Lamar Advertising Co (LAMR) is a good buy for a beginner investor with a long-term focus and $50,000-$100,000 available for investment. The stock shows positive technical trends, strong hedge fund buying activity, a dividend increase, and a stable growth outlook. Despite a drop in net income and EPS in the latest quarter, the company maintains strong gross margins and revenue growth, making it a solid choice for long-term investment.
The MACD is positive at 0.491 and contracting, indicating bullish momentum. RSI is neutral at 69.354, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at R1: 139.294 and R2: 142.395, with support at S1: 129.255 and S2: 126.154. The stock is trading near resistance, suggesting potential for further upside.

Hedge funds are significantly increasing their buying activity (+193.22% last quarter).
Dividend increase to $1.60 per share (+3.2%), with a forward yield of 4.72%, appealing to income-focused investors.
Analysts have raised price targets recently, with TD Cowen setting a $150 target and highlighting revenue growth momentum into
Strong gross margins (53.6%) and revenue growth (+2.82% YoY in Q4 2025).
Net income and EPS dropped significantly in the latest quarter (-11889.08% and -15100.00% YoY, respectively).
Insider trading activity is neutral, showing no significant trends.
In Q4 2025, revenue increased by 2.82% YoY to $595.93M, and gross margins improved significantly to 53.6%. However, net income and EPS saw major declines, indicating potential challenges in profitability. The company projects AFFO per share growth of 4.1% and over 47% operating margins in 2026, suggesting a positive long-term outlook.
Analysts are bullish on LAMR. TD Cowen recently raised the price target to $150 from $140, citing strong revenue growth and AFFO projections. Morgan Stanley also raised its target to $140, maintaining an Equal Weight rating. Analyst sentiment reflects confidence in the company's growth trajectory.