Ford's F-Series Trucks Account for 90% of Profits
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy F?
Source: Fool
- Profit Source Analysis: Ford's F-Series trucks account for an astonishing 90% of the company's global profits, highlighting the critical role of the F-150 in maintaining financial health despite the automaker's diverse portfolio of around 20 models.
- Production Disruption Impact: A fire at a supplier's plant has severely disrupted aluminum production for the F-150, potentially costing Ford up to $2 billion, with recovery expected to be uneven and delayed into 2026.
- Sales Decline Situation: In the first quarter of 2023, F-Series sales in the U.S. dropped by 16% year-over-year, while competitors like GM and Stellantis reported stable or increased sales, indicating heightened market pressure on Ford.
- Response Measures: In response to these challenges, Ford is skipping its traditional summer shutdown and adding a third shift at its F-150 production sites, demonstrating a strong commitment to recovering lost market share as quickly as possible.
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Analyst Views on F
Wall Street analysts forecast F stock price to rise
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 12.400
Low
11.00
Averages
13.65
High
16.00
Current: 12.400
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Executive Departure Impact: The exit of Doug Field, Ford's Chief EV, Digital, and Design Officer, comes at a time when the company is striving to enhance its core business and reduce material and warranty costs, potentially hindering the execution of its EV strategy.
- Sales Data Decline: Ford reported a nearly 9% drop in U.S. sales for the first quarter, with February EV sales plummeting by 71% and hybrid vehicle sales down 21.8%, reflecting dual pressures from weakening consumer demand and intensifying market competition.
- Cautious Future Outlook: Analysts expect Ford to incur about $7 billion in charges related to its updated EV strategy in 2026 and 2027; while UBS analysts remain optimistic about its long-term earnings potential, shareholders may face further challenges in the short term.
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- Earnings Release Date: Ford Motor Company is set to release its Q1 earnings on April 29, with analysts expecting earnings per share (EPS) to reach 19 cents, an increase from 14 cents last year, indicating an improvement in the company's profitability.
- Analyst Expectations: Analysts predict a 35.7% growth in EPS, reflecting a gradual recovery in Ford's competitive position in the market, which could enhance investor confidence and attract more capital inflows.
- Stock Price Movement: Despite the positive earnings outlook, Ford's stock fell by 0.7% on Tuesday, suggesting a cautious market sentiment regarding future performance, prompting investors to closely monitor the upcoming earnings report for insights into the company's results.
- Market Reaction: The earnings report will be a focal point for the market, and if actual results exceed expectations, it could trigger a rebound in the stock price; conversely, disappointing results may exacerbate market anxiety.
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- Earnings Forecast: General Motors is expected to report Q1 earnings per share of $2.62 and revenue of $43.68 billion, reflecting a roughly 1% decline in revenue and a 5.8% drop in EPS compared to the previous year, indicating market pressures.
- Year-over-Year Comparison: In Q1 2025, GM reported revenue of $44.02 billion, net income of $2.78 billion, and adjusted EBIT of $3.49 billion, highlighting challenges in profitability amid changing market conditions.
- Future Guidance: GM's 2026 guidance projects net income between $10.3 billion and $11.7 billion, with adjusted EBIT of $13 billion to $15 billion, demonstrating confidence in future performance despite anticipated additional EV-related charges.
- External Factors: Investors will be monitoring the impacts of the Iran war, tariff implications, and additional costs related to the automaker's pullback from all-electric vehicles, which could significantly affect financial outcomes.
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- Market Demand Shift: U.S. electric vehicle sales fell 27% year-over-year in Q1 2026, prompting automakers like Ford and GM to reassess their EV strategies and pivot towards hybrid models to align with changing consumer preferences.
- Significant Financial Losses: Ford faced a $19.5 billion write-down in 2025 due to its EV business struggles and has discontinued its all-electric F-150 Lightning, reflecting a pessimistic outlook on the EV market.
- Strategic Adjustments: General Motors has paused development on its next-generation electric trucks and SUVs, having recorded a $6 billion write-down related to its EVs earlier this year, indicating a major shift in its investment strategy in the electric vehicle sector.
- Collaborative Opportunities: Scout Motors plans to launch hybrid models leveraging Rivian's technology architecture, suggesting that Rivian should consider collaborating with Volkswagen to develop hybrid vehicles, thereby expanding its customer base while maintaining its zero-emission brand commitment.
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