Warby Parker partners with Google for AI glasses launch.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 09 Dec 25
Source: WSJ
Warby Parker's shares rose 3.36% as the company reached a 20-day high, reflecting positive market sentiment following a significant partnership announcement.
The partnership with Google involves a commitment of up to $150 million to develop AI-powered smart glasses, expected to launch in 2026. This collaboration positions Warby Parker as a key player in the growing smart eyewear market, enhancing its brand visibility and product offerings.
As the demand for innovative eyewear solutions increases, this partnership could lead to sustained growth for Warby Parker, attracting younger consumers who are increasingly interested in technology-integrated fashion.
Analyst Views on WRBY
Wall Street analysts forecast WRBY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WRBY is 23.45 USD with a low forecast of 18.00 USD and a high forecast of 28.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
7 Buy
5 Hold
0 Sell
Moderate Buy
Current: 22.020
Low
18.00
Averages
23.45
High
28.00
Current: 22.020
Low
18.00
Averages
23.45
High
28.00
About WRBY
Warby Parker Inc. is a lifestyle brand that operates at the intersection of design, technology, healthcare, and social enterprise. The Company offers holistic vision care by selling eyewear products and providing optical services directly to consumers through its retail stores and e-commerce platform. It sells a range of prescription and non-prescription eyewear, including glasses, sunglasses, and contact lenses. Its customers can customize their prescription lenses with a variety of options, including single-vision, progressive, light-responsive, blue-light-filtering, and non-prescription lenses. It also offers in-house technologies like Virtual Vision Test and Virtual Try-On to enhance the overall customer experience. It sells its own brand of contacts, Scout by Warby Parker, and third-party contact lenses; this allows it to provide customers with a vision care offering. Its Website and mobile app make it easy for its customers to browse, virtually try on, and purchase glasses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
