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ROKU Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

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High
89.760
Open
88.670
VWAP
88.42
Vol
2.10M
Mkt Cap
13.01B
Low
87.265
Amount
186.08M
EV/EBITDA(TTM)
159.12
Total Shares
147.43M
EV
10.57B
EV/OCF(TTM)
21.85
P/S(TTM)
2.76
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
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Events Timeline

(ET)
2026-03-27
12:30:00
Netflix Raises Standard Plan Monthly Fee to $19.99
select
2026-03-24 (ET)
2026-03-24
09:10:00
Roku Launches Ad-Free Streaming Service Howdy for $2.99/month
select
2026-03-20 (ET)
2026-03-20
12:40:00
Netflix Partners with AMC for Early Screening of 'Stranger Things' Animated Series
select
2026-03-13 (ET)
2026-03-13
12:00:00
Tencent Plans to Invest Hundreds of Millions in Warner Bros Acquisition
select
2026-03-06 (ET)
2026-03-06
11:40:00
Netflix Acquires InterPositive and Appoints Affleck as Senior Advisor
select
2026-03-03 (ET)
2026-03-03
11:40:00
Roku Launches Apple TV on The Roku Channel
select
2026-02-27 (ET)
2026-02-27
11:50:00
Warner Bros. Discovery Announces Deal Proposal with Paramount
select
2026-02-20 (ET)
2026-02-20
11:50:00
Warner Bros. Discovery to Hold Special Shareholder Meeting on March 20, 2026
select

News

Fool
8.5
03-28Fool
Netflix Quietly Raises Subscription Prices Amid Strong Cash Flow
  • Price Increase: Netflix quietly raised subscription prices across all tiers on March 25, 2026, with the standard ad-free plan increasing from $17.99 to $19.99, reflecting the company's strategy to boost revenue amid ongoing inflation.
  • Cash Flow Strength: Despite the price hike, Netflix generated $9.46 billion in free cash flow in 2025 with a 29.5% operating margin, indicating robust financial health that supports shareholder buybacks and content investments.
  • Share Buybacks and Debt Management: In 2025, Netflix spent $9.1 billion on stock buybacks and paid down $1.8 billion in debt, demonstrating a proactive approach to capital allocation aimed at enhancing shareholder value through effective cash flow utilization.
  • Market Competition Dynamics: As Netflix raises its prices, competitors like Disney+ and HBO may opt to keep their prices steady, potentially creating opportunities for them to gain market share among price-sensitive consumers, which investors should monitor closely for future market developments.
NASDAQ.COM
8.5
03-28NASDAQ.COM
Netflix Raises Subscription Prices Amid Strong Cash Flow
  • Price Increase: Netflix quietly raised subscription prices across all tiers on March 25, 2026, with the standard ad-free plan increasing from $17.99 to $19.99, indicating a pricing strategy that leverages strong cash flow despite potential market share losses to competitors.
  • Cash Flow Performance: In 2025, Netflix generated $9.46 billion in free cash flow with a 29.5% operating margin, reflecting the company's choice to raise prices to support shareholder returns rather than solely focusing on subscriber growth, given its robust financial health.
  • Buybacks and Investment: In 2025, Netflix spent $9.1 billion on stock buybacks and paid down $1.8 billion in debt while investing $17.1 billion in content production, showcasing an aggressive capital allocation strategy aimed at enhancing its competitive position in the market.
  • Industry Dynamics: As Netflix raises its prices, rivals like Disney+ and HBO Max may opt to keep their prices steady, potentially capturing market share among price-sensitive consumers, a strategy that proved successful for Roku in 2022.
NASDAQ.COM
9.5
03-27NASDAQ.COM
Roku Shares Decline as Investors Await Earnings Report
  • Stock Fluctuation: Roku ended the recent trading session at $87.15, reflecting a 2.11% decline from the previous day's close, which underperformed the S&P 500's loss of 1.67%, indicating market concerns about its future performance.
  • Monthly Performance: Over the past month, Roku shares have dropped 4.75%, outperforming the Consumer Discretionary sector's decline of 6.43% and the S&P 500's 6.15% drop, demonstrating relative resilience but still warranting attention for future trends.
  • Earnings Expectations: Analysts predict that Roku's upcoming earnings report will show an EPS of $0.34, marking a 278.95% increase year-over-year, with quarterly revenue expected to reach $1.2 billion, up 17.88% from last year, which will significantly impact market sentiment.
  • Valuation Analysis: Roku's current forward P/E ratio stands at 42.42, considerably higher than the industry average of 12.89, reflecting high market expectations for future growth but also indicating increased investment risk.
CNBC
8.5
03-26CNBC
Netflix Raises Subscription Prices Across All Tiers
  • Price Adjustment: Netflix announced on May 14, 2024, that all subscription plans will see price increases, with the ad-supported plan rising from $7.99 to $8.99, the standard plan from $17.99 to $19.99, and the premium plan from $24.99 to $26.99, indicating ongoing pressure from content investment demands.
  • Increased Extra User Fees: The cost for additional users on the ad-supported plan has risen to $6.99 per month, while ad-free add-ons increased from $8.99 to $9.99, reflecting Netflix's strategic shift to expand its user base and enhance revenue.
  • Content Investment Plans: Netflix expects to increase its content spending to $20 billion in 2026, up from $18 billion in 2025, demonstrating the company's long-term strategic intent in content creation and diversification.
  • Revenue Projections: Netflix anticipates overall revenue for 2026 to range between $50.7 billion and $51.7 billion, driven primarily by membership growth and price hikes, while also projecting a doubling of ad revenue compared to the previous year, showcasing its potential in the advertising market.
NASDAQ.COM
8.5
03-25NASDAQ.COM
Roku Launches Howdy SVOD Service on Prime Video
  • Service Expansion: Roku has launched its Howdy streaming service, now available on Prime Video in the U.S. for $2.99 per month, marking the first expansion beyond the Roku platform, which is expected to attract a broader user base.
  • Rich Content: Howdy currently features popular titles such as A Haunting in Venice, Sleepless in Seattle, and Ice Age, along with a diverse selection of rom-coms, medical dramas, and '90s comedies, catering to varied audience preferences and enhancing user engagement.
  • Content Partnerships: Howdy's content partners include Disney Entertainment, FilmRise, Lionsgate, Sony Pictures, and Warner Bros. Discovery, offering over 10,000 hours of entertainment, which significantly boosts the platform's competitive edge.
  • Market Performance: Although Roku's stock fell by 2.27% to $95.59 during Tuesday's trading, it rebounded slightly to $96.85 in after-hours trading, indicating market interest and potential positive reactions to the new service.
seekingalpha
8.5
03-24seekingalpha
Roku Launches Affordable Ad-Free SVOD Howdy on Amazon Prime Video
  • Service Expansion: Roku announced on Tuesday the launch of its affordable ad-free SVOD streaming service, Howdy, on Amazon's Prime Video, marking the first expansion of the service beyond Roku's platform, which is expected to attract more users.
  • Subscription Pricing: Howdy will be available for $2.99 per month, joining over 100 subscription options on Prime Video in the U.S., thereby enriching user choices and enhancing Roku's competitive positioning.
  • Content Partnerships: The Howdy platform offers thousands of titles from partners including Disney Entertainment, FilmRise, Lionsgate, Sony Pictures, and Warner Bros. Discovery, alongside select Roku Original titles, which strengthens its market competitiveness.
  • Market Impact: By partnering with Amazon, Roku not only expands its user base but also enhances brand visibility, which is expected to drive long-term growth in the streaming market.
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
Wall Street analysts forecast ROKU stock price to rise
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
100.00
Averages
123.10
High
145.00
Current: 0.000
sliders
Low
100.00
Averages
123.10
High
145.00
Pivotal Research
Buy
maintain
$135 -> $140
AI Analysis
2026-02-16
Reason
Pivotal Research
Price Target
$135 -> $140
AI Analysis
2026-02-16
maintain
Buy
Reason
Pivotal Research raised the firm's price target on Roku to $140 from $135 and keeps a Buy rating on the shares. The firm views the company's Q4 report as strong and better than expected. The analyst likes Roku's "Switzerland-like positioning" in streaming.
Piper Sandler
Overweight
upgrade
$135 -> $140
2026-02-13
Reason
Piper Sandler
Price Target
$135 -> $140
2026-02-13
upgrade
Overweight
Reason
Piper Sandler raised the firm's price target on Roku to $140 from $135 and keeps an Overweight rating on the shares. The firm says Roku's consistent messaging around growth in the ads business via DSP partnerships, expansion of content, plus mid-teens increase in streaming hours is beginning to strike a chord. Q4 results were solid and Q1 and FY26 guidance handily above prior forecasts, Piper adds.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for ROKU
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Valuation Metrics

The current forward P/E ratio for Roku Inc (ROKU.O) is 124.76, compared to its 5-year average forward P/E of 302.24. For a more detailed relative valuation and DCF analysis to assess Roku Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
302.24
Current PE
124.76
Overvalued PE
1758.00
Undervalued PE
-1153.53

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
13.86
Current EV/EBITDA
27.58
Overvalued EV/EBITDA
120.98
Undervalued EV/EBITDA
-93.25

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
4.67
Current PS
3.13
Overvalued PS
8.94
Undervalued PS
0.41

Financials

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Whales Holding ROKU

S
Schonfeld Strategic Advisors LLC
Holding
ROKU
+6.88%
3M Return
T
Trexquant Investment LP
Holding
ROKU
-0.66%
3M Return
Y
Y-Intercept (Hong Kong) Limited
Holding
ROKU
-2.72%
3M Return
C
Contrarius Investment Management Ltd.
Holding
ROKU
-2.97%
3M Return
B
Balyasny Asset Management L.P.
Holding
ROKU
-3.88%
3M Return
O
Old Mutual Investment Group South Africa (Pty) Limited
Holding
ROKU
-4.36%
3M Return

Trading Trends

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Frequently Asked Questions

What is Roku Inc (ROKU) stock price today?

The current price of ROKU is 88.23 USD — it has increased 1.24

What is Roku Inc (ROKU)'s business?

Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.

What is the price predicton of ROKU Stock?

Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is123.10 USD with a low forecast of 100.00 USD and a high forecast of 145.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Roku Inc (ROKU)'s revenue for the last quarter?

Roku Inc revenue for the last quarter amounts to 1.40B USD, increased 16.14

What is Roku Inc (ROKU)'s earnings per share (EPS) for the last quarter?

Roku Inc. EPS for the last quarter amounts to 0.53 USD, decreased -320.83

How many employees does Roku Inc (ROKU). have?

Roku Inc (ROKU) has 3600 emplpoyees as of March 31 2026.

What is Roku Inc (ROKU) market cap?

Today ROKU has the market capitalization of 13.01B USD.