TRIPADVISOR INC: BOFA GLOBAL RESEARCH UPGRADES RATING TO BUY AND INCREASES PRICE TARGET TO $15 FROM $14
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy TRIP?
Source: moomoo
Company Overview: TripAdvisor Inc. is a global research company that focuses on travel and tourism.
Price Adjustment: The company has raised its price objective from $14 to $15.
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Analyst Views on TRIP
Wall Street analysts forecast TRIP stock price to rise
10 Analyst Rating
1 Buy
6 Hold
3 Sell
Hold
Current: 9.950
Low
12.50
Averages
16.17
High
20.00
Current: 9.950
Low
12.50
Averages
16.17
High
20.00
About TRIP
Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Investor Pressure: According to Bank of America, activist investors are pressuring TripAdvisor to adopt a more flexible growth strategy, highlighting market interest in the company's potential value.
- Rating Upgrade: Bank of America upgraded TripAdvisor's rating from neutral to buy and raised its 12-month price target from $14 to $15, implying about a 51% upside from Thursday's close, reflecting analysts' optimistic outlook on the company's future performance.
- Leadership Changes: Activist hedge fund Starboard Value acquired a 9% stake in TripAdvisor in July and added four members to the board this week, increasing the likelihood that the company will evaluate asset transactions, especially as the market undervalues its faster-growing segments.
- Asset Valuation: Analysts estimate that TripAdvisor's online excursions marketplace Viator and dining reservation platform TheFork could be worth over $2.5 billion combined, nearly double the $1.3 billion enterprise value of TripAdvisor's flagship platform, indicating potential for independent asset-level evaluations.
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Company Overview: TripAdvisor Inc. is a global research company that focuses on travel and tourism.
Price Adjustment: The company has raised its price objective from $14 to $15.
See More
- Value Unlocking Strategy: Starboard's stake in Tripadvisor (TRIP) may prompt the company to explore value-unlocking strategies, including potentially spinning off Viator and TheFork as separate businesses, which together could be worth around $2.5 billion, nearly double Tripadvisor's current enterprise value.
- Rating Upgrade: BofA Securities upgraded Tripadvisor (TRIP) from Neutral to Buy with a new $15 price target, reflecting the potential value of Viator and TheFork as independent entities, with analysts believing board changes will facilitate this action.
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