Planet Fitness: A Potential Gem in the Fitness Industry
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy PLNT?
Source: Fool
- Expansion Strategy: As of December 31, 2025, Planet Fitness has expanded to 2,896 clubs from 1,124 in 2015, with a long-term goal of reaching 5,000 locations in the U.S., indicating strong market growth potential.
- Significant Membership Growth: With 20.8 million members, Planet Fitness maintains its 'high-value, low-price' positioning despite raising the base membership fee from $10 to $15 in 2024, and nearly 67% of members are opting for the upgraded Black Card.
- Franchise Model Efficiency: Only 10% of its gyms are company-owned, allowing Planet Fitness to scale efficiently with plans to open 750 new locations, and projected earnings per share are expected to rise by 60% from 2025 to 2028, highlighting the profitability of its franchise system.
- Strong Financial Performance: Planet Fitness consistently reports healthy revenue growth, and while its price-to-earnings ratio stands at 30.9, investors must determine if this represents an attractive entry point, showcasing its high-quality business characteristics in the fitness industry.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 78.660
Low
120.00
Averages
133.25
High
185.00
Current: 78.660
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Planet Fitness Expands Store Footprint Significantly
- Store Expansion Plan: As of December 31, 2025, Planet Fitness has expanded its locations from 1,124 in 2015 to 2,896, with potential growth to 5,000 in the U.S., indicating strong market demand and expansion capability.
- Significant Membership Growth: Planet Fitness currently boasts 20.8 million members, making it one of the largest fitness chains globally, and despite a volatile macroeconomic environment, its customer base has significantly increased, reflecting the brand's appeal and successful market positioning.
- Profitability Enhancement: Earnings per share are expected to rise by 60% from 2025 to 2028, significantly outpacing the projected 34% revenue growth, indicating the profit potential of its franchise model and higher business quality compared to competitors like Peloton.
- Franchise Model Advantages: With only 10% of locations owned by the company and 90% franchised, this capital-light approach reduces investment needs, while signed agreements for 750 new clubs demonstrate robust market demand and expansion capability.
See More
Planet Fitness: A Potential Gem in the Fitness Industry
- Expansion Strategy: As of December 31, 2025, Planet Fitness has expanded to 2,896 clubs from 1,124 in 2015, with a long-term goal of reaching 5,000 locations in the U.S., indicating strong market growth potential.
- Significant Membership Growth: With 20.8 million members, Planet Fitness maintains its 'high-value, low-price' positioning despite raising the base membership fee from $10 to $15 in 2024, and nearly 67% of members are opting for the upgraded Black Card.
- Franchise Model Efficiency: Only 10% of its gyms are company-owned, allowing Planet Fitness to scale efficiently with plans to open 750 new locations, and projected earnings per share are expected to rise by 60% from 2025 to 2028, highlighting the profitability of its franchise system.
- Strong Financial Performance: Planet Fitness consistently reports healthy revenue growth, and while its price-to-earnings ratio stands at 30.9, investors must determine if this represents an attractive entry point, showcasing its high-quality business characteristics in the fitness industry.
See More
Retail Sector Poised for AI-Driven Transformation
- AI-Driven Personalization: Jefferies analyst Randal Konik emphasizes that retail companies adopting AI technology to enhance personalization and product innovation will gain a competitive edge, particularly in brand relevance and execution.
- Success Case Analysis: Gym operator Planet Fitness leverages AI-driven customer relationship management and predictive churn models to strengthen retention and personalize workouts, with an expected stock increase of 119%, showcasing AI's potential in enhancing customer lifetime value.
- Innovation Acceleration: Online fashion retailer Revolve Group has replaced its third-party search vendor with an internally developed AI search algorithm, achieving double-digit gains in conversion and projecting a 62% stock increase while reducing development costs.
- Diverse Applications: Companies like YETI and Signet Jewelers are deploying AI across their operations to optimize e-commerce conversion and inventory management, with Konik forecasting a 64% stock increase for YETI and a price target of $150 for Signet, indicating a 60% upside.
See More
Steadfast Capital Exits Pool Corporation Position with $156 Million Sale
- Position Liquidation: On February 17, 2026, Steadfast Capital Management LP reported the complete sale of its Pool Corporation holdings, reducing its stake by 504,418 shares, with an estimated transaction value of approximately $156.40 million, indicating a loss of confidence in the stock.
- AUM Impact: This sale reduced Pool Corporation's representation in Steadfast's assets under management from 2.7% to zero, reflecting investor concerns about the company's future performance, which could negatively impact market sentiment towards the stock.
- Poor Stock Performance: As of March 4, 2026, Pool Corporation shares were priced at $220.31, down 36% year-over-year and underperforming the S&P 500 by 53 percentage points, highlighting a decline in its competitive position in the market.
- Investor Strategy Shift: Despite Steadfast's exit, analysts note that Pool's 2.3% dividend yield and the fact that 86% of its revenue comes from non-discretionary spending suggest that the stock remains attractive for long-term holders, potentially drawing in other investors at this discounted price.
See More
Stock Picks for a Challenging Economic Environment
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and opened 181 new clubs, achieving a 6.7% same-store sales growth despite high inflation and rising rates, demonstrating resilience and market appeal in tough economic conditions.
- Retail Value Proposition: With nearly 21,000 locations, Dollar General has become a go-to for consumers seeking value in a high-inflation environment; despite facing inventory and pricing pressures, its convenience and low-cost strategy keep it competitive during economic hardships.
- Pest Control Market: Rollins, a high-growth pest control company, is targeting 7%-8% organic growth in the coming year, leveraging strong pricing power and a low debt profile to maintain stable revenue streams even in a slowing economy.
- Investor Confidence: While Dollar General's stock has nearly doubled in the past year, Planet Fitness and Rollins have yet to reflect their potential value, suggesting investors should monitor these companies' performance and growth prospects in adverse economic conditions.
See More
Investment Opportunities in Economic Adversity
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and achieved a 6.7% same-store sales growth across nearly 2,900 clubs, indicating that consumers are willing to maintain affordable fitness habits even in a high inflation and interest rate environment, thereby enhancing its market competitiveness.
- Retail Market Performance: Dollar General operates nearly 21,000 stores in the U.S., becoming a go-to destination for consumers seeking value during economic hardships; despite inflationary pressures, the company continues to provide essential goods, demonstrating resilience and adaptability in the retail sector.
- Pest Control Business: Rollins is expected to achieve 7%-8% organic growth in 2026, showcasing strong growth potential in a low-growth economic environment, while its low debt levels and pricing power allow it to maintain profitability during economic adversity, attracting investor interest.
- Market Adaptability: Analysts believe that companies like Planet Fitness, Dollar General, and Rollins can meet basic consumer needs by offering affordable services and products, enabling them to achieve growth in uncertain economic conditions characterized by high inflation and slowing growth.
See More
Planet Fitness Expands Store Footprint Significantly
- Store Expansion Plan: As of December 31, 2025, Planet Fitness has expanded its locations from 1,124 in 2015 to 2,896, with potential growth to 5,000 in the U.S., indicating strong market demand and expansion capability.
- Significant Membership Growth: Planet Fitness currently boasts 20.8 million members, making it one of the largest fitness chains globally, and despite a volatile macroeconomic environment, its customer base has significantly increased, reflecting the brand's appeal and successful market positioning.
- Profitability Enhancement: Earnings per share are expected to rise by 60% from 2025 to 2028, significantly outpacing the projected 34% revenue growth, indicating the profit potential of its franchise model and higher business quality compared to competitors like Peloton.
- Franchise Model Advantages: With only 10% of locations owned by the company and 90% franchised, this capital-light approach reduces investment needs, while signed agreements for 750 new clubs demonstrate robust market demand and expansion capability.
See More
Planet Fitness: A Potential Gem in the Fitness Industry
- Expansion Strategy: As of December 31, 2025, Planet Fitness has expanded to 2,896 clubs from 1,124 in 2015, with a long-term goal of reaching 5,000 locations in the U.S., indicating strong market growth potential.
- Significant Membership Growth: With 20.8 million members, Planet Fitness maintains its 'high-value, low-price' positioning despite raising the base membership fee from $10 to $15 in 2024, and nearly 67% of members are opting for the upgraded Black Card.
- Franchise Model Efficiency: Only 10% of its gyms are company-owned, allowing Planet Fitness to scale efficiently with plans to open 750 new locations, and projected earnings per share are expected to rise by 60% from 2025 to 2028, highlighting the profitability of its franchise system.
- Strong Financial Performance: Planet Fitness consistently reports healthy revenue growth, and while its price-to-earnings ratio stands at 30.9, investors must determine if this represents an attractive entry point, showcasing its high-quality business characteristics in the fitness industry.
See More
Retail Sector Poised for AI-Driven Transformation
- AI-Driven Personalization: Jefferies analyst Randal Konik emphasizes that retail companies adopting AI technology to enhance personalization and product innovation will gain a competitive edge, particularly in brand relevance and execution.
- Success Case Analysis: Gym operator Planet Fitness leverages AI-driven customer relationship management and predictive churn models to strengthen retention and personalize workouts, with an expected stock increase of 119%, showcasing AI's potential in enhancing customer lifetime value.
- Innovation Acceleration: Online fashion retailer Revolve Group has replaced its third-party search vendor with an internally developed AI search algorithm, achieving double-digit gains in conversion and projecting a 62% stock increase while reducing development costs.
- Diverse Applications: Companies like YETI and Signet Jewelers are deploying AI across their operations to optimize e-commerce conversion and inventory management, with Konik forecasting a 64% stock increase for YETI and a price target of $150 for Signet, indicating a 60% upside.
See More
Steadfast Capital Exits Pool Corporation Position with $156 Million Sale
- Position Liquidation: On February 17, 2026, Steadfast Capital Management LP reported the complete sale of its Pool Corporation holdings, reducing its stake by 504,418 shares, with an estimated transaction value of approximately $156.40 million, indicating a loss of confidence in the stock.
- AUM Impact: This sale reduced Pool Corporation's representation in Steadfast's assets under management from 2.7% to zero, reflecting investor concerns about the company's future performance, which could negatively impact market sentiment towards the stock.
- Poor Stock Performance: As of March 4, 2026, Pool Corporation shares were priced at $220.31, down 36% year-over-year and underperforming the S&P 500 by 53 percentage points, highlighting a decline in its competitive position in the market.
- Investor Strategy Shift: Despite Steadfast's exit, analysts note that Pool's 2.3% dividend yield and the fact that 86% of its revenue comes from non-discretionary spending suggest that the stock remains attractive for long-term holders, potentially drawing in other investors at this discounted price.
See More
Stock Picks for a Challenging Economic Environment
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and opened 181 new clubs, achieving a 6.7% same-store sales growth despite high inflation and rising rates, demonstrating resilience and market appeal in tough economic conditions.
- Retail Value Proposition: With nearly 21,000 locations, Dollar General has become a go-to for consumers seeking value in a high-inflation environment; despite facing inventory and pricing pressures, its convenience and low-cost strategy keep it competitive during economic hardships.
- Pest Control Market: Rollins, a high-growth pest control company, is targeting 7%-8% organic growth in the coming year, leveraging strong pricing power and a low debt profile to maintain stable revenue streams even in a slowing economy.
- Investor Confidence: While Dollar General's stock has nearly doubled in the past year, Planet Fitness and Rollins have yet to reflect their potential value, suggesting investors should monitor these companies' performance and growth prospects in adverse economic conditions.
See More
Investment Opportunities in Economic Adversity
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and achieved a 6.7% same-store sales growth across nearly 2,900 clubs, indicating that consumers are willing to maintain affordable fitness habits even in a high inflation and interest rate environment, thereby enhancing its market competitiveness.
- Retail Market Performance: Dollar General operates nearly 21,000 stores in the U.S., becoming a go-to destination for consumers seeking value during economic hardships; despite inflationary pressures, the company continues to provide essential goods, demonstrating resilience and adaptability in the retail sector.
- Pest Control Business: Rollins is expected to achieve 7%-8% organic growth in 2026, showcasing strong growth potential in a low-growth economic environment, while its low debt levels and pricing power allow it to maintain profitability during economic adversity, attracting investor interest.
- Market Adaptability: Analysts believe that companies like Planet Fitness, Dollar General, and Rollins can meet basic consumer needs by offering affordable services and products, enabling them to achieve growth in uncertain economic conditions characterized by high inflation and slowing growth.
See More
