Amazon and Apple's AI Investment Comparison
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy AMZN?
Source: NASDAQ.COM
- Amazon's Massive Investment: Amazon plans to spend $200 billion on AI in 2026, primarily focused on its AWS cloud platform, aiming to solidify its market leadership and drive future growth, although the market is raising concerns about its high spending.
- Apple's Strategic Partnership: Apple has partnered with Alphabet to leverage its Gemini LLM for a revamped Siri; while Apple has not developed its own LLM, its vast base of 2.5 billion active devices provides a strong competitive edge in AI services.
- Market Sentiment Shift: Despite negative market sentiment towards Apple's AI progress last year, the market's view is shifting as Apple adopts a more prudent strategy, recognizing the value of its user experience focus.
- Competitive Landscape: The differing strategies of Amazon and Apple in the AI space reflect their market positioning, with Amazon's aggressive investment contrasting sharply with Apple's steady development, prompting investors to choose based on their risk tolerance.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 213.770
Low
175.00
Averages
280.01
High
325.00
Current: 213.770
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Amazon CEO Unveils $200 Billion AI Investment Strategy
- Massive Investment: Amazon plans to invest approximately $200 billion in AI and cloud infrastructure in 2026, laying the groundwork for future revenue growth expected to be monetized in 2027-2028.
- Strong Customer Commitments: CEO Andy Jassy noted that Amazon has secured significant commitments from various customers, including a $100 billion agreement with OpenAI, indicating robust market demand for AI services.
- Rapid Revenue Growth: In Q1 2026, Amazon's AI revenue run rate surpassed $15 billion, growing at a rate 260 times faster than AWS did at a comparable early stage, highlighting the company's rapid expansion potential in AI.
- Power Capacity Expansion: Amazon added 3.9 gigawatts of power capacity in 2025 and aims to double this by the end of 2027 to support the increasing demand for AI and cloud computing, further solidifying its market position.
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- Intelligent Robotics Application: Nightfood Holdings is advancing AI-driven robotic platforms through TechForce Robotics, combining autonomous functionality with SOP intelligence and real-time deviation detection, aimed at enhancing compliance and operational efficiency in the pharmaceutical sector, reflecting the growing demand for intelligent systems in the industry.
- Persistent Contamination Risks: Despite technological advancements, FDA inspection findings indicate that deficiencies in contamination control and data integrity remain widespread, suggesting that traditional automation approaches have not fully addressed these issues, impacting drug supply chains and patient access to critical medications.
- Market Opportunities Emerge: The pharmaceutical manufacturing sector has been relatively slow to adopt automation, presenting significant market opportunities for technological advancement; Nightfood Holdings' strategic collaboration with Oncotelic Therapeutics aims to develop a GMP-compliant robotics platform, driving the industry's digital transformation.
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- Chip Business Growth: Amazon's chip business has an annual revenue run rate exceeding $20 billion and is growing at triple-digit percentages; if considered as a standalone entity, it could reach a run rate of $50 billion, reflecting robust market demand and future sales potential.
- AI Chip Advantages: Amazon's Trainium AI chips are expected to save tens of billions in capital expenditures annually and provide several hundred basis points of operating margin advantage, showcasing its competitive edge and technological leadership in the AI inference space.
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- Significant Market Potential: Bernstein estimates that GLP-1 users could purchase between 150 million and 700 million apparel items due to weight loss, translating to an additional $13 billion in annual spending in the U.S. apparel sector, highlighting robust market demand.
- Brands Adapting to Change: Retailers like Stitch Fix have launched targeted marketing campaigns for weight loss users, with client mentions of weight loss requests tripling over the past two years, demonstrating brands' proactive adaptation to this emerging trend.
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- Improving Financials: Rivian's revenue increased by 8% year-over-year to $5.4 billion last year, demonstrating resilience and potential growth despite challenges from the expiration of U.S. EV government tax incentives, indicating a strong market position.
- New Model Launch: The company plans to start customer deliveries of the R2 model in the second quarter, which will compete directly with Tesla's best-selling Model Y, potentially boosting Rivian's market share in the midsize SUV EV segment.
- Strategic Partnership: Rivian has secured a deal with Uber to purchase 10,000 fully autonomous R2 models, with an option for 40,000 more by 2030, providing up to $1.25 billion in investment, although achieving full autonomy remains a significant technological hurdle.
- Profitability Outlook: Rivian has postponed its goal of achieving adjusted EBITDA profitability by 2027 to invest in R&D for full autonomy, which may lead to stock price volatility, but successfully meeting these goals could provide a substantial competitive edge in the market.
See More
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- Massive Investment: Amazon plans to invest approximately $200 billion in AI and cloud infrastructure in 2026, laying the groundwork for future revenue growth expected to be monetized in 2027-2028.
- Strong Customer Commitments: CEO Andy Jassy noted that Amazon has secured significant commitments from various customers, including a $100 billion agreement with OpenAI, indicating robust market demand for AI services.
- Rapid Revenue Growth: In Q1 2026, Amazon's AI revenue run rate surpassed $15 billion, growing at a rate 260 times faster than AWS did at a comparable early stage, highlighting the company's rapid expansion potential in AI.
- Power Capacity Expansion: Amazon added 3.9 gigawatts of power capacity in 2025 and aims to double this by the end of 2027 to support the increasing demand for AI and cloud computing, further solidifying its market position.
See More
Pharmaceutical Industry Automation Transformation Accelerates
- Regulatory Upgrades: The EU's updated GMP Annex 1 emphasizes minimizing human involvement and implementing comprehensive contamination control strategies, requiring manufacturers to assess and mitigate risks across personnel, processes, and environments, thus driving the pharmaceutical industry towards higher compliance standards.
- Intelligent Robotics Application: Nightfood Holdings is advancing AI-driven robotic platforms through TechForce Robotics, combining autonomous functionality with SOP intelligence and real-time deviation detection, aimed at enhancing compliance and operational efficiency in the pharmaceutical sector, reflecting the growing demand for intelligent systems in the industry.
- Persistent Contamination Risks: Despite technological advancements, FDA inspection findings indicate that deficiencies in contamination control and data integrity remain widespread, suggesting that traditional automation approaches have not fully addressed these issues, impacting drug supply chains and patient access to critical medications.
- Market Opportunities Emerge: The pharmaceutical manufacturing sector has been relatively slow to adopt automation, presenting significant market opportunities for technological advancement; Nightfood Holdings' strategic collaboration with Oncotelic Therapeutics aims to develop a GMP-compliant robotics platform, driving the industry's digital transformation.
See More
Amazon CEO Discusses Chip Business and $200B Investment Plans
- Capital Expenditure Plans: Amazon plans to invest approximately $200 billion in capital expenditures in 2026, primarily focused on AWS, which is expected to yield substantial returns in 2027-2028, demonstrating the company's strong confidence in the cloud computing market.
- Chip Business Growth: Amazon's chip business has an annual revenue run rate exceeding $20 billion and is growing at triple-digit percentages; if considered as a standalone entity, it could reach a run rate of $50 billion, reflecting robust market demand and future sales potential.
- AI Chip Advantages: Amazon's Trainium AI chips are expected to save tens of billions in capital expenditures annually and provide several hundred basis points of operating margin advantage, showcasing its competitive edge and technological leadership in the AI inference space.
- Power Capacity Expansion: AWS added 3.9 GW of new power capacity in 2025 and expects to double this by the end of 2027; despite facing capacity constraints, it achieved a 24% year-over-year growth rate, indicating strong growth momentum in the market.
See More
GLP-1 Drugs Drive Growth in U.S. Apparel Spending
- Surge in Apparel Demand: Approximately 80% of GLP-1 users anticipate needing new clothing due to size changes, with a Circana survey revealing that 55% of active users have already purchased new items, indicating a fresh wave of consumer spending in the apparel market.
- Significant Market Potential: Bernstein estimates that GLP-1 users could purchase between 150 million and 700 million apparel items due to weight loss, translating to an additional $13 billion in annual spending in the U.S. apparel sector, highlighting robust market demand.
- Brands Adapting to Change: Retailers like Stitch Fix have launched targeted marketing campaigns for weight loss users, with client mentions of weight loss requests tripling over the past two years, demonstrating brands' proactive adaptation to this emerging trend.
- Shift in Consumer Behavior: An increasing number of consumers are opting for more affordable clothing during their weight loss journey, with Destination XL's CEO noting that about 25% of their customers are using GLP-1 drugs, leading to a preference for cost-effective options.
See More
Rivian's Market Prospects in the EV Sector
- Improving Financials: Rivian's revenue increased by 8% year-over-year to $5.4 billion last year, demonstrating resilience and potential growth despite challenges from the expiration of U.S. EV government tax incentives, indicating a positive trend in its financial performance.
- New Model Launch: The company plans to start deliveries of its R2 model in the second quarter, with expectations to deliver between 62,000 and 67,000 units by 2026, representing a nearly 53% increase compared to the previous fiscal year, directly competing with Tesla's popular Model Y and enhancing market share.
- Strategic Partnerships: Rivian's agreement with Uber involves the purchase of 10,000 fully autonomous R2 models, with an option for 40,000 more by 2030, providing up to $1.25 billion in investment, although achieving full autonomy remains a significant technological hurdle that requires further R&D.
- Competitive Pressures: While Rivian is seeing growth in service revenue, it faces intense competition from Tesla's established models, and the company does not expect to achieve adjusted EBITDA profitability until 2027, increasing uncertainty and risk for investors.
See More
Rivian's EV Strategy and Financial Outlook
- Improving Financials: Rivian's revenue increased by 8% year-over-year to $5.4 billion last year, demonstrating resilience and potential growth despite challenges from the expiration of U.S. EV government tax incentives, indicating a strong market position.
- New Model Launch: The company plans to start customer deliveries of the R2 model in the second quarter, which will compete directly with Tesla's best-selling Model Y, potentially boosting Rivian's market share in the midsize SUV EV segment.
- Strategic Partnership: Rivian has secured a deal with Uber to purchase 10,000 fully autonomous R2 models, with an option for 40,000 more by 2030, providing up to $1.25 billion in investment, although achieving full autonomy remains a significant technological hurdle.
- Profitability Outlook: Rivian has postponed its goal of achieving adjusted EBITDA profitability by 2027 to invest in R&D for full autonomy, which may lead to stock price volatility, but successfully meeting these goals could provide a substantial competitive edge in the market.
See More
