Stock Price & Analysis

Based on the analysis, BKNG stock is currently overbought with an RSI of 54.77 and is trading above its 20-day Bollinger Bands, suggesting a potential sell signal. However, strong fundamentals, including a 100% rating from Validea's Twin Momentum model and solid revenue growth, indicate long-term potential.

Sell BKNG today as technical indicators suggest overbought conditions, but consider buying if market sentiment stabilizes.

Booking Holdings (BKNG) is expected to reach a price target of $5,750 in 2025, driven by strong Q4 results and positive analyst sentiment. The stock currently trades at $4,669.99, with a potential upside of 24% based on analyst consensus. BKNG's strong performance in gross bookings and room nights, along with its focus on AI-driven initiatives, supports this bullish outlook.

The S1 support level for BKNG Stock is $4500.39 ,The R1 resistant level for BKNG Stock is $4780.38.

As of the end of day on 2025-04-01, the price of BKNG Stock was $4686.34.

The target price for BKNG Stock according to analyst rating is 5,630, with the highest price target at 6,500 and the lowest at 4,650. Analysts have a Moderate Buy rating on BKNG Stock overall.

The market cap of BKNG is $153.8B.

Analysis and Insights

Booking Holdings Inc. (BKNG) appears to be overvalued based on several key metrics and analysis:

1. High Valuation Metrics:

   • The stock has a high P/E ratio compared to industry averages, indicating a premium valuation.
   • The EV/EBITDA ratio is also elevated, suggesting the market is pricing in high growth expectations.

2. Strong Revenue Growth:

   • Q4 revenue grew 17% year-over-year, driven by strong booking trends and room night growth.
   • Despite this, the stock's valuation may not fully align with its current earnings growth trajectory.

3. Improving Margins:

   • Gross margin has been expanding, reflecting operational efficiency and pricing power.

4. Analyst Sentiment:

   • While analysts maintain a "Buy" or "Strong Buy" rating, some have raised concerns about risks like disintermediation and geopolitical tensions.

5. Technical Oversold Conditions:

   • The stock recently entered oversold territory with an RSI of 28.5, suggesting potential near-term upside.

In conclusion, while BKNG's strong fundamentals justify some premium, its valuation metrics suggest it may be overvalued relative to its earnings and industry peers. Investors should exercise caution and consider potential risks.

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five consumer-facing brands: Booking.com, Priceline.com, agoda.com, KAYAK and OpenTable, Inc. (OpenTable). Through the Company's brands, consumers can: book a range of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use the Company’s meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from online travel platforms at once. Booking.com offers accommodation reservation services for approximately 3.4 million properties in over 220 countries and territories, and in over 40 languages.

Based on current trends and growth projections, BKNG stock could reach $8,000 by 2030. This prediction is supported by its strong position in the online travel industry, potential global market expansion, and continued revenue growth driven by digital transformation.

BKNG has a total of 23600 employees.