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BKNG Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
170.560
Open
169.200
VWAP
167.37
Vol
8.86M
Mkt Cap
128.58B
Low
165.620
Amount
1.48B
EV/EBITDA(TTM)
12.73
Total Shares
774.88M
EV
130.97B
EV/OCF(TTM)
14.02
P/S(TTM)
4.84
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
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Events Timeline

(ET)
2026-04-29
16:40:00
Major U.S. Averages Close Slightly Lower, Nasdaq Edges Up
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2026-04-29
12:20:00
Major U.S. Averages Lower as Oil Prices Surge Again
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News

Newsfilter
9.5
05-08Newsfilter
Expedia Shares Drop 8% Amid Middle East Conflict and Travel Advisory
  • Quarterly Booking Setback: Expedia's quarterly bookings and room-night growth were impacted by approximately 200 basis points due to the ongoing Middle East conflict and a travel advisory in Mexico, leading to an 8% drop in shares before the bell on Friday, reflecting market concerns over travel safety.
  • International Visitor Caution: Military strikes in the Middle East have resulted in airspace closures across several countries, and although this region accounts for less than 2% of Expedia's total bookings, elevated cancellation rates from travelers in Europe and Asia have significantly affected the company's overall performance.
  • Competitor Impact: Analyst Michael Bellisario from Baird noted that despite Booking Holdings having twice the regional exposure, both companies experienced similar booking declines, indicating a broader deterioration in market conditions.
  • U.S. Market Bright Spot: Despite these challenges, Expedia continues to perform well in the recovering U.S. travel market, with analysts suggesting that the company's decision to maintain its full-year guidance is reasonable, reflecting a strategic response to macroeconomic uncertainties.
Newsfilter
9.5
05-07Newsfilter
Expedia Beats Q1 Estimates Amid Strong Travel Demand
  • Earnings Beat: Expedia reported an adjusted profit of $1.96 per share for Q1, surpassing analysts' expectations of $1.38, demonstrating strong profitability amid robust international travel demand.
  • Significant Revenue Growth: Q1 revenue rose approximately 15% year-over-year to $3.43 billion, exceeding market expectations of $3.35 billion, indicating stronger performance in global markets compared to the U.S.
  • Impact of Conflict on Bookings: Although the Middle East conflict negatively affected bookings, resulting in a two-point decline in gross bookings and room nights, cancellations have subsided in April, indicating potential market recovery.
  • Strong Advertising Performance: The company's advertising and media segment grew by 15% in Q1, with Trivago achieving a remarkable 47% revenue growth, further enhancing the overall revenue structure of the company.
Fool
8.5
05-07Fool
Carvana's First Forward Stock Split Sparks Investor Interest
  • Significant Price Surge: Carvana's stock skyrocketed from an all-time low of $3.72 in December 2022 to $379, reflecting a staggering 10,091% increase, showcasing the success of its online used-car sales model and attracting investor interest.
  • First Forward Split: Announced on March 13, Carvana's 5-for-1 forward stock split aims to enhance stock accessibility for all team members while lowering the purchase threshold for retail investors, with an expected post-split price around $76.
  • Remarkable Sales Growth: Carvana achieved a 49% sales growth last year, contrasting sharply with its main competitor CarMax's low single-digit growth, indicating Carvana's competitive edge and growth potential in the market.
  • Shift to Profitability: With nearly $1.9 billion in net income last year, bolstered by tax benefits, Carvana's high valuation premium raises caution among investors, as companies with inflated valuations are often hit hardest during market downturns.
Newsfilter
1.0
05-05Newsfilter
Booking Holdings CEO to Participate in J.P. Morgan Conference
  • Executive Participation: Booking Holdings CEO Glenn Fogel will participate in the J.P. Morgan 2026 Global Technology, Media, and Communications Conference on May 20 in Boston, showcasing the company's leadership in the industry.
  • Live and Replay Availability: The event will feature a live audio cast accessible to the public via the company's website, with a replay available approximately 24 hours later, enhancing engagement with investors and the public.
  • Tech-Driven Business Model: Booking Holdings leverages advanced AI and machine learning technologies to simplify and personalize the travel experience, further solidifying its leadership position in the global online travel services market, covering over 220 countries and territories.
  • Brand Influence Enhancement: By participating in significant industry conferences, Booking Holdings not only demonstrates its innovative capabilities but also enhances its brand influence in the global travel market, attracting more consumer and partner attention.
PRnewswire
1.0
05-04PRnewswire
Booking.com Launches Classic Car Road Trip Experience
  • Classic Car Experience: Booking.com, as the Official Travel Partner of the Route 66 Centennial, is offering a road trip experience featuring classic cars like the 1966 Thunderbird, 1960s VW Bus, and DeLorean, appealing to nostalgic travelers.
  • Market Trend: With road trips gaining popularity in the U.S., Booking.com's research indicates that the U.S. is one of the top road trip markets globally, reflecting strong consumer demand for unique travel experiences.
  • Incentive Program: Participants not only get to drive classic cars but also earn $10,000 in Booking.com Wallet Credits, a strategy designed to enhance user engagement and satisfaction.
  • Spring Event: This initiative will take place in spring, coinciding with peak travel season, allowing Booking.com to further solidify its leadership in the travel market while catering to consumer desires for personalized and unique travel experiences.
Fool
8.5
05-01Fool
Investment Opportunity Analysis for Booking Holdings Stock
  • Market Leadership: Booking Holdings, as the largest travel company globally, boasts a market cap of approximately $138 billion, significantly surpassing second-place Marriott International at $95 billion, highlighting its dominant position in the online travel sector.
  • Strong Financial Performance: In Q1 2023, Booking reported a 16% year-over-year revenue increase, with bookings rising 15% and room nights up 6%, demonstrating robust business resilience despite challenges from geopolitical conflicts.
  • Attractive Valuation: Currently, Booking's stock trades at a P/E ratio of 16, near its lowest level in a decade, and its five-year PEG ratio of 0.73 indicates significant undervaluation relative to its long-term earnings potential, presenting a compelling buying opportunity.
  • Analyst Optimism: With 83% of Wall Street analysts rating Booking stock as a buy and a median price target of $235, suggesting a 32% upside, there is strong market confidence in its long-term value despite short-term volatility.
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
Wall Street analysts forecast BKNG stock price to rise
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
5407
Averages
6153
High
6850
Current: 0.000
sliders
Low
5407
Averages
6153
High
6850
Argus
John Staszak
Buy
maintain
$188 -> $205
AI Analysis
2026-04-30
Reason
Argus
John Staszak
Price Target
$188 -> $205
AI Analysis
2026-04-30
maintain
Buy
Reason
Argus analyst John Staszak raised the firm's price target on Booking Holdings to $205 from $188 and keeps a Buy rating on the shares. The company's Q1 results topped estimates, posting strong margins, while its "solid though conservative" guidance is implying that its business remains strong, the analyst tells investors in a research note.
DA Davidson
Buy
downgrade
$240 -> $230
2026-04-29
Reason
DA Davidson
Price Target
$240 -> $230
2026-04-29
downgrade
Buy
Reason
DA Davidson lowered the firm's price target on Booking Holdings to $230 from $240 but keeps a Buy rating on the shares. Despite the impact of the conflict in the Middle East flaring up in late Q1, impacting Middle East inbound and outbound travel, Booking was still able to post generally solid Q1 results, the analyst tells investors in a research note. Beyond the Middle East-related headwinds, the company is not yet seeing broader contagion of related impacts on underlying travel demand outside of the affected geographies, the firm added.
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Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc (BKNG.O) is 16.05, compared to its 5-year average forward P/E of 21.97. For a more detailed relative valuation and DCF analysis to assess Booking Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
21.97
Current PE
16.05
Overvalued PE
28.12
Undervalued PE
15.81

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
16.18
Current EV/EBITDA
15.50
Overvalued EV/EBITDA
19.76
Undervalued EV/EBITDA
12.59

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
5.48
Current PS
4.14
Overvalued PS
6.57
Undervalued PS
4.40

Financials

AI Analysis
Annual
Quarterly

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Whales Holding BKNG

D
Davidson Kempner Capital Management LP
Holding
BKNG
+100.96%
3M Return
S
Simplex Trading, LLC
Holding
BKNG
+64.32%
3M Return
T
The Glenmede Trust Company, National Association
Holding
BKNG
+61.87%
3M Return
S
Schroder Investment Management Limited
Holding
BKNG
+57.33%
3M Return
D
Durable Capital Partners, LP
Holding
BKNG
+55.93%
3M Return
L
LGPS Central Limited
Holding
BKNG
+26.17%
3M Return

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Frequently Asked Questions

What is Booking Holdings Inc (BKNG) stock price today?

The current price of BKNG is 165.93 USD — it has decreased -3.12

What is Booking Holdings Inc (BKNG)'s business?

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

What is the price predicton of BKNG Stock?

Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is6153 USD with a low forecast of 5407 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Booking Holdings Inc (BKNG)'s revenue for the last quarter?

Booking Holdings Inc revenue for the last quarter amounts to 5.53B USD, increased 16.17

What is Booking Holdings Inc (BKNG)'s earnings per share (EPS) for the last quarter?

Booking Holdings Inc. EPS for the last quarter amounts to 1.36 USD, increased 240.00

How many employees does Booking Holdings Inc (BKNG). have?

Booking Holdings Inc (BKNG) has 24300 emplpoyees as of May 10 2026.

What is Booking Holdings Inc (BKNG) market cap?

Today BKNG has the market capitalization of 128.58B USD.