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PLNT Should I Buy

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Intellectia

Should You Buy Planet Fitness Inc (PLNT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
52.980
1 Day change
5.52%
52 Week Range
114.470
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Planet Fitness Inc (PLNT) is not a strong buy for a beginner investor with a long-term strategy at this time. The stock is facing significant challenges, including disappointing membership growth, paused price increases, and legal investigations, which overshadow its long-term potential. The technical indicators show a bearish trend, and there are no strong proprietary trading signals to support immediate action. While hedge funds are buying, the lack of recent insider or congress trading data, coupled with negative sentiment from analysts and legal risks, suggests holding off on investment until clearer positive catalysts emerge.

Technical Analysis

The MACD is positive and expanding, indicating potential upward momentum. However, the RSI is neutral at 68.62, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 51.118, with resistance at 52.57 and support at 49.667. The overall trend is bearish, and the stock has a 60% chance of declining in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
9

Positive Catalysts

  • Hedge funds are significantly increasing their positions in the stock, with a 463.72% increase in buying over the last quarter. Analysts highlight the company's resilient franchise model and long-term store expansion potential.

Neutral/Negative Catalysts

  • Disappointing Q1 membership growth, paused price increases, and ongoing legal investigations into potential securities fraud. Analysts have significantly lowered price targets, citing weak member growth and reduced EBITDA margins. The stock has faced a sharp selloff, and sentiment remains negative.

Financial Performance

No financial performance data is available for the latest quarter due to a data error.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed ratings, with several downgrades and lowered price targets. The average price target has dropped significantly, reflecting reduced growth expectations and valuation multiples. Analysts remain cautious about the company's near-term performance despite its long-term potential.

Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
Wall Street analysts forecast PLNT stock price to rise
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 50.210
sliders
Low
120
Averages
133.25
High
185
Current: 50.210
sliders
Low
120
Averages
133.25
High
185
TD Cowen
Hold
maintain
$50 -> $54
AI Analysis
2026-05-29
Reason
TD Cowen
Price Target
$50 -> $54
AI Analysis
2026-05-29
maintain
Hold
Reason
TD Cowen raised the firm's price target on Planet Fitness to $54 from $50 and keeps a Hold rating on the shares. The firm said a softer start to 2026 and slowing relevance with its core TAM are driving decisive changes. Management is focused on reconnecting with the 70% of U.S. adults without a gym membership through a more accessible brand message, while putting a price increase on hold.
Roth Capital
George Kelly
Buy
downgrade
$109 -> $64
2026-05-20
Reason
Roth Capital
George Kelly
Price Target
$109 -> $64
2026-05-20
downgrade
Buy
Reason
Roth Capital analyst George Kelly lowered the firm's price target on Planet Fitness to $64 from $109 and keeps a Buy rating on the shares. The firm is updating its model after the company's Q1 results that showed net member growth of 700K - below last year's 900K, the analyst tells investors in a research note. Roth adds that it is reducing its EBITDA margins to reflect the canceled price increase while noting that its 2027 projections are moving lower on slower assumed unit and comp growth.
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