Should I Buy PLNT? PLNT 2026 Analysis

Should You Buy Planet Fitness Inc (PLNT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

91.770

1 Day change

0.15%

52 Week Range

114.470

Analysis Updated At

2026/01/26

Planet Fitness (PLNT) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock is fundamentally strong, with solid financial growth, positive analyst sentiment, and a favorable valuation. Despite short-term technical weakness, the long-term growth prospects and positive catalysts outweigh the negatives.

Technical Analysis

The stock is currently in a short-term downtrend, with MACD negatively expanding below zero (-0.993) and RSI at 19.128, indicating oversold conditions. The stock is trading near its key support level (S1: 94.845). Moving averages are converging, suggesting potential stabilization.

Options Data

Bullish

Open Interest Put-Call Ratio

Neutral

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Hedge funds have significantly increased their buying activity (up 463.72% last quarter).
Analysts have consistently raised price targets, with the latest targets ranging from $128 to $140, citing strong recruitment trends, stable same-store sales, and an asset-light business model.
Financial performance in Q3 2025 showed robust growth, with revenue up 13.04% YoY, net income up 40.04%, and EPS up 40.00%.

Neutral/Negative Catalysts

Insiders have increased selling activity by 777.13% over the last month.
Short-term technical indicators suggest bearish momentum, with MACD and RSI signaling weakness.
No recent news or event-driven catalysts to provide immediate upside.

Financial Performance

In Q3 2025, Planet Fitness reported strong financial results: Revenue increased by 13.04% YoY to $330.35M, Net Income rose by 40.04% YoY to $58.83M, EPS grew by 40.00% YoY to $0.70, and Gross Margin improved by 2.18% YoY to 39.92%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are highly positive on PLNT, with multiple firms raising price targets recently. Canaccord raised its target to $140, Morgan Stanley to $128, and RBC Capital to $135. Analysts highlight strong recruitment trends, improving unit growth, and the company's asset-light business model as key drivers of valuation.

13 Analyst Rating

Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 133.25 USD with a low forecast of 120 USD and a high forecast of 185 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

13 Buy

0 Hold

0 Sell

Strong Buy

Current: 91.630

Low

120

Averages

133.25

High

185

Current: 91.630

Low

120

Averages

133.25

High

185

Canaccord

Brian McNamara

Buy

maintain

$139 -> $140

AI Analysis

2026-01-21

Reason

Canaccord

Brian McNamara

Price Target

$139 -> $140

AI Analysis

2026-01-21

maintain

Buy

Reason

Canaccord analyst Brian McNamara raised the firm's price target on Planet Fitness to $140 from $139 and keeps a Buy rating on the shares. The firm said their surveys show solid recruitment trends during the busiest time of the year with legacy and new Black Card amenities bringing in new members.

Morgan Stanley

Stephen Grambling

Overweight

maintain

$123 -> $128

2026-01-16

Reason

Morgan Stanley

Stephen Grambling

Price Target

$123 -> $128

2026-01-16

maintain

Overweight

Reason

Morgan Stanley analyst Stephen Grambling raised the firm's price target on Planet Fitness to $128 from $123 and keeps an Overweight rating on the shares. Gaming, lodging and leisure fundamentals were "muted" in 2025, with select areas of acceleration skewed to companies serving older, wealthier consumers, the analyst tells investors in a 2026 look ahead note on the group. For 2026, the firm expects "more of the same fundamentally," with the added wrinkle of rates boosting goods over services, the analyst added.

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PLNT Should I Buy

PLNT Should I Buy

Should You Buy Planet Fitness Inc (PLNT) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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