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ROKU Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Loading chart...

High
116.805
Open
113.000
VWAP
115.11
Vol
3.11M
Mkt Cap
17.13B
Low
112.330
Amount
357.52M
EV/EBITDA(TTM)
223.57
Total Shares
147.43M
EV
14.85B
EV/OCF(TTM)
30.70
P/S(TTM)
3.68
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
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Events Timeline

(ET)
2026-04-17
11:40:00
Netflix Q1 Earnings Miss Expectations, Shares Fall
select
2026-03-31 (ET)
2026-03-31
09:20:00
Roku Launches Howdy Mobile App in the U.S.
select
2026-03-27 (ET)
2026-03-27
12:30:00
Netflix Raises Standard Plan Monthly Fee to $19.99
select
2026-03-24 (ET)
2026-03-24
09:10:00
Roku Launches Ad-Free Streaming Service Howdy for $2.99/month
select

News

Newsfilter
3.5
04-19Newsfilter
Quickplay Unveils AI-Driven Content Solutions at NAB 2026
  • AI Technology Innovation: Quickplay's Social Signals technology, unveiled at NAB 2026, identifies social signals and trending topics within minutes, matching them with high-value content, which is expected to significantly enhance content teams' publishing efficiency and strengthen the company's competitive edge in the rapidly evolving media landscape.
  • Customer Deployment Transformation: In partnership with Gray Media, Quickplay successfully consolidated 1,300 digital touchpoints into a data-driven platform managing 269 live channels and 123 FAST channels, reaching 37% of U.S. TV households, greatly enhancing the delivery of hyper-local content.
  • Cloud Platform Transformation: Quickplay completed a cloud-native transformation for Television New Zealand's TVNZ+, replacing over six vendors with a unified platform, which is anticipated to drive innovation and reduce costs while serving over two million New Zealand viewers daily.
  • Industry Research Release: The research report released in collaboration with Caretta Research highlights that North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation, emphasizing the importance of automated workflows in meeting the growing demand for short-form video and improving overall industry efficiency.
Yahoo Finance
8.5
04-18Yahoo Finance
Streaming Industry Weekly Recap Highlights Key Developments
  • Netflix Q1 Earnings Miss: Netflix reported Q1 EPS of $1.23 on revenue of $12.25B, exceeding estimates but guiding Q2 EPS to only $0.78, below expectations, leading to a stock decline that reflects market concerns about future growth prospects.
  • Roku Surpasses 100M Users: Roku announced it has surpassed 100 million streaming households globally, with CEO Anthony Wood stating this milestone will shape the future of television, highlighting the company's strong momentum and advertiser confidence in the streaming market.
  • Creators Oppose Warner Deal: Over 1,000 writers, actors, and directors released a letter opposing Paramount's acquisition of Warner Bros. Discovery, arguing it would further consolidate the media landscape, reduce opportunities for creators, and impact industry diversity, showcasing strong industry resistance to mergers.
  • Magnite Partners with AMC: Magnite announced a collaboration with AMC Global Media to provide a unified linear and streaming advertising solution via ClearLine, enabling advertisers to reach audiences more effectively, indicating ongoing innovation and market expansion in advertising technology.
moomoo
5.0
04-17moomoo
Roku Inc. (ROKU.US) Officer Plans to Sell $23.67 Million in Common Stock via Form 144
  • Roku Officer's Stock Sale: Charles Collier, an officer at Roku Inc., plans to sell 205.81K shares of the company's common stock on April 17, with a total market value of approximately $23.67 million.

  • Reduction in Shareholding: Collier has reduced his shareholding in Roku Inc. by 212.68K shares since March 3, 2026, with a total value of around $22.32 million.

seekingalpha
8.5
04-16seekingalpha
Roku Reaches 100 Million Streaming Households Worldwide
  • User Milestone: Roku has reached a significant milestone of 100 million streaming households worldwide, highlighting the company's scale and momentum, which further solidifies its leadership position in the streaming industry.
  • Engagement Leadership: According to Comscore, Roku drives more than three times the engagement of the next leading TV operating system in the U.S., which not only enhances user retention but also lays the groundwork for increased advertising revenue.
  • Diverse Content Ecosystem: Roku's ecosystem includes over 500 free live linear channels and on-demand titles, along with access to all major premium streaming services, enhancing user experience and attracting a broader audience.
  • Stock Performance: Roku's shares have been in the green for 12 out of the past 13 days, reflecting market confidence in its future growth potential, which may attract more investor interest.
Newsfilter
8.5
04-16Newsfilter
Roku Surpasses 100 Million Streaming Households Worldwide
  • User Milestone: Roku announced it has surpassed 100 million streaming households globally, marking a significant achievement that underscores the company's leadership in the streaming market and reflects a broader shift in viewing habits towards streaming, thereby enhancing Roku's market share and growth potential.
  • Platform Advantage: Roku devices are utilized in over half of U.S. broadband households, with continued growth in key international markets such as Mexico, Canada, Brazil, the United Kingdom, and Latin America, positioning Roku as a crucial player in the global streaming industry and further solidifying its market leadership.
  • Advertiser's Ideal Platform: With over 100 million streaming households, Roku offers unparalleled reach and engagement for advertisers and partners, facilitating connections between brands and highly attentive audiences, which enhances advertising effectiveness and brand visibility.
  • Future Development Direction: Roku will continue to accelerate the development of new platform capabilities, personalized services, and international expansion, aiming to provide a superior television experience for global audiences and ensure its leading position in the evolving streaming ecosystem.
NASDAQ.COM
6.5
04-16NASDAQ.COM
Top 5 Consumer Stocks to Buy Amid Challenges
  • Netflix Growth Potential: Netflix surpassed 325 million paid memberships in Q4 2025, driven by a rich portfolio of localized and foreign-language content, with an ambitious target to double revenue by 2030 and reach a $1 trillion market cap, indicating strong market appeal.
  • Ralph Lauren Business Enhancement: Ralph Lauren's execution of the 'Next Great Chapter: Drive Plan' focuses on brand elevation and operational agility, with expected revenue growth in fiscal 2026 in the high-single to low-double digits, showcasing robust performance in global markets.
  • Roku Advertising Ecosystem: Roku's growth in platform revenues is supported by accelerating streaming adoption, with expected revenue and earnings growth rates of 16.3% and over 100% for 2026, highlighting its strong competitive position in the advertising market.
  • Take-Two Release Pipeline: Take-Two benefits from steady net bookings growth driven by a strong release pipeline and mobile portfolio, with expected revenue and earnings growth rates of 37.3% and over 100% for fiscal 2026, demonstrating its strong potential in the gaming industry.
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
Wall Street analysts forecast ROKU stock price to rise
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
100.00
Averages
123.10
High
145.00
Current: 0.000
sliders
Low
100.00
Averages
123.10
High
145.00
Baird
Outperform
maintain
$120 -> $130
AI Analysis
2026-04-17
New
Reason
Baird
Price Target
$120 -> $130
AI Analysis
2026-04-17
New
maintain
Outperform
Reason
Baird raised the firm's price target on Roku to $130 from $120 and keeps an Outperform rating on the shares. The firm updated its model after the company surpassed 100M streaming households.
Jefferies
Buy
maintain
$135 -> $140
2026-04-13
Reason
Jefferies
Price Target
$135 -> $140
2026-04-13
maintain
Buy
Reason
Jefferies raised the firm's price target on Roku to $140 from $135 and keeps a Buy rating on the shares. Ahead of Q1, the firm is raising its FY26 Platform revenue growth estimate to 18.5% year-over-year from 18% and its Platform margin estimate to 51.8% from 51.5% on strengthening ads trends and political contribution, the analyst tells investors in a preview.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for ROKU
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Valuation Metrics

The current forward P/E ratio for Roku Inc (ROKU.O) is 54.64, compared to its 5-year average forward P/E of 227.97. For a more detailed relative valuation and DCF analysis to assess Roku Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
227.97
Current PE
54.64
Overvalued PE
1499.17
Undervalued PE
-1043.23

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
14.69
Current EV/EBITDA
40.95
Overvalued EV/EBITDA
118.00
Undervalued EV/EBITDA
-88.61

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
4.41
Current PS
2.67
Overvalued PS
8.45
Undervalued PS
0.38

Financials

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Whales Holding ROKU

S
Schonfeld Strategic Advisors LLC
Holding
ROKU
+21.49%
3M Return
B
Balyasny Asset Management L.P.
Holding
ROKU
+10.56%
3M Return
F
Fred Alger Management, LLC
Holding
ROKU
+8.99%
3M Return
Y
Y-Intercept (Hong Kong) Limited
Holding
ROKU
+8.94%
3M Return
J
Jacobs Levy Equity Management Inc
Holding
ROKU
+7.86%
3M Return
T
Trexquant Investment LP
Holding
ROKU
+7.39%
3M Return

Trading Trends

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Frequently Asked Questions

What is Roku Inc (ROKU) stock price today?

The current price of ROKU is 116.19 USD — it has increased 3.86

What is Roku Inc (ROKU)'s business?

Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.

What is the price predicton of ROKU Stock?

Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is123.10 USD with a low forecast of 100.00 USD and a high forecast of 145.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Roku Inc (ROKU)'s revenue for the last quarter?

Roku Inc revenue for the last quarter amounts to 1.40B USD, increased 16.14

What is Roku Inc (ROKU)'s earnings per share (EPS) for the last quarter?

Roku Inc. EPS for the last quarter amounts to 0.53 USD, decreased -320.83

How many employees does Roku Inc (ROKU). have?

Roku Inc (ROKU) has 3600 emplpoyees as of April 20 2026.

What is Roku Inc (ROKU) market cap?

Today ROKU has the market capitalization of 17.13B USD.