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BC Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
83.712
Open
79.150
VWAP
81.36
Vol
928.92K
Mkt Cap
5.29B
Low
79.150
Amount
75.58M
EV/EBITDA(TTM)
10.37
Total Shares
65.11M
EV
6.88B
EV/OCF(TTM)
11.75
P/S(TTM)
0.95
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group, and Boat. The Propulsion segment designs, manufactures, and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables, including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile and industrial markets, as well as aftermarket channels. The boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and business acceleration.
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Events Timeline

(ET)
2026-04-17
06:10:00
Freedom Boat Club Acquires Greater Boston & Cape Cod Franchise Operations
select

News

NASDAQ.COM
8.5
04-17NASDAQ.COM
Freedom Boat Club Acquires Greater Boston Franchise Operations
  • Acquisition Expansion: Freedom Boat Club has acquired the franchise operations of Greater Boston and Cape Cod, adding 21 locations that significantly enhance its market share in the Northeast, thereby solidifying its leadership position in the recreational boating rental industry.
  • Financial Details Undisclosed: The specific financial terms of the acquisition have not been disclosed, but it is expected to positively impact Freedom Boat Club's overall revenue and profitability, driving future growth potential.
  • Positive Market Reaction: Following the acquisition announcement, shares of Brunswick Corporation gained 1.29% in pre-market trading, reaching $78.33, indicating investor confidence and positive market expectations regarding the acquisition.
  • Strategic Significance: This acquisition not only expands Freedom Boat Club's geographical footprint but also provides opportunities for further development in the Northeast market, aligning with the company's long-term growth strategy.
seekingalpha
8.5
04-17seekingalpha
Brunswick Acquires Freedom Boat Club of Greater Boston & Cape Cod
  • Market Expansion: Brunswick Corporation's acquisition of the Freedom Boat Club franchise in Greater Boston and Cape Cod, the largest in its network, significantly enhances its market share in the Northeast region.
  • Location Addition: The acquisition includes 21 new locations across Greater Boston, Cape Cod, and surrounding areas, substantially increasing the Freedom Boat Club's membership base and service coverage to meet growing customer demand.
  • Operational Capability Enhancement: The transaction also encompasses a maintenance operations center and a 7,200-square-foot dealership facility, strengthening Freedom's regional maintenance and fleet resale capabilities to support future business growth.
  • Strategic Implications: This acquisition not only solidifies Brunswick's leadership position in the boat rental market but also lays a strong foundation for future expansion and service innovation, demonstrating its commitment to capitalizing on market potential.
Newsfilter
8.5
04-17Newsfilter
Freedom Boat Club Acquires Greater Boston Franchise Operations
  • Market Expansion: Freedom Boat Club's acquisition of the Greater Boston and Cape Cod franchise operations, encompassing 21 locations, significantly enhances its market share in the Northeast, demonstrating the company's strategic positioning in the rapidly growing boat-sharing market.
  • Operational Capability Enhancement: The transaction includes a 7,200-square-foot Maintenance Operations Center and dealership, strengthening Freedom's regional maintenance and fleet resale capabilities, thereby supporting future business growth and customer satisfaction.
  • Leadership Continuity: Following the acquisition, Matt Carrick and Matt O'Connor will remain franchisees operating club locations in New Jersey, ensuring business continuity and commitment to existing customers, further solidifying the brand's market position.
  • Growth Potential: Freedom Boat Club President Cecil Cohn stated that this acquisition is a natural fit for the company's growth strategy in the Northeast, marking a commitment to capturing long-term growth opportunities in a premier market.
seekingalpha
6.5
04-15seekingalpha
Brunswick Corporation Updates on Tariff Impact
  • Tariff Impact Assessment: Brunswick Corporation (BC) stated that the recent amendments to Section 232 tariffs on U.S. imports of steel, aluminum, and copper are expected to have a de-minimis impact on its consolidated financial results, highlighting the advantages of its diversified manufacturing footprint.
  • Financial Outlook: Brunswick plans to provide additional information during its first-quarter earnings call on April 30, indicating the company's commitment to transparency regarding future financial performance and investor relations.
  • Stock Price Movement: Shares of Brunswick fell 2.2% in early afternoon trading, reflecting market caution regarding tariff changes; however, the stock has risen over 75% in the past 52 weeks, showcasing its long-term growth potential.
  • Market Engagement: Brunswick recently presented at the 47th Annual Raymond James Institutional Investor Conference, further enhancing its interaction with investors and boosting market confidence.
Newsfilter
9.5
04-15Newsfilter
Brunswick Corporation Assesses Tariff Impact on Financials
  • Tariff Impact Assessment: Brunswick Corporation confirmed that the recent amendments to Section 232 tariffs on U.S. imports of steel, aluminum, and copper are expected to have a de-minimis impact on its financial results, demonstrating the company's resilience under a diversified manufacturing footprint.
  • Earnings Call Schedule: The company will hold its first-quarter earnings call on April 30 at 11:00 AM ET, where it will provide more financial information, reflecting its commitment to transparency and investor communication.
  • Industry Leadership: As a global leader in the marine recreation industry, Brunswick is dedicated to enhancing customer experiences through technology-driven innovation, indicating its competitive advantage and long-term strategic vision in the market.
  • Employee and Brand Strength: With approximately 14,500 employees operating in 26 countries and over 60 industry-leading brands, the company further solidifies its market position in the marine industry.
Barron's
6.5
03-30Barron's
LVMH and 6 Other Luxury Stocks Remain Attractive Investments Amid Iran Conflict
  • Luxury Market Resilience: Despite the impact of wars, the luxury market is showing signs of a rebound, particularly for designer handbags and Swiss watches.
  • Positive Outlook for Luxury Stocks: Analysts remain optimistic about the recovery trajectory of luxury stocks, indicating a long-anticipated resurgence in demand.
Wall Street analysts forecast BC stock price to rise
14 Analyst Rating
Wall Street analysts forecast BC stock price to rise
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
74.00
Averages
88.83
High
115.00
Current: 0.000
sliders
Low
74.00
Averages
88.83
High
115.00
JPMorgan
Neutral
maintain
$73 -> $78
AI Analysis
2026-03-16
Reason
JPMorgan
Price Target
$73 -> $78
AI Analysis
2026-03-16
maintain
Neutral
Reason
JPMorgan raised the firm's price target on Brunswick to $78 from $73 and keeps a Neutral rating on the shares. The firm updated the company's model after meeting with management.
Texas Capital
Hold
to
Buy
upgrade
$91
2026-03-10
Reason
Texas Capital
Price Target
$91
2026-03-10
upgrade
Hold
to
Buy
Reason
Texas Capital upgraded Brunswick to Buy from Hold with an unchanged price target of $91. The firm sees an attractive valuation at current share levels. The stock has declined by 17.5% since January 12, making the valuation for the "recreational marine industry leader" attractive given Texas Capital's view that there have not been any adverse changes to the industry demand environment, the analyst tells investors in a research note.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BC
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Valuation Metrics

The current forward P/E ratio for Brunswick Corp (BC.N) is 18.38, compared to its 5-year average forward P/E of 11.93. For a more detailed relative valuation and DCF analysis to assess Brunswick Corp's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
11.93
Current PE
18.38
Overvalued PE
15.63
Undervalued PE
8.23

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
8.11
Current EV/EBITDA
9.62
Overvalued EV/EBITDA
10.31
Undervalued EV/EBITDA
5.92

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.92
Current PS
0.84
Overvalued PS
1.11
Undervalued PS
0.73

Financials

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Whales Holding BC

D
Deroy & Devereaux Private Investment Counsel, Inc.
Holding
BC
+10.45%
3M Return
S
Scout Investments, Inc.
Holding
BC
+8.77%
3M Return
C
Copeland Capital Management, LLC
Holding
BC
+6.42%
3M Return
T
Turtle Creek Asset Management Inc.
Holding
BC
+6.33%
3M Return
A
Asahi Life Asset Management Co.,Ltd.
Holding
BC
+5.26%
3M Return
V
Van Lanschot Kempen Investment Management N.V.
Holding
BC
+4.89%
3M Return

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Frequently Asked Questions

What is Brunswick Corp (BC) stock price today?

The current price of BC is 81.23 USD — it has increased 5.04

What is Brunswick Corp (BC)'s business?

Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group, and Boat. The Propulsion segment designs, manufactures, and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables, including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile and industrial markets, as well as aftermarket channels. The boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and business acceleration.

What is the price predicton of BC Stock?

Wall Street analysts forecast BC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BC is88.83 USD with a low forecast of 74.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Brunswick Corp (BC)'s revenue for the last quarter?

Brunswick Corp revenue for the last quarter amounts to 1.33B USD, increased 15.49

What is Brunswick Corp (BC)'s earnings per share (EPS) for the last quarter?

Brunswick Corp. EPS for the last quarter amounts to 0.29 USD, decreased -123.39

How many employees does Brunswick Corp (BC). have?

Brunswick Corp (BC) has 13300 emplpoyees as of April 20 2026.

What is Brunswick Corp (BC) market cap?

Today BC has the market capitalization of 5.29B USD.