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LAMR Should I Buy

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Intellectia

Should You Buy Lamar Advertising Co (LAMR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
133.760
1 Day change
-1.43%
52 Week Range
139.760
Analysis Updated At
2026/03/06
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Lamar Advertising Co (LAMR) is a good buy for a beginner investor with a long-term focus and $50,000-$100,000 available for investment. The stock shows positive technical trends, strong hedge fund buying activity, a dividend increase, and a stable growth outlook. Despite a drop in net income and EPS in the latest quarter, the company maintains strong gross margins and revenue growth, making it a solid choice for long-term investment.

Technical Analysis

The MACD is positive at 0.491 and contracting, indicating bullish momentum. RSI is neutral at 69.354, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at R1: 139.294 and R2: 142.395, with support at S1: 129.255 and S2: 126.154. The stock is trading near resistance, suggesting potential for further upside.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
6

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity (+193.22% last quarter).

  • Dividend increase to $1.60 per share (+3.2%), with a forward yield of 4.72%, appealing to income-focused investors.

  • Analysts have raised price targets recently, with TD Cowen setting a $150 target and highlighting revenue growth momentum into

  • Strong gross margins (53.6%) and revenue growth (+2.82% YoY in Q4 2025).

Neutral/Negative Catalysts

  • Net income and EPS dropped significantly in the latest quarter (-11889.08% and -15100.00% YoY, respectively).

  • Insider trading activity is neutral, showing no significant trends.

Financial Performance

In Q4 2025, revenue increased by 2.82% YoY to $595.93M, and gross margins improved significantly to 53.6%. However, net income and EPS saw major declines, indicating potential challenges in profitability. The company projects AFFO per share growth of 4.1% and over 47% operating margins in 2026, suggesting a positive long-term outlook.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on LAMR. TD Cowen recently raised the price target to $150 from $140, citing strong revenue growth and AFFO projections. Morgan Stanley also raised its target to $140, maintaining an Equal Weight rating. Analyst sentiment reflects confidence in the company's growth trajectory.

Wall Street analysts forecast LAMR stock price to rise
4 Analyst Rating
Wall Street analysts forecast LAMR stock price to rise
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 135.700
sliders
Low
128
Averages
139.5
High
145
Current: 135.700
sliders
Low
128
Averages
139.5
High
145
TD Cowen
Lance Vitanza
Buy
maintain
$140 -> $150
AI Analysis
2026-02-23
Reason
TD Cowen
Lance Vitanza
Price Target
$140 -> $150
AI Analysis
2026-02-23
maintain
Buy
Reason
TD Cowen analyst Lance Vitanza raised the firm's price target on Lamar Advertising to $150 from $140 and keeps a Buy rating on the shares. The firm said they closed 2025 on firm footing, delivering +4% like-for-like revenue growth and ex $11M from political a year prior. Momentum carries into 2026, where a robust event calendar could lead to +3% revenue growth and AFFO of $8.50-8.70 per share, up +4% at the midpoint.
Morgan Stanley
Equal Weight
maintain
$135 -> $140
2025-12-16
Reason
Morgan Stanley
Price Target
$135 -> $140
2025-12-16
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Lamar Advertising to $140 from $135 and keeps an Equal Weight rating on the shares as part of the firm's U.S. Advertising year-ahead outlook note.
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