Revenue Breakdown
Composition ()
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Revenue Streams
Lamar Advertising Co (LAMR) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Billboard Advertising, accounting for 89.6% of total sales, equivalent to $524.77M. Other significant revenue streams include Transit Advertising and Logo Advertising. Understanding this composition is critical for investors evaluating how LAMR navigates market cycles within the Specialized REITs industry.
Profitability & Margins
Evaluating the bottom line, Lamar Advertising Co maintains a gross margin of 53.21%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 31.92%, while the net margin is 24.61%. These profitability ratios, combined with a Return on Equity (ROE) of 38.60%, provide a clear picture of how effectively LAMR converts its operational activities into shareholder value.
Comparative Benchmarking
In the context of the broader market, LAMR competes directly with industry leaders such as REG and OHI. With a market capitalization of $12.98B, it holds a significant position in the sector. When comparing efficiency, LAMR's gross margin of 53.21% stands against REG's 44.44% and OHI's 98.88%. Such benchmarking helps identify whether Lamar Advertising Co is trading at a premium or discount relative to its financial performance.
