Should I Buy LAMR? LAMR 2026 Analysis

Should You Buy Lamar Advertising Co (LAMR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

128.000

1 Day change

0.69%

52 Week Range

134.630

Analysis Updated At

2026/01/26

Lamar Advertising Co (LAMR) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock demonstrates stable technical indicators, positive hedge fund activity, a strong dividend payout, and favorable analyst sentiment with raised price targets. Despite a slight decline in recent financial performance, the company's revenue growth and resilience in the advertising sector make it a solid choice for long-term investment.

Technical Analysis

The technical indicators for LAMR are moderately bullish. The MACD histogram is positive at 0.133, suggesting upward momentum, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). However, the RSI at 40.781 is neutral, indicating no overbought or oversold conditions. The stock is trading near a key support level at 128.068, with resistance at 130.768.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Hedge funds are significantly increasing their positions, with a 193.22% increase in buying over the last quarter.
Analysts have raised price targets, with Citi maintaining a Buy rating and a target of $
The company announced a strong cash distribution of $1.55 per share for
The out-of-home advertising sector is expected to benefit from cyclical tailwinds such as the FIFA World Cup and midterm elections.

Neutral/Negative Catalysts

Financial performance in Q3 2025 showed a decline in net income (-3.88% YoY), EPS (-2.78% YoY), and gross margin (-2.04% YoY).
Insider trading activity is neutral, with no significant trends.

Financial Performance

In Q3 2025, revenue increased by 3.79% YoY to $585.54M, but net income dropped to $141.66M (-3.88% YoY), and EPS declined to 1.4 (-2.78% YoY). Gross margin also fell slightly to 53.21% (-2.04% YoY). While revenue growth is positive, profitability metrics have weakened.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a mixed but generally positive outlook. Morgan Stanley raised its price target to $140 (Equal Weight), Citi raised it to $145 (Buy), and JPMorgan raised it to $128 (Neutral). The advertising sector is seen as resilient, with cyclical tailwinds expected in 2026.

4 Analyst Rating

Wall Street analysts forecast LAMR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for LAMR is 139.5 USD with a low forecast of 128 USD and a high forecast of 145 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

2 Hold

0 Sell

Moderate Buy

Current: 127.120

Low

128

Averages

139.5

High

145

Current: 127.120

Low

128

Averages

139.5

High

145

Morgan Stanley

Equal Weight

maintain

$135 -> $140

AI Analysis

2025-12-16

Reason

Morgan Stanley

Price Target

$135 -> $140

AI Analysis

2025-12-16

maintain

Equal Weight

Reason

Morgan Stanley raised the firm's price target on Lamar Advertising to $140 from $135 and keeps an Equal Weight rating on the shares as part of the firm's U.S. Advertising year-ahead outlook note.

Citi

Buy

upgrade

$135 -> $145

2025-11-13

Reason

Citi

Price Target

$135 -> $145

2025-11-13

upgrade

Buy

Reason

Citi raised the firm's price target on Lamar Advertising to $145 from $135 and keeps a Buy rating on the shares.

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LAMR Should I Buy

LAMR Should I Buy

Should You Buy Lamar Advertising Co (LAMR) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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