Nike CEO: Company Must Regain Shelf Space Amid Intense Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 21 2025
0mins
Should l Buy ONON?
Source: CNBC
Nike's Comeback Strategy: Nike is attempting a comeback under CEO Elliott Hill, focusing on innovation and rebuilding consumer trust after significant market value loss and competition from emerging brands.
Reorganization Around Sports: Hill has reorganized the company to focus on individual sports rather than product categories, aiming to enhance competitiveness against rivals like On Running and Hoka.
Challenges from Past Decisions: Analysts highlight that Nike's previous shift to prioritize direct-to-consumer sales over wholesalers led to a loss of market share, which the company is now working to regain.
Current Obstacles: Nike faces challenges such as clearing excess inventory and managing $1.5 billion in tariff-related costs while striving to innovate and improve sales.
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Analyst Views on ONON
Wall Street analysts forecast ONON stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ONON is 60.79 USD with a low forecast of 30.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 42.920
Low
30.00
Averages
60.79
High
85.00
Current: 42.920
Low
30.00
Averages
60.79
High
85.00
About ONON
On Holding AG is a Switzerland-based company active in athletic sports accesories industry. The Company provides footwear and sports apparel and is engaged in developing and distributing performance sports products, through independent retailers and global distributors. The Company sells its products trough the internet and its own stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Analysts Recommend Multiple Stocks
- Earnings Expectations: Synopsys is set to report its Q1 results on February 25, with analysts forecasting earnings of $3.56 per share and revenue of $2.39 billion, which could bolster market confidence and drive stock price recovery if met.
- Rating Upgrade: Barclays raised the price target for Rocket Companies from $19 to $22 while maintaining an Equal-Weight rating, indicating confidence in the company's future growth despite a recent 13.7% drop in share price to $17.93.
- Buy Recommendations: Both Citigroup and Truist Securities maintained Buy ratings on Gilead Sciences, raising their price targets to $156 and $145 respectively, reflecting optimism about its future performance, with shares rising 1.7% to $141.95.
- Holiday Sales Outlook: On Holding is expected to report strong holiday sales, with BTIG reiterating a Buy rating and a $70 price target, as shares increased 0.8% to $45.25, indicating market expectations for sales growth.
See More
Goldman Sachs Sees Quality Buying Opportunities Ahead of Earnings
- Goldman Sachs Recommendations: Analysts at Goldman Sachs highlight compelling buying opportunities in companies like Spotify, Eli Lilly, Roblox, Carlyle Group, and On Holding ahead of earnings, particularly favoring Carlyle Group for its low management fees, which are expected to drive stock price appreciation.
- Carlyle Group Outlook: Analyst Alexander Blostein notes that Carlyle Group's historically low management fee CAGR of just 4% makes its stock undervalued, and its robust cash flow could support future share repurchases or acquisitions, enhancing growth prospects.
- Spotify's Growth Potential: Analyst Eric Sheridan recommends buying Spotify ahead of its earnings report, arguing that the long-term growth potential is currently underestimated, particularly with the introduction of new premium pricing tiers that could enhance the company's pricing power.
- On Holding Market Opportunity: Analyst Richard Edwards from Goldman Sachs points out that the recent pullback in On Holding's shares presents a buying opportunity, with strong indicators for Q4 2025 performance and potential gross margin upside being underestimated by the market, particularly among high-income consumers.
See More
On Holding Appoints New CFO Frank Sluis
- Executive Transition: On Holding has announced that Frank Sluis will join as CFO effective May 1, 2026, succeeding Martin Hoffmann, who expanded his role as sole CEO last year while continuing CFO duties to ensure a smooth transition.
- Background Insight: Sluis most recently served as CFO for Europe & Indonesia at Ahold Delhaize, and his extensive financial management experience is expected to bring new strategic perspectives and financial optimization to On Holding.
- Leadership Handover: Hoffmann will continue to oversee the finance organization until Sluis's start date, ensuring business stability and continuity during the leadership transition, thereby mitigating potential operational risks.
- Future Outlook: This executive change reflects On Holding's commitment to financial management, aiming to drive sustainable growth in a competitive market by introducing new leadership.
See More
On Holding AG Appoints New CFO Frank Sluis
- Executive Appointment: On Holding AG announced that Frank Sluis will join as Chief Financial Officer effective May 1, 2026, bringing experience from managing over EUR 30 billion in annual sales at Ahold Delhaize, which is expected to significantly bolster the company's global expansion efforts.
- Extensive Industry Experience: With over 25 years in the consumer goods sector, including finance leadership roles at Reckitt Benckiser and Unilever, Frank's expertise will enhance On's understanding of consumer behavior and solidify its position as a leading global sportswear brand.
- Smooth Leadership Transition: Current CEO Martin Hoffmann will continue to oversee the finance organization until Frank's start date, ensuring stability and continuity in the company's financial operations during the transition period.
- Alignment with Brand Vision: Frank's passion for the On brand and commitment to sustainability aligns closely with the company's long-term vision, which is expected to drive further growth for the team in the global market.
See More
On Holding AG Appoints New CFO Frank Sluis
- New CFO Appointment: Frank Sluis will join On Holding AG as Chief Financial Officer on May 1, 2026, bringing experience from managing over EUR 30 billion in annual sales at Ahold Delhaize, which will significantly support the company's global expansion efforts.
- Extensive Industry Experience: With over 25 years in consumer goods, including finance leadership roles at Reckitt Benckiser and Unilever, Frank's expertise will help On solidify its position as the leading global sportswear brand.
- Smooth Management Transition: Current CEO Martin Hoffmann will continue overseeing the finance department until Frank's start date, ensuring stability and continuity in the company's financial operations during the transition.
- Alignment with Brand Vision: Frank's passion for On's brand and sustainability will drive the company’s further development in global markets, supporting On's ambitious growth objectives.
See More
Lululemon Founder Chip Wilson Blasts Board Over Quality Control Issues, Stock Drops 1.84%
- Quality Control Crisis: Lululemon founder Chip Wilson has criticized the board for declining product quality, particularly citing the operational failure of the ‘Get Low’ line being pulled after just three days, which undermines brand image and consumer trust.
- Stock Reaction: Following Wilson's comments, Lululemon's stock dropped 1.84% to $191.07 on Friday afternoon, indicating market concerns over corporate governance and future outlook, which may further erode investor confidence.
- Proxy Fight: Wilson has initiated a proxy contest to replace current board members with his own nominees, demonstrating his dissatisfaction with the company's governance and his intent to reshape the brand's direction.
- Cultural Decay Allegations: Wilson argues that the current leadership prioritizes corporate bureaucracy and a diluted brand identity over technical excellence and high-performance fabrics, suggesting that this cultural decay could further weaken Lululemon's position in a competitive market.
See More
Analysts Recommend Multiple Stocks
- Earnings Expectations: Synopsys is set to report its Q1 results on February 25, with analysts forecasting earnings of $3.56 per share and revenue of $2.39 billion, which could bolster market confidence and drive stock price recovery if met.
- Rating Upgrade: Barclays raised the price target for Rocket Companies from $19 to $22 while maintaining an Equal-Weight rating, indicating confidence in the company's future growth despite a recent 13.7% drop in share price to $17.93.
- Buy Recommendations: Both Citigroup and Truist Securities maintained Buy ratings on Gilead Sciences, raising their price targets to $156 and $145 respectively, reflecting optimism about its future performance, with shares rising 1.7% to $141.95.
- Holiday Sales Outlook: On Holding is expected to report strong holiday sales, with BTIG reiterating a Buy rating and a $70 price target, as shares increased 0.8% to $45.25, indicating market expectations for sales growth.
See More
Goldman Sachs Sees Quality Buying Opportunities Ahead of Earnings
- Goldman Sachs Recommendations: Analysts at Goldman Sachs highlight compelling buying opportunities in companies like Spotify, Eli Lilly, Roblox, Carlyle Group, and On Holding ahead of earnings, particularly favoring Carlyle Group for its low management fees, which are expected to drive stock price appreciation.
- Carlyle Group Outlook: Analyst Alexander Blostein notes that Carlyle Group's historically low management fee CAGR of just 4% makes its stock undervalued, and its robust cash flow could support future share repurchases or acquisitions, enhancing growth prospects.
- Spotify's Growth Potential: Analyst Eric Sheridan recommends buying Spotify ahead of its earnings report, arguing that the long-term growth potential is currently underestimated, particularly with the introduction of new premium pricing tiers that could enhance the company's pricing power.
- On Holding Market Opportunity: Analyst Richard Edwards from Goldman Sachs points out that the recent pullback in On Holding's shares presents a buying opportunity, with strong indicators for Q4 2025 performance and potential gross margin upside being underestimated by the market, particularly among high-income consumers.
See More
On Holding Appoints New CFO Frank Sluis
- Executive Transition: On Holding has announced that Frank Sluis will join as CFO effective May 1, 2026, succeeding Martin Hoffmann, who expanded his role as sole CEO last year while continuing CFO duties to ensure a smooth transition.
- Background Insight: Sluis most recently served as CFO for Europe & Indonesia at Ahold Delhaize, and his extensive financial management experience is expected to bring new strategic perspectives and financial optimization to On Holding.
- Leadership Handover: Hoffmann will continue to oversee the finance organization until Sluis's start date, ensuring business stability and continuity during the leadership transition, thereby mitigating potential operational risks.
- Future Outlook: This executive change reflects On Holding's commitment to financial management, aiming to drive sustainable growth in a competitive market by introducing new leadership.
See More
On Holding AG Appoints New CFO Frank Sluis
- Executive Appointment: On Holding AG announced that Frank Sluis will join as Chief Financial Officer effective May 1, 2026, bringing experience from managing over EUR 30 billion in annual sales at Ahold Delhaize, which is expected to significantly bolster the company's global expansion efforts.
- Extensive Industry Experience: With over 25 years in the consumer goods sector, including finance leadership roles at Reckitt Benckiser and Unilever, Frank's expertise will enhance On's understanding of consumer behavior and solidify its position as a leading global sportswear brand.
- Smooth Leadership Transition: Current CEO Martin Hoffmann will continue to oversee the finance organization until Frank's start date, ensuring stability and continuity in the company's financial operations during the transition period.
- Alignment with Brand Vision: Frank's passion for the On brand and commitment to sustainability aligns closely with the company's long-term vision, which is expected to drive further growth for the team in the global market.
See More
On Holding AG Appoints New CFO Frank Sluis
- New CFO Appointment: Frank Sluis will join On Holding AG as Chief Financial Officer on May 1, 2026, bringing experience from managing over EUR 30 billion in annual sales at Ahold Delhaize, which will significantly support the company's global expansion efforts.
- Extensive Industry Experience: With over 25 years in consumer goods, including finance leadership roles at Reckitt Benckiser and Unilever, Frank's expertise will help On solidify its position as the leading global sportswear brand.
- Smooth Management Transition: Current CEO Martin Hoffmann will continue overseeing the finance department until Frank's start date, ensuring stability and continuity in the company's financial operations during the transition.
- Alignment with Brand Vision: Frank's passion for On's brand and sustainability will drive the company’s further development in global markets, supporting On's ambitious growth objectives.
See More
Lululemon Founder Chip Wilson Blasts Board Over Quality Control Issues, Stock Drops 1.84%
- Quality Control Crisis: Lululemon founder Chip Wilson has criticized the board for declining product quality, particularly citing the operational failure of the ‘Get Low’ line being pulled after just three days, which undermines brand image and consumer trust.
- Stock Reaction: Following Wilson's comments, Lululemon's stock dropped 1.84% to $191.07 on Friday afternoon, indicating market concerns over corporate governance and future outlook, which may further erode investor confidence.
- Proxy Fight: Wilson has initiated a proxy contest to replace current board members with his own nominees, demonstrating his dissatisfaction with the company's governance and his intent to reshape the brand's direction.
- Cultural Decay Allegations: Wilson argues that the current leadership prioritizes corporate bureaucracy and a diluted brand identity over technical excellence and high-performance fabrics, suggesting that this cultural decay could further weaken Lululemon's position in a competitive market.
See More
