Netflix Raises Standard Plan Monthly Fee to $19.99
"Now Streaming" is The Fly's weekly recap of the stories surrounding the biggest content streamers.PLAYING THIS WEEKEND:Among the notable new streaming content this weekend is the first episode of season five of Apple TVscience fiction series "For All Mankind." Meanwhile, Disney+subscribers can catch the new season of superhero series "Daredevil: Born Again," while Netflixusers can watch horror miniseries "Something Very Bad Is Going to Happen," starring Camila Morrone and Adam DiMarco.NETFLIX PRICE HIKE:A Netflix "Plans and Pricing" page for the United States seen on Thursday shows that its Standard with ads plan will now be priced at $8.99 per month and its Standard plan is priced at $19.99 per month. Previously, the cost for Standard with ads was $7.99 per month and the Standard plan was $17.99 per month. Commenting on the change, TD Cowen analyst John Blackledge estimated tha the increases across tiers represent an 11% on average across the product suite. The firm added that these could flow through to existing users in the coming months.Meanwhile, Citi said it expects Netflix will likely raise its fiscal 2026 outlook on higher prices and less acquisition expenses, adding that it sees the company reporting a "modest beat and raise" quarter on April 16 due to help from currency moves. Additionally, JPMorgan believes the price increases could translate to an additional $1.7B in annualized revenue off the 2025 base. While the price increase cane earlier than expected, much of the increase is already factored into Netflix's 2026 revenue guidance, the analyst told investors in a research note. JPMorgan added that it does not expect the increases to result in material headwinds to engagement, conversion, or retention.DISNEY:Disney plans to exit the agreement it signed with Microsoft-backedOpenAI last year as the ChatGPT maker plans to shut down its Sora AI video generation app, a source familiar with the matter told The Hollywood Reporter's Alex Weprin. The media giant had pledged to invest $1B in OpenAI as part of the deal, and also agreed to license some of its characters for use in Sora, the author noted.Following that reporting, Bloomberg's Christopher Palmeri and Thomas Buckley noted that new Disney CEO Josh D'Amaro has already seen two billion-dollar technology bets falter within one week into his new job at the company. In addition to Disney's exit from its Sora deal, Epic Games recently announced it was laying off 1,000 employees after new versions of its video game "Fortnite" failed to connect to fans, with Bloomberg noting that Disney made a $1.5B investment in Epic two years ago.CBS SPORTS/WNBA:Paramount'sCBS Sports and the WNBA announced on Wednesday that they have expanded their seven-year partnership through a new long-term, multiplatform rights agreement. Under the enhanced package, CBS Sports will feature up to 20 regular-season games annually on the CBS Television Network and streaming live on Paramount+. CBS Sports will present 20 regular-season games for the upcoming 2026 season, marking the Network's most ever WNBA games on broadcast television. "The WNBA's growth and cultural impact have never been stronger, and CBS Sports is proud to deepen our longstanding partnership with a league that continues to drive the evolution of women's sports," said Dan Weinberg, Executive Vice President, Programming, CBS Sports. "With our entire schedule of games on broadcast television, we are broadening the league's reach and amplifying the WNBA's momentum with best-in-class coverage that reflects the excellence of its athletes and resonates with fans."ROKU/AMAZON:Rokuannounced the launch of Howdy, its ad-free subscription video-on-demand streaming service, as a subscription on Amazon'sPrime Video in the U.S. for $2.99 per month. "Our goal has always been to make great entertainment more accessible," said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. "Howdy offers quality content with no ads for just $2.99 a month, making it a superb value and an ideal complement to other subscriptions. We're pleased with the response we've seen from our viewers and partners since launch. Expanding to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easy for audiences everywhere to enjoy content they love."STOCK PLAYS:Other publicly traded companies in the space include Comcast, FuboTV, AMC Networks, and Fox.
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- Major Siri Overhaul: The WWDC 2026 invitations suggest a significant redesign of Siri, expected to feature a chatbot-style interface across iOS 27, iPadOS 27, and macOS 27, enhancing user interaction.
- Enhanced Multi-Tasking: The new Siri version is anticipated to better handle multiple commands, support external AI agents, and effectively utilize personal data and on-screen content to answer queries, increasing the assistant's utility.
- Performance Improvement Focus: Apple plans to emphasize performance enhancements in the next software cycle, including bug fixes, faster operations, and improved battery life, particularly optimizing for enterprise users, schools, and developing markets.
- Hardware Release Delays: Due to industry-wide memory shortages, the launch of new Mac Studio models is expected to be delayed until October, while the redesigned touchscreen MacBook Pro with M6 chips may also be postponed to late 2026 or early 2027.
- Cybersecurity Investment Opportunity: Berenberg initiates coverage on Palo Alto Networks with a buy rating, highlighting its status as a 'best-in-class' player in cybersecurity, combining multiple growth engines and strong product breadth, which is expected to attract more investor interest in its sustained growth potential.
- Optimistic Tesla Outlook: Bank of America reiterates Tesla as a buy, anticipating that the upcoming Q1 earnings report will focus on its robotaxi deployments aimed at disrupting the rideshare market and capturing a portion of the $1 trillion market opportunity, showcasing its strategic advantage amid increasing competition.
- Packaging Industry Growth Potential: Raymond James upgrades Ball Corp to outperform, citing the company's strong performance in cost pass-throughs and structural support for the beverage sector, predicting it will achieve outsized growth compared to its packaging peers.
- Biopharma Market Prospects: Canaccord initiates AbbVie with a buy rating and a price target of $262, emphasizing its position as a 'core holding' and showcasing its strong growth potential and market appeal in the biopharmaceutical sector.
- Apple CEO Change: Apple announced that hardware chief John Ternus will replace Tim Cook as CEO in September, with Cook transitioning to executive chairman; this surprising move shocked investors but is seen positively, as Ternus must address Apple's lag in artificial intelligence, impacting the company's strategic direction.
- Fed Nomination Hearing: Trump's nominee for Federal Reserve chair, Kevin Warsh, will face the Senate Banking Committee for confirmation, emphasizing the need for Fed independence from political influence, a stance that may affect his confirmation prospects amid Trump's push for lower interest rates.
- Market Volatility: The Nasdaq Composite ended its longest winning streak since 1992, while the S&P 500 also retreated, as market uncertainty grew due to Trump's military threats against Iran; however, small-cap stocks showed resilience, with the Russell 2000 reaching new highs.
- UnitedHealth Group Strong Performance: UnitedHealth Group's first-quarter results exceeded expectations, leading to a more than 7% stock price increase, driven by improved management of medical costs and a favorable medical benefit ratio, with optimistic earnings outlook for 2026 further boosting investor confidence.
- Apple Leadership Change: Apple announced that Senior Vice President of Hardware Engineering John Ternus will take over as CEO on September 1, succeeding Tim Cook, who has led the company to a market cap increase of over 20 times to $4 trillion since 2011, presenting Ternus with significant leadership challenges.
- UnitedHealth Earnings Beat: UnitedHealth reported strong quarterly results with a medical benefit ratio of 83.9%, better than the 85.5% consensus, leading to a more than 7% increase in shares, alongside a plan to buy back at least $2 billion in stock by Q2, indicating robust financial health.
- GE Aerospace Performance: GE Aerospace's quarterly results exceeded expectations with orders rising 87% to $23 billion and revenue increasing 25% to $12.39 billion, and despite travel issues in Asia and the U.S., management maintained prior guidance, reflecting ongoing improvements in the defense sector.
- Amazon's Increased Investment: Amazon is boosting its investment in AI company Anthropic by an additional $5 billion, with an option for $20 billion more upon achieving commercial milestones, aiming to reduce reliance on Nvidia and address the growing demand for computing power, showcasing Amazon's strategic positioning in the AI landscape.
- CEO Transition Impact: Apple announced that hardware chief John Ternus will replace Tim Cook as CEO in September, with Cook moving to executive chairman; this shocking news is viewed positively as Ternus faces the challenge of bridging the AI gap with competitors.
- Fed Nomination Hearing: Kevin Warsh, Trump's nominee for Federal Reserve chair, will face the Senate Banking Committee for confirmation, emphasizing the need for Fed independence from political influence, a stance that may affect his confirmation process.
- Market Volatility: The Nasdaq Composite ended its longest winning streak since 1992, while the S&P 500 also retreated, as market uncertainty grew due to Trump's military threats against Iran, although small-cap stocks showed strong performance.
- UnitedHealth Group's Strong Performance: UnitedHealth Group's first-quarter results exceeded expectations, leading to a more than 7% stock price increase and an upgraded earnings outlook for 2026, driven by improved management of medical costs, which is crucial for its profitability.
- Leadership Transition: Tim Cook officially stepped down as CEO of Apple on September 1, transitioning to the role of Executive Chairman, with John Ternus, the former Senior Vice President of Hardware Engineering, taking over, marking a significant shift in Apple's leadership that could influence future strategic directions.
- Market Performance: Under Cook's leadership, Apple's market capitalization surged from $350 billion to approximately $4 trillion, while annual revenue quadrupled, demonstrating success in expanding new products and services, thereby boosting investor confidence in the company's future.
- Product Innovation: During Cook's tenure, Apple ventured into new hardware categories such as the Apple Watch, AirPods, and Vision Pro, which not only diversified its product line but also drove overall company growth and enhanced market competitiveness.
- Policy Engagement: Cook will continue to engage with policymakers globally during the transition, ensuring Apple's advantageous position in the policy landscape, a strategy that will help the company maintain its competitive edge in future markets.










