ULTA Stock: Price, Forecast, Financials & AI Analysis

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High

515.830

Open

510.200

VWAP

511.71

Vol

141.58K

Mkt Cap

22.10B

Low

507.000

Amount

72.45M

EV/EBITDA(TTM)

11.82

Total Shares

43.56M

21.67B

EV/OCF(TTM)

14.42

P/S(TTM)

1.84

Ulta Beauty, Inc. is a specialty United States beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare products, haircare products and salon services. The Company operates approximately 1,451 retail stores across 50 states and distributes products through its Website, which includes a collection of tips, tutorials, and social content. The Company’s business includes a differentiated assortment of approximately 29,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,400 stores predominantly located in convenient, high-traffic locations. It also offers digital experiences delivered through its Website, Ulta.com, and its mobile applications. The Company’s brands include Ulta Beauty Collection, about-face, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, and NYX Professional Makeup.

Events Timeline

(ET)

2026-05-27

09:30:00

Ulta Beauty Partners with DC Studios for Supergirl Campaign

2026-05-12 (ET)

2026-05-12

09:20:00

YipitData Partners with Ulta Beauty

2026-05-07 (ET)

2026-05-07

08:30:00

Uber Partners with Ulta Beauty to Add 1,500 Stores

2026-05-05 (ET)

2026-05-05

16:40:00

Major U.S. Averages Close Broadly Higher, Nasdaq Up 1.03%

2026-05-05

12:10:00

Major Averages Broadly Higher, Nasdaq Up 1%

News

7.5

05-27seekingalpha

Ulta Beauty Partners with Warner Bros for Supergirl Promotion

9.5

05-17Yahoo Finance

Helios Technologies Surpasses Expectations, Stock Rises 12.5%

6.0

05-10Yahoo Finance

Bank of America Upgrades Ulta Beauty Stock to Buy

7.5

05-10CNBC

Target Launches Baby Boutiques to Attract Family Customers

7.5

05-07seekingalpha

Uber Eats Expands Partnership with Ulta Beauty for Enhanced Retail Offerings

9.5

05-06CNBC

Morgan Stanley Sees Potential in Upcoming Earnings Stocks

22 Analyst Rating

Wall Street analysts forecast ULTA stock price to rise

15 Buy

6 Hold

1 Sell

Moderate Buy

Current: 0.000

Low

450.00

Averages

647.83

High

780.00

Current: 0.000

Low

450.00

Averages

647.83

High

780.00

Deutsche Bank

Buy

downgrade

$748 -> $685

AI Analysis

2026-05-29

New

Reason

Deutsche Bank

Price Target

$748 -> $685

AI Analysis

2026-05-29

New

downgrade

Buy

Reason

Deutsche Bank lowered the firm's price target on Ulta Beauty to $685 from $748 and keeps a Buy rating on the shares as the firm previewed the company's Q1 earnings report.

BofA

Lorraine Hutchinson

Neutral

Buy

upgrade

$685

2026-05-05

Reason

BofA

Lorraine Hutchinson

Price Target

$685

2026-05-05

upgrade

Neutral

Buy

Reason

As previously reported, BofA analyst Lorraine Hutchinson upgraded Ulta Beauty to Buy from Neutral with a $685 price target. Guidance for only modest leverage in FY26 has sent the stock 26% off its 52-week high, but the pullback has "brought elevated investor expectations down to earth" and creates an "opportunity to invest in a high quality compounder at a discount to peers," the analyst tells investors. The firm's recent work gives it more confidence that Ulta is using investments to "build a flywheel to drive growth instead of just running on a treadmill to keep up," the analyst added.

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Valuation Metrics

The current forward P/E ratio for Ulta Beauty Inc (ULTA.O) is 18.15, compared to its 5-year average forward P/E of 19.18. For a more detailed relative valuation and DCF analysis to assess Ulta Beauty Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

19.18

Current PE

18.15

Overvalued PE

22.23

Undervalued PE

16.14

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

13.12

Current EV/EBITDA

11.49

Overvalued EV/EBITDA

14.78

Undervalued EV/EBITDA

11.46

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

1.97

Current PS

1.59

Overvalued PS

2.28

Undervalued PS

1.66

Financials

AI Analysis

Annual

Quarterly

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Ulta Beauty Inc

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Gotham Asset Management, LLC

Trading Trends

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Frequently Asked Questions

What is Ulta Beauty Inc (ULTA) stock price today?

The current price of ULTA is 512.31 USD — it has decreased -1.51

What is Ulta Beauty Inc (ULTA)'s business?

What is the price predicton of ULTA Stock?

Wall Street analysts forecast ULTA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ULTA is647.83 USD with a low forecast of 450.00 USD and a high forecast of 780.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Ulta Beauty Inc (ULTA)'s revenue for the last quarter?

Ulta Beauty Inc revenue for the last quarter amounts to 3.90B USD, increased 11.78

What is Ulta Beauty Inc (ULTA)'s earnings per share (EPS) for the last quarter?

Ulta Beauty Inc. EPS for the last quarter amounts to 8.10 USD, decreased -4.26

How many employees does Ulta Beauty Inc (ULTA). have?

Ulta Beauty Inc (ULTA) has 21382 emplpoyees as of May 29 2026.

What is Ulta Beauty Inc (ULTA) market cap?

Today ULTA has the market capitalization of 22.10B USD.

ULTA Overview

ULTA Overview

Events Timeline

News

Valuation Metrics

Forward PE

Forward EV/EBITDA

Forward PS

Financials

Related Community Screener

Whales Holding ULTA

Trading Trends

People Also Watch

Frequently Asked Questions

What is Ulta Beauty Inc (ULTA) stock price today?

What is Ulta Beauty Inc (ULTA)'s business?

What is the price predicton of ULTA Stock?

What is Ulta Beauty Inc (ULTA)'s revenue for the last quarter?

What is Ulta Beauty Inc (ULTA)'s earnings per share (EPS) for the last quarter?

How many employees does Ulta Beauty Inc (ULTA). have?

What is Ulta Beauty Inc (ULTA) market cap?