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Planet Fitness (PLNT) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial growth, positive analyst ratings, and expanding market trends in health and fitness make it an attractive long-term investment despite minor short-term technical weakness.
The stock is showing bearish moving averages (SMA_200 > SMA_20 > SMA_5), indicating a short-term downtrend. However, the MACD histogram is positive at 0.236, suggesting potential momentum recovery. RSI_6 at 26.2 is neutral, and the stock is trading near its support level (S1: 88.393), which could act as a floor for further downside.

Hedge funds are significantly increasing their positions, with a 463.72% rise in buying over the last quarter.
Appointment of Steve Beard to the Board of Directors, bringing healthcare expertise to enhance strategic growth.
Strong financial performance in Q3 2025, with revenue up 13.04% YoY, net income up 40.04% YoY, and EPS up 40.00% YoY.
Analysts maintain positive ratings and price targets ranging from $115 to $140, citing strong recruitment trends, stable sales, and an asset-light business model.
Insiders are selling heavily, with a 777.13% increase in selling activity over the last month.
Short-term technical indicators suggest bearish momentum, with the stock trading below key moving averages.
Options data shows a high put-call ratio, indicating bearish sentiment among options traders.
In Q3 2025, Planet Fitness reported a 13.04% YoY increase in revenue to $330.35M, a 40.04% YoY increase in net income to $58.83M, and a 40.00% YoY increase in EPS to $0.70. Gross margin also improved by 2.18% YoY to 39.92%, reflecting strong operational efficiency.
Analysts maintain a positive outlook on Planet Fitness, with recent price targets ranging from $115 to $140 and consistent Buy or Overweight ratings. Analysts highlight strong recruitment trends, stable sales growth, and an attractive valuation below historical averages.