BKNG Stock: Price, Forecast, Financials & AI Analysis

High

Open

VWAP

Vol

Mkt Cap

Low

Amount

EV/EBITDA(TTM)

Total Shares

EV/OCF(TTM)

P/S(TTM)

Market Estimates

Earnings Estimates

Revenue

YoY Chg

EPS

YoYChg

FY2025Q4

FY2026Q1

FY2026Q2

6.11B

+11.76%

48.218

+16.05%

5.33B

+11.84%

30.054

+21.14%

7.38B

+8.5%

64.681

+16.75%

Estimates Revision

The market is revising Upward the revenue expectations for Booking Holdings Inc. (BKNG) for FY2025, with the revenue forecasts being adjusted by 1.18% over the past three months. During the same period, the stock price has changed by 6.11%.

Revenue Estimates for FY2025

Revise Upward

+1.18%

In Past 3 Month

EPS Estimates for FY2025

Revise Upward

+2.45%

In Past 3 Month

Stock Price

Go Up

+6.11%

In Past 3 Month

26 Analyst Rating

Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is 6166 USD with a low forecast of 5433 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

20 Buy

6 Hold

0 Sell

Strong Buy

Current: 0.000

Low

5433

Averages

6166

High

6850

Current: 0.000

Low

5433

Averages

6166

High

6850

Cantor Fitzgerald

Deepak Mathivanan

Neutral

maintain

2026-01-08

New

Reason

Cantor Fitzgerald

Deepak Mathivanan

Price Target

2026-01-08

New

maintain

Neutral

Reason

Cantor Fitzgerald analyst Deepak Mathivanan raised the firm's price target on Booking Holdings to $5,830 from $5,550 and keeps a Neutral rating on the shares. Despite lingering macro concerns, the outlook for Global Internet stocks into 2026 is increasingly positive as AI enters a "Synergy" phase that should drive accelerating revenue growth, improved value capture, and clearer long-term returns on capex, the analyst tells investors in a research note. With valuations still about 20% below medium-term ranges despite 2025 outperformance, the group is positioned to outperform in 2026 amid positive estimate revisions and improving sentiment, Cantor says.

Bernstein

Market Perform

downgrade

2026-01-06

New

Reason

Bernstein

Price Target

2026-01-06

New

downgrade

Market Perform

Reason

Bernstein lowered the firm's price target on Booking Holdings to $5,407 from $5,433 and keeps a Market Perform rating on the shares. The firm says it normally bemoans the fact that every year our outlook piece has to be overly focused on recession risk. 2026 looks a rare exception, which should be a good year for travel with more stable U.S./China markets, limited supply supporting pricing and a strong event calendar. Bernstein is positive on the fundamentals, but notes that for OTAs, the AI question will dominate as online travel stocks remain at the center of the AI debate.

Argus

John Staszak

Buy

maintain

2026-01-06

New

Reason

Argus

John Staszak

Price Target

2026-01-06

New

maintain

Buy

Reason

Argus analyst John Staszak raised the firm's price target on Booking Holdings to $6,400 from $6,000 and keeps a Buy rating on the shares. The firm says demand for travel remains solid. It is positive on online travel companies, particularly Booking, citing its focus on Europe. The company to benefit from the strength of its Booking.com brand in Europe and from a recovery in the U.S., the analyst tells investors in a research note.

BNP Paribas Exane

Outperform

initiated

$6,100

2025-11-24

Reason

BNP Paribas Exane

Price Target

$6,100

2025-11-24

initiated

Outperform

Reason

BNP Paribas Exane initiated coverage of Booking Holdings with an Outperform rating and $6,100 price target.

BofA

Neutral -> Buy

upgrade

$6,000

2025-11-24

Reason

BofA

Price Target

$6,000

2025-11-24

upgrade

Neutral -> Buy

Reason

BofA upgraded Booking Holdings to Buy from Neutral with a $6,000 price target.

Wedbush

Neutral -> Outperform

upgrade

$6,000

2025-11-13

Reason

Wedbush

Price Target

$6,000

2025-11-13

upgrade

Neutral -> Outperform

Reason

As previously reported, Wedbush upgraded Booking Holdings to Outperform from Neutral with a $6,000 price target. The firm notes Global travel demand was healthy relative to expectations this quarter, and Booking remains the best positioned OTA given the company's global scale and diversification, strong liquidity and free cash flow conversion, and track record of successful execution across key strategic initiatives. In Q3, the company reported strong results across key metrics and management noted robust segments, Wedbush adds. Over the last three months, shares have fallen 8% and are currently trading for 17.6-times the firm's 2027 GAAP EPS estimate, near the lower end of its historical range over the last two years.

Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc (BKNG.O) is 20.68, compared to its 5-year average forward P/E of 24.05. For a more detailed relative valuation and DCF analysis to assess Booking Holdings Inc 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

24.05

Current PE

20.68

Overvalued PE

33.57

Undervalued PE

14.53

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

17.48

Current EV/EBITDA

15.99

Overvalued EV/EBITDA

22.91

Undervalued EV/EBITDA

12.05

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

5.76

Current PS

6.01

Overvalued PS

7.07

Undervalued PS

4.46

Financials

Annual

Quarterly

N/A

Total Revenue

N/A

Operating Profit

N/A

Net Income after Tax

N/A

EPS - Diluted

N/A

Free Cash Flow

N/A

Gross Profit Margin - %

N/A

FCF Margin - %

N/A

Net Margin - %

N/A

ROIC

Trading Trends

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Hedge Fund

Hedge Funds are Neutral. There are no significant trading trends over the last quarter.

Sold

Bought

Congress Trading

Congress areSelling! The selling amount has increased100%over the last month.

Sold

Bought

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

BKNG News & Events

Events Timeline

No data

News

7.5

01-08Fool

SoundHound AI Partners with OpenTable, Adding 60,000 Restaurants to Booking System

2.0

01-08NASDAQ.COM

SoundHound AI Stock Plummets 39% Despite Major OpenTable Partnership

3.5

01-07Fool

SoundHound AI Expects Over $1.2 Billion Revenue in Next 7 Years

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Frequently Asked Questions

What is Booking Holdings Inc (BKNG) stock price today?

The current price of BKNG is 5445 USD — it has decreased -0.01 % in the last trading day.

What is Booking Holdings Inc (BKNG)'s business?

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

What is the price predicton of BKNG Stock?

What is Booking Holdings Inc (BKNG)'s revenue for the last quarter?

Booking Holdings Inc revenue for the last quarter amounts to 9.01B USD, increased 12.68 % YoY.

What is Booking Holdings Inc (BKNG)'s earnings per share (EPS) for the last quarter?

Booking Holdings Inc. EPS for the last quarter amounts to 84.40 USD, increased 13.55 % YoY.

What changes have occurred in the market's expectations for Booking Holdings Inc (BKNG)'s fundamentals?

How many employees does Booking Holdings Inc (BKNG). have?

Booking Holdings Inc (BKNG) has 24300 emplpoyees as of January 09 2026.

What is Booking Holdings Inc (BKNG) market cap?

Today BKNG has the market capitalization of 175.51B USD.