COSTCO WHOLESALE CORP: JP MORGAN INCREASES TARGET PRICE TO $1,110.00, UP FROM $1,060.00
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy COST?
Source: moomoo
Target Price Increase: JP Morgan has raised the target price for Costco Wholesale Corporation to $1,110.00.
Previous Target Price: The previous target price was set at $1,060.00.
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Analyst Views on COST
Wall Street analysts forecast COST stock price to rise
24 Analyst Rating
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 987.210
Low
769.00
Averages
1061
High
1205
Current: 987.210
Low
769.00
Averages
1061
High
1205
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Share Increase: Data shows that Costco's market share rose from 7% in the 2020-2021 period to 8.4% in 2024-2025, making it the only retailer in the top 20 to achieve market share growth each year, demonstrating its robust performance in a competitive market.
- Price Competitive Advantage: Costco's grocery prices are 21.4% lower than Walmart's, and it maintains a low-price strategy compared to other major retailers, further solidifying its position as a pricing authority in consumers' minds.
- Commitment to Ongoing Investment: Costco's CEO stated that the company will continue to invest in business expansion while keeping prices low, expecting to achieve good returns through increased member traffic and sales, thereby enhancing its market competitiveness.
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- Dividend King Status: This increase positions P&G among only five companies that have raised dividends for over 70 consecutive years, further solidifying its status as a Dividend King and attracting income-focused investors.
- Market Competitiveness: As the largest household and personal products company globally, P&G demonstrates resilience with an operating margin exceeding 20%, despite facing consumer spending challenges, showcasing its ability to maintain stability during economic fluctuations.
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- Industry Position: As the largest household and personal products company globally, P&G ranks third in market capitalization among U.S. consumer staples, trailing only Walmart and Costco, highlighting its strong competitive edge in the market.
- Financial Health: With earnings per share at $6.75 and free cash flow at $6.09, P&G maintains a solid dividend payout ratio of 61.9%, indicating robust financial health while sustaining dividend growth.
- Market Adaptability: Despite consumer spending challenges, P&G effectively offsets weak performance in North America by leveraging a diversified product portfolio and geographic flexibility, ensuring continued growth in the global market.
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