Sally Beauty Appoints Adrianne Lee as CFO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 02 2026
0mins
Should l Buy SBH?
Sally Beauty Holdings (SBH) announced that Adrianne Lee has been appointed Senior Vice President and CFO, effective April 28. Lee succeeds Marlo Cormier, who will be leaving the company, effective April 11 to pursue other opportunities. Lee brings significant relevant experience to the role, most recently serving as President and CFO at Bed Bath & Beyond (BBBY).
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Analyst Views on SBH
Wall Street analysts forecast SBH stock price to rise
4 Analyst Rating
2 Buy
1 Hold
1 Sell
Hold
Current: 14.530
Low
13.00
Averages
15.88
High
19.00
Current: 14.530
Low
13.00
Averages
15.88
High
19.00
About SBH
Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company operates in two business segments: Sally Beauty Supply and Beauty Systems Group, which offers beauty products in key categories, including hair care, hair color, styling tools and nails. Sally Beauty Supply is an omni-channel retailer that offers professional beauty supplies and provides education to retail consumers and salon professionals throughout North America, South America and Europe. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Upgraded Performance Outlook: The company outlines plans to expand its fragrance business to 2,000 stores and raises its 2026 EPS guidance, showcasing a proactive response to market demand and a strategic focus on business growth.
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- Diverse Product Offering: Over the coming weeks, Sally Beauty plans to roll out more than 1,000 products on TikTok Shop, including exclusive brands and popular national brands, further enriching consumer choices and catering to diverse beauty needs.
- Strong Digital Growth: The company has achieved robust double-digit year-over-year growth across digital channels, particularly on platforms like Amazon and Uber Eats, indicating the effectiveness of its market strategy and consumer trust in the brand.
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- Personalized Color Analysis: Attendees will receive personalized color analyses, with Sally experts providing tailored consultations to help customers find the best hair and nail colors, further boosting customer confidence and brand loyalty.
- Product Giveaways and Experiences: Participants have the chance to win curated products valued at $100 and enjoy glam services, including glitter spray from Eva NYC and temporary hair color, aimed at enhancing customer engagement and brand recognition.
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