ROKU

Citizens analyst Matthew Condon raised the firm's price target on Roku to $160 from $145 and keeps an Outperform rating on the shares. 2026 is a pivotal year for Roku, supported by a broad set of macro and company-specific catalysts that should drive sustained platform revenue growth and operating leverage, the analyst tells investors in a research note.

Evercore ISI analyst Mark Mahaney upgraded Roku to Outperform from In Line with a price target of $145, up from $105. The company has a number of catalysts in 2026, including Amazon demand-side platform integration, growth of Roku Ad Manager, and a new premium subscription channels within The Roku Channel experience. Evercore expects the company to expand its margins and notes it is pivoting to GAAP profitability on a trailing 12 month basis in Q4 of 2025. Roku should be eligible for index inclusion, and "should be a solid candidate for the S&P MidCap 400," contends Evercore.

Wells Fargo added Roku to the firm's Q1 2026 Tactical Ideas List. Wells expects the about 20% same-store sales Platform growth in 4Q 2025 to extend to the first half of 2026. The mid-term election is also set to be a record, so Wells thinks Roku's 2026 adjusted EBITDA guidance will impress. The firm has an Overweight rating on the shares with a price target of $116.

Arete analyst David Mak upgraded Roku to Buy from Neutral with a price target of $132, up from $73.

Morgan Stanley upgraded Roku to Overweight from Underweight with a price target of $135, up from $85. The firm sees a "strong" 2026 for U.S. advertising spend due to digital strength. Connected TV should be the fastest area of growth in a "healthy" ad market, the analyst tells investors in a research note. Morgan Stanley double upgraded Roku to gain ad exposure.

"Now Streaming" is The Fly's weekly recap of the stories surrounding the biggest content streamers.PLAYING THIS WEEKEND:This week's most notable new streaming content is Netflixmystery film "Wake Up Dead Man," another installment in the "Knives Out" film series. The movie released in select theaters on November 26 but starting streaming on Netflix on December 12. Meanwhile, Disney+subscribers can catch the new season of fantasy television series "Percy Jackson and the Olympians," based on the book series of the same name.PARAMOUNT/WARNER BROS.:Following last week's announcement that Netflix would acquire Warner Bros. Discovery, including its film and television studios, HBO Max, and HBO from Warner Bros. Discovery in a cash and stock transaction valued at $27.75 per WBD share, Paramount Skydanceannounced on Monday that it has commenced an all-cash tender offer to acquire all of the outstanding shares of Warner Bros. Discovery for $30.00 per share in cash. Paramount's proposed transaction is for the entirety of WBD, including the Global Networks segment. Of note, Paramount said the tender offer will be open for 20 business days. Warner Bros. Discovery confirmed receipt of the unsolicited tender offer, saying it intends to advise investors of the board's recommendation within 10 business days.Reporting on the deal, the New York Post's Charles Gasparinothat Warner Bros. Discovery CEO David Zaslav is open to a higher bid from Paramount Skydance. Additionally, the Wall Street Journalthat Larry Ellison, founder of Oracleand father of Paramount Skydance CEO David Ellison, had called President Donald Trump to argue that the Netflix agreement would hurt competition. Meanwhile, on Wednesday, President Trumpfrom the White House that he thinks any Warner Bros. Discovery sale should include CNN. The Fly notes that Netflix's offer to acquire Warner Bros. has CNN being put into a separate company. Paramount Skydance's bid, which it took directly to shareholders, includes buying all of Warner Bros. Discovery.DISNEY/OPENAI:Disney and Microsoft-backedOpenAI have reached an agreement for Disney to become the "first major content licensing partner" on Sora, OpenAI's short-form generative AI video platform, the companies announced. As part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars, including costumes, props, vehicles, and iconic environments, Disney said. In addition, ChatGPT Images will be able to turn a few words by the user into fully generated images in seconds, drawing from the same intellectual property. The agreement does not include any talent likenesses or voices.Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees. As part of the agreement, Disney will make a $1B equity investment in OpenAI, and receive warrants to purchase additional equity.ROKU PRICE TARGET:On Friday, JPMorgan raised the firm's price target on Rokuto $125 from $115 and maintained an Overweight rating on the shares. The firm adjusted ratings and targets in the small- and mid-cap internet and video games group as part of its 2026 outlook. It named Roku its top pick for next year. JPMorgan expects Roku's monetization initiatives to "become more apparent in the coming quarters. The company's Platform revenue growth is likely to accelerate in 2026, the analyst told investors in a research note.STOCK PLAYS:Other publicly traded companies in the space include Apple, Amazon, FuboTV, Comcast, Fox, and AMC Networks.