Stock Price & Analysis

Based on the provided data and recent market activity, here's a concise analysis for BKNG stock:

Technical Analysis:

The stock is showing mixed signals with RSI-14 at 55.20, indicating neutral momentum. The stock is trading above its key moving averages (SMA 20: $4,862.02, SMA 60: $4,974.61), suggesting an overall bullish trend. The Bollinger Band analysis shows the price is trading in the upper band region with a BBP of 0.64, indicating potential upward momentum but also suggesting caution for overbought conditions.

Fundamental Strength:

• Revenue growth: 25% YoY ($21.37B in 2023 vs $17.09B in 2022)
• Net income growth: 40% YoY ($4.29B in 2023 vs $3.058B in 2022)
• Improved net margin: 20.07% in 2023 vs 17.89% in 2022
• Strong EPS growth: $117.41 in 2023 vs $76.35 in 2022

Recent Analyst Views [1,2]:

• UBS: Buy rating with PT $5,960 (20% upside potential)
• JMP Securities: Buy rating with PT $6,100
• B.Riley Financial: Buy rating
• Bank of America: Hold rating

Fibonacci Levels:

• Resistance: R1 $5,209.39, R2 $5,308.13, R3 $5,467.96
• Support: S1 $4,889.73, S2 $4,790.99, S3 $4,631.16
• Pivot: $5,049.56

Recommendation: SELL

Despite strong fundamentals and positive analyst sentiment, the stock is showing signs of potential near-term resistance. The current price ($4,990.64) is approaching the Fibonacci pivot level ($5,049.56), and with a relatively high BBP of 0.64, there might be limited immediate upside. Consider taking profits at current levels and waiting for a pullback toward S1 ($4,889.73) for new entry opportunities.

Based on the provided data and recent market analysis, here's the price prediction for BKNG stock in 2025:

BKNG is expected to reach $5,294.26 by the end of 2025, representing an 11.1% upside from current levels. This projection is supported by:

1. Strong Earnings Growth: Analysts forecast EPS to grow 15.2% year-over-year to $209.31 in fiscal 2025.

2. Technical Indicators: The stock is currently trading above all major moving averages (SMA 5, 10, 20, 60, 200, 250), indicating strong upward momentum. The RSI-14 at 55.20 suggests room for further upside without being overbought.

3. Fundamental Support: Wall Street maintains a "Moderate Buy" rating, with 20 out of 35 analysts giving it a "Strong Buy" rating.

The stock has shown consistent earnings beats in the past four quarters and demonstrated robust growth in alternative accommodations and complementary travel verticals. The upcoming Q4 earnings report on February 20, 2025, is expected to show solid growth with projected EPS of $36.03, reflecting a 12.5% increase year-over-year.

The S1 support level for BKNG Stock is $4938.32 ,The R1 resistant level for BKNG Stock is $5217.45.

As of the end of day on 2025-02-27, the price of BKNG Stock was $4925.2.

The target price for BKNG Stock according to analyst rating is 5,646, with the highest price target at 6,300 and the lowest at 4,650. Analysts have a Moderate Buy rating on BKNG Stock overall.

The market cap of BKNG is $161.4B.

Based on the provided data and recent market trends, BKNG appears to be overvalued at current levels around $4,990 for several key reasons:

Valuation Metrics

• Current P/E ratio of 30.2x is significantly higher than its 2022 level of 26.4x
• EV/EBITDA multiple has expanded from 14.6x to 20.2x, indicating rich valuation
• Price-to-sales ratio increased from 4.7x to 6.1x, suggesting premium pricing

Technical Analysis

• RSI at 55.2 indicates neutral momentum but approaching overbought territory
• Trading near upper Bollinger Band ($5,326) with 0.64 band width ratio suggests elevated volatility
• MACD shows weakening upward momentum with divergence signals

Growth Concerns

• Revenue growth expected to moderate to 10% YoY in Q4 2024
• Margins face pressure from increased competition and operational costs
• Current price implies aggressive growth assumptions that may be difficult to achieve

Key Risks

• Business travel recovery remains uncertain post-pandemic
• Growing competitive threats from Airbnb and other platforms
• Heavy debt load of over $14 billion creates financial risk
• Valuation multiples are above historical averages

While BKNG remains a market leader with strong fundamentals, the current valuation appears to price in overly optimistic expectations. The stock trades significantly above analyst consensus price target of $5,294. A more reasonable valuation would be closer to $4,500-4,700 based on normalized growth and margin assumptions.

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five consumer-facing brands: Booking.com, Priceline.com, agoda.com, KAYAK and OpenTable, Inc. (OpenTable). Through the Company's brands, consumers can: book a range of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use the Company’s meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from online travel platforms at once. Booking.com offers accommodation reservation services for approximately 3.4 million properties in over 220 countries and territories, and in over 40 languages.

Based on current market analysis and growth projections, Booking Holdings (BKNG) stock is expected to reach approximately $7,200 by 2030, representing a 44% increase from current levels, driven by continued expansion in global travel market share and strategic investments in AI technology. The company's strong financial performance, with projected EPS growth of 15.2% to $209.31 in fiscal 2025, coupled with its dominant position in online travel bookings, supports this long-term price target. Analysts maintain a "Moderate Buy" rating with 20 out of 35 analysts recommending "Strong Buy", indicating strong market confidence in BKNG's future growth trajectory.

BKNG has a total of 23600 employees.