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PLNT Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
54.380
Open
52.830
VWAP
53.46
Vol
1.99M
Mkt Cap
4.25B
Low
52.500
Amount
106.33M
EV/EBITDA(TTM)
10.74
Total Shares
79.44M
EV
6.21B
EV/OCF(TTM)
14.37
P/S(TTM)
3.15
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
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Events Timeline

(ET)
2026-05-08
16:30:00
Dow Jones Slightly Up, Nasdaq Surges After Jobs Report
select
2026-05-08
12:00:00
Nasdaq Rises as Chip Stocks Rebound
select

News

Globenewswire
7.0
05-29Globenewswire
Planet Fitness Under Investigation for Securities Fraud
  • Significant Stock Drop: On May 7, 2026, Planet Fitness's stock plummeted 31% from $63.96 to $44.01 per share, indicating severe market concerns regarding its performance and outlook, which could undermine investor confidence.
  • Disappointing Membership Growth: The company reported lackluster membership growth in its Q1 earnings, cutting its 2026 revenue growth forecast from approximately 9% to 7%, suggesting its marketing strategy failed to effectively engage its core customer base, impacting future profitability.
  • Marketing Strategy Misstep: Planet Fitness acknowledged that its marketing may have “pivoted too far,” shifting from a lighthearted tone to one focused on “fitness-minded” members, leading to a disconnect with its core market and exacerbating investor disappointment.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into potential securities fraud by Planet Fitness, examining whether the company made false or misleading statements to investors, which could expose it to legal liabilities and affect its reputation and shareholder interests.
PRnewswire
7.0
05-28PRnewswire
Planet Fitness Under Investigation for Securities Fraud Claims
  • Declining Financial Performance: Planet Fitness reported in its Q1 2026 results that net member growth was below expectations, leading to a reduction in its 2026 same-club sales growth forecast to approximately 1%, significantly down from the prior 4% to 5% guidance.
  • Pricing Strategy Adjustment: The company has decided to pause its planned national Black Card price increase, reflecting internal and external challenges faced during the peak sign-up period, which may impact future revenue growth.
  • Revised Earnings Expectations: Due to lower-than-planned net joins in Q1, Planet Fitness has lowered its 2026 revenue growth forecast to approximately 7%, down from the previous 9% expectation, indicating signs of weak market demand.
  • Significant Stock Price Drop: Following the release of disappointing financial results, Planet Fitness's stock price plummeted by $19.95, or 31.19%, closing at $44.01 per share on May 7, 2026, reflecting investor concerns about the company's outlook.
PRnewswire
1.0
05-27PRnewswire
Planet Fitness to Participate in William Blair Growth Stock Conference
  • Conference Participation: Planet Fitness is set to present at the 46th Annual William Blair Growth Stock Conference on June 3, 2026, showcasing its growth potential in the fitness industry, which is expected to attract investor interest.
  • Membership Growth: As of March 31, 2026, Planet Fitness boasts approximately 21.5 million members and 2,909 clubs across all 50 states and several international markets, demonstrating its strong market expansion capabilities.
  • Brand Mission: The company aims to enhance people's lives by providing a high-quality fitness experience in a non-intimidating environment, a strategy that helps boost customer loyalty and attract new members.
  • Franchise Model: Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners, a business model that not only reduces operational risks for the company but also facilitates rapid brand expansion.
Globenewswire
7.0
05-27Globenewswire
Planet Fitness Under Investigation for Securities Fraud
  • Stock Price Plunge: On May 7, 2026, Planet Fitness's stock plummeted 31% from $63.96 to $44.01 per share, indicating significant market disappointment regarding its membership growth and revenue forecasts.
  • Marketing Strategy Misstep: The company acknowledged in its Q1 earnings report that its marketing efforts failed to effectively engage its core customer base, resulting in lower-than-expected membership growth and a reduction in 2026 revenue growth guidance from 9% to 7%.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Planet Fitness to determine if the company made false or misleading statements to investors, particularly regarding the success of its marketing campaign.
  • Potential Legal Consequences: Investors are encouraged to contact the law firm to understand their rights, with BFA offering legal support on a contingency basis, which may impact the company's future financial stability.
Globenewswire
7.0
05-26Globenewswire
Planet Fitness Under Investigation for Securities Fraud
  • Declining Financial Performance: Planet Fitness reported in its Q1 2026 results that net member growth was slower than expected, prompting the company to lower several growth expectations for 2026, with same-club sales growth now projected at only 1%, down from 4% to 5% previously.
  • Pricing Strategy Adjustment: The company has decided to pause its planned national Black Card price increase, reflecting internal and external pressures faced during peak sign-up periods, which could impact future revenue growth.
  • Significant Stock Price Drop: Following the release of disappointing financial results on May 7, 2026, Planet Fitness's stock price plummeted by $19.95, or 31.19%, closing at $44.01 per share, indicating market pessimism regarding its future outlook.
  • Legal Investigation Initiated: Pomerantz LLP is investigating whether Planet Fitness and its executives have engaged in securities fraud or other unlawful business practices, potentially exposing the company to legal risks and financial losses.
PRnewswire
2.0
05-26PRnewswire
Planet Fitness Under Investigation for Securities Fraud Amid 31% Stock Drop
  • Securities Fraud Investigation: Bleichmar Fonti & Auld LLP is investigating whether Planet Fitness made false and misleading statements regarding its marketing campaign, which led to a significant 31% drop in stock price on May 7, 2026.
  • Performance Decline: In its Q1 2026 financial results, Planet Fitness reported disappointing membership growth and revised its 2026 revenue growth guidance down from approximately 9% to about 7%, with adjusted EBITDA growth guidance also lowered from 10% to 6%.
  • Market Reaction: The company's admission during the earnings call that its marketing may have shifted too far towards
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
Wall Street analysts forecast PLNT stock price to rise
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
120.00
Averages
133.25
High
185.00
Current: 0.000
sliders
Low
120.00
Averages
133.25
High
185.00
TD Cowen
Hold
maintain
$50 -> $54
AI Analysis
2026-05-29
New
Reason
TD Cowen
Price Target
$50 -> $54
AI Analysis
2026-05-29
New
maintain
Hold
Reason
TD Cowen raised the firm's price target on Planet Fitness to $54 from $50 and keeps a Hold rating on the shares. The firm said a softer start to 2026 and slowing relevance with its core TAM are driving decisive changes. Management is focused on reconnecting with the 70% of U.S. adults without a gym membership through a more accessible brand message, while putting a price increase on hold.
Roth Capital
George Kelly
Buy
downgrade
$109 -> $64
2026-05-20
Reason
Roth Capital
George Kelly
Price Target
$109 -> $64
2026-05-20
downgrade
Buy
Reason
Roth Capital analyst George Kelly lowered the firm's price target on Planet Fitness to $64 from $109 and keeps a Buy rating on the shares. The firm is updating its model after the company's Q1 results that showed net member growth of 700K - below last year's 900K, the analyst tells investors in a research note. Roth adds that it is reducing its EBITDA margins to reflect the canceled price increase while noting that its 2027 projections are moving lower on slower assumed unit and comp growth.
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Valuation Metrics

The current forward P/E ratio for Planet Fitness Inc (PLNT.N) is 16.21, compared to its 5-year average forward P/E of 36.82. For a more detailed relative valuation and DCF analysis to assess Planet Fitness Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
36.82
Current PE
16.21
Overvalued PE
48.56
Undervalued PE
25.08

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
19.09
Current EV/EBITDA
6.46
Overvalued EV/EBITDA
23.91
Undervalued EV/EBITDA
14.27

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
6.14
Current PS
2.73
Overvalued PS
7.72
Undervalued PS
4.56

Financials

AI Analysis
Annual
Quarterly

Whales Holding PLNT

S
SRS Investment Management, LLC
Holding
PLNT
+25.76%
3M Return
P
Peregrine Capital Management, LLC
Holding
PLNT
+14.40%
3M Return
J
Junto Capital Management LP
Holding
PLNT
+8.34%
3M Return
T
Triodos Investment Management B.V.
Holding
PLNT
+8.00%
3M Return
B
BW Gestao de Investimentos Ltda.
Holding
PLNT
+6.44%
3M Return
S
Steadfast Capital Management LP
Holding
PLNT
+1.48%
3M Return

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Frequently Asked Questions

What is Planet Fitness Inc (PLNT) stock price today?

The current price of PLNT is 53.51 USD — it has increased 1.15

What is Planet Fitness Inc (PLNT)'s business?

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

What is the price predicton of PLNT Stock?

Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Planet Fitness Inc (PLNT)'s revenue for the last quarter?

Planet Fitness Inc revenue for the last quarter amounts to 337.24M USD, increased 21.89

What is Planet Fitness Inc (PLNT)'s earnings per share (EPS) for the last quarter?

Planet Fitness Inc. EPS for the last quarter amounts to 0.65 USD, increased 30.00

How many employees does Planet Fitness Inc (PLNT). have?

Planet Fitness Inc (PLNT) has 4020 emplpoyees as of May 31 2026.

What is Planet Fitness Inc (PLNT) market cap?

Today PLNT has the market capitalization of 4.25B USD.