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ULTA Valuation

Ulta Beauty Inc
$
517.790
+7.94(1.557%)1D

ULTA Relative Valuation

ULTA's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, ULTA is overvalued; if below, it's undervalued.
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Historical Valuation

Ulta Beauty Inc (ULTA) is now in the Fair zone, suggesting that its current forward PE ratio of 20.22 is considered Fairly compared with the five-year average of 19.65. The fair price of Ulta Beauty Inc (ULTA) is between 442.33 to 604.45 according to relative valuation methord.
Relative Value
Fair Zone
442.33-604.45
Current Price:517.79
Fair
20.22
PE
1Y
3Y
5Y
Trailing
Forward
13.90
EV/EBITDA
Ulta Beauty Inc. (ULTA) has a current EV/EBITDA of 13.90. The 5-year average EV/EBITDA is 13.26. The thresholds are as follows: Strongly Undervalued below 9.49, Undervalued between 9.49 and 11.37, Fairly Valued between 15.15 and 11.37, Overvalued between 15.15 and 17.04, and Strongly Overvalued above 17.04. The current Forward EV/EBITDA of 13.90 falls within the Historic Trend Line -Fairly Valued range.
16.69
EV/EBIT
Ulta Beauty Inc. (ULTA) has a current EV/EBIT of 16.69. The 5-year average EV/EBIT is 16.15. The thresholds are as follows: Strongly Undervalued below 9.64, Undervalued between 9.64 and 12.89, Fairly Valued between 19.40 and 12.89, Overvalued between 19.40 and 22.66, and Strongly Overvalued above 22.66. The current Forward EV/EBIT of 16.69 falls within the Historic Trend Line -Fairly Valued range.
517.79
PS
Ulta Beauty Inc. (ULTA) has a current PS of 517.79. The 5-year average PS is 5.34. The thresholds are as follows: Strongly Undervalued below -77.25, Undervalued between -77.25 and -35.95, Fairly Valued between 46.63 and -35.95, Overvalued between 46.63 and 87.92, and Strongly Overvalued above 87.92. The current Forward PS of 517.79 falls within the Strongly Overvalued range.
13.83
P/OCF
Ulta Beauty Inc. (ULTA) has a current P/OCF of 13.83. The 5-year average P/OCF is 15.07. The thresholds are as follows: Strongly Undervalued below 9.76, Undervalued between 9.76 and 12.41, Fairly Valued between 17.72 and 12.41, Overvalued between 17.72 and 20.37, and Strongly Overvalued above 20.37. The current Forward P/OCF of 13.83 falls within the Historic Trend Line -Fairly Valued range.
24.72
P/FCF
Ulta Beauty Inc. (ULTA) has a current P/FCF of 24.72. The 5-year average P/FCF is 21.97. The thresholds are as follows: Strongly Undervalued below 14.06, Undervalued between 14.06 and 18.02, Fairly Valued between 25.92 and 18.02, Overvalued between 25.92 and 29.88, and Strongly Overvalued above 29.88. The current Forward P/FCF of 24.72 falls within the Historic Trend Line -Fairly Valued range.
Ulta Beauty Inc (ULTA) has a current Price-to-Book (P/B) ratio of 8.92. Compared to its 3-year average P/B ratio of 9.73 , the current P/B ratio is approximately -8.29% higher. Relative to its 5-year average P/B ratio of 10.13, the current P/B ratio is about -11.90% higher. Ulta Beauty Inc (ULTA) has a Forward Free Cash Flow (FCF) yield of approximately 0.04%. Compared to its 3-year average FCF yield of 4.71%, the current FCF yield is approximately -99.13% lower. Relative to its 5-year average FCF yield of 4.63% , the current FCF yield is about -99.11% lower.
8.92
P/B
Median3y
9.73
Median5y
10.13
0.04
FCF Yield
Median3y
4.71
Median5y
4.63
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Competitors Valuation Multiple

The average P/S ratio for ULTA's competitors is 256.45, providing a benchmark for relative valuation. Ulta Beauty Inc Corp (ULTA) exhibits a P/S ratio of 517.79, which is 101.91% above the industry average. Given its robust revenue growth of 9.26%, this premium appears unsustainable.
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of ULTA increased by 33.92% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 15.25 to 19.85.
The secondary factor is the Revenue Growth, contributed 9.26%to the performance.
Overall, the performance of ULTA in the past 1 year is driven by P/E Change. Which is more unsustainable.
9.26%
2.55B → 2.79B
Revenue Growth
+
-5.45%
9.90 → 9.36
Margin Expansion
+
30.11%
15.25 → 19.85
P/E Change
=
33.92%
386.64 → 517.79
Mkt Cap Growth

FAQ

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Is Ulta Beauty Inc (ULTA) currently overvalued or undervalued?

Ulta Beauty Inc (ULTA) is now in the Fair zone, suggesting that its current forward PE ratio of 20.22 is considered Fairly compared with the five-year average of 19.65. The fair price of Ulta Beauty Inc (ULTA) is between 442.33 to 604.45 according to relative valuation methord.
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What is Ulta Beauty Inc (ULTA) fair value?

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How does ULTA's valuation metrics compare to the industry average?

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What is the current P/B ratio for Ulta Beauty Inc (ULTA) as of Nov 09 2025?

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What is the current FCF Yield for Ulta Beauty Inc (ULTA) as of Nov 09 2025?

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What is the current Forward P/E ratio for Ulta Beauty Inc (ULTA) as of Nov 09 2025?

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What is the current Forward P/S ratio for Ulta Beauty Inc (ULTA) as of Nov 09 2025?