Tim Cook to Step Down as Apple CEO

Tim Cook’s Legacy at Apple

Under Tim Cook’s leadership, Apple experienced remarkable growth, with its market capitalization surging from approximately $350 billion in 2011 to an astounding $4 trillion in 2025. This 1,000% increase reflects Cook’s strategic vision and operational execution. Revenue during his tenure also nearly quadrupled, climbing from $108 billion in 2011 to $416 billion in 2025. Additionally, the number of Apple retail stores expanded to over 500 worldwide, with the company doubling its presence in global markets.

Cook’s tenure was marked by diversification in Apple’s product portfolio, including the launch of the Apple Watch, AirPods, and the development of Apple Silicon chips. These innovations not only boosted revenue streams but also strengthened Apple’s position as a leader in technology. Furthermore, Cook’s focus on sustainability initiatives, including carbon neutrality goals, positioned Apple as an industry pioneer in environmental responsibility.

John Ternus: Apple’s New CEO

John Ternus, Apple’s new CEO effective September 1, 2026, brings extensive expertise in hardware engineering and product innovation. Joining Apple in 2001, Ternus was instrumental in designing and developing key products such as the iPhone, iPad, Mac, and AirPods. He was promoted to Senior Vice President of Hardware Engineering in 2021, where he oversaw transformative hardware developments, including the shift to Apple Silicon and sustainability-driven product designs.

Ternus is known for his meticulous attention to detail and commitment to excellence, qualities that have been critical in shaping Apple’s product ecosystem. His advocacy for sustainable manufacturing practices, such as the use of 3D-printed titanium and improved device repairability, highlights his forward-thinking approach to innovation. With a background in mechanical engineering from the University of Pennsylvania, Ternus is well-prepared to lead Apple into its next chapter.

Leadership Transition and Future Outlook

As Tim Cook transitions to the role of Executive Chairman, he will focus on fostering relationships with global policymakers, ensuring Apple’s alignment with regulatory and geopolitical shifts. Cook’s continued presence is expected to provide stability during the leadership transition while allowing him to contribute strategically to Apple’s global initiatives.

John Ternus assumes leadership at a pivotal time for Apple, as the technology sector undergoes rapid transformation driven by advancements in artificial intelligence (AI). While Apple has historically been a hardware-first company, Ternus will face challenges in integrating AI into its product ecosystem to remain competitive against rivals heavily investing in AI-driven solutions. However, his expertise in hardware innovation may offer opportunities to enhance Apple’s product line with AI capabilities, ensuring the company maintains its competitive edge.