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ONON Should I Buy

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Intellectia

Should You Buy On Holding AG (ONON) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
35.240
1 Day change
-1.15%
52 Week Range
61.290
Analysis Updated At
2026/04/24
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On Holding AG (ONON) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company shows growth potential and analysts maintain positive ratings, the recent financial performance, cautious trading sentiment, and lack of proprietary trading signals suggest it may be better to wait for more favorable conditions.

Technical Analysis

The stock's MACD is positive and contracting, indicating a potential slowdown in upward momentum. RSI is neutral at 55.166, and moving averages are converging, suggesting no strong directional trend. Key support is at 33.7, and resistance is at 37.428, with the current price near resistance levels.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
2

Positive Catalysts

  • Raymond James upgraded the stock to Strong Buy with a $52 price target, citing strong growth potential and less impact from FX headwinds. The company's gross margin increased YoY, indicating operational efficiency.

Neutral/Negative Catalysts

  • Congress trading data shows a recent sale transaction, indicating cautious sentiment. Financial performance in Q4 2025 showed a decline in net income (-22.88%) and EPS (-22.22%). Analysts have lowered price targets due to macroeconomic challenges, CEO transition concerns, and FX headwinds. Options data shows a higher put-call volume ratio (1.61), indicating bearish sentiment.

Financial Performance

In Q4 2025, revenue increased by 22.62% YoY, but net income and EPS dropped significantly (-22.88% and -22.22%, respectively). Gross margin improved to 63.92%, up 2.90% YoY, reflecting better cost management.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts maintain a generally positive outlook with multiple Buy and Outperform ratings. However, recent price target reductions reflect concerns over macroeconomic challenges, leadership transitions, and FX headwinds. The highest target is $60, and the lowest is $45, with a recent upgrade to Strong Buy by Raymond James at $52.

Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
Wall Street analysts forecast ONON stock price to rise
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 35.650
sliders
Low
30
Averages
60.79
High
85
Current: 35.650
sliders
Low
30
Averages
60.79
High
85
Raymond James
Outperform -> Strong Buy
upgrade
$52
AI Analysis
2026-04-23
Reason
Raymond James
Price Target
$52
AI Analysis
2026-04-23
upgrade
Outperform -> Strong Buy
Reason
Raymond James upgraded On Holding to Strong Buy from Outperform with a $52 price target. The firm is upgrading the shares following recent weakness, and tells investors in a research note that growth should remain strong, FX should be less of a drag, and long-term potential is intact.
HSBC
Buy
downgrade
$65 -> $47
2026-04-13
Reason
HSBC
Price Target
$65 -> $47
2026-04-13
downgrade
Buy
Reason
HSBC lowered the firm's price target on On Holding to $47 from $65 and keeps a Buy rating on the shares. The firm says a challenging macro backdrop, higher promotional environment, U.S. tariffs, currency and other cost pressures are "penalizing" the sporting goods sector.
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