JP Morgan Keeps Neutral Rating on Target, Reduces Price Target to $100
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 10 2025
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Should l Buy TGT?
Source: Benzinga
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Analyst Views on TGT
Wall Street analysts forecast TGT stock price to fall
26 Analyst Rating
8 Buy
14 Hold
4 Sell
Hold
Current: 120.140
Low
80.00
Averages
98.83
High
126.00
Current: 120.140
Low
80.00
Averages
98.83
High
126.00
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, everyday essentials and fashionable, differentiated merchandise at discounted prices. The majority of its stores offer a wide assortment of general merchandise and food. Its merchandise categories include apparel and accessories, beauty and household essentials, food and beverage, hardlines, and home furnishings and decor. Most of its stores are larger than 170,000 square feet, offer a variety of general merchandise and a full line of food items comparable to traditional supermarkets. Its digital channels include a wide merchandise and food assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties. Its brands include A New Day, Ava & Viv, Cloud Island, Favorite Day, and others. It serves guests at nearly 2,000 stores and at Target.com.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Leadership Transition: Mark Kuntz will retire on March 31, 2026, concluding nearly two decades at METUS, with Andrew Kelso stepping in as CEO to ensure stability and continued growth during the transition period.
- Strategic Achievements: During his tenure, Kuntz drove significant growth and innovation, including the introduction of CITY MULTI® VRF systems to Target stores and establishing the first major national account with Kroger Co., enhancing the company's market position.
- Industry Advocacy: Kuntz served as an industry advocate, actively supporting policies for all-climate, variable-capacity heat pump technology, promoting federal rebate and tax credit programs to ensure a sustainable transition for manufacturers and distributors.
- Future Outlook: New CEO Andrew Kelso, who joined METUS in 2018, brings deep industry knowledge and execution focus, committing to build on Kuntz's legacy and continue expanding the company's leadership in all-climate HVAC solutions.
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- Strategic Acquisition Opportunity: Kimberly-Clark is set to acquire Kenvue for $48.7 billion, expected to generate up to $2 billion in cost synergies, and shareholder support for the deal indicates reduced concerns over potential legal liabilities, which will help maintain its 54-year dividend growth record.
- Target's Turnaround: Target's stock has surged over one-third in the past three months to $120 per share, and while there were initial doubts about its turnaround potential, an anticipated 12.2% earnings growth this year demonstrates its competitiveness in the retail market.
- Dividend Yield Advantage: Target currently boasts a forward dividend yield of 3.9%, with an average annual increase of 7.7% over the past decade, and compared to Walmart's 43 times forward earnings, Target still presents a significant valuation discount, making it attractive for long-term investors.
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- Stable Dividend Growth: The company has raised its dividend for 71 consecutive years, with an average annual growth rate of 5.3% over the past decade, and currently boasts a forward dividend yield of 3.7%, reflecting its strong dividend-paying capability.
- Target's Turnaround: Target's stock has surged over one-third in the past three months to $120 per share, with earnings growth projected at 12.2% this year, indicating potential for further upside and a successful turnaround.
- Kimberly-Clark Merger Impact: Kimberly-Clark's plan to acquire Kenvue for $48.7 billion is expected to create up to $2 billion in cost synergies, further solidifying its 54-year dividend growth track record, with a forward dividend yield of 3.5%.
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- Stock Sale Announcement: Target officer Cornel Brian intends to sell 50,000 shares of the company's common stock.
- Market Value: The total market value of the shares being sold is approximately $6 million.
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- Sales Growth Weakness: Target's comparable store sales rose only 2.2% in fiscal 2022, declined by 3.7% in fiscal 2023, increased just 0.1% in fiscal 2024, and fell 2.6% in fiscal 2025, with a small increase anticipated for fiscal 2026, indicating significant pressure from consumer spending and fierce competition.
- Margin Compression: As sales growth cooled, Target aggressively marked down merchandise to reduce inventory, causing its gross margin to drop from 28.3% in fiscal 2021 to 23.6% in fiscal 2022, although it rebounded to 28.2% in fiscal 2024, it fell again to 27.9% in fiscal 2025, highlighting ongoing cost pressures.
- CEO Transition: New CEO Michael Fiddelke, who took over on February 2, has already cut 500 corporate roles and increased staffing in some stores to enhance customer experience, yet his previous inability to stabilize growth as COO raises concerns about future strategy execution.
- Stock Price Outlook: Despite Target's low valuation and a forward yield of 3.8%, the stock is expected to trade sideways until there is a steady improvement in comparable sales and margins, reflecting market caution regarding its growth prospects.
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- Attractive Price Discount: Target (TGT) is currently trading at a mid-teens P/E ratio, which presents a significant discount compared to Walmart (WMT), potentially drawing interest from value investors.
- Stagnant Sales Concerns: Despite the attractive stock price, stagnant sales and shifting consumer habits raise concerns among some investors about the possibility of a 'value trap', which could undermine investment confidence.
- New CEO's Strategy: Under the leadership of new CEO Michael Fiddelke, Target is launching a massive turnaround plan for 2026, focusing on store refreshes to bring customers back, indicating a proactive approach to future growth.
- Uncertain Success Outlook: While the turnaround plan aims to enhance customer experience, market opinions on its potential success are mixed, prompting investors to carefully assess the associated risks and rewards.
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