Should You Buy Ford Motor Co (F) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
Buy (long-term). At ~$13.8, Ford looks reasonably attractive for a beginner long-term investor who wants to enter now: fundamentals in the latest reported quarter improved sharply YoY, Wall Street price targets have moved up (roughly $14–$16), and the company is actively reshaping its EV strategy while leaning into more profitable ICE/hybrid and commercial segments. Near-term price action is more neutral than bullish, but for an impatient long-term investor, the risk/reward is acceptable to start a position ahead of the Feb 10 earnings catalyst.
Technical Analysis
Trend is neutral-to-slightly bearish short-term but stabilizing. MACD histogram is below zero (-0.0218) yet negatively contracting (bearish momentum is fading). RSI(6) ~55 is neutral (no overbought/oversold). Moving averages are converging, consistent with consolidation rather than a strong trend. Key levels: Pivot 13.679 is the immediate line in the sand; holding above it keeps the setup constructive. Resistance sits at 14.02 (R1) then 14.24 (R2). Supports are 13.34 (S1) then 13.12 (S2). Pattern-based probabilities tilt modestly down over the next month (model suggests ~-4.52%), implying chop/pullbacks are possible even if the longer-term thesis works.
Analyst Ratings and Price Target Trends
Recent trend: price targets have moved up and tone has improved, but ratings remain mixed (many Neutral/Equal Weight alongside select bullish calls). Key changes: Piper Sandler upgraded to Overweight with PT raised to $16 (from $11). JPMorgan maintained Overweight and raised PT to $15 (from $14). Barclays raised PT to $13 (Equal Weight). Goldman raised PT to $14 (Neutral). Evercore and Morgan Stanley generally In Line/Equal Weight around $14. Wall Street pros: improving profitability focus, reduced EV losses, stronger production tailwinds and compliance-cost relief. Cons: ongoing uncertainty around EV profitability, execution risk on the new platforms/software, and competitive pressure.
Influential/political trading: no recent congress trading data available; no politician/influential purchase/sale data provided.
Institutional/insider trends: Hedge funds neutral (no significant quarterly trend) and insiders neutral (no significant monthly trend).
Wall Street analysts forecast F stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for F is 13.65 USD with a low forecast of 11 USD and a high forecast of 16 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast F stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for F is 13.65 USD with a low forecast of 11 USD and a high forecast of 16 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 13.820
Current: 13.820
