the company to legal liabilities and raising concerns about its transparency and compliance practices.
Globenewswire
7.0
06-03Globenewswire
Planet Fitness Under Investigation for Securities Fraud Following Stock Plunge
  • Significant Stock Drop: On May 7, 2026, Planet Fitness's stock plummeted 31% from $63.96 to $44.01 per share, primarily due to disappointing membership growth during Q1, which severely undermined market confidence.
  • Marketing Strategy Misstep: The company acknowledged that its marketing may have “pivoted too far,” failing to effectively engage its core market, which negatively impacted its revenue and EBITDA growth guidance for 2026.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into potential securities fraud by Planet Fitness, focusing on whether the company made false and misleading statements regarding the success of its marketing campaign.
  • Investor Rights Protection: Affected investors are encouraged to contact the law firm to explore their legal options, with BFA offering services on a contingency basis, ensuring shareholders bear no litigation costs.
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
Wall Street analysts forecast PLNT stock price to rise
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
120.00
Averages
133.25
High
185.00
Current: 0.000
sliders
Low
120.00
Averages
133.25
High
185.00
TD Cowen
Hold
maintain
$50 -> $54
AI Analysis
2026-05-29
Reason
TD Cowen
Price Target
$50 -> $54
AI Analysis
2026-05-29
maintain
Hold
Reason
TD Cowen raised the firm's price target on Planet Fitness to $54 from $50 and keeps a Hold rating on the shares. The firm said a softer start to 2026 and slowing relevance with its core TAM are driving decisive changes. Management is focused on reconnecting with the 70% of U.S. adults without a gym membership through a more accessible brand message, while putting a price increase on hold.
Roth Capital
George Kelly
Buy
downgrade
$109 -> $64
2026-05-20
Reason
Roth Capital
George Kelly
Price Target
$109 -> $64
2026-05-20
downgrade
Buy
Reason
Roth Capital analyst George Kelly lowered the firm's price target on Planet Fitness to $64 from $109 and keeps a Buy rating on the shares. The firm is updating its model after the company's Q1 results that showed net member growth of 700K - below last year's 900K, the analyst tells investors in a research note. Roth adds that it is reducing its EBITDA margins to reflect the canceled price increase while noting that its 2027 projections are moving lower on slower assumed unit and comp growth.
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Valuation Metrics

The current forward P/E ratio for Planet Fitness Inc (PLNT.N) is 15.65, compared to its 5-year average forward P/E of 36.30. For a more detailed relative valuation and DCF analysis to assess Planet Fitness Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
36.30
Current PE
15.65
Overvalued PE
47.92
Undervalued PE
24.68

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
18.84
Current EV/EBITDA
10.18
Overvalued EV/EBITDA
23.67
Undervalued EV/EBITDA
14.01

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
6.06
Current PS
2.72
Overvalued PS
7.61
Undervalued PS
4.50

Financials

AI Analysis
Annual
Quarterly

Whales Holding PLNT

S
SRS Investment Management, LLC
Holding
PLNT
+28.43%
3M Return
T
Triodos Investment Management B.V.
Holding
PLNT
+16.21%
3M Return
J
Junto Capital Management LP
Holding
PLNT
+14.01%
3M Return
B
BW Gestao de Investimentos Ltda.
Holding
PLNT
+13.32%
3M Return
P
Peregrine Capital Management, LLC
Holding
PLNT
+7.30%
3M Return
S
Steadfast Capital Management LP
Holding
PLNT
+7.08%
3M Return

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Frequently Asked Questions

What is Planet Fitness Inc (PLNT) stock price today?

The current price of PLNT is 52.98 USD — it has increased 5.52

What is Planet Fitness Inc (PLNT)'s business?

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

What is the price predicton of PLNT Stock?

Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Planet Fitness Inc (PLNT)'s revenue for the last quarter?

Planet Fitness Inc revenue for the last quarter amounts to 337.24M USD, increased 21.89

What is Planet Fitness Inc (PLNT)'s earnings per share (EPS) for the last quarter?

Planet Fitness Inc. EPS for the last quarter amounts to 0.65 USD, increased 30.00

How many employees does Planet Fitness Inc (PLNT). have?

Planet Fitness Inc (PLNT) has 4020 emplpoyees as of June 20 2026.

What is Planet Fitness Inc (PLNT) market cap?

Today PLNT has the market capitalization of 4.21B USD.