Marriott-affiliated rental firm to declare Chapter 7 bankruptcy and cease operations, leaving guests stranded.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 11 2025
0mins
Should l Buy MAR?
Source: Yahoo Finance
Sonder's Bankruptcy Filing: Sonder Holdings, once managing over 9,000 properties globally, has filed for Chapter 7 bankruptcy, moving directly to liquidation after Marriott terminated their licensing agreement due to financial difficulties.
Impact on Customers: Guests at Sonder properties have faced significant disruptions, including being locked out of booked accommodations and having to find last-minute alternative lodging at inflated prices.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 355.080
Low
269.70
Averages
314.26
High
370.00
Current: 355.080
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. Its segments include U.S. and Canada, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which it groups into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, TownePlace, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Beat: Marriott International reported adjusted earnings of $2.58 per share for Q4, slightly below the $2.61 expected by analysts but up from $2.45 a year ago, indicating ongoing profitability improvements.
- Revenue Growth: The company achieved $6.69 billion in revenue for the fourth quarter, surpassing estimates and rising over 4% year-over-year, reflecting strong performance and brand appeal in the global market.
- Outlook: Marriott expects Q1 2026 earnings between $2.50 and $2.55 per share, aligning with Wall Street expectations, while full-year adjusted EPS guidance ranges from $11.32 to $11.57, showcasing confidence in future growth.
- Shareholder Returns: The company plans to return over $4.3 billion to shareholders in 2026, coupled with ongoing room expansion and solid EBITDA growth, highlighting its proactive strategy in capital management and shareholder value creation.
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- Quarterly Dividend Announcement: Marriott International (MAR) has declared a quarterly dividend of $0.67 per share, consistent with previous payouts, indicating the company's stable cash flow and profitability, which helps bolster investor confidence.
- Dividend Yield: The forward yield of this dividend stands at 0.75%, reflecting the company's attractiveness in the current market environment, potentially drawing in more investors seeking stable income.
- Dividend Payment Timeline: The dividend is payable on March 31, with a record date of February 26 and an ex-dividend date also set for February 26, ensuring shareholders receive their earnings promptly and enhancing shareholder retention.
- Future Growth Targets: Marriott aims for a net rooms growth of 4.5% to 5% in 2026, while the rising credit card royalty rate will further drive revenue growth, showcasing the company's proactive expansion strategy in the market.
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- Quarterly Cash Dividend: Marriott International's board declared a cash dividend of 67 cents per share, payable on March 31, 2026, to shareholders of record as of February 26, 2026, demonstrating the company's ongoing profitability and commitment to shareholder returns.
- Shareholder Return Strategy: This dividend reflects Marriott's robust performance in the global hotel industry, with over 9,800 properties across 145 countries, indicating sustained cash flow and profitability that further solidifies its market position.
- Brand Diversity: Marriott International encompasses a diverse portfolio of brands across luxury, premium, select, midscale, extended stay, and all-inclusive categories, showcasing its extensive reach and adaptability in the global lodging market to meet varying consumer needs.
- Investor Relations: Marriott encourages investors and media to engage with its investor relations website for the latest updates and company news, highlighting its emphasis on transparency and communication with investors to enhance market trust and attract further investment.
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- Visitor Decline: In 2025, Canadian travelers to the U.S. dropped by 22%, totaling 4 million fewer visitors, contributing to a 5.4% decline in overall foreign travel, highlighting the significant impact of political factors on tourism.
- Changing Travel Preferences: Christine Fiorelli from Fairytale Dreams & Destinations noted a 30% shift in clients opting for Disneyland Paris instead of U.S. Disney parks, reflecting a boycott sentiment despite ongoing affection for Disney.
- Uncertain Market Outlook: While Canada was the top source of visitors to Orlando in 2024 with a record 1.2 million, Visit Orlando has not released 2025 figures, and the upcoming World Cup may influence future travel patterns, yet a 6% drop in foreign visitors is still anticipated.
- Tourism Industry Impact: Bookings for U.S. national parks have plummeted by 42%, with Canadian bookings down 93%, indicating a significant decline in international interest in the U.S., adversely affecting related travel businesses.
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- Corporate Strategies: Airlines like Delta and United are shifting their profit focus towards high-end markets by leveraging corporate travel and loyalty programs, reflecting a reliance on affluent consumers for revenue generation.
- Price Adjustments: PepsiCo has cut prices on snacks by up to 15% in response to consumer backlash against previous price hikes, indicating a decline in purchasing power among lower-income consumers and forcing companies to adapt their strategies to maintain market share.
- Wage Growth Disparity: Bank of America reports that wage growth for lower- and middle-income households is lagging at 0.9% and 1.6%, respectively, compared to 3.7% for higher-income households, exacerbating the divergence in consumer spending capabilities.
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- Limited Edition Launch: The Ritz-Carlton partners with luxury brand Kilometre Paris to unveil a limited edition collection inspired by four iconic coastal resorts, aiming to enhance brand image and attract high-end consumers with handcrafted travel accessories.
- Commitment to Social Responsibility: A portion of the proceeds from the collection will benefit Community Footprints, supporting local community initiatives at participating resorts, reflecting The Ritz-Carlton's four-decade commitment to community stewardship and enhancing brand social responsibility.
- Craftsmanship Heritage: Each piece is meticulously handcrafted by skilled artisans in Morocco, blending traditional techniques with modern design, showcasing respect for craftsmanship and a commitment to sustainability, which is expected to enhance consumer loyalty to the brand.
- Market Sales Channels: The collection will be available at several Ritz-Carlton resorts and online, aiming to expand market reach through a multi-channel sales strategy, further enhancing the brand's market influence.
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