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BKNG Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
192.760
Open
188.555
VWAP
190.92
Vol
7.88M
Mkt Cap
152.04B
Low
188.000
Amount
1.50B
EV/EBITDA(TTM)
14.61
Total Shares
791.83M
EV
147.67B
EV/OCF(TTM)
15.69
P/S(TTM)
5.60
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
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Events Timeline

(ET)
2026-04-14
08:50:00
Merlin Inc Borrow Rate Increases to 71.83%
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2026-04-13 (ET)
2026-04-13
16:40:00
Major Averages Rise as Oil Surges Past $100
select
2026-04-13
12:10:00
Nasdaq Slightly Up, S&P 500 Little Changed
select
2026-04-13
09:00:00
Booking.com Data Breach, Customer Information Accessed by Unauthorized Parties
select
link

News

Yahoo Finance
8.5
04-19Yahoo Finance
PinnedBooking Holdings Executes First Stock Split in History
  • Stock Split Signal: Booking Holdings executed a 25-for-1 stock split earlier this month, indicating management's confidence in future performance, with shares now trading below $200, making it a potentially attractive addition to investment portfolios.
  • Operational Efficiency Gains: The company reported an adjusted EBITDA margin increase from 35% to 36.9% in Q4, driven by approximately $250 million in savings from its 'Transformation Program,' and expects to maintain an annual run rate savings of $550 million in 2026.
  • Strategic Investment Plans: Booking plans to invest around $700 million in strategic areas, including generative AI and expanding its hotel network, anticipating an incremental revenue of $400 million in 2026, showcasing strong long-term growth potential.
  • Market Expansion Opportunities: With a robust network of hotels and short-term rentals in Europe, Booking aims to replicate this success in Asia and the U.S., which could significantly enhance its market share and competitive edge.
Fool
8.5
04-19Fool
Booking Holdings Executes Historic 25-for-1 Stock Split
  • Stock Split Signal: Booking Holdings executed its first-ever 25-for-1 stock split earlier this month, reducing share prices to below $200, signaling management's confidence in sustained performance, which may attract more investor interest.
  • Operational Efficiency Gains: The company reported an adjusted EBITDA margin of 36.9% in Q4, up from 35% a year ago, driven by approximately $250 million in savings from its 'Transformation Program', showcasing management's success in enhancing operational efficiency.
  • Strategic Investment Plans: Booking plans to invest around $700 million in strategic areas, including generative AI and expanding its hotel network, expecting to generate $400 million in incremental revenue by 2026, thereby enhancing long-term growth potential.
  • Market Competitive Advantage: Booking's robust network of hotels and short-term rentals in Europe serves as an aggregator for smaller hotels, effectively attracting travelers seeking accommodations, with plans to replicate this model in Asia and the U.S. for further opportunities.
NASDAQ.COM
8.5
04-19NASDAQ.COM
Booking Holdings Stock Split Signals Growth Potential
  • Stock Split Signal: Booking Holdings recently executed a 25-for-1 stock split, indicating management's confidence in future performance, with shares now trading below $200, making it a potentially attractive addition to investment portfolios.
  • Margin Expansion: The company's adjusted EBITDA margin increased to 36.9% in Q4 from 35% a year ago, driven by approximately $250 million in savings from its 'Transformation Program,' with expectations to maintain this savings pace into 2026.
  • Strategic Investment Plan: Booking plans to invest around $700 million in various growth areas, including generative AI and expanding its hotel network, expecting these investments to generate $400 million in incremental revenue by 2026, showcasing strong long-term growth potential.
  • Competitive Market Advantage: With a robust network of hotels and short-term rentals in Europe, Booking serves as an aggregator for boutique hotels, effectively attracting travelers seeking European accommodations, and plans to replicate this success in the Asian and U.S. markets to further strengthen its market position.
Yahoo Finance
6.0
04-18Yahoo Finance
Booking Holdings Named Among Fastest Growing Dividend Stocks
  • Price Target Adjustment: B. Riley adjusted Booking Holdings' price target from $6,800 to $272, reflecting the company's 25-to-1 stock split while maintaining a Buy rating, indicating confidence in future growth prospects.
  • AI-Driven Market Recovery: Tigress Financial raised its price target on Booking from $244 to $260, emphasizing the company's leadership in the global travel rebound, supported by resilient demand and a World Cup tailwind, which enhances its competitive position.
  • Technological Innovation and Loyalty: Tigress noted that Booking's agentic AI tools are reshaping travel loyalty and could drive a surge in travel demand during the World Cup, showcasing the company's strategic advantage in the market.
  • Diverse Brand Operations: Booking Holdings operates through five main consumer brands—Booking.com, Priceline, Agoda, KAYAK, and OpenTable—demonstrating its diversified business model and market coverage capabilities.
Globenewswire
8.5
04-15Globenewswire
KAYAK Launches Airfare Trends Dashboard for Travelers
  • Airfare Trend Analysis: KAYAK's newly launched Airfare Trends Dashboard offers a comprehensive weekly view of flight price changes using 2026 search data, helping travelers understand how factors like seasonality and fuel costs impact fares, thus enabling more confident travel planning and booking.
  • Domestic and International Price Dynamics: Despite a two-week decline in late March, domestic airfare in Canada remains above last year's levels, while international prices align with 2025 trends, indicating seasonal demand shifts.
  • Destination Price Comparisons: The dashboard provides city-level airfare data for popular destinations, revealing that flight prices to locations like Halifax and Paris have decreased by up to 10%, offering travelers a basis for more informed travel decisions.
  • Money-Saving Tips: KAYAK's updated Trip Calculator integrates the latest gas prices and airfare data to help compare the costs of flying versus driving, while also offering flexible date tools and price alerts to ensure users can secure the best deals.
Globenewswire
8.5
04-15Globenewswire
UK Holiday Car Hire Searches Surge Ahead of May Bank Holidays
  • Surge in Car Hire Searches: KAYAK reports a 10% year-on-year increase in UK car hire searches during March and early April, indicating a strong recovery in holiday travel demand, particularly with the upcoming May bank holidays.
  • Popular Destination Insights: Romania leads with a 44% increase in car hire searches, followed by Norway at 29%, and both Austria and Germany at 23%, reflecting British travelers' keen interest in adventurous and scenic drives, further boosting the tourism market.
  • Rental Price Trends: While daily rental rates in Germany rose by 5%, average car hire prices have generally decreased across other countries, with Romania seeing a significant drop of 35%, providing travelers with more attractive options and stimulating tourism spending.
  • Recommended Scenic Routes: KAYAK estimates costs for five top driving routes, highlighting a three-day rental and fuel cost of approximately £244 for the Bucharest to Brașov route, enticing travelers to explore these picturesque journeys.
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
Wall Street analysts forecast BKNG stock price to rise
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
5407
Averages
6153
High
6850
Current: 0.000
sliders
Low
5407
Averages
6153
High
6850
B. Riley
Naved Khan
Buy
downgrade
$272
AI Analysis
2026-04-10
Reason
B. Riley
Naved Khan
Price Target
$272
AI Analysis
2026-04-10
downgrade
Buy
Reason
B. Riley analyst Naved Khan adjusted the firm's price target on Booking Holdings to $272 from $6,800 and keeps a Buy rating on the shares to account for the company's 25-to-1 stock split.
Tigress Financial
Strong Buy
maintain
$244 -> $260
2026-04-08
Reason
Tigress Financial
Price Target
$244 -> $260
2026-04-08
maintain
Strong Buy
Reason
Tigress Financial raised the firm's price target on Booking Holdings to $260 from $244 and keeps a Strong Buy rating on the shares. The firm noted Booking Holdings leads an AI-driven global travel renaissance, underpinned by "resilient" demand and a "meaningful" World Cup tailwind. Tigress told investors in a research note that the company's agentic AI tools and planners are revolutionizing travel loyalty and market dominance and will well position it for a significant World Cup-driven surge this summer. The firm added Booking Holdings' Genius-AI flywheel powers an "unbreakable loyalty moat" and drives "significant" growth.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BKNG
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Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc (BKNG.O) is 17.33, compared to its 5-year average forward P/E of 22.40. For a more detailed relative valuation and DCF analysis to assess Booking Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
22.40
Current PE
17.33
Overvalued PE
29.40
Undervalued PE
15.39

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
16.40
Current EV/EBITDA
13.10
Overvalued EV/EBITDA
20.43
Undervalued EV/EBITDA
12.38

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
5.54
Current PS
4.50
Overvalued PS
6.69
Undervalued PS
4.39

Financials

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Whales Holding BKNG

Q
Qube Research & Technologies Ltd
Holding
BKNG
+125.56%
3M Return
D
Davidson Kempner Capital Management LP
Holding
BKNG
+111.65%
3M Return
P
Pacer Advisors, Inc.
Holding
BKNG
+101.21%
3M Return
D
Dodge & Cox
Holding
BKNG
+90.22%
3M Return
D
Distillate Capital Partners LLC
Holding
BKNG
+85.42%
3M Return
F
First Trust Advisors L.P.
Holding
BKNG
+82.72%
3M Return

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Frequently Asked Questions

What is Booking Holdings Inc (BKNG) stock price today?

The current price of BKNG is 192.01 USD — it has increased 4.04

What is Booking Holdings Inc (BKNG)'s business?

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

What is the price predicton of BKNG Stock?

Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is6153 USD with a low forecast of 5407 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Booking Holdings Inc (BKNG)'s revenue for the last quarter?

Booking Holdings Inc revenue for the last quarter amounts to 6.35B USD, increased 16.05

What is Booking Holdings Inc (BKNG)'s earnings per share (EPS) for the last quarter?

Booking Holdings Inc. EPS for the last quarter amounts to 1.77 USD, increased 38.28

How many employees does Booking Holdings Inc (BKNG). have?

Booking Holdings Inc (BKNG) has 24300 emplpoyees as of April 20 2026.

What is Booking Holdings Inc (BKNG) market cap?

Today BKNG has the market capitalization of 152.04B USD.