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BKNG

Booking Holdings Inc
$
5702.900
+18.96(0.334%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings
Line
Line
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Candle
Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
5749.590
Open
5749.590
VWAP
5.71K
Vol
147.06K
Mkt Cap
185.57B
Low
5684.0001
Amount
839.40M
EV/EBITDA(TTM)
21.88
Total Shares
33.93M
EV
186.02B
EV/OCF(TTM)
20.90
P/S(TTM)
7.97
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
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Market Estimates

Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q4
FY2025Q3
FY2025Q2
5.89B
+7.73%
46.702
+12.4%
8.64B
+8.12%
95.881
+14.29%
6.54B
+11.6%
50.241
+19.91%
Estimates Revision
The market is revising Upward the revenue expectations for Booking Holdings Inc. (BKNG) for FY2025, with the revenue forecasts being adjusted by 2.7% over the past three months. During the same period, the stock price has changed by 28.51%.
Revenue Estimates for FY2025
Revise Upward
up Image
+2.7%
In Past 3 Month
EPS Estimates for FY2025
Revise Upward
up Image
+3.59%
In Past 3 Month
Stock Price
Go Up
up Image
+28.51%
In Past 3 Month
27 Analyst Rating
down Image
-3.22% Downside
Wall Street analysts forecast BKNG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is 5519 USD with a low forecast of 4440 USD and a high forecast of 6250  USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Buy
9 Hold
0 Sell
Moderate Buy
down Image
-3.22% Downside
Current: 5702.900
sliders
Low
4440
Averages
5519
High
6250
Barclays
Overweight
maintain
2025-07-16
New
Reason
Barclays raised the firm's price target on Booking Holdings to $5,700 from $5,600 and keeps an Overweight rating on the shares as part of a Q2 preview for the online travel sector. There have been some encouraging signs from domestic airlines of late, but not enough to call for a rebound in U.S. travel demand yet, the analyst tells investors in a research note. Barclays updated estimates in the group to reflect currency moves but keeps its underlying assumptions mostly unchanged.
Truist
Hold
maintain
2025-07-14
Reason
Truist raised the firm's price target on Booking Holdings to $5,630 from $4,720 and keeps a Hold rating on the shares. Based on intra-quarter trends, the firm is raising its FY25 adjusted EBITDA view to $9.3B from $8.9B while noting that its price target change reflects reduced macro risks and a generally decent leisure backdrop, the analyst tells investors in a research note. Truist adds that it is incrementally enthusiastic on Booking's Asia exposure both for short- and long-term earnings growth.
Wells Fargo
Equal Weight
maintain
2025-07-07
Reason
Wells Fargo raised the firm's price target on Booking Holdings to $5,411 from $4,692 and keeps an Equal Weight rating on the shares. The firm notes shares have outperformed year-to-date, +15% vs. SPX +7%, as continued strong execution and material FX tailwind have offset travel macro and geopolitical concerns. Wells expects trends to continue in Q2/second half of the year, but is watching search landscape closely for travel impacts.
BofA
Justin Post
Neutral
maintain
2025-06-09
Reason
JPMorgan
Doug Anmuth
Overweight
maintain
2025-06-04
Reason
BTIG
Neutral
maintain
2025-05-28
Reason
BTIG tells investors that the firm's quarter-to-date checks point to a moderation in trends for Airbnb (ABNB) in contrast to what it is seeing in tracking for online travel agency peers. Site traffic comps for Airbnb deteriorated by several points over the first half of Q2 versus improving trends in checks for Booking (BKNG) and Expedia (EXPE), according to the analyst, who maintains a Neutral rating on Airbnb and a preference for Booking.

Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc (BKNG.O) is 25.88, compared to its 5-year average forward P/E of 27.06. For a more detailed relative valuation and DCF analysis to assess Booking Holdings Inc 's fair value, click here.

Forward PE

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average PE
27.06
Current PE
25.88
Overvalued PE
39.89
Undervalued PE
14.23

Forward EV/EBITDA

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average EV/EBITDA
19.31
Current EV/EBITDA
19.74
Overvalued EV/EBITDA
26.92
Undervalued EV/EBITDA
11.69

Forward PS

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average PS
6.01
Current PS
7.08
Overvalued PS
7.60
Undervalued PS
4.42

Financials

Annual
Quarterly
FY2025Q1
YoY :
+7.86%
4.76B
Total Revenue
FY2025Q1
YoY :
+38.31%
1.09B
Operating Profit
FY2025Q1
YoY :
-57.09%
333.00M
Net Income after Tax
FY2025Q1
YoY :
-55.01%
10.06
EPS - Diluted
FY2025Q1
YoY :
+22.84%
3.16B
Free Cash Flow
FY2025Q1
YoY :
0.00%
100.00
Gross Profit Margin - %
FY2025Q1
YoY :
+14.42%
35.22
FCF Margin - %
FY2025Q1
YoY :
-60.24%
6.99
Net Margin - %
FY2025Q1
YoY :
+42.20%
60.18
ROIC

Trading Trends

Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
18.1M
USD
4
3-6
Months
0.0
USD
0
6-9
Months
878.2K
USD
1
0-12
Months
3.5M
USD
2
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
0-3
Months
302.0
Volume
1
3-6
Months
62.4K
Volume
22
6-9
Months
333.4K
Volume
38
0-12
Months
0.0
Volume
0
Bought
0-3
0
0.0
Volume
Months
3-6
21
140.8K
Volume
Months
6-9
7
72.2K
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
290.0K
USD
5
3-6
Months
8.0K
USD
1
6-9
Months
0.0
USD
0
0-12
Months
16.0K
USD
2
Bought
0-3
0
0.0
USD
Months
3-6
6
97.0K
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months

BKNG News & Events

Events Timeline

2025-07-15 (ET)
2025-07-15
09:17:32
Booking Holdings' OpenTable launches gen-AI powered 'Concierge'
select
2025-06-26 (ET)
2025-06-26
06:15:24
Dutch consumer groups preparing legal claim against Booking.com, Reuters says
select
link
2025-06-12 (ET)
2025-06-12
09:02:13
Booking Holdings and Etraveli Group extend strategic partnership for eight years
select
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News

2.0
07-18TipRanks
BKNG, TSMC, and CAT: The 3 Stocks Immune to This Year’s Market Volatility
8.0
07-18NASDAQ.COM
Notable Thursday Option Activity: WAL, BKNG, UEC
2.0
07-16NASDAQ.COM
Booking Holdings (BKNG) Declines More Than Market: Some Information for Investors
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FAQ

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What is Booking Holdings Inc (BKNG) stock price today?

The current price of BKNG is 5702.9 USD — it has increased 0.33 % in the last trading day.

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