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BC Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
73.910
Open
72.940
VWAP
72.66
Vol
1.28M
Mkt Cap
4.69B
Low
72.000
Amount
92.89M
EV/EBITDA(TTM)
9.84
Total Shares
64.85M
EV
6.53B
EV/OCF(TTM)
11.15
P/S(TTM)
0.89
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group, and Boat. The Propulsion segment designs, manufactures, and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables, including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile and industrial markets, as well as aftermarket channels. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and business acceleration.
Show More

Events Timeline

(ET)
2026-01-29
06:30:00
Brunswick Reports Q4 Revenue of $1.33B, Exceeding Expectations
select
2026-01-29
06:30:00
Company Sees Q1 Revenue of $1.2B-$1.4B
select

News

seekingalpha
6.0
19:11 PMseekingalpha
Texas Capital Securities Upgrades Brunswick to Buy Rating
  • Rating Upgrade: Texas Capital Securities upgraded Brunswick (BC) from Hold to Buy, citing the attractive valuation of the industry leader despite concerns over rising fuel prices impacting household budgets.
  • Demand Recovery Outlook: Analyst Eric Wold noted that while there are perceived risks to household finances, a more pronounced demand recovery is expected this spring, positioning Brunswick to benefit from ongoing boating participation trends over the next 12 to 18 months.
  • Price Target Assignment: Texas Capital set a price target of $91 for Brunswick, indicating over 20% upside potential, reflecting confidence in the company's future performance amidst market fluctuations.
  • Long-Term Financial Projections: Brunswick anticipates revenues between $5.6 billion and $5.8 billion and EPS ranging from $3.80 to $4.40 by 2026, suggesting a positive outlook as market conditions stabilize.
Fool
5.0
03-09Fool
Brunswick CEO Sells 38,266 Shares in Significant Transaction
  • Record Transaction Size: Brunswick's CEO David Foulkes sold 38,266 shares on February 5, 2026, for approximately $3.3 million, marking the largest open-market transaction in his history, surpassing the historical median of 29,414 shares, indicating a significant reduction in his holdings.
  • Ownership Impact: This transaction reduced Foulkes' direct ownership by 12.09%, bringing his post-transaction direct holdings to 271,169 shares, while his indirect holdings remained unchanged, reflecting a potential decline in confidence regarding the company's future prospects.
  • Market Reaction Analysis: Foulkes executed this sale shortly after the company reported earnings, where despite exceeding revenue expectations, the negative market reaction stemmed from first-quarter EPS guidance falling below consensus, highlighting investor unease about future performance.
  • Industry Outlook Considerations: Brunswick achieved its first annual revenue increase in three years in 2025, yet faces ongoing tariff pressures; investors should monitor whether retail boat demand stabilizes and how management navigates these challenges to ensure revenue stability during economic downturns.
Fool
5.0
03-09Fool
Brunswick CEO Sells 38,266 Shares in Major Transaction
  • Record Transaction Size: Brunswick CEO David Foulkes sold 38,266 shares on February 5, 2026, for approximately $3.3 million, marking his largest open-market sale to date, surpassing the historical median of 29,414 shares, indicating a significant reduction in his holdings.
  • Ownership Impact: This transaction reduced Foulkes' direct ownership by 12.09%, bringing his post-transaction direct holdings to 271,169 shares, while his indirect holdings remained unchanged, suggesting a potential decrease in confidence regarding the company's future.
  • Market Reaction Insight: Foulkes executed this sale shortly after the company reported earnings; despite exceeding revenue expectations, the negative market reaction stemmed from first-quarter EPS guidance falling below consensus, reflecting investor unease about future performance.
  • Industry Outlook Consideration: Brunswick achieved its first annual revenue increase in three years in 2025, yet faces tariff pressures; future growth remains sensitive to consumer confidence and discretionary spending, prompting investors to monitor retail boat demand stability and management's response to tariff challenges.
Newsfilter
5.0
03-09Newsfilter
Brunswick Appoints New President for Boston Whaler
  • Leadership Change: Brunswick Corporation has appointed Brad Zoelle as President of Boston Whaler, succeeding Lenn Scholz, who is pursuing new opportunities; Zoelle's successful track record at Mercury Marine APAC is expected to bring strategic leadership and commercial impact to Boston Whaler.
  • Market Expansion Achievements: During his tenure at Mercury Marine APAC, Zoelle spearheaded international market expansion, significantly enhancing growth in the propulsion and parts segments, which is anticipated to provide robust support for Boston Whaler's product innovation and market execution.
  • Commitment to Operational Excellence: Newly appointed Vice President of Operations Jerry Newton brings 25 years of operational expertise, including his previous role as President of Brunswick's Venture Boat Group, further reinforcing Boston Whaler's commitment to quality and innovation as the brand enters its next growth phase.
  • Strategic Brand Positioning: Brunswick is strategically positioning Boston Whaler for success by streamlining operations at the Edgewater campus and making significant investments in product development, ensuring the brand's strong market positioning and continued success.
Newsfilter
8.5
02-23Newsfilter
Brunswick Corporation Wins Gold BOSS Award at CES 2026
  • Award-Winning Exhibit: Brunswick Corporation received the Gold BOSS Award at CES 2026, ranking fourth overall, highlighting its innovative capabilities in exhibit design and reinforcing its leadership position in the industry while attracting significant attention and enhancing brand image.
  • Immersive Experience Design: The exhibit combined on-water immersion, interactive simulators, and expansive video storytelling to vividly showcase the company's marine innovations, enhancing audience engagement and experience quality, thereby driving potential customer interest and purchase intent.
  • New Product Launches: Brunswick unveiled several cutting-edge products at CES, including the Sea Ray SLX 360 featuring Mercury Marine engines and Simrad displays, demonstrating synergies across its product lines and further solidifying its competitive edge in the market.
  • Demonstrating Industry Leadership: CEO Dave Foulkes stated that this award reflects the company's commitment to advancing marine technology and engaging a wider audience, aiming to elevate public perception and interest in the marine industry through compelling storytelling.
Newsfilter
8.5
02-19Newsfilter
Brunswick Corporation Achieves Sales and Innovation Success at Miami Boat Show
  • Market Share Innovation: At the 2026 Miami International Boat Show, Mercury Marine achieved an outboard engine market share of 84%, a 15-percentage point increase from 2025, demonstrating strong performance in the large vessel market and further solidifying its industry leadership.
  • New Product Launches: Brunswick introduced seven new products, including the Boston Whaler 290 and 330 models equipped with WhalerStep™ Hull Technology designed to enhance stability and maneuverability, which is expected to attract more consumer interest and drive sales growth.
  • Industry Recognition: The company received 11 awards at the show, including two Innovation Awards and three Consumer Satisfaction Index Awards, highlighting its excellence in innovation and customer service, which will further enhance brand image and attract potential customers.
  • Retail Sales Trends: Although retail sales from Sea Ray, Boston Whaler, and Navan remained flat compared to 2025, the excitement surrounding new product launches and market enthusiasm is expected to drive sales growth in the upcoming selling season, enhancing the company's competitive position in the market.
Wall Street analysts forecast BC stock price to rise
14 Analyst Rating
Wall Street analysts forecast BC stock price to rise
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
74.00
Averages
88.83
High
115.00
Current: 0.000
sliders
Low
74.00
Averages
88.83
High
115.00
Texas Capital
Hold
to
Buy
upgrade
$91
AI Analysis
2026-03-10
New
Reason
Texas Capital
Price Target
$91
AI Analysis
2026-03-10
New
upgrade
Hold
to
Buy
Reason
Texas Capital upgraded Brunswick to Buy from Hold with an unchanged price target of $91. The firm sees an attractive valuation at current share levels. The stock has declined by 17.5% since January 12, making the valuation for the "recreational marine industry leader" attractive given Texas Capital's view that there have not been any adverse changes to the industry demand environment, the analyst tells investors in a research note.
Morgan Stanley
Equal Weight
maintain
$81 -> $82
2026-02-17
Reason
Morgan Stanley
Price Target
$81 -> $82
2026-02-17
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Brunswick to $82 from $81 and keeps an Equal Weight rating on the shares. After attending the 2026 Miami boat show last week, the firm noted that original equipment manufacturers pointed to a choppy consumer environment, but expect innovation to propel share gains when demand recovers. The firm added that it adjusted estimates for the powersports space on the back of the event and Q4 earnings.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BC
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Valuation Metrics

The current forward P/E ratio for Brunswick Corp (BC.N) is 18.96, compared to its 5-year average forward P/E of 11.62. For a more detailed relative valuation and DCF analysis to assess Brunswick Corp's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
11.62
Current PE
18.96
Overvalued PE
15.13
Undervalued PE
8.12

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
7.73
Current EV/EBITDA
10.27
Overvalued EV/EBITDA
9.20
Undervalued EV/EBITDA
6.27

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.94
Current PS
0.90
Overvalued PS
1.14
Undervalued PS
0.73

Financials

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Whales Holding BC

C
Copeland Capital Management, LLC
Holding
BC
+7.74%
3M Return
S
Scout Investments, Inc.
Holding
BC
+5.22%
3M Return
D
Deroy & Devereaux Private Investment Counsel, Inc.
Holding
BC
+4.89%
3M Return
D
DePrince, Race & Zollo, Inc.
Holding
BC
+4.84%
3M Return
C
Channing Capital Management, LLC
Holding
BC
+4.50%
3M Return
A
Asahi Life Asset Management Co.,Ltd.
Holding
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-2.34%
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Frequently Asked Questions

What is Brunswick Corp (BC) stock price today?

The current price of BC is 72.08 USD — it has decreased -0.26

What is Brunswick Corp (BC)'s business?

Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group, and Boat. The Propulsion segment designs, manufactures, and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables, including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile and industrial markets, as well as aftermarket channels. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and business acceleration.

What is the price predicton of BC Stock?

Wall Street analysts forecast BC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BC is88.83 USD with a low forecast of 74.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Brunswick Corp (BC)'s revenue for the last quarter?

Brunswick Corp revenue for the last quarter amounts to 1.33B USD, increased 15.49

What is Brunswick Corp (BC)'s earnings per share (EPS) for the last quarter?

Brunswick Corp. EPS for the last quarter amounts to 0.29 USD, decreased -123.39

How many employees does Brunswick Corp (BC). have?

Brunswick Corp (BC) has 13300 emplpoyees as of March 10 2026.

What is Brunswick Corp (BC) market cap?

Today BC has the market capitalization of 4.69B USD.