Roku Launches Howdy Mobile App in the U.S.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy ROKU?
Roku announced that Howdy is launching as a mobile app in the U.S. The app is available now on the iOS App Store and Google Play, offering a seamless viewing experience with on-the-go access to Howdy's curated library of iconic rom-coms, medical dramas, '90s comedy, feel-good classics, and more. In April, Howdy will feature audience favorites like "Edge of Tomorrow," "Tyler Perry's Madea's Big Happy Family," and "When Harry Met Sally."
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Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 97.660
Low
100.00
Averages
123.10
High
145.00
Current: 97.660
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Share Expansion: Roku's market presence continues to grow, now reaching approximately half of U.S. households, with a 15% year-over-year increase in time spent on the platform, allowing it to maintain an edge over giants like Alphabet and Amazon.
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- Price Target Increase: Analyst Vikram Kesavabhotla at Baird raised Roku's near-term price target from $110 to $120, reflecting improving fundamentals and bullish market catalysts, although this target remains significantly below its all-time high from 2021.
- Sustained Growth Momentum: Roku has achieved double-digit revenue growth annually since going public, with its latest report showing net income of $80 million, double its prior guidance, indicating a rapid recovery in profitability, and projecting net income to triple by 2026.
- Market Share Expansion: Roku's market presence continues to grow, now reaching approximately half of U.S. households, with a 15% year-over-year increase in time spent on the platform, allowing it to maintain an edge over giants like Alphabet and Amazon.
- Advertising Revenue Growth: Roku's ad-supported channel has become the most popular ad-supported service in the U.S., second only to YouTube, and partnerships with Amazon and Google have broadened its advertising revenue streams, enhancing its competitive position in the ad tech space.
See More
Roku Faces Competitive Pressure and Valuation Risks
- Financial Recovery: Roku's total revenue for Q4 2025 increased by 16% year-over-year to $1.39 billion, with its high-margin advertising platform revenue rising 18% to $1.22 billion, indicating significant progress in revenue growth.
- Profitability Improvement: The company reported a net income of $80.5 million for Q4, a substantial improvement from the net losses of the previous year, while generating $484 million in free cash flow for the full year, up over 100%, providing funds for future investments and share repurchases.
- Intense Competitive Landscape: Despite positive financial metrics, Roku faces fierce competition from giants like Amazon, Alphabet, and Apple across multiple fronts, which possess deeper pockets and stronger market integration capabilities, posing structural challenges to Roku's long-term growth.
- Significant Valuation Risks: With a current price-to-earnings ratio of about 165, the market's expectations for Roku's future high growth appear overly optimistic, and if platform growth slows or user acquisition costs rise, the stock price could face significant pressure, necessitating careful risk-reward assessment by investors.
See More
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- Significant Revenue Growth: Roku's total revenue for Q4 increased by 16% year-over-year to $1.39 billion, with platform revenue rising 18% to $1.22 billion, demonstrating strong performance in digital advertising and streaming distribution, thereby enhancing its position in a competitive market.
- Profitability Recovery: The company reported a net income of $80.5 million for Q4, marking a significant improvement from the net losses posted a year earlier, indicating a shift towards profitability that may attract more investor interest in its future growth.
- Strong Cash Flow: Roku generated $484 million in free cash flow for the full year, up over 100% year-over-year, providing a solid foundation for future investments and shareholder returns while also reflecting improved operational efficiency.
- Increased Competitive Pressure: Despite financial progress, Roku's device gross margin was negative 23.3%, highlighting the challenges it faces in competing against giants like Amazon, Alphabet, and Apple, prompting investors to carefully assess whether its high price-to-earnings ratio of 165 is justified.
See More
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- High Demand for Call Options: Notably, the $25 strike call option has seen significant activity with 2,842 contracts traded today, representing around 284,200 underlying shares of LUNR, suggesting that investors are optimistic about the stock's potential for future gains.
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See More
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- Industry Challenges Intensify: Despite a surge in demand for streaming content, the broadcast television industry faces escalating cord-cutting challenges, leading to sluggish overall revenue growth and prompting companies to adopt more cautious cash management strategies to protect profits.
- Content Diversification Strategy: Industry players are diversifying their content offerings to meet OTT service demands, leveraging user data and AI technologies to enhance user engagement, thereby maintaining attractiveness in a highly competitive market.
- Advertising Revenue Under Pressure: High inflation and rising interest rates have led to cuts in advertising budgets, which are expected to impact revenue growth in the short term, particularly in competition with tech and social media companies.
- Impact of Low-Priced Bundles: As cord-cutting increases, industry companies are introducing
See More
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Magnite's Strong Performance: Magnite, a sell-side advertising platform, reported a strong final quarter of 2025 with revenues reaching $205 million, a 6% year-over-year increase, and a net income that more than tripled to $123 million.
DoubleVerify's Revenue Increase: DoubleVerify experienced a 14% year-over-year revenue improvement, reaching $748 million for the full year 2025, driven by strong demand for its digital media analytics and verification services.
Zeta's Consistent Growth: Zeta Global reported a 25% year-over-year revenue surge to $395 million in the final quarter of 2025, highlighting its strong demand and consistent performance in the AI market, with expectations for positive GAAP net income in 2026.
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