Sally Beauty Launches on TikTok Shop
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Should l Buy SBH?
Sally Beauty is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences. "As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step," said Chris Kobus, Chief Marketing Officer at Sally Beauty. "We're excited to continue meeting consumers where they are, with the professional-quality products they already trust."
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Analyst Views on SBH
Wall Street analysts forecast SBH stock price to rise
4 Analyst Rating
2 Buy
1 Hold
1 Sell
Hold
Current: 13.410
Low
13.00
Averages
15.88
High
19.00
Current: 13.410
Low
13.00
Averages
15.88
High
19.00
About SBH
Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company operates in two business segments: Sally Beauty Supply and Beauty Systems Group, which offers beauty products in key categories, including hair care, hair color, styling tools and nails. Sally Beauty Supply is an omni-channel retailer that offers professional beauty supplies and provides education to retail consumers and salon professionals throughout North America, South America and Europe. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Diverse Product Offering: Over the coming weeks, Sally Beauty plans to roll out more than 1,000 products on TikTok Shop, including exclusive brands and popular national brands, further enriching consumer choices and catering to diverse beauty needs.
- Strong Digital Growth: The company has achieved robust double-digit year-over-year growth across digital channels, particularly on platforms like Amazon and Uber Eats, indicating the effectiveness of its market strategy and consumer trust in the brand.
- Fast Delivery Commitment: Orders placed through TikTok Shop will ship directly from Sally Beauty's distribution centers, with most orders fulfilled the same day or the next business day via standard FedEx delivery, ensuring consumers receive their desired products quickly.
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- Long-term Commitment: Sally Beauty's “Rooted in Success” platform represents more than just an event; it is a long-term commitment to community building, aiming to drive the future of the beauty industry through education and inclusivity.
See More
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- Community Engagement and Brand Ambassadors: By activating student leaders as brand ambassadors, Sally Beauty will foster authentic peer interactions, enhancing students' connection to the brand and driving market penetration within campuses.
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