Netflix Raises Standard Plan Monthly Fee to $19.99
"Now Streaming" is The Fly's weekly recap of the stories surrounding the biggest content streamers.PLAYING THIS WEEKEND:Among the notable new streaming content this weekend is the first episode of season five of Apple TVscience fiction series "For All Mankind." Meanwhile, Disney+subscribers can catch the new season of superhero series "Daredevil: Born Again," while Netflixusers can watch horror miniseries "Something Very Bad Is Going to Happen," starring Camila Morrone and Adam DiMarco.NETFLIX PRICE HIKE:A Netflix "Plans and Pricing" page for the United States seen on Thursday shows that its Standard with ads plan will now be priced at $8.99 per month and its Standard plan is priced at $19.99 per month. Previously, the cost for Standard with ads was $7.99 per month and the Standard plan was $17.99 per month. Commenting on the change, TD Cowen analyst John Blackledge estimated tha the increases across tiers represent an 11% on average across the product suite. The firm added that these could flow through to existing users in the coming months.Meanwhile, Citi said it expects Netflix will likely raise its fiscal 2026 outlook on higher prices and less acquisition expenses, adding that it sees the company reporting a "modest beat and raise" quarter on April 16 due to help from currency moves. Additionally, JPMorgan believes the price increases could translate to an additional $1.7B in annualized revenue off the 2025 base. While the price increase cane earlier than expected, much of the increase is already factored into Netflix's 2026 revenue guidance, the analyst told investors in a research note. JPMorgan added that it does not expect the increases to result in material headwinds to engagement, conversion, or retention.DISNEY:Disney plans to exit the agreement it signed with Microsoft-backedOpenAI last year as the ChatGPT maker plans to shut down its Sora AI video generation app, a source familiar with the matter told The Hollywood Reporter's Alex Weprin. The media giant had pledged to invest $1B in OpenAI as part of the deal, and also agreed to license some of its characters for use in Sora, the author noted.Following that reporting, Bloomberg's Christopher Palmeri and Thomas Buckley noted that new Disney CEO Josh D'Amaro has already seen two billion-dollar technology bets falter within one week into his new job at the company. In addition to Disney's exit from its Sora deal, Epic Games recently announced it was laying off 1,000 employees after new versions of its video game "Fortnite" failed to connect to fans, with Bloomberg noting that Disney made a $1.5B investment in Epic two years ago.CBS SPORTS/WNBA:Paramount'sCBS Sports and the WNBA announced on Wednesday that they have expanded their seven-year partnership through a new long-term, multiplatform rights agreement. Under the enhanced package, CBS Sports will feature up to 20 regular-season games annually on the CBS Television Network and streaming live on Paramount+. CBS Sports will present 20 regular-season games for the upcoming 2026 season, marking the Network's most ever WNBA games on broadcast television. "The WNBA's growth and cultural impact have never been stronger, and CBS Sports is proud to deepen our longstanding partnership with a league that continues to drive the evolution of women's sports," said Dan Weinberg, Executive Vice President, Programming, CBS Sports. "With our entire schedule of games on broadcast television, we are broadening the league's reach and amplifying the WNBA's momentum with best-in-class coverage that reflects the excellence of its athletes and resonates with fans."ROKU/AMAZON:Rokuannounced the launch of Howdy, its ad-free subscription video-on-demand streaming service, as a subscription on Amazon'sPrime Video in the U.S. for $2.99 per month. "Our goal has always been to make great entertainment more accessible," said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. "Howdy offers quality content with no ads for just $2.99 a month, making it a superb value and an ideal complement to other subscriptions. We're pleased with the response we've seen from our viewers and partners since launch. Expanding to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easy for audiences everywhere to enjoy content they love."STOCK PLAYS:Other publicly traded companies in the space include Comcast, FuboTV, AMC Networks, and Fox.
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- Intrinsic Value Assessment: According to GuruFocus's Discounted Earnings model, Apple's intrinsic value is estimated at $179.13, while its current trading price is $248.8, indicating a modest overvaluation with a margin of safety of -38.89%.
- Discount Rate Setting: The model employs an 11% discount rate, derived from a 4.4% 10-year Treasury yield plus a 6% risk premium, ensuring the assessment reflects market risks and is grounded in realistic expectations.
- Growth Stage Assumptions: In the growth stage, Apple's earnings per share (EPS) is projected to grow at an annual rate of 15.20% for 10 years, based on historical EPS growth data from the past decade, highlighting the company's future growth potential.
- Terminal Stage Forecast: In the terminal stage, EPS is expected to grow at a rate of 4% over 10 years, ensuring this growth rate remains below the discount rate to facilitate convergence in calculations, indicating the company's long-term stability.
- Investment Rating Reaffirmed: Melius Research reiterated its Buy rating on Apple, highlighting the company's free cash flow and the upcoming product rollout, suggesting a potential recovery in stock price, which reflects market confidence in Apple's future performance.
- New Product Launches: Apple recently announced the iPhone 17e, a refreshed iPad Air, new MacBook Air and MacBook Pro, along with new Studio Displays and AirPods Max 2, marking one of the most lucrative product launches since the big screen iPhones in 2014.
- Stock Performance: While Apple shares saw a modest increase in premarket trading, they have declined approximately 8% year-to-date; however, over the past 12 months, the stock has gained 12%, indicating market recognition of its long-term growth potential.
- Market Dynamics: As Apple approaches its 50th anniversary, it has garnered investor interest, particularly in light of its new product launches and strategic adjustments, which could positively impact its stock price.
- Market Opening Outlook: The S&P 500 is set for a higher open as President Trump signals progress in U.S.-Iran war talks, reflecting investor optimism despite typically rising oil prices dragging down stocks, indicating a potential shift in market sentiment.
- S&P 500 Performance Review: The S&P 500 has faced nearly a 6% decline in March, marking its fifth consecutive weekly loss, yet it narrowly avoids entering correction territory, with upcoming job reports expected to provide insights into economic health.
- Meta Platforms Investment Advice: Morgan Stanley recommends buying Meta Platforms, asserting that sentiment has bottomed out, and despite the company facing two litigation losses last week that impacted stock prices, early trading shows a slight recovery, indicating renewed investor confidence.
- Oracle's Positive Outlook: Bernstein analysts view Oracle's cloud and database sectors as potential AI winners, setting a price target of $319, which is more than double Friday's closing price of nearly $140, reflecting strong market confidence in its growth prospects.
- UBS Upgrade: UBS upgrades Adecoagro from Neutral to Buy, raising the price target from $8 to $16.2, indicating the company is poised to benefit from the ongoing Middle East conflict, which is expected to enhance its financial performance.
- HSBC Bullish on Carnival: HSBC upgrades Carnival from Hold to Buy, asserting that the current share price undervalues the resilience of experience-led demand, which is likely to improve the company's market performance in the near future.
- Morgan Stanley Reiterates Meta: Morgan Stanley lowers its price target for Meta from $825 to $775 but maintains it as a top investment idea, suggesting that market sentiment has bottomed out, making it an opportune time to buy.
- Deutsche Bank Upgrades Colgate: Deutsche Bank upgrades Colgate-Palmolive from Hold to Buy, highlighting the company's core business as having long-term investment value and the ability to weather current market volatility effectively.
- Safe Haven: The Vanguard Short-Term Inflation-Protected Securities ETF (VTIP) focuses on short-term U.S. Treasury bonds, delivering only a 3.15% return over the past decade, yet it protects capital during market downturns, ensuring investors' purchasing power remains intact against inflation.
- Consumer Staples ETF Outperformance: The Vanguard Consumer Staples ETF (VDC), holding 104 consumer staples stocks, only fell 4% during the 2022 bear market, significantly outperforming the S&P 500's 19% drop and the Nasdaq's 33%, demonstrating its resilience amid economic uncertainty.
- Attractiveness of High-Quality Dividend Stocks: The Vanguard Dividend Appreciation ETF (VIG) tracks the S&P U.S. Dividend Growers Index and currently holds 338 stocks; while it is not immune to market sell-offs, it has historically outperformed the S&P 500 during downturns, with an annual expense ratio of just 0.04%.
- Cost Efficiency Advantage: The Vanguard Consumer Staples ETF boasts an annual expense ratio of 0.09%, significantly lower than the average 0.73% for similar funds, making it a preferred choice for investors seeking cost-effective options during turbulent times.
- Valuation Risks: The S&P 500's Shiller CAPE ratio is nearing its highest level since the dot-com bubble burst, indicating that market valuations are high, which necessitates caution from investors regarding potential market corrections.
- Inflation-Protected ETF: The Vanguard Short-Term Inflation-Protected Securities ETF (VTIP) focuses on short-term U.S. Treasury bonds, delivering only a 3.15% return over the past decade, yet effectively safeguards investors' purchasing power during market downturns, with an annual expense ratio of just 0.03%.
- Consumer Staples ETF Performance: The Vanguard Consumer Staples ETF (VDC) holds 104 consumer staples stocks and has historically outperformed the overall market during downturns, finishing 2022 down only 4%, significantly better than the S&P 500's 19% and Nasdaq's 33% declines.
- Dividend Growth ETF: The Vanguard Dividend Appreciation ETF (VIG) tracks the S&P U.S. Dividend Growers Index with 338 stocks, although it carries sell-off risks during market volatility, it has historically outperformed the S&P 500 and has a low annual expense ratio of 0.04%.











