SBH News & Events

Sally Beauty Holdings (SBH) announced that Adrianne Lee has been appointed Senior Vice President and CFO, effective April 28. Lee succeeds Marlo Cormier, who will be leaving the company, effective April 11 to pursue other opportunities. Lee brings significant relevant experience to the role, most recently serving as President and CFO at Bed Bath & Beyond (BBBY).

Sally Beauty is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences. "As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step," said Chris Kobus, Chief Marketing Officer at Sally Beauty. "We're excited to continue meeting consumers where they are, with the professional-quality products they already trust."