Lamar Advertising price target lowered to $145 from $150 at TD Cowen
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 09 2025
0mins
Should l Buy LAMR?
Price Target Adjustment: TD Cowen has lowered its price target for Lamar Advertising from $150 to $145 while maintaining a Buy rating, citing below-expectation Q1 results due to weaker national sales.
Market Outlook: The firm expresses concerns over rising macro and tariff risks, leading to reduced estimates across the board, particularly affecting the FY25 AFFO estimate.
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Analyst Views on LAMR
Wall Street analysts forecast LAMR stock price to rise
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 135.700
Low
128.00
Averages
139.50
High
145.00
Current: 135.700
Low
128.00
Averages
139.50
High
145.00
About LAMR
Lamar Advertising Company is an outdoor advertising company, with over 363,000 displays across the United States and Canada. It offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats. The Company offers its customers a network of digital billboards in the United States with approximately 5,100 displays. The Company operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. Under Billboards, it rents most of its advertising space on two types of billboards: bulletins and posters. In addition to traditional billboards, it rents space on digital billboards, which are located on major traffic arteries and city streets. Under Logo signs, it rents advertising space on logo signs located near highway exits. Under Transit advertising displays, it rents advertising space on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Lamar Advertising Announces Quarterly Dividend Increase
- Dividend Increase: Lamar Advertising has declared a quarterly dividend increase from $1.55 to $1.60 per share, representing a 3.2% rise, which indicates the company's commitment to returning value to shareholders supported by stable cash flow and profitability.
- Yield Performance: The forward yield of 4.72% not only attracts income-seeking investors but also reflects the company's financial health in the current economic environment, potentially enhancing its market appeal.
- Shareholder Assurance: The dividend will be payable on March 31, with a record date of March 16 and an ex-dividend date also on March 16, ensuring timely returns for shareholders and strengthening trust between the company and its investors.
- Future Outlook: Lamar Advertising targets a 4.1% growth in AFFO per share and over 47% operating margins in 2026, indicating that its strategic focus on digital expansion will provide robust support for future profitability growth.
See More
Lamar Advertising CEO to Attend Citi Global Property CEO Conference
- Conference Participation: Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a Q&A session at the Citi 2026 Global Property CEO Conference on March 2, 2026, at approximately 7:30 am EST, highlighting the company's leadership in the advertising sector.
- Live Webcast: The session will be broadcast live via audio webcast on the company's website and archived for 30 days, ensuring that investors who cannot attend in real-time can access the information, thereby enhancing transparency.
- Company Background: Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising firms in North America, boasting over 360,000 displays across the United States and Canada, showcasing its extensive influence in the advertising industry.
- Digital Advertising Edge: Lamar also offers the largest network of digital billboards in the United States, with over 5,500 digital displays, enabling advertisers to effectively reach a broad audience and enhance advertising effectiveness.
See More
LAMAR ADVERTISING CO: TD COWEN INCREASES TARGET PRICE TO $150, UP FROM $140
- Price Increase Announcement: The advertising company, LAMAR, has raised its target price from $140 to $150.
- Market Implications: This adjustment may reflect positive expectations for the company's performance in the advertising sector.
See More
Economists Predict No End to Tariffs Anytime Soon
- Recent Commentary: Money managers, research firms, and market newsletter writers have issued a commentary that has been edited by Barron's.
- Market Insights: The commentary provides insights and perspectives on current market trends and investment strategies.
See More
Lamar Advertising Company Q4 2025 Earnings Call Insights
- Sales Momentum: Lamar Advertising achieved over 4% revenue growth in Q4 2025 despite challenges from political advertising, indicating strong sales momentum in both local and national markets, which is expected to enhance future market share.
- Optimistic AFFO Guidance: Management projects full-year AFFO for 2026 to be between $8.50 and $8.70 per share, representing a year-over-year growth of 4.1%, reflecting the company's best-ever operating margins of over 47% and indicating ongoing potential for digital advertising expansion.
- Active Acquisition Strategy: The company completed 13 acquisitions in Q4 for a total of $57 million, bringing the annual acquisition total to $191 million, with management anticipating another active year of M&A in 2026 to further strengthen market competitiveness.
- Digital Advertising Growth: Management emphasized the growth of digital and programmatic revenue, which is expected to be a significant driver of performance in 2026, while managing rising healthcare costs, with overall expense growth anticipated to remain manageable.
See More
Lamar (LAMR) Q4 2025 Earnings Call Transcript
See More
Lamar Advertising Announces Quarterly Dividend Increase
- Dividend Increase: Lamar Advertising has declared a quarterly dividend increase from $1.55 to $1.60 per share, representing a 3.2% rise, which indicates the company's commitment to returning value to shareholders supported by stable cash flow and profitability.
- Yield Performance: The forward yield of 4.72% not only attracts income-seeking investors but also reflects the company's financial health in the current economic environment, potentially enhancing its market appeal.
- Shareholder Assurance: The dividend will be payable on March 31, with a record date of March 16 and an ex-dividend date also on March 16, ensuring timely returns for shareholders and strengthening trust between the company and its investors.
- Future Outlook: Lamar Advertising targets a 4.1% growth in AFFO per share and over 47% operating margins in 2026, indicating that its strategic focus on digital expansion will provide robust support for future profitability growth.
See More
Lamar Advertising CEO to Attend Citi Global Property CEO Conference
- Conference Participation: Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a Q&A session at the Citi 2026 Global Property CEO Conference on March 2, 2026, at approximately 7:30 am EST, highlighting the company's leadership in the advertising sector.
- Live Webcast: The session will be broadcast live via audio webcast on the company's website and archived for 30 days, ensuring that investors who cannot attend in real-time can access the information, thereby enhancing transparency.
- Company Background: Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising firms in North America, boasting over 360,000 displays across the United States and Canada, showcasing its extensive influence in the advertising industry.
- Digital Advertising Edge: Lamar also offers the largest network of digital billboards in the United States, with over 5,500 digital displays, enabling advertisers to effectively reach a broad audience and enhance advertising effectiveness.
See More
LAMAR ADVERTISING CO: TD COWEN INCREASES TARGET PRICE TO $150, UP FROM $140
- Price Increase Announcement: The advertising company, LAMAR, has raised its target price from $140 to $150.
- Market Implications: This adjustment may reflect positive expectations for the company's performance in the advertising sector.
See More
Economists Predict No End to Tariffs Anytime Soon
- Recent Commentary: Money managers, research firms, and market newsletter writers have issued a commentary that has been edited by Barron's.
- Market Insights: The commentary provides insights and perspectives on current market trends and investment strategies.
See More
Lamar Advertising Company Q4 2025 Earnings Call Insights
- Sales Momentum: Lamar Advertising achieved over 4% revenue growth in Q4 2025 despite challenges from political advertising, indicating strong sales momentum in both local and national markets, which is expected to enhance future market share.
- Optimistic AFFO Guidance: Management projects full-year AFFO for 2026 to be between $8.50 and $8.70 per share, representing a year-over-year growth of 4.1%, reflecting the company's best-ever operating margins of over 47% and indicating ongoing potential for digital advertising expansion.
- Active Acquisition Strategy: The company completed 13 acquisitions in Q4 for a total of $57 million, bringing the annual acquisition total to $191 million, with management anticipating another active year of M&A in 2026 to further strengthen market competitiveness.
- Digital Advertising Growth: Management emphasized the growth of digital and programmatic revenue, which is expected to be a significant driver of performance in 2026, while managing rising healthcare costs, with overall expense growth anticipated to remain manageable.
See More
Lamar (LAMR) Q4 2025 Earnings Call Transcript
See More
