Sally Beauty Reports Strong Q1 Results with 12% EPS Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy SBH?
Source: Businesswire
Sally Beauty's stock fell 8.03% as it crossed below the 5-day SMA, reflecting a negative market reaction despite strong earnings results.
The company reported a 12% growth in adjusted EPS for Q1 2026, achieving $0.48, which beat estimates by $0.02. Additionally, Sally Beauty's revenue reached $943 million, surpassing expectations, and the company raised its full-year EPS guidance, indicating confidence in future performance. However, the stock's decline suggests sector rotation amid broader market weakness, as the Nasdaq-100 and S&P 500 both experienced losses today.
This performance highlights the company's strong operational metrics and strategic focus, but the market's reaction indicates that investors may be cautious about the retail environment and ongoing challenges in the sector.
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Analyst Views on SBH
Wall Street analysts forecast SBH stock price to rise
4 Analyst Rating
2 Buy
1 Hold
1 Sell
Hold
Current: 13.410
Low
13.00
Averages
15.88
High
19.00
Current: 13.410
Low
13.00
Averages
15.88
High
19.00
About SBH
Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company operates in two business segments: Sally Beauty Supply and Beauty Systems Group, which offers beauty products in key categories, including hair care, hair color, styling tools and nails. Sally Beauty Supply is an omni-channel retailer that offers professional beauty supplies and provides education to retail consumers and salon professionals throughout North America, South America and Europe. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Diverse Product Offering: Over the coming weeks, Sally Beauty plans to roll out more than 1,000 products on TikTok Shop, including exclusive brands and popular national brands, further enriching consumer choices and catering to diverse beauty needs.
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- Fast Delivery Commitment: Orders placed through TikTok Shop will ship directly from Sally Beauty's distribution centers, with most orders fulfilled the same day or the next business day via standard FedEx delivery, ensuring consumers receive their desired products quickly.
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- Diverse Product Showcase: The tour will feature a variety of products from Sally Beauty's owned brands like Texture ID and Silk Elements, catering to students' hair and nail care needs, while also introducing popular brands such as Cantu, further enriching the product lineup.
- Long-term Commitment: Sally Beauty's “Rooted in Success” platform represents more than just an event; it is a long-term commitment to community building, aiming to drive the future of the beauty industry through education and inclusivity.
See More
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- Community Engagement and Brand Ambassadors: By activating student leaders as brand ambassadors, Sally Beauty will foster authentic peer interactions, enhancing students' connection to the brand and driving market penetration within campuses.
- Collaboration with ESSENCE Magazine: Sally Beauty's partnership with ESSENCE magazine will further amplify the message of the Rooted in Success campaign, leveraging the publication's influence within the Black community to enhance brand image and attract more young consumers to participate.
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