Stock Price & Analysis

OLPX

0.000

0.000(0%)6M

OLPX Stock Price Chart

YTD

OLPX Key Stats

High

1.310

Vol

885.41K

Low

1.260

Amount

1.14M

Open

1.290

VWAP

1.29

Mkt Cap

844.07M

EV/EBITDA(TTM)

7.34

OLPX Company Profile

Olaplex Holdings, Inc. is a science-enabled, technology-driven beauty company. The Company focuses on improving the hair health of its consumers. Its product portfolio is comprised of about 15 complementary products specifically developed to provide a holistic regimen for hair health. Its products are offered through professional, specialty retail and direct-to-consumer (DTC) channels and are developed to address three key uses: treatment, maintenance, and protection. Its products have an ingredient, Bis-aminopropyl diglycol dimaleate (Bis-amino), which works on a molecular level to protect and repair hair from damage. The Company's hair health platform includes four products that can be purchased and applied only by professional hairstylists, namely No. 1, No. 2, its 4-in-1 Moisture Mask and its Broad Spectrum Chelating Treatment. The Company sells its products directly to consumers through its brand Website, Olaplex.com, and third-party e-commerce platforms.

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OLPX Technical Analysis

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OLPX Fundamental Analysis

buy

Moderate Buy

Buy

Hold

Sell

High

4.00

Averages

2.04

Low

1.40

Analyst

Rating

Action

Price Target

Date

Rating Reason

Telsey Advisory Group

Dana Telsey

Hold

Maintains

2025-03-12

Virtual

Telsey Advisory Group

Dana Telsey

Hold

Maintains

2025-03-05

Virtual

Barclays

Lauren Lieberman

Hold

Maintains

$1.5 → $1.7

2025-03-05

Barclays

Telsey Advisory Group

Dana Telsey

Hold

Maintains

2025-03-04

Virtual

Piper Sandler

Korinne Wolfmeyer

Hold

Maintains

$1.5 → $2

2025-01-06

Piper

Analyst	Rating	Action	Price Target	Date	Rating Reason

Telsey Advisory Group Dana Telsey	Hold	Maintains	$2	2025-03-12	Virtual
Telsey Advisory Group Dana Telsey	Hold	Maintains	$2	2025-03-05	Virtual
Barclays Lauren Lieberman	Hold	Maintains	$1.5 → $1.7	2025-03-05	Barclays
Telsey Advisory Group Dana Telsey	Hold	Maintains	$2	2025-03-04	Virtual
Piper Sandler Korinne Wolfmeyer	Hold	Maintains	$1.5 → $2	2025-01-06	Piper

OLPX Earnings Analysis

Olaplex Holdings Inc Corporation (OLPX.O) Q4 2024 Earnings Conference Call

Positive

Earnings Meet Expectations: Olaplex reported earnings inline with expectations, with an EPS of $0.01, meeting analyst predictions.
Strong Q4 Net Sales: In Q4, net sales reached $100.7 million, demonstrating resilience despite a challenging market environment.
EBITDA Surpasses Expectations: The company achieved an adjusted EBITDA of $17.5 million, surpassing expectations set in November.
Marketing Success at Sephora: Olaplex's marketing efforts led to a strong performance for the No. 5 Leave-In Conditioner, which became a top-five SKU at Sephora by year-end.
Market Leadership in Earned Media: The company regained the number one position in earned media value among US hair care brands in December, indicating strong brand visibility and consumer interest.
Market Leadership in Hair Care: Olaplex finished the year with four out of five of the best-selling prestige hair care products, showcasing its competitive strength in the market.
Strong Cash Position: The company has a strong balance sheet, with cash and cash equivalents increasing to $586 million, up from $466.4 million at the end of fiscal year 2023.
Gross Profit Margin Analysis: Olaplex's adjusted gross profit margin for Q4 was 68.6%, reflecting effective cost management despite higher promotional activity.
Sales Outlook Recovery: The company is optimistic about its 2025 outlook, expecting net sales to be between -3% to +2% compared to 2024, indicating a potential recovery.
Market Expansion Strategy: Olaplex's strategic vision, 'Bonds and Beyond', aims to expand its market presence and enhance brand demand through innovation and improved marketing strategies.

Negative

Decline in Net Sales: Net sales for 2024 were $422.7 million, a decline of 7.8% from 2023, indicating a downward trend in revenue.
Quarterly Sales Decline: Fourth quarter net sales of $100.7 million declined 9.8% from the same quarter last year, reflecting ongoing challenges in sales performance.
Channel Sales Decline: The professional channel sales saw a significant decline of 27.1% year over year, highlighting issues in that segment of the business.
Fourth Quarter EBITDA Decline: Adjusted EBITDA for the fourth quarter was $17.5 million, resulting in a margin of 17.4%, which is below last year's performance, indicating reduced profitability.
International Sales Decline: The company faced headwinds internationally as it worked on resetting the business, which contributed to the decline in sales.
Financial Performance Instability: Despite some positive indicators, the overall financial performance was still reflective of a company in transformation, suggesting instability during this period.
Gross Profit Margin Decline: The adjusted gross profit margin decreased to 68.6% from 70.6% in the previous year, indicating increased costs and promotional activity affecting profitability.
Rising SG&A Expenses: Increased SG&A expenses of $50.3 million, up from $44.5 million, were driven by investments in talent and transformation efforts, raising concerns about cost management.
Sales Performance Outlook: The company anticipates first-quarter sales performance to be below the expected range for the full year, indicating potential ongoing challenges in demand growth.

Positive

Earnings Meet Expectations: Olaplex reported earnings inline with expectations, with an EPS of $0.01, meeting analyst predictions.
Strong Q4 Net Sales: In Q4, net sales reached $100.7 million, demonstrating resilience despite a challenging market environment.
EBITDA Surpasses Expectations: The company achieved an adjusted EBITDA of $17.5 million, surpassing expectations set in November.
Marketing Success at Sephora: Olaplex's marketing efforts led to a strong performance for the No. 5 Leave-In Conditioner, which became a top-five SKU at Sephora by year-end.
Market Leadership in Earned Media: The company regained the number one position in earned media value among US hair care brands in December, indicating strong brand visibility and consumer interest.
Market Leadership in Hair Care: Olaplex finished the year with four out of five of the best-selling prestige hair care products, showcasing its competitive strength in the market.
Strong Cash Position: The company has a strong balance sheet, with cash and cash equivalents increasing to $586 million, up from $466.4 million at the end of fiscal year 2023.
Gross Profit Margin Analysis: Olaplex's adjusted gross profit margin for Q4 was 68.6%, reflecting effective cost management despite higher promotional activity.
Sales Outlook Recovery: The company is optimistic about its 2025 outlook, expecting net sales to be between -3% to +2% compared to 2024, indicating a potential recovery.
Market Expansion Strategy: Olaplex's strategic vision, 'Bonds and Beyond', aims to expand its market presence and enhance brand demand through innovation and improved marketing strategies.

Negative

Decline in Net Sales: Net sales for 2024 were $422.7 million, a decline of 7.8% from 2023, indicating a downward trend in revenue.
Quarterly Sales Decline: Fourth quarter net sales of $100.7 million declined 9.8% from the same quarter last year, reflecting ongoing challenges in sales performance.
Channel Sales Decline: The professional channel sales saw a significant decline of 27.1% year over year, highlighting issues in that segment of the business.
Fourth Quarter EBITDA Decline: Adjusted EBITDA for the fourth quarter was $17.5 million, resulting in a margin of 17.4%, which is below last year's performance, indicating reduced profitability.
International Sales Decline: The company faced headwinds internationally as it worked on resetting the business, which contributed to the decline in sales.
Financial Performance Instability: Despite some positive indicators, the overall financial performance was still reflective of a company in transformation, suggesting instability during this period.
Gross Profit Margin Decline: The adjusted gross profit margin decreased to 68.6% from 70.6% in the previous year, indicating increased costs and promotional activity affecting profitability.
Rising SG&A Expenses: Increased SG&A expenses of $50.3 million, up from $44.5 million, were driven by investments in talent and transformation efforts, raising concerns about cost management.
Sales Performance Outlook: The company anticipates first-quarter sales performance to be below the expected range for the full year, indicating potential ongoing challenges in demand growth.