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LAMR Should I Buy

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Intellectia

Should You Buy Lamar Advertising Co (LAMR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
135.180
1 Day change
0.10%
52 Week Range
139.760
Analysis Updated At
2026/04/17
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Lamar Advertising Co (LAMR) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company has positive momentum in revenue growth and analyst ratings, the recent financial performance shows significant declines in net income and EPS. Additionally, the stock's technical indicators suggest it is overbought (RSI at 78.914), and options data indicates bearish sentiment with a high Put-Call Volume Ratio (5.11). Given these mixed signals and the lack of strong proprietary trading signals today, it is better to hold off on buying until more favorable conditions emerge.

Technical Analysis

The stock's technical indicators show bullish moving averages (SMA_5 > SMA_20 > SMA_200) and a positive MACD histogram (1.028), indicating upward momentum. However, the RSI is at 78.914, suggesting the stock is overbought. The key resistance level is at 137.345, which is close to the pre-market price of 136.11, indicating limited immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
2
Buy
9

Positive Catalysts

  • Analysts have raised the price target to $150 and maintained a Buy rating, citing strong revenue growth and momentum into

  • Hedge funds are significantly increasing their positions, with a 193.22% increase in buying over the last quarter.

Neutral/Negative Catalysts

  • Financial performance in Q4 2025 shows a sharp decline in net income (-11889.08% YoY) and EPS (-15100.00% YoY), which raises concerns about profitability.

  • Options data indicates bearish sentiment with a high Put-Call Volume Ratio (5.11).

  • Stock trend analysis suggests a 40% chance of a -10.66% decline in the next week.

Financial Performance

In Q4 2025, revenue increased by 2.82% YoY to $595.93M, and gross margin improved significantly to 53.6% (up 96.91% YoY). However, net income dropped dramatically by -11889.08% YoY to $152.2M, and EPS fell by -15100.00% YoY to 1.5, indicating severe profitability issues.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

TD Cowen analyst Lance Vitanza raised the price target from $140 to $150 and maintained a Buy rating, citing strong revenue growth (+4% like-for-like in 2025) and expected AFFO growth in 2026.

Wall Street analysts forecast LAMR stock price to rise
4 Analyst Rating
Wall Street analysts forecast LAMR stock price to rise
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 135.040
sliders
Low
128
Averages
139.5
High
145
Current: 135.040
sliders
Low
128
Averages
139.5
High
145
TD Cowen
Lance Vitanza
Buy
maintain
$140 -> $150
AI Analysis
2026-02-23
Reason
TD Cowen
Lance Vitanza
Price Target
$140 -> $150
AI Analysis
2026-02-23
maintain
Buy
Reason
TD Cowen analyst Lance Vitanza raised the firm's price target on Lamar Advertising to $150 from $140 and keeps a Buy rating on the shares. The firm said they closed 2025 on firm footing, delivering +4% like-for-like revenue growth and ex $11M from political a year prior. Momentum carries into 2026, where a robust event calendar could lead to +3% revenue growth and AFFO of $8.50-8.70 per share, up +4% at the midpoint.
Morgan Stanley
Equal Weight
maintain
$135 -> $140
2025-12-16
Reason
Morgan Stanley
Price Target
$135 -> $140
2025-12-16
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Lamar Advertising to $140 from $135 and keeps an Equal Weight rating on the shares as part of the firm's U.S. Advertising year-ahead outlook note.
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