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SBH Should I Buy

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Intellectia

Should You Buy Sally Beauty Holdings Inc (SBH) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
14.460
1 Day change
2.26%
52 Week Range
17.920
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Sally Beauty Holdings Inc (SBH) is not a strong buy at the moment for a beginner investor with a long-term focus. While the stock has shown a recent price increase of 5.98% in the regular market and has a Buy rating from TD Cowen, the overall sentiment is mixed due to a lowered price target from Morgan Stanley, neutral hedge fund and insider trading activity, and no significant positive news or financial data to support a strong growth outlook. The technical indicators suggest a neutral to slightly positive trend, but the lack of strong proprietary trading signals and the projected short-term downward trend indicate that waiting for a clearer entry point might be more prudent.

Technical Analysis

The MACD histogram is positive at 0.145 and expanding, indicating a slight bullish momentum. RSI is at 65.713, which is neutral and does not indicate overbought or oversold conditions. Moving averages are converging, suggesting no strong directional trend. Key resistance levels are at 13.98 and 14.502, while support levels are at 13.136 and 12.292.

Options Data

Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
9

Positive Catalysts

  • TD Cowen maintains a Buy rating with a compelling valuation and margin durability. The stock has shown a 5.98% price increase in the regular market.

Neutral/Negative Catalysts

  • Morgan Stanley downgraded the price target to $13, citing weaker earnings outlook and deceleration in the comp outlook. Hedge funds and insiders are neutral with no significant trading activity. No recent news or congress trading data to drive sentiment.

Financial Performance

No financial data or valuation data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Mixed ratings: TD Cowen maintains a Buy rating with a price target of $17, while Morgan Stanley rates the stock as Underweight with a lowered price target of $13.

Wall Street analysts forecast SBH stock price to rise
4 Analyst Rating
Wall Street analysts forecast SBH stock price to rise
2 Buy
1 Hold
1 Sell
Hold
Current: 14.140
sliders
Low
13
Averages
15.88
High
19
Current: 14.140
sliders
Low
13
Averages
15.88
High
19
TD Cowen
Buy
downgrade
$20 -> $17
AI Analysis
2026-05-12
Reason
TD Cowen
Price Target
$20 -> $17
AI Analysis
2026-05-12
downgrade
Buy
Reason
TD Cowen lowered the firm's price target on Sally Beauty to $17 from $20 and keeps a Buy rating on the shares. The firm updated its model following Q2 results and they maintained their rating given compelling valuation, margin durability, and cash generation supporting 10%+ EPS growth algorithm.
Morgan Stanley
Simeon Gutman
Underweight
downgrade
$16 -> $13
2026-05-12
Reason
Morgan Stanley
Simeon Gutman
Price Target
$16 -> $13
2026-05-12
downgrade
Underweight
Reason
Morgan Stanley analyst Simeon Gutman lowered the firm's price target on Sally Beauty to $13 from $16 and keeps an Underweight rating on the shares. Sally showed "decent" execution in Q2, but the comp outlook implies a deceleration and unchanged fiscal year guidance implies a weaker earnings outlook embedded into the back-half of the year, the analyst tells investors.
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