Stock Price & Analysis

Based on the provided data and recent analyst reports, here's a comprehensive analysis of BKNG stock:

Technical Analysis

Recent Performance & Valuation The stock is currently trading near $4,825, showing strong momentum with a 38% surge over the past three months, significantly outperforming the S&P 500's 10.3% gains during the same period. The stock recently touched its all-time high of $5,258.20 in December 2023.

Analyst Consensus Recent analyst ratings show a mixed but generally positive outlook:

• Wells Fargo (Jan 16, 2025): Hold rating with PT $4,470 (-8.3% downside)
• Morgan Stanley (Jan 13, 2025): Hold rating with PT $5,000 (+5.2% upside)
• Wedbush (Jan 6, 2025): Buy rating with PT $5,500 (+12.2% upside)
• Mizuho (Dec 19, 2024): Buy rating with PT $6,000 (+20.1% upside)

Business Fundamentals

• Strong Q3 2024 performance with 9% YoY revenue growth to $7.99 billion
• Bookings growth accelerated to 9% YoY in Q3, matching revenue growth pace
• Air tickets sold grew 39% YoY, though still a small portion of overall bookings
• Healthy adjusted EBITDA margin of 45.8%, up 110bps YoY

Key Growth Drivers

• Recovery in European market performance
• Strong double-digit growth in Asia (24% of total bookings)
• Stable growth in U.S. market
• Management expects Q4 2024 bookings growth between 7-9%

Risks

• Current valuation appears stretched at 24x FY25 P/E
• Potential cyclical downturn in travel industry
• FX headwinds noted by analysts
• Competition from other OTAs and direct booking channels

Recommendation Given the current price level and valuation metrics, selling BKNG stock appears to be the more prudent action. While the company shows strong operational performance and growth, the stock appears overvalued, and there's limited upside potential based on current analyst price targets.

Based on the provided data and market analysis, here's a price prediction for BKNG stock in 2025:

BKNG stock is expected to reach $6,300 by the end of 2025, representing approximately 28% upside from current levels ($4,928), driven by continued market share gains, improved cost efficiency, and strong travel demand. The prediction is supported by three key factors:

Growth Drivers:

• TD Cowen projects an 11% EBITDA CAGR and 16% EPS growth from 2025-2028, supported by a new three-year efficiency plan that could save $400-450 million
• The company continues showing strong momentum in Europe with 8% room night growth and maintains double-digit growth in Asia
• Direct booking strategy improvements and reduced advertising costs through higher direct traffic mix are enhancing margins

Technical Analysis: Current technical indicators show:

• RSI at 49.20 indicating neutral momentum
• MACD at -56.73 suggesting some near-term weakness
• Price trading around SMA20 of 4928.11 showing consolidation

The stock is likely to achieve this target based on continued execution of its cost-cutting initiatives, strategic expansion particularly in Asia, and maintaining its leadership position in online travel bookings.

The S1 support level for BKNG Stock is $4638.47 ,The R1 resistant level for BKNG Stock is $4929.59.

As of the end of day on 2025-01-24, the price of BKNG Stock was $4763.99.

The target price for BKNG Stock according to analyst rating is 5,241, with the highest price target at 6,300 and the lowest at 4,000. Analysts have a Moderate Buy rating on BKNG Stock overall.

The market cap of BKNG is $157.7B.

Based on the provided data and recent analyst reports, BKNG appears to be trading at elevated valuation levels but with some justification. Here's the analysis:

Valuation Metrics

• Forward P/E of 28.5x (Q3 2024)
• EV/EBITDA of 20.0x
• Price/Sales of 6.3x

Growth & Profitability

• Net margin expansion to 31.5% in Q3 2024
• Strong revenue growth with Q3 revenue reaching $8B
• Consistent EPS growth with Q3 EPS at $74.33

Analyst Sentiment Recent analyst actions show mixed views:

• Wells Fargo lowered PT to $4,470 (Hold) citing FX headwinds
• Morgan Stanley raised PT to $5,000 (Hold)
• Wedbush raised PT to $5,500 (Buy) expecting positive returns
• Mizuho raised PT to $6,000 (Buy) on strong European performance

Market Position BKNG has demonstrated resilient performance with:

• 38% stock surge in past 3 months
• Outperformed S&P 500's 10.3% gains
• Strong European market recovery
• Double-digit growth in Asia

Conclusion While BKNG trades at premium multiples, the valuation appears justified given its:

• Market leadership position
• Strong execution capability
• Healthy margin expansion
• Geographic diversification
• Robust growth in key markets

However, current price levels suggest limited upside potential in the near term, making the stock moderately overvalued at current levels.

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five consumer-facing brands: Booking.com, Priceline.com, agoda.com, KAYAK and OpenTable, Inc. (OpenTable). Through the Company's brands, consumers can: book a range of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use the Company’s meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from online travel platforms at once. Booking.com offers accommodation reservation services for approximately 3.4 million properties in over 220 countries and territories, and in over 40 languages.

Based on the provided data and market analysis, here is a projection for Booking Holdings (BKNG) stock price in 2030:

BKNG is expected to reach approximately $7,800 by 2030, driven by continued market leadership in online travel booking and strategic expansion initiatives. The company's strong execution in cost efficiency programs and growing direct traffic mix support this target. TD Cowen's analysis projects an 11% EBITDA CAGR and 16% EPS growth through 2028, suggesting sustained momentum.

BKNG has a total of 23600 employees.