Insider at Holding (ONON.US) Plans to Sell 5.71 Million Shares, According to Form 144
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 08 2026
0mins
Should l Buy ONON?
Source: moomoo
Stock Sale Announcement: Maurer Marcin intends to sell 165,260 shares of its common stock on April 8, with a total market value of approximately $5.71 million.
Reduction in Shareholding: Maurer has reduced its shareholding in On Holding (ONON.US) by 14,062 shares since March 6, 2026, with a total value of around $592,270.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy ONON?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on ONON
Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 35.420
Low
30.00
Averages
60.79
High
85.00
Current: 35.420
Low
30.00
Averages
60.79
High
85.00
About ONON
On Holding AG is a Switzerland-based company active in athletic sports accesories industry. The Company provides footwear and sports apparel and is engaged in developing and distributing performance sports products, through independent retailers and global distributors. The Company sells its products trough the internet and its own stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Nike Shares Plummet to 2014 Lows Amid Negative Sentiment
- Market Sentiment Shift: Nike's stock has fallen to its lowest level since 2014, indicating a significant decline in Wall Street's confidence regarding a near-term recovery, with HSBC downgrading the stock to hold, reflecting a more pessimistic outlook.
- Intensifying Competitive Pressure: As rivals like On Holding AG and Deckers Outdoor Corp.'s Hoka gain market share, Nike's appeal among high-income consumers is under scrutiny, particularly with its Converse division struggling and operations in China facing ongoing pressure.
- Analyst Perspective Changes: At least six brokerages, including JPMorgan Chase and Goldman Sachs, have recently retracted their previously bullish views, signaling growing concerns about Nike's future performance and extending market expectations for its recovery timeline.
- Executive Buying Signal: Despite the challenges, Apple CEO Tim Cook disclosed a purchase of 25,000 shares at the April 10 low, leading to a 7.2% stock increase, indicating that some investors are still seeking opportunities, although Nike is on track for its fifth consecutive annual decline.
See More
Nike Faces Challenges as Stock Price Plummets
- Declining Financial Performance: Nike's net income fell 35% year-over-year in Q3 of fiscal 2026, resulting in a net profit margin of 4.6%, significantly down from 10% three years ago, indicating substantial pressure on profitability.
- Weakness in China Market: Sales in Greater China dropped 7% in the latest fiscal quarter, attributed to increased competition and a weak consumer environment, reflecting a loss of growth momentum in this critical market for Nike.
- Insufficient Product Innovation: Nike's heavy reliance on classic franchises has led to inventory flooding and diminished market appeal, allowing competitors like On Holding and Hoka to rapidly capture market share due to their innovative offerings.
- Running Segment Recovery: Despite challenges, Nike's running revenue increased by 20% last quarter, indicating potential recovery in this segment, while the CEO's strategic direction provides clarity for future turnaround efforts.
See More
Nike Faces Sales Decline in China Market
- Sales Decline in China: Nike's sales in Greater China dropped 7% in the latest fiscal quarter, primarily due to increased competition and a weak consumer environment, indicating a weakening growth engine in this critical market that could impact future market share.
- Significant Profit Drop: The company's net income fell 35% year-over-year in Q3, resulting in a net profit margin of 4.6%, down from 10% three years ago, highlighting substantial pressure on profitability that may affect investor confidence.
- Lack of Product Innovation: Nike's reliance on classic franchises has led to inventory overflow and diminished market appeal, allowing competitors like On Holding and Hoka to rapidly capture market share, underscoring the urgent need for product innovation.
- High-Risk Investment Choice: While Nike's brand still holds pricing power and market influence, analysts expect flat revenue and a 31% decline in diluted earnings per share for fiscal 2026, making investment in Nike a high-risk option suitable for patient investors.
See More
Nike Stock Down 76% Faces Challenges Amid Recovery Efforts
- Significant Stock Decline: Nike's stock has plummeted 76% since its all-time high in 2021, indicating substantial challenges as the company attempts to rectify strategic missteps, prompting investors to carefully assess potential buying opportunities.
- Direct Sales Strategy Missteps: While Nike's shift to a direct-to-consumer model initially yielded higher margins, the lack of timely innovation allowed competitors like On and Brooks to gain market share, highlighting the risks of relying solely on branding.
- Challenges in China: Management forecasts a 20% year-over-year decline in sales in China for the fourth quarter, indicating serious difficulties in clearing inventory and revitalizing the business, suggesting that growth recovery will be slow.
- Dividend Appeal: Despite facing numerous challenges, Nike offers a dividend yield of 3.8%, providing investors with a source of passive income; however, it may not be the right time to buy as the company continues to recover from its past mistakes.
See More
Nike Faces Challenges in Chinese Market
- Market Share Decline: Nike is facing serious issues in the Chinese market, with management guiding for a 20% year-over-year sales decline in the fourth quarter, indicating that the company will struggle to revitalize sales after clearing out inventory, which impacts its global competitiveness.
- Stagnant Revenue Growth: In the fiscal third quarter of 2026, Nike reported flat revenue, although wholesale revenue increased by 5% year-over-year; however, its gross margin fell to 40.2%, significantly lower than competitors On and Lululemon's margins of 63.9% and 54.9%, respectively, highlighting pressure on profitability.
- Strategic Adjustments: New CEO Elliott Hill has crafted a strategy to regain market presence by reinstating wholesale partnerships and accelerating product innovation, but it may take time for Nike to achieve strong growth, prompting investors to proceed with caution.
- Dividend Appeal: Despite the significant drop in Nike's stock price, the company offers a high dividend yield of 3.8%, providing some appeal for investors seeking passive income, although it may not be the right time to buy currently.
See More
Nike's Q3 Earnings Analysis Reveals Key Insights
- Flat Revenue: Nike's Q3 revenue stood at $11.3 billion, reflecting a 3% decline on a currency-neutral basis, indicating that while the brand maintains market share, it has not met Wall Street's expectations for growth.
- Significant Net Income Drop: Net income fell 35% year-over-year to $520 million, with gross margin declining by 130 basis points to 40.2%, primarily due to tariff-related product costs, highlighting challenges in cost management.
- Direct-to-Consumer Strategy Shift: CEO Elliott Hill's 'Win Now' strategy has led Nike to re-engage with retail channels, resulting in a 5% growth in wholesale business in Q3, although digital sales fell by 9%, indicating a need for strategic recalibration in response to market dynamics.
- Future Outlook and Risks: The upcoming 2026 FIFA World Cup presents a crucial marketing opportunity for Nike to rebuild its cultural relevance, yet a projected 20% revenue decline in Greater China for Q4 poses significant risks to growth prospects, necessitating careful evaluation of Nike's long-term value by investors.
See More
Nike Shares Plummet to 2014 Lows Amid Negative Sentiment
- Market Sentiment Shift: Nike's stock has fallen to its lowest level since 2014, indicating a significant decline in Wall Street's confidence regarding a near-term recovery, with HSBC downgrading the stock to hold, reflecting a more pessimistic outlook.
- Intensifying Competitive Pressure: As rivals like On Holding AG and Deckers Outdoor Corp.'s Hoka gain market share, Nike's appeal among high-income consumers is under scrutiny, particularly with its Converse division struggling and operations in China facing ongoing pressure.
- Analyst Perspective Changes: At least six brokerages, including JPMorgan Chase and Goldman Sachs, have recently retracted their previously bullish views, signaling growing concerns about Nike's future performance and extending market expectations for its recovery timeline.
- Executive Buying Signal: Despite the challenges, Apple CEO Tim Cook disclosed a purchase of 25,000 shares at the April 10 low, leading to a 7.2% stock increase, indicating that some investors are still seeking opportunities, although Nike is on track for its fifth consecutive annual decline.
See More
Nike Faces Challenges as Stock Price Plummets
- Declining Financial Performance: Nike's net income fell 35% year-over-year in Q3 of fiscal 2026, resulting in a net profit margin of 4.6%, significantly down from 10% three years ago, indicating substantial pressure on profitability.
- Weakness in China Market: Sales in Greater China dropped 7% in the latest fiscal quarter, attributed to increased competition and a weak consumer environment, reflecting a loss of growth momentum in this critical market for Nike.
- Insufficient Product Innovation: Nike's heavy reliance on classic franchises has led to inventory flooding and diminished market appeal, allowing competitors like On Holding and Hoka to rapidly capture market share due to their innovative offerings.
- Running Segment Recovery: Despite challenges, Nike's running revenue increased by 20% last quarter, indicating potential recovery in this segment, while the CEO's strategic direction provides clarity for future turnaround efforts.
See More
Nike Faces Sales Decline in China Market
- Sales Decline in China: Nike's sales in Greater China dropped 7% in the latest fiscal quarter, primarily due to increased competition and a weak consumer environment, indicating a weakening growth engine in this critical market that could impact future market share.
- Significant Profit Drop: The company's net income fell 35% year-over-year in Q3, resulting in a net profit margin of 4.6%, down from 10% three years ago, highlighting substantial pressure on profitability that may affect investor confidence.
- Lack of Product Innovation: Nike's reliance on classic franchises has led to inventory overflow and diminished market appeal, allowing competitors like On Holding and Hoka to rapidly capture market share, underscoring the urgent need for product innovation.
- High-Risk Investment Choice: While Nike's brand still holds pricing power and market influence, analysts expect flat revenue and a 31% decline in diluted earnings per share for fiscal 2026, making investment in Nike a high-risk option suitable for patient investors.
See More
Nike Stock Down 76% Faces Challenges Amid Recovery Efforts
- Significant Stock Decline: Nike's stock has plummeted 76% since its all-time high in 2021, indicating substantial challenges as the company attempts to rectify strategic missteps, prompting investors to carefully assess potential buying opportunities.
- Direct Sales Strategy Missteps: While Nike's shift to a direct-to-consumer model initially yielded higher margins, the lack of timely innovation allowed competitors like On and Brooks to gain market share, highlighting the risks of relying solely on branding.
- Challenges in China: Management forecasts a 20% year-over-year decline in sales in China for the fourth quarter, indicating serious difficulties in clearing inventory and revitalizing the business, suggesting that growth recovery will be slow.
- Dividend Appeal: Despite facing numerous challenges, Nike offers a dividend yield of 3.8%, providing investors with a source of passive income; however, it may not be the right time to buy as the company continues to recover from its past mistakes.
See More
Nike Faces Challenges in Chinese Market
- Market Share Decline: Nike is facing serious issues in the Chinese market, with management guiding for a 20% year-over-year sales decline in the fourth quarter, indicating that the company will struggle to revitalize sales after clearing out inventory, which impacts its global competitiveness.
- Stagnant Revenue Growth: In the fiscal third quarter of 2026, Nike reported flat revenue, although wholesale revenue increased by 5% year-over-year; however, its gross margin fell to 40.2%, significantly lower than competitors On and Lululemon's margins of 63.9% and 54.9%, respectively, highlighting pressure on profitability.
- Strategic Adjustments: New CEO Elliott Hill has crafted a strategy to regain market presence by reinstating wholesale partnerships and accelerating product innovation, but it may take time for Nike to achieve strong growth, prompting investors to proceed with caution.
- Dividend Appeal: Despite the significant drop in Nike's stock price, the company offers a high dividend yield of 3.8%, providing some appeal for investors seeking passive income, although it may not be the right time to buy currently.
See More
Nike's Q3 Earnings Analysis Reveals Key Insights
- Flat Revenue: Nike's Q3 revenue stood at $11.3 billion, reflecting a 3% decline on a currency-neutral basis, indicating that while the brand maintains market share, it has not met Wall Street's expectations for growth.
- Significant Net Income Drop: Net income fell 35% year-over-year to $520 million, with gross margin declining by 130 basis points to 40.2%, primarily due to tariff-related product costs, highlighting challenges in cost management.
- Direct-to-Consumer Strategy Shift: CEO Elliott Hill's 'Win Now' strategy has led Nike to re-engage with retail channels, resulting in a 5% growth in wholesale business in Q3, although digital sales fell by 9%, indicating a need for strategic recalibration in response to market dynamics.
- Future Outlook and Risks: The upcoming 2026 FIFA World Cup presents a crucial marketing opportunity for Nike to rebuild its cultural relevance, yet a projected 20% revenue decline in Greater China for Q4 poses significant risks to growth prospects, necessitating careful evaluation of Nike's long-term value by investors.
See More
