Should You Buy Tripadvisor Inc (TRIP) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
13.060
1 Day change
-1.14%
52 Week Range
20.160
Analysis Updated At
2026/01/26
TripAdvisor Inc (TRIP) is not a strong buy for a beginner, long-term investor at this moment. While the company has shown financial improvement in Q3 2025, the technical indicators, analyst sentiment, and lack of strong trading signals suggest that the stock is currently in a bearish trend. Additionally, the pre-market price change is negative, and there are no significant positive catalysts or signals for immediate entry.
Technical Analysis
The technical indicators for TRIP are bearish. The MACD is negatively expanding, RSI is neutral at 32.364, and the moving averages are showing a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 13.178), with resistance at R1: 14.798. This indicates a lack of upward momentum in the short term.
Options Data
Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio
Moving Average Consensus
Sell
10
Buy
3
Positive Catalysts
2026/01/26 06:15:21
Hedge funds are increasing their positions, with a 131.87% increase in buying over the last quarter. The company's Q3 2025 financials showed YoY growth in revenue (+3.95%), net income (+35.90%), and EPS (+59.26%). Additionally, the company has implemented an $85M cost reduction plan and is pivoting towards its faster-growing Experiences segment.
Neutral/Negative Catalysts
2026/01/26 06:15:21
Analyst sentiment remains predominantly negative, with multiple price target reductions and underweight/neutral ratings. Concerns include ongoing restructuring challenges, pressure on the core hotel business, and AI disintermediation risks. The pre-market price is down 0.08%, and the stock lacks upward momentum. No recent news or congress trading data is available to provide additional positive sentiment.
Financial Performance
In Q3 2025, TripAdvisor reported revenue of $553M (+3.95% YoY), net income of $53M (+35.90% YoY), and EPS of $0.43 (+59.26% YoY). Gross margin improved slightly to 88.34% (+1.28% YoY). These figures indicate solid financial growth, but the company faces challenges in its restructuring efforts.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Analyst sentiment is mixed to negative. Recent ratings include price target reductions from Cantor Fitzgerald ($14), Jefferies ($12.50), and Barclays ($13). Mizuho upgraded the stock to Neutral with a price target of $17, citing balanced upside/downside risks. Analysts highlight concerns about restructuring, AI disintermediation, and margin pressures, but some see potential for medium-term improvement in the Experiences segment.
Wall Street analysts forecast TRIP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRIP is 16.17 USD with a low forecast of 12.5 USD and a high forecast of 20 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast TRIP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRIP is 16.17 USD with a low forecast of 12.5 USD and a high forecast of 20 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Buy
6 Hold
3 Sell
Hold
Current: 13.210
Low
12.5
Averages
16.17
High
20
Current: 13.210
Low
12.5
Averages
16.17
High
20
Cantor Fitzgerald
Deepak Mathivanan
Underweight
downgrade
$15 -> $14
AI Analysis
2026-01-08
Reason
Cantor Fitzgerald
Deepak Mathivanan
Price Target
$15 -> $14
AI Analysis
2026-01-08
downgrade
Underweight
Reason
Cantor Fitzgerald analyst Deepak Mathivanan lowered the firm's price target on TripAdvisor to $14 from $15 and keeps an Underweight rating on the shares. Despite lingering macro concerns, the outlook for Global Internet stocks into 2026 is increasingly positive as AI enters a "Synergy" phase that should drive accelerating revenue growth, improved value capture, and clearer long-term returns on capex, the analyst tells investors in a research note. With valuations still about 20% below medium-term ranges despite 2025 outperformance, the group is positioned to outperform in 2026 amid positive estimate revisions and improving sentiment, Cantor says.
Jefferies
John Colantuoni
Underperform
downgrade
$13
2025-12-11
Reason
Jefferies
John Colantuoni
Price Target
$13
2025-12-11
downgrade
Underperform
Reason
Jefferies analyst John Colantuoni lowered the firm's price target on TripAdvisor to $12.50 from $13 and keeps an Underperform rating on the shares. The firm recommends staying selective across Internet stocks, as incremental investments could limit margin expansion and concerns around AI disintermediation could limit multiple appreciation, the analyst tells investors in the firm's "2026 Internet Playbook" note.
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