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PLNT Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

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High
78.175
Open
76.720
VWAP
75.92
Vol
2.56M
Mkt Cap
6.10B
Low
73.290
Amount
194.74M
EV/EBITDA(TTM)
14.64
Total Shares
80.01M
EV
8.13B
EV/OCF(TTM)
19.44
P/S(TTM)
4.82
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
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Events Timeline

(ET)
2026-03-09
16:20:00
Company Reaffirms 2026 Financial Guidance
select
2026-03-09
16:20:00
Planet Fitness Appoints Tom Fitzgerald as Interim CFO
select

News

NASDAQ.COM
8.5
03-09NASDAQ.COM
PinnedPlanet Fitness Expands Store Footprint Significantly
  • Store Expansion Plan: As of December 31, 2025, Planet Fitness has expanded its locations from 1,124 in 2015 to 2,896, with potential growth to 5,000 in the U.S., indicating strong market demand and expansion capability.
  • Significant Membership Growth: Planet Fitness currently boasts 20.8 million members, making it one of the largest fitness chains globally, and despite a volatile macroeconomic environment, its customer base has significantly increased, reflecting the brand's appeal and successful market positioning.
  • Profitability Enhancement: Earnings per share are expected to rise by 60% from 2025 to 2028, significantly outpacing the projected 34% revenue growth, indicating the profit potential of its franchise model and higher business quality compared to competitors like Peloton.
  • Franchise Model Advantages: With only 10% of locations owned by the company and 90% franchised, this capital-light approach reduces investment needs, while signed agreements for 750 new clubs demonstrate robust market demand and expansion capability.
Globenewswire
7.0
03-10Globenewswire
Planet Fitness Under Investigation Amid Stock Price Drop
  • Investigation Launched: Pomerantz LLP is investigating whether Planet Fitness has engaged in securities fraud or other unlawful business practices, which could undermine investor confidence and lead to stock price volatility.
  • Disappointing Earnings: On February 24, 2026, Planet Fitness announced its financial results for Q4 and full year 2025, projecting a revenue increase of approximately 9%, which fell short of market consensus, potentially affecting future investment decisions.
  • Stock Price Reaction: Following the earnings announcement, Planet Fitness's stock price dropped by 8.97%, losing $8.14 per share to close at $82.61, indicating heightened market concerns regarding the company's outlook.
  • Legal Implications: Pomerantz LLP, a prominent law firm specializing in securities class actions, may lead to significant liabilities for the company if the investigation yields unfavorable results, further impacting its market performance.
seekingalpha
5.0
03-09seekingalpha
Planet Fitness Appoints Interim CFO Amid Transition
  • Interim CFO Appointment: Planet Fitness announced the appointment of former CFO Tom Fitzgerald as interim CFO following the departure of Jay Stasz, indicating the company's commitment to stability and operational continuity during executive transitions.
  • Executive Search Initiated: The company has begun a search for a permanent finance chief with the support of an executive search firm, demonstrating its focus on financial leadership and clear strategic direction for the future.
  • Financial Guidance Reaffirmed: Planet Fitness reaffirmed its previously announced financial guidance for 2026, targeting a 9% revenue growth, which reflects the company's confidence in its future performance.
  • Expansion of Retention Initiatives: The company is expanding its AI-driven member retention initiatives aimed at enhancing customer loyalty and long-term revenue growth potential, showcasing its ongoing focus on maintaining market competitiveness.
PRnewswire
5.0
03-09PRnewswire
Tom Fitzgerald Appointed Interim CFO as Planet Fitness Reaffirms 2026 Guidance
  • Interim CFO Appointment: Former CFO Tom Fitzgerald has been appointed as the Interim CFO of Planet Fitness, succeeding the departed Jay Stasz, and is expected to leverage his deep institutional knowledge and leadership experience to support the company's financial strategy.
  • Executive Search Initiated: The company has engaged a leading executive search firm to initiate the process of finding a permanent CFO, demonstrating a commitment to the stability of its executive team while ensuring consistency in financial management moving forward.
  • 2026 Financial Guidance Reaffirmed: Planet Fitness has reaffirmed its financial guidance for 2026, indicating confidence in future growth despite facing industry competition and market uncertainties, and remains committed to achieving its long-term strategic objectives.
  • Brand and Growth Potential: Fitzgerald emphasized the strong brand and resilient characteristics of Planet Fitness, noting the significant long-term growth opportunities the company has in the global fitness market, and is expected to drive the execution of strategic and financial objectives through his interim leadership role.
Fool
8.5
03-09Fool
Planet Fitness: A Potential Gem in the Fitness Industry
  • Expansion Strategy: As of December 31, 2025, Planet Fitness has expanded to 2,896 clubs from 1,124 in 2015, with a long-term goal of reaching 5,000 locations in the U.S., indicating strong market growth potential.
  • Significant Membership Growth: With 20.8 million members, Planet Fitness maintains its 'high-value, low-price' positioning despite raising the base membership fee from $10 to $15 in 2024, and nearly 67% of members are opting for the upgraded Black Card.
  • Franchise Model Efficiency: Only 10% of its gyms are company-owned, allowing Planet Fitness to scale efficiently with plans to open 750 new locations, and projected earnings per share are expected to rise by 60% from 2025 to 2028, highlighting the profitability of its franchise system.
  • Strong Financial Performance: Planet Fitness consistently reports healthy revenue growth, and while its price-to-earnings ratio stands at 30.9, investors must determine if this represents an attractive entry point, showcasing its high-quality business characteristics in the fitness industry.
CNBC
6.5
03-06CNBC
Retail Sector Poised for AI-Driven Transformation
  • AI-Driven Personalization: Jefferies analyst Randal Konik emphasizes that retail companies adopting AI technology to enhance personalization and product innovation will gain a competitive edge, particularly in brand relevance and execution.
  • Success Case Analysis: Gym operator Planet Fitness leverages AI-driven customer relationship management and predictive churn models to strengthen retention and personalize workouts, with an expected stock increase of 119%, showcasing AI's potential in enhancing customer lifetime value.
  • Innovation Acceleration: Online fashion retailer Revolve Group has replaced its third-party search vendor with an internally developed AI search algorithm, achieving double-digit gains in conversion and projecting a 62% stock increase while reducing development costs.
  • Diverse Applications: Companies like YETI and Signet Jewelers are deploying AI across their operations to optimize e-commerce conversion and inventory management, with Konik forecasting a 64% stock increase for YETI and a price target of $150 for Signet, indicating a 60% upside.
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
Wall Street analysts forecast PLNT stock price to rise
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
120.00
Averages
133.25
High
185.00
Current: 0.000
sliders
Low
120.00
Averages
133.25
High
185.00
Wells Fargo
Overweight
initiated
$90
AI Analysis
2026-03-10
New
Reason
Wells Fargo
Price Target
$90
AI Analysis
2026-03-10
New
initiated
Overweight
Reason
Wells Fargo initiated coverage of Planet Fitness with an Overweight rating and $90 price target. While acknowledging that a new management team and concerns around the next leg of growth "add uncertainty," the firm notes that the stock has retreated, argues that the mid-term outlook screens positive on wellness tailwinds and calls Planet "an impressive growth story."
Jefferies
Buy
maintain
$175
2026-03-09
New
Reason
Jefferies
Price Target
$175
2026-03-09
New
maintain
Buy
Reason
Jefferies reiterated a Buy rating and $175 price target on Planet Fitness after the company named former CFO Tom Fitzgerald as interim CFO following the departure of Jay Stasz. The firm likes the move as its immediately shifts the narrative off of communication confusion and back to the merits of what makes the Planet Fitness business model "one of the best out there." With credibility being restored as share price dislocation is severe, the firm said it would buy shares "aggressively."
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Valuation Metrics

The current forward P/E ratio for Planet Fitness Inc (PLNT.N) is 32.52, compared to its 5-year average forward P/E of 39.15. For a more detailed relative valuation and DCF analysis to assess Planet Fitness Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
39.15
Current PE
32.52
Overvalued PE
53.26
Undervalued PE
25.05

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
20.53
Current EV/EBITDA
18.67
Overvalued EV/EBITDA
25.39
Undervalued EV/EBITDA
15.68

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
6.57
Current PS
6.40
Overvalued PS
8.35
Undervalued PS
4.79

Financials

AI Analysis
Annual
Quarterly

Whales Holding PLNT

F
Freestone Grove Partners LP
Holding
PLNT
+5.73%
3M Return
V
Van Berkom and Associates Inc.
Holding
PLNT
+2.65%
3M Return
T
Triodos Investment Management B.V.
Holding
PLNT
+1.80%
3M Return
J
Junto Capital Management LP
Holding
PLNT
-0.26%
3M Return
B
BW Gestao de Investimentos Ltda.
Holding
PLNT
-1.69%
3M Return
S
Steadfast Capital Management LP
Holding
PLNT
-6.47%
3M Return

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Frequently Asked Questions

What is Planet Fitness Inc (PLNT) stock price today?

The current price of PLNT is 76.29 USD — it has decreased -2.05

What is Planet Fitness Inc (PLNT)'s business?

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

What is the price predicton of PLNT Stock?

Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Planet Fitness Inc (PLNT)'s revenue for the last quarter?

Planet Fitness Inc revenue for the last quarter amounts to 376.26M USD, increased 10.52

What is Planet Fitness Inc (PLNT)'s earnings per share (EPS) for the last quarter?

Planet Fitness Inc. EPS for the last quarter amounts to 0.73 USD, increased 30.36

How many employees does Planet Fitness Inc (PLNT). have?

Planet Fitness Inc (PLNT) has 4020 emplpoyees as of March 11 2026.

What is Planet Fitness Inc (PLNT) market cap?

Today PLNT has the market capitalization of 6.10B USD.