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ULTA Should I Buy

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Intellectia

Should You Buy Ulta Beauty Inc (ULTA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
522.710
1 Day change
2.47%
52 Week Range
714.970
Analysis Updated At
2026/03/27
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Ulta Beauty Inc (ULTA) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown revenue growth, the decline in net income, EPS, and gross margin, coupled with mixed analyst ratings and technical indicators, suggests a cautious approach. The lack of strong positive catalysts and the absence of Intellectia Proprietary Trading Signals further support a hold recommendation.

Technical Analysis

The MACD is below 0 and negatively contracting, indicating bearish momentum. The RSI is neutral at 28.935, and moving averages are converging, showing no clear trend. The stock is trading near its support level of 503.626, with resistance at 534.235. Overall, the technical indicators suggest a neutral to slightly bearish outlook.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
6

Positive Catalysts

  • Revenue increased by 11.78% YoY in Q4 2026, and analysts like JPMorgan and Evercore ISI view the company's outlook as conservative, suggesting potential upside.

Neutral/Negative Catalysts

  • Net income dropped by 9.30% YoY, EPS decreased by 5.32% YoY, and gross margin declined slightly. Analysts have lowered price targets, citing challenges in comparable sales and margins. Additionally, the broader market sentiment is negative, with the S&P 500 down 0.47%.

Financial Performance

In Q4 2026, revenue grew by 11.78% YoY to $3.89 billion. However, net income dropped by 9.30% YoY to $356.68 million, and EPS fell by 5.32% YoY to $8.01. Gross margin also declined slightly to 38.06%, down 0.47% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. While firms like JPMorgan, Evercore ISI, and Canaccord maintain positive outlooks with price targets above $700, others like Wells Fargo and Oppenheimer express concerns about margin pressures and challenging sales trends. Price targets range from $475 to $799, reflecting a divided sentiment.

Wall Street analysts forecast ULTA stock price to rise
22 Analyst Rating
Wall Street analysts forecast ULTA stock price to rise
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 510.090
sliders
Low
450
Averages
647.83
High
780
Current: 510.090
sliders
Low
450
Averages
647.83
High
780
Evercore ISI
Outperform
maintain
$675
AI Analysis
2026-03-27
New
Reason
Evercore ISI
Price Target
$675
AI Analysis
2026-03-27
New
maintain
Outperform
Reason
Evercore ISI is adding Ulta Beauty to the firm's "Tactical Outperform" list, arguing that despite strong same-store sales growth trends, a lack of SG&A discipline for several quarters has been "the key driver" of an outsized stock pullback. However, the firm thinks Ulta has embraced the feedback and has two opportunities in the weeks ahead - including a sell-side conference in two weeks and a meet & greet in Orlando on April 15-16 - to offer some guardrails on the SG&A plan, which the firm thinks "will go a long way to calming 1Q EPS fears." Evercore has an Outperform rating and $675 price target on Ulta shares.
Deutsche Bank
Buy
downgrade
$766 -> $748
2026-03-13
Reason
Deutsche Bank
Price Target
$766 -> $748
2026-03-13
downgrade
Buy
Reason
Deutsche Bank lowered the firm's price target on Ulta Beauty to $748 from $766 and keeps a Buy rating on the shares.
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