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BKNG Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
4163.572
Open
4065.000
VWAP
4.11K
Vol
409.03K
Mkt Cap
130.42B
Low
4050.000
Amount
1.68B
EV/EBITDA(TTM)
12.88
Total Shares
31.67M
EV
130.19B
EV/OCF(TTM)
13.84
P/S(TTM)
4.93
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
Show More

Events Timeline

(ET)
2026-03-11
10:10:00
Tablevoice Partners with OpenTable for AI Integration
select
2026-03-05 (ET)
2026-03-05
14:20:00
OpenAI Annualized Revenue Exceeds $25 Billion
select
2026-03-05
11:50:00
House Investigates Tech Platforms for AI Price Discrimination
select
link
2026-03-05
11:30:00
Wedbush: OpenAI Adjusts Shopping Plan, Positive for Retailers
select
2026-03-05
10:00:00
Trade Desk Gains $5.67, Leading Liquid Option Names
select
2026-03-05
08:30:00
OpenAI Scales Back Direct Checkout Plans for ChatGPT
select
link
2026-03-02 (ET)
2026-03-02
16:20:00
US Stocks Volatile After US-Israel Strikes on Iran
select

News

Fool
8.5
03-28Fool
PinnedBooking Holdings Announces 25-for-1 Stock Split
  • Historic Stock Split: Booking Holdings announced a 25-for-1 stock split, marking the first forward split in its history, reflecting a remarkable 753% stock price increase since its 1999 IPO and an astounding 30,490% rise over the past 25 years, showcasing the company's successful transformation in the internet era.
  • Enhanced Shareholder Returns: Shareholders of record as of March 6 will receive an additional 24 shares for each share owned after the market closes on April 2, a move expected to bolster investor confidence and attract more attention, especially with the current stock price exceeding $4,200.
  • Strong Financial Performance: In 2025, Booking Holdings generated $26.9 billion in revenue, a 13% year-over-year increase, with adjusted earnings per share (EPS) of $228.06, up 22%, demonstrating the company's robust performance and market leadership amid the travel industry's recovery.
  • Optimistic Market Outlook: Wall Street analysts are bullish on Booking Holdings' future, with 79% rating it a buy or strong buy, and an average price target of about $5,802, implying a 34% upside, reflecting confidence in the company's continued growth.
NASDAQ.COM
8.5
03-28NASDAQ.COM
Booking Holdings Set for 25-for-1 Stock Split Next Week
  • Stock Split Announcement: Booking Holdings is set to execute a 25-for-1 stock split next week, marking the company's first forward split in history, which is expected to attract more investor interest and enhance market liquidity.
  • Stock Performance: Since its IPO in 1999, Booking's stock has surged 753%, and over the past 25 years, it has skyrocketed by 30,490%, demonstrating its strong recovery and sustained growth potential in the online travel market.
  • Financial Results: In 2025, Booking Holdings generated $26.9 billion in revenue, a 13% year-over-year increase, with adjusted earnings per share at $228.06, up 22%, indicating significant progress in restoring and expanding its business.
  • Positive Market Outlook: Wall Street analysts are optimistic about Booking Holdings' future, with 79% rating it a buy or strong buy, and an average price target of $5,802, implying a 34% upside, reflecting confidence in its long-term growth prospects.
Yahoo Finance
8.5
03-26Yahoo Finance
Agoda Highlights Top Asian Destinations for Work-From-Hotel Holidays
  • Travel Trend Analysis: According to Agoda's 2026 Travel Outlook Report, over 76% of surveyed business travelers plan to combine business trips with personal leisure, with this trend particularly strong in markets like the Philippines, Thailand, and Vietnam, where more than 85% of business travelers are eager to extend their stays for leisure.
  • Manila, Philippines: Manila stands out as a prime destination for work-from-hotel holidays, offering a dynamic business environment alongside rich cultural experiences, where travelers can explore the historic Intramuros district, enjoy shopping, or unwind at the Manila Bay sunset, showcasing the city's diverse appeal.
  • Bangkok, Thailand: Known for its bustling markets and exquisite cuisine, Bangkok serves as a hotspot for mixing business with leisure, allowing travelers to visit the Grand Palace, shop at Chatuchak Weekend Market, or enjoy a boat ride along the Chao Phraya River, highlighting the city's modern infrastructure and hospitality.
  • Ho Chi Minh City, Vietnam: Ho Chi Minh City is favored for its blend of French colonial architecture and modern skyscrapers, where visitors can explore the War Remnants Museum, enjoy coffee at a local café, or take a day trip to the Cu Chi Tunnels, with ample opportunities for relaxation through local street food and vibrant arts scene.
Fool
8.5
03-24Fool
Airbnb Faces Challenges Yet Remains a Strong Investment Opportunity
  • Market Environment Shift: After three years of growth, growth stocks are facing pressure in 2026 as market interest in riskier assets wanes amid increasing uncertainty regarding artificial intelligence and macroeconomic factors, creating opportunities for long-term investors.
  • Airbnb's Economic Moat: Airbnb has established a robust two-sided network with over 5 million short-term rental hosts and hundreds of millions of users, providing significant protection against competition, particularly from larger online travel agencies.
  • New Product Expansion: The launch of Airbnb's 'Services and Experiences' program, which offers local tours and classes, is expected to enhance user appeal and booking volumes, with management noting that half of Experience bookings are independent of stays.
  • International Market Investment: Airbnb is increasing its investments in international markets to attract new users and enhance booking opportunities for existing users, with revenue expected to accelerate into low double-digit growth in the coming years despite flat profits.
NASDAQ.COM
8.5
03-24NASDAQ.COM
Airbnb's Investment Outlook Appears Promising
  • Market Opportunity: Airbnb's stock trades below $150, presenting a potential opportunity for long-term investors despite macroeconomic uncertainties and AI impacts, particularly after experiencing an 11% revenue growth slowdown in Q2 2024.
  • Economic Moat: Airbnb has established a strong two-sided network with over 5 million short-term rental hosts and hundreds of millions of users, providing significant protection against competition, especially from larger online travel agencies like Booking.com and Expedia.
  • Product Expansion: The launch of Airbnb's 'Services and Experiences' program, offering local tours and classes, is expected to enhance user appeal and booking volume, with management noting that half of Experience bookings are not tied to stays, indicating strong potential for new business.
  • International Market Investment: The company is increasing investments in international markets, which is expected to attract new users and provide existing users with more booking opportunities; while profits will remain flat, the outlook for bottom-line growth is optimistic as new products scale over the coming years.
CNBC
2.0
03-23CNBC
Airlines Surge Amid Easing Iran Tensions
  • Airline Stocks Rally: Following President Trump's announcement that the U.S. would refrain from striking key energy infrastructure in Iran, Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines saw their stock prices surge approximately 4%, indicating market optimism for a recovery in the airline sector.
  • Travel-Related Stocks Rise: Optimism surrounding a resolution to the Iran conflict boosted online travel booking site Booking Holdings by nearly 2%, short-term rental platform Airbnb by almost 3%, and hotel chains Hyatt, Marriott, and Hilton by around 3%, reflecting expectations for a rebound in travel demand.
  • Palantir Technologies Surge: Shares of Palantir Technologies jumped over 4% after reports that the Pentagon will designate its Maven AI system as the core military AI platform, effective by September 30, which is expected to provide stable, long-term funding for the company.
  • Biotech Stocks Soar: Apogee Therapeutics' stock skyrocketed 20% after positive Phase 2 results for its zumilokibart treatment for moderate to severe atopic dermatitis, demonstrating the treatment's effectiveness and potentially enhancing the company's future market performance.
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
Wall Street analysts forecast BKNG stock price to rise
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
5407
Averages
6153
High
6850
Current: 0.000
sliders
Low
5407
Averages
6153
High
6850
Bernstein
Bernstein
Market Perform
downgrade
AI Analysis
2026-03-11
Reason
Bernstein
Bernstein
Price Target
AI Analysis
2026-03-11
downgrade
Market Perform
Reason
Bernstein lowered the firm's price target on Booking Holdings to $4,698 from $5,407 and keeps a Market Perform rating on the shares. Financially Q4 was a strong finish to 2025, with all three OTAs delivering a top and bottom-line beat, guidance ahead of consensus for 26, and on a full year basis all grew market share profitably in 2025. However, short terms earnings momentum has taken a backseat, and instead concerns over the potential AI disruption of the OTA business model has driven share price performance, Bernstein argues.
Mizuho
upgrade
2026-03-05
Reason
Mizuho
Price Target
2026-03-05
upgrade
Reason
Mizuho is moving the firm's Top Pick in Internet to Booking Holdings (BKNG), away from Airbnb (ABNB), on the expectation of "a major relief rally" after The Information reported that OpenAI is pulling back from native ChatGPT checkout, pivoting instead to app-based purchases. The firm believes ChatGPT's reported pivot away from on-platform shopping checkout, if true, "could spell the beginning of the end of major disruption fears for Internet marketplace businesses," including online travel agents, DoorDash (DASH) and others and would be buyers of these stocks on this news, the analyst tells investors. The firm believes OTAs "took the biggest slide and have the most to gain" from a potential wind-back of on-platform checkout risks, adding that it likes Booking as "the best of the pure-play OTAs."
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BKNG
Unlock Now

Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc (BKNG.O) is 20.68, compared to its 5-year average forward P/E of 22.81. For a more detailed relative valuation and DCF analysis to assess Booking Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
22.81
Current PE
20.68
Overvalued PE
30.54
Undervalued PE
15.08

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
16.77
Current EV/EBITDA
15.99
Overvalued EV/EBITDA
21.18
Undervalued EV/EBITDA
12.37

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
5.64
Current PS
6.01
Overvalued PS
6.84
Undervalued PS
4.44

Financials

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Whales Holding BKNG

L
LGPS Central Limited
Holding
BKNG
+10.52%
3M Return
P
Pacer Advisors, Inc.
Holding
BKNG
+8.18%
3M Return
D
DZ BANK AG Deutsche Zentral-Genossenschaftsbank, Frankfurt am Main
Holding
BKNG
+7.43%
3M Return
E
Evelyn Partners Investment Management LLP
Holding
BKNG
+7.06%
3M Return
E
Eagle Global Advisors, LLC
Holding
BKNG
+7.02%
3M Return
Q
Quantex AG
Holding
BKNG
+5.74%
3M Return

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Frequently Asked Questions

What is Booking Holdings Inc (BKNG) stock price today?

The current price of BKNG is 4117.51 USD — it has increased 1.36

What is Booking Holdings Inc (BKNG)'s business?

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

What is the price predicton of BKNG Stock?

Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is6153 USD with a low forecast of 5407 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Booking Holdings Inc (BKNG)'s revenue for the last quarter?

Booking Holdings Inc revenue for the last quarter amounts to 6.35B USD, increased 16.05

What is Booking Holdings Inc (BKNG)'s earnings per share (EPS) for the last quarter?

Booking Holdings Inc. EPS for the last quarter amounts to 44.22 USD, increased 38.40

How many employees does Booking Holdings Inc (BKNG). have?

Booking Holdings Inc (BKNG) has 24300 emplpoyees as of March 31 2026.

What is Booking Holdings Inc (BKNG) market cap?

Today BKNG has the market capitalization of 130.42B USD.