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WRBY Should I Buy

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Intellectia

Should You Buy Warby Parker Inc (WRBY) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
25.410
1 Day change
-0.51%
52 Week Range
31.000
Analysis Updated At
2026/03/06
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Warby Parker (WRBY) is not a strong buy at the moment for a beginner investor with a long-term strategy. While there are some positive catalysts such as revenue growth and the AI glasses opportunity, the company's recent financial performance, insider selling trends, and lack of strong proprietary trading signals suggest a cautious approach. Holding the stock or waiting for a better entry point would be more prudent.

Technical Analysis

The technical indicators show mixed signals. The MACD is positive but contracting, RSI is neutral at 45.847, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its pivot level of 24.8, with key resistance at 27.371 and support at 22.229. However, the recent regular market drop of -7.63% and pre-market decline of -2.57% indicate short-term weakness.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The high option volume put-call ratio of 6.83 suggests bearish sentiment in the options market, indicating traders are positioning for potential downside.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
7

Positive Catalysts

  • Analysts have raised price targets, with some projecting up to $35, citing growth opportunities in AI glasses and higher-margin categories.

  • Revenue increased by 13% YoY in FY2025, with a projected growth of 10%-12% for

  • BlackBarn Capital increased its stake in WRBY, reflecting institutional confidence.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 248.24% increase in selling activity over the last month.

  • Net income and EPS declined YoY in Q4 2025, and gross margin also dropped.

  • The options market shows bearish sentiment, with a high put-call volume ratio.

Financial Performance

In Q4 2025, revenue increased by 11.19% YoY to $211.97 million, but net income dropped by -13.44% to -$5.95 million. EPS declined by -16.67% to -0.05, and gross margin fell to 52.39%, down 3.14% YoY. While revenue growth is promising, profitability metrics are deteriorating.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. UBS maintains a Neutral rating with a $25 target, while TD Cowen and Baird are more optimistic with targets of $30 and $35, respectively. Analysts highlight growth opportunities in AI glasses and higher-margin categories but acknowledge near-term headwinds in the core business.

Wall Street analysts forecast WRBY stock price to rise
12 Analyst Rating
Wall Street analysts forecast WRBY stock price to rise
8 Buy
4 Hold
0 Sell
Moderate Buy
Current: 25.540
sliders
Low
18
Averages
26.36
High
35
Current: 25.540
sliders
Low
18
Averages
26.36
High
35
UBS
Mark Carden
Neutral
maintain
$20 -> $25
AI Analysis
2026-02-27
Reason
UBS
Mark Carden
Price Target
$20 -> $25
AI Analysis
2026-02-27
maintain
Neutral
Reason
UBS analyst Mark Carden raised the firm's price target on Warby Parker to $25 from $20 and keeps a Neutral rating on the shares. Warby Parker's Q4 results were underwhelming, though the market had anticipated softness, and guidance allows room for upside throughout the year, the analyst tells investors in a research note. Focus is likely to remain on the smart glasses opportunity, with near-term headwinds to the core business viewed as manageable, UBS says.
TD Cowen
Buy
maintain
$26 -> $30
2026-02-27
Reason
TD Cowen
Price Target
$26 -> $30
2026-02-27
maintain
Buy
Reason
TD Cowen raised the firm's price target on Warby Parker to $30 from $26 and keeps a Buy rating on the shares. The firm updated their model following Q4 results and were most encouraged by growth roadmap ahead with unit growth potential, 323 versus 900 goal, category expansion including A.I. glasses opportunity, and penetration of higher margin categories such as progressives.
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